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Objects of Desire – Evaluation
With my advert I feel like it has turned out almost exactly how I wanted it to. I feel it has
both strengths and weaknesses. However even with the weaknesses that are present, I am
very proud with the final product. I think one of my main strengths would be that I stuck to
my script very well, for example this shot is almost identical to a part of my story board.
However one weakness of mine for this project would be that because I was working alone,
I struggled to make sure each shot was in focus as I had to be the director and the actor. To
overcome this problem I would make someone else sit in front of the camera, focus the shot
and once I was happy with it I would then sit in front of it and keep the set up and settings
the same so it would stay focused. However I found this tedious after a while but it
definitely worked.
Another strength would be editing, i definitely enjoy the editing process when I’m doing a
project. Before I had even filmed I had an idea of how I would’ve wanted to edit my advert.
So when it came to editing, I had a clear view how I wanted it to look. For example, I wanted
words appearing on screen like on the example above (Be bold! Strong! Define!) When I
filmed that shot purposely left enough space next to my head so I could then fit the words I
wanted when editing.
Another weakness would be lighting as it was somewhat of a weak point when filming,
because all the shots were done inside with not natural lighting. Some of the shots I filmed
turned out a bit yellow, due to not much natural lighting. To fix this problem of the yellow
lighting, after I put the clips together in I used colour correction in order to make the shots
look clearer and get rid of the yellow tinge.
Example of before and after colour correction:
Before: After:
Overall, I am extremely happy and pleased with how my final edit for my TV advert,
however if I was to do this again I would shoot more shots outside so I would have better
quality lighting. I would also ask someone to help me with focusing shots, someone who
knew how to work a camera. I definitely think it is up to standards and looks quite
professional, even with the few weaknesses that occurred.

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Objects of desire evaluation

  • 1. Objects of Desire – Evaluation With my advert I feel like it has turned out almost exactly how I wanted it to. I feel it has both strengths and weaknesses. However even with the weaknesses that are present, I am very proud with the final product. I think one of my main strengths would be that I stuck to my script very well, for example this shot is almost identical to a part of my story board. However one weakness of mine for this project would be that because I was working alone, I struggled to make sure each shot was in focus as I had to be the director and the actor. To overcome this problem I would make someone else sit in front of the camera, focus the shot and once I was happy with it I would then sit in front of it and keep the set up and settings the same so it would stay focused. However I found this tedious after a while but it definitely worked. Another strength would be editing, i definitely enjoy the editing process when I’m doing a project. Before I had even filmed I had an idea of how I would’ve wanted to edit my advert. So when it came to editing, I had a clear view how I wanted it to look. For example, I wanted words appearing on screen like on the example above (Be bold! Strong! Define!) When I filmed that shot purposely left enough space next to my head so I could then fit the words I wanted when editing. Another weakness would be lighting as it was somewhat of a weak point when filming, because all the shots were done inside with not natural lighting. Some of the shots I filmed turned out a bit yellow, due to not much natural lighting. To fix this problem of the yellow lighting, after I put the clips together in I used colour correction in order to make the shots look clearer and get rid of the yellow tinge.
  • 2. Example of before and after colour correction: Before: After: Overall, I am extremely happy and pleased with how my final edit for my TV advert, however if I was to do this again I would shoot more shots outside so I would have better quality lighting. I would also ask someone to help me with focusing shots, someone who knew how to work a camera. I definitely think it is up to standards and looks quite professional, even with the few weaknesses that occurred.