The document discusses using audience feedback to improve products. It provides examples of using online surveys and focus groups to gather feedback on a movie trailer and magazine ancillary tasks. The feedback received suggested making the trailer faster paced, adding more scary clips and shots, and including more of a story. For the magazine, feedback addressed improving color contrast and blending, as well as using a lighter cover photo. The creator plans to make revisions based on this audience feedback to create better end products.