This document outlines conventions for two tasks: front cover conventions and poster conventions. It provides guidelines for creating a front cover and poster, with separate sections devoted to the conventions for each respective task.
The document analyzes the cost per acquisition (CPA) performance of extending text ads from Google Search to the Google Display Network (GDN) using contextual and remarketing targeting technologies.
The key findings are:
1) GDN text ads using keyword contextual targeting achieved a median CPA 7% lower than search ads.
2) Remarketing text ads achieved a median CPA 55% lower than keyword contextual ads but with half the click volume.
3) By using both remarketing and contextual targeting together, search marketers can increase reach and drive further ROI.
8 juni 2015_VRP-WOONCONGRES_Jaap van den Bout_WOONBEHOEFTE EN RUIMTELIJKE KWA...Els Brouwers
Het VRP-Wooncongres is een wake-up call, want ondanks de stedelijke revival gaat in Vlaanderen per dag nog altijd zes hectare open ruimte op de schop voor lintbebouwing en verkavelingen, terwijl bestaande huizen en villa’s nauwelijks verkocht raken en files almaar dieper in de ‘groene’ rand kerven. Weinigen lijken te beseffen dat ons ruimtelijk woonmodel van versnipperd bouwen, suburbaan wonen en verkavelen onhoudbaar is en een zware hypotheek legt op welvaart en levenskwaliteit. Daar bovenop zien we dat er nauwelijks ruimte is voor kansarme groepen. De woningmarkt dreigt op een structurele crisis af te stevenen. Het VRP-wooncongres (8 juni 2015, Gent) ging met plenaire sessies en themaworkshops dieper op verschillende woonvraagstukken waar Vlaanderen de komende decennia mee geconfronteerd zal worden.
Panic attacks are quite troublesome disorder and cause mental agony to scores of people. This presentation shows some tips to deal with them. For more information visit http://www.panicawayfact.com where you will find more articles to deal with this problem.
The document analyzes the cost per acquisition (CPA) performance of extending text ads from Google Search to the Google Display Network (GDN) using contextual and remarketing targeting technologies.
The key findings are:
1) GDN text ads using keyword contextual targeting achieved a median CPA 7% lower than search ads.
2) Remarketing text ads achieved a median CPA 55% lower than keyword contextual ads but with half the click volume.
3) By using both remarketing and contextual targeting together, search marketers can increase reach and drive further ROI.
8 juni 2015_VRP-WOONCONGRES_Jaap van den Bout_WOONBEHOEFTE EN RUIMTELIJKE KWA...Els Brouwers
Het VRP-Wooncongres is een wake-up call, want ondanks de stedelijke revival gaat in Vlaanderen per dag nog altijd zes hectare open ruimte op de schop voor lintbebouwing en verkavelingen, terwijl bestaande huizen en villa’s nauwelijks verkocht raken en files almaar dieper in de ‘groene’ rand kerven. Weinigen lijken te beseffen dat ons ruimtelijk woonmodel van versnipperd bouwen, suburbaan wonen en verkavelen onhoudbaar is en een zware hypotheek legt op welvaart en levenskwaliteit. Daar bovenop zien we dat er nauwelijks ruimte is voor kansarme groepen. De woningmarkt dreigt op een structurele crisis af te stevenen. Het VRP-wooncongres (8 juni 2015, Gent) ging met plenaire sessies en themaworkshops dieper op verschillende woonvraagstukken waar Vlaanderen de komende decennia mee geconfronteerd zal worden.
Panic attacks are quite troublesome disorder and cause mental agony to scores of people. This presentation shows some tips to deal with them. For more information visit http://www.panicawayfact.com where you will find more articles to deal with this problem.
The document discusses using audience feedback to improve products. It provides examples of using online surveys and focus groups to gather feedback on a movie trailer and magazine ancillary tasks. The feedback received suggested making the trailer faster paced, adding more scary clips and shots, and including more of a story. For the magazine, feedback addressed improving color contrast and blending, as well as using a lighter cover photo. The creator plans to make revisions based on this audience feedback to create better end products.
The document discusses obtaining audience feedback to improve a product. It describes using online surveys and focus groups to collect feedback on tasks, trailers, and a magazine. The feedback received suggested making the video faster paced to increase tension, improving color contrast in the magazine, adding more shots to the trailer for variety, and including scarier clips and props to enhance tension.
The document discusses obtaining audience feedback to improve a product. It describes using online surveys and focus groups to collect feedback on tasks, trailers, and a magazine. The feedback received suggested making the video faster paced to maintain tension, improving color contrast in the magazine, adding more shots to the trailer for variety, and including scarier clips and props to enhance tension.
