The document discusses the concept of attitude. It defines attitude as a tendency to think or act in a certain way towards people, objects, or situations. Attitudes can be positive or negative. They are formed through direct experience, classical conditioning, operant conditioning, and vicarious learning from family, peers, and media. Important work attitudes include job satisfaction, job involvement, and organizational commitment. Attitudes serve functions like being useful, ego defense, value expression, and gaining knowledge. Changing attitudes can be difficult due to consistency, prior commitments, and lack of information barriers. Providing new information, using fear, peer influence, and co-opting are some ways to change attitudes. The document also discusses the definitions, dimensions