Attitudes And Job Satisfaction 
Prepared by Abdallah Abdelal 
1
2 
How you describe the following pictures?
 Adam believes that loud music is annoying, feels uncomfortable in night 
clubs, avoids being involved in a conversation with people talking loudly. 
 Smith believes that there is no fairness in rewards at his work, so he is 
always in a bad mood while working, at the end he intended to voluntary 
leave his organization. 
Attitude is evaluative 
statements or judgments either 
favorable or unfavorable 
concerning objects, people, or 
events. 
3
Understanding others attitudes is very complex task, Attitudes reflects 
how we feel about something. To understand what forms an attitude 
press here 
I love 
my job. 
I love 
my 
home. 
I love 
my car. 
What happens here, is 
that those guys are 
expressing their 
attitudes about their 
job, home and car. 
4
Cognitive = Evaluation 
Affective = Feeling 
Behavioral = Action 
My boss 
treats me 
unfairly. 
I dislike 
my boss. 
I quit my 
job. 
Negative 
attitude 
towards 
boss 
HR 
professionals 
makes a lot 
of money. 
I am 
motivated 
to work in 
HR. 
I am looking 
for HR 
position. 
Positive 
attitude 
toward HR 
career 
5
Cognitive 
component 
Affect component 
Behavioral 
component 
The opinion or belief 
segment of an attitude. 
The emotional or feeling 
segment of an attitude 
An intention to behave in 
certain way to toward 
someone or something. 
6
What you 
think or feel 
about 
Attitude Behavior 
something or 
someone 
How you will 
respond 
toward 
something or 
someone 
Do you think 
attitudes follow 
from behavior ? 
Do you think 
behavior follow 
from attitudes ? 
OR 
7
8
 Early researches assumes that attitudes people hold determine what 
they do, simply people wear colors they like, watch movies they like. 
 But what if your birthday gift was a nice black jacket while you don’t like 
black? 
 In that case, you will wear the jacket which is not your attitude about 
black, and if someone asks you about the jacket you would change your 
attitude and say black jackets are the best. 
 When attitudes follow from behavior, people are dealing with cognitive 
dissonance. 
9
 Attitude strength: Strong attitudes are those that 
are firmly held and that highly influence behavior. 
 Attitude accessibility: The accessibility of an attitude 
refers to the ease with which it comes to mind. 
 Attitude ambivalence: Ambivalence of an attitude 
refers to the ratio of positive and negative evaluations 
that make up that attitude. 
strength 
accessibility 
ambivalence 
10
 If there are few outside influences, attitude guides behavior. 
Adam believes that the boom-boom is not good, he always judge 
people doing it, but when he is alone in trouble he do it. 
 Behavior is guided by attitudes that come to mind easily. 
Jessica has an attitude of mistrust and annoyance toward 
telemarketers, so he immediately hangs up the phone whenever 
she realizes he has been contacted by one. 
11
 The Foot-in-the-Door Phenomenon 
 People tend to be more likely to agree to a difficult request if they 
have first agreed to an easy one. This is called the foot-in-the-door 
phenomenon. 
 Social Norms and Social Roles 
 Social norms are a society’s rules about appropriate behavior. Norms 
exist for practically every kind of situation 
 Social roles are patterns of behavior that are considered appropriate 
for a person in a particular context 
12
 Learning Theory 
 Learning theory says that attitudes can be formed and changed through the 
use of learning principles such as classical conditioning, operant conditioning, 
and observational learning. 
 Classical conditioning: 
 The emotional component of attitudes can be formed through classical 
conditioning. For example, in a billboard ad, a clothing company pairs a 
sweater with an attractive model who elicits a pleasant emotional response. 
This can make people form a positive attitude about the sweater and the 
clothing company. 
13
 Operant conditioning: 
 If someone gets a positive response from others when she 
expresses an attitude, that attitude will be reinforced and will 
tend to get stronger. On the other hand, if she gets a negative 
response from others, that attitude tends to get weaker. 
 Observational learning: 
 Seeing others display a particular attitude and watching people 
be reinforced for expressing a particular attitude can make 
someone adopt those attitudes. 
14
Job 
Satisfaction 
Job 
Involvement 
Organizational 
Commitment 
Perceived 
Organizational 
Support 
Employee 
Engagement 
15
 Job involvement is the degree to which a person identifies with a job, actively 
participates in it, and consider performance important to self-worth. 
 Employees who feels that the can influence their work environment, their 
competence, the meaningfulness of their job, and their perceived autonomy 
are showing high levels of psychological empowerment. 
 How to increase job involvement? 
• Job performance 
• Organization citizenship 
High levels of job 
involvement and 
psychological 
empowerment 
+ 
_ 
• Absences 
• Resignation rate 
+ 
_ 
• Involve employees in decision making. 
• Make them feel their work is important. 
• Provide external feedback. 
• Show them their rate of contributions toward 
organizational and departmental achievements. 
• Give them autonomy on how to do things. 
16
 The degree to which an employee identifies with a particular 
organization and its goals and wishes to maintain memberships in the 
organization. 
Types of 
Organizational 
Commitment 
Affective 
commitment 
Normative 
commitment 
Continuance 
commitment 
i will stay with my 
ORG because of 
its values. 
i will stay with my 
ORG because of 
its benefits. 
i will stay with my 
ORG because of 
the training they 
provided me. 
17
 Affective commitment is an emotional attachment to an organization and 
belief in its values. 
 Continuance commitment is the perceived economic value of remaining with 
an organization compared with leaving it. 
 Normative commitment is an obligation to remain with an organization for 
moral or ethical reasons. 
 Facts about organizational commitment 
 The relationship between performance and commitment is stronger with new 
employees. 
 Affective commitment is related more to organizational performance than 
continuance commitment. 
 Continuance commitment decrease the intention to quit but increase absence rate 
and lower job performance. 
18
 A degree to which employees believe an organization values their 
contribution and cares about their well-being. 
 How to increase POS? 
 Fair rewards system. 
 Supportive supervisors. 
 Employee participation in decision making. 
Strong 
POS 
High 
levels of 
OCB 
Low levels of 
tardiness 
Better 
customer 
Treat your employees the services 
way you want them to treat 
your customers!!!! 
19
 The employee’s involvement with, satisfaction with, and enthusiasm for 
the work he/she does. 