This document outlines conventions for two tasks: front cover conventions and poster conventions. It provides guidelines for creating a front cover and poster, with separate sections devoted to the conventions for each respective task.
This document outlines conventions for two tasks: front cover conventions and poster conventions. It provides guidelines for creating a front cover and poster, with separate sections devoted to the conventions for each respective task.
The document discusses a film production pitch for a doomsday disaster movie targeted at audiences aged 15-40. Key details include:
1) The film captures the emotional perspective of a doomsday event in present day, similar to Cloverfield.
2) The target audience of 15-40 year olds is most interested in this genre as exemplified by films like Cloverfield, 2012, and The Day After Tomorrow.
3) Conventions like sound effects, characters, isolated settings, and suspense will be used to create tension and showcase personalities for the trailer.
This document provides information about an upcoming movie including a black, white, and red color scheme for the credits and magazine cover promoting the movie. The main picture for the movie as well as "Coming Soon" are shown on the magazine cover. Bar codes are also included.
This document discusses conventions that are commonly used in movie trailers and horror genres specifically. It outlines conventions like sound effects, characters, release dates, and more that are typically included in trailers. For horror genres specifically, it mentions conventions like low key lighting, isolated settings, handheld camera work, suspense, and props. The document also discusses conventions for advertising magazines, like using dark colors, images, fonts, and props to represent the horror genre. It analyzes surveys that provided information on what audiences want from a horror trailer, such as tension, isolated settings, and vulnerable characters. The key takeaway is that understanding audience preferences and trailer conventions can help make the product more successful.
This document discusses several entertainment institutions and films. It describes Strike Entertainment, an independent film company that has distributed films through Universal Studios, Lionsgate, and 20th Century Fox. It primarily targets horror fans and males. Some of its films include Dawn of the Dead, Bring It On Again, and Let's Go to Prison. Details are provided about the budget and box office for Dawn of the Dead, which was directed by Zack Snyder. 20th Century Fox and Time Warner are also mentioned as major media companies.
The document summarizes the history of horror films from the 1890s to the 2000s. It describes how the genre evolved from early silent films depicting supernatural events and monsters to talkies produced by Universal in the 1930s-1940s. It then discusses the emergence of science fiction-horror hybrids in the 1950s-1960s addressing Cold War fears and how occult and demonic themes rose in popularity in the 1970s. Franchise slasher films were prominent in the 1980s-1990s followed by a quiet period in the 2000s with remakes and sequels of classic films.
The document summarizes the history of horror films from the 1890s to the 2000s. It describes how the genre evolved from early silent films depicting supernatural events and monsters to talkies produced by Universal in the 1930s-1940s. It then discusses the emergence of science fiction-horror hybrids in the 1950s-1960s addressing Cold War fears and how occult and demonic themes rose in popularity in the 1970s. Franchise slasher films were prominent in the 1980s-1990s followed by a quiet period in the 2000s with remakes and sequels of classic films.
The document provides a timeline of the history of horror films from the 1890s to the 2000s. It highlights some of the earliest films featuring supernatural events in the late 1890s and early 1900s. In the 1930s-1940s, Universal Pictures had success with Gothic horror films like Dracula and Frankenstein. The 1950s-1960s saw the emergence of science fiction horror films dealing with threats like alien invasions. The 1970s featured many films with occult and demonic themes like The Exorcist. Slasher films became popular in the 1980s and 1990s, while the 2000s saw remakes and sequels to classic franchises as well as new independent horror films.
The document discusses the history and roots of the horror genre. It notes that horror has been around since ancient times and exists in all cultures as a way for people to confront their anxieties through frightening stories. Examples of influential early horror films that helped establish conventions of the genre include Nosferatu, Bride of Frankenstein, and The Woman in Black. The document also suggests that horror appeals to something primal in the human imagination and that each generation explores different monsters that represent threats relevant to their time.
The document discusses the different technologies used to create a magazine, including Photoshop for editing pictures, a digital camera for taking photos, a MacBook Pro laptop for running software, and iMovie for compiling a focus group video. It provides examples of how each technology was used, such as Photoshop to edit a cover photo and the digital camera to take the cover photo. Key skills developed include learning to use the various software applications like Photoshop, iMovie, and slide presentation tools.
The document summarizes the results of a focus group survey conducted to evaluate a magazine. Key findings from the survey included that 100% of respondents felt the magazine looked professional, the colors were suitable for the genre, the fonts were good, and it captured the eye. Additionally, 90% felt there was enough content and the photos suited the genre. The focus group pointed out the magazine was professional, eye catching, conventional, and appealed to the target audience. The document discusses how the magazine appealed to its target audience through the use of red, black and white colors, fonts, close-up and album art pictures in a scratched and rough style featuring props like hoods associated with an alternative style.
The target audience for the magazine is middle-aged working class individuals ages 15-35. The magazine aims to appeal to this demographic based on an analysis of similar magazines' styles, colors, and writing levels. While working class readers are the primary target, the content also aims to attract a wider readership that is unisex and spans ages 15 to 35.
IPC is one of Europe's leading media companies with around 8,700 employees across 15 locations. It publishes over 60 iconic media brands across print and digital, with its print magazines alone reaching almost two-thirds of UK women and 42% of UK men. IPC's diverse portfolio includes magazines, websites, and TV guides that offer content for a variety of audiences.
The document contains a survey evaluating a magazine. It includes 6 survey questions about design aspects like professional appearance, suitable colors, enough content, and font and photo choices. 10 teenagers participated and unanimously agreed the magazine looked professional, had suitable colors, enough content, eye-catching design, and photos that suited the genre. The survey provided feedback ensuring the magazine's specifications were met.
The document summarizes the results of a survey evaluating a magazine. The survey included 6 questions given to a sample of 10 teenagers. The questions addressed whether the magazine looked professional, had suitable colors, enough content, appropriate fonts, was eye-catching, and had photos that suited the genre. For each question, the document states why it was chosen and shows the results, with high percentages indicating the magazine met specifications related to producing an engaging magazine for teenagers.
The document analyzes the layout, design elements, and stylistic choices used in a rock music magazine. It discusses how the banner, titles, images, colors, fonts, and other components are designed to attract attention and convey the magazine's focus on rock music. Specific techniques like a close-up image of a guitarist, broken text fonts, and high-contrast colors are described as visually representing the style of rock music for readers.
The document discusses using audience feedback to improve products. It provides examples of using online surveys and focus groups to gather feedback on a movie trailer and magazine ancillary tasks. The feedback received suggested making the trailer faster paced, adding more scary clips and shots, and including more of a story. For the magazine, feedback addressed improving color contrast and blending, as well as using a lighter cover photo. The creator plans to make revisions based on this audience feedback to create better end products.
The document discusses obtaining audience feedback to improve a product. It describes using online surveys and focus groups to collect feedback on tasks, trailers, and a magazine. The feedback received suggested making the video faster paced to increase tension, improving color contrast in the magazine, adding more shots to the trailer for variety, and including scarier clips and props to enhance tension.
The document discusses obtaining audience feedback to improve a product. It describes using online surveys and focus groups to collect feedback on tasks, trailers, and a magazine. The feedback received suggested making the video faster paced to maintain tension, improving color contrast in the magazine, adding more shots to the trailer for variety, and including scarier clips and props to enhance tension.
This document outlines conventions for two tasks: front cover conventions and poster conventions. It provides guidelines for creating a front cover and poster, with separate sections devoted to the conventions for each respective task.
This document outlines conventions for two tasks: front cover conventions and poster conventions. It provides guidelines for creating a front cover and poster, with separate sections devoted to the conventions for each respective task.
The document discusses a film production pitch for a doomsday disaster movie targeted at audiences aged 15-40. Key details include:
1) The film captures the emotional perspective of a doomsday event in present day, similar to Cloverfield.
2) The target audience of 15-40 year olds is most interested in this genre as exemplified by films like Cloverfield, 2012, and The Day After Tomorrow.
3) Conventions like sound effects, characters, isolated settings, and suspense will be used to create tension and showcase personalities for the trailer.
This document provides information about an upcoming movie including a black, white, and red color scheme for the credits and magazine cover promoting the movie. The main picture for the movie as well as "Coming Soon" are shown on the magazine cover. Bar codes are also included.
This document discusses conventions that are commonly used in movie trailers and horror genres specifically. It outlines conventions like sound effects, characters, release dates, and more that are typically included in trailers. For horror genres specifically, it mentions conventions like low key lighting, isolated settings, handheld camera work, suspense, and props. The document also discusses conventions for advertising magazines, like using dark colors, images, fonts, and props to represent the horror genre. It analyzes surveys that provided information on what audiences want from a horror trailer, such as tension, isolated settings, and vulnerable characters. The key takeaway is that understanding audience preferences and trailer conventions can help make the product more successful.
This document discusses several entertainment institutions and films. It describes Strike Entertainment, an independent film company that has distributed films through Universal Studios, Lionsgate, and 20th Century Fox. It primarily targets horror fans and males. Some of its films include Dawn of the Dead, Bring It On Again, and Let's Go to Prison. Details are provided about the budget and box office for Dawn of the Dead, which was directed by Zack Snyder. 20th Century Fox and Time Warner are also mentioned as major media companies.
The document summarizes the history of horror films from the 1890s to the 2000s. It describes how the genre evolved from early silent films depicting supernatural events and monsters to talkies produced by Universal in the 1930s-1940s. It then discusses the emergence of science fiction-horror hybrids in the 1950s-1960s addressing Cold War fears and how occult and demonic themes rose in popularity in the 1970s. Franchise slasher films were prominent in the 1980s-1990s followed by a quiet period in the 2000s with remakes and sequels of classic films.
The document summarizes the history of horror films from the 1890s to the 2000s. It describes how the genre evolved from early silent films depicting supernatural events and monsters to talkies produced by Universal in the 1930s-1940s. It then discusses the emergence of science fiction-horror hybrids in the 1950s-1960s addressing Cold War fears and how occult and demonic themes rose in popularity in the 1970s. Franchise slasher films were prominent in the 1980s-1990s followed by a quiet period in the 2000s with remakes and sequels of classic films.
The document provides a timeline of the history of horror films from the 1890s to the 2000s. It highlights some of the earliest films featuring supernatural events in the late 1890s and early 1900s. In the 1930s-1940s, Universal Pictures had success with Gothic horror films like Dracula and Frankenstein. The 1950s-1960s saw the emergence of science fiction horror films dealing with threats like alien invasions. The 1970s featured many films with occult and demonic themes like The Exorcist. Slasher films became popular in the 1980s and 1990s, while the 2000s saw remakes and sequels to classic franchises as well as new independent horror films.
The document discusses the history and roots of the horror genre. It notes that horror has been around since ancient times and exists in all cultures as a way for people to confront their anxieties through frightening stories. Examples of influential early horror films that helped establish conventions of the genre include Nosferatu, Bride of Frankenstein, and The Woman in Black. The document also suggests that horror appeals to something primal in the human imagination and that each generation explores different monsters that represent threats relevant to their time.
The document discusses the different technologies used to create a magazine, including Photoshop for editing pictures, a digital camera for taking photos, a MacBook Pro laptop for running software, and iMovie for compiling a focus group video. It provides examples of how each technology was used, such as Photoshop to edit a cover photo and the digital camera to take the cover photo. Key skills developed include learning to use the various software applications like Photoshop, iMovie, and slide presentation tools.
The document summarizes the results of a focus group survey conducted to evaluate a magazine. Key findings from the survey included that 100% of respondents felt the magazine looked professional, the colors were suitable for the genre, the fonts were good, and it captured the eye. Additionally, 90% felt there was enough content and the photos suited the genre. The focus group pointed out the magazine was professional, eye catching, conventional, and appealed to the target audience. The document discusses how the magazine appealed to its target audience through the use of red, black and white colors, fonts, close-up and album art pictures in a scratched and rough style featuring props like hoods associated with an alternative style.
The target audience for the magazine is middle-aged working class individuals ages 15-35. The magazine aims to appeal to this demographic based on an analysis of similar magazines' styles, colors, and writing levels. While working class readers are the primary target, the content also aims to attract a wider readership that is unisex and spans ages 15 to 35.
IPC is one of Europe's leading media companies with around 8,700 employees across 15 locations. It publishes over 60 iconic media brands across print and digital, with its print magazines alone reaching almost two-thirds of UK women and 42% of UK men. IPC's diverse portfolio includes magazines, websites, and TV guides that offer content for a variety of audiences.
The document contains a survey evaluating a magazine. It includes 6 survey questions about design aspects like professional appearance, suitable colors, enough content, and font and photo choices. 10 teenagers participated and unanimously agreed the magazine looked professional, had suitable colors, enough content, eye-catching design, and photos that suited the genre. The survey provided feedback ensuring the magazine's specifications were met.
The document summarizes the results of a survey evaluating a magazine. The survey included 6 questions given to a sample of 10 teenagers. The questions addressed whether the magazine looked professional, had suitable colors, enough content, appropriate fonts, was eye-catching, and had photos that suited the genre. For each question, the document states why it was chosen and shows the results, with high percentages indicating the magazine met specifications related to producing an engaging magazine for teenagers.
The document analyzes the layout, design elements, and stylistic choices used in a rock music magazine. It discusses how the banner, titles, images, colors, fonts, and other components are designed to attract attention and convey the magazine's focus on rock music. Specific techniques like a close-up image of a guitarist, broken text fonts, and high-contrast colors are described as visually representing the style of rock music for readers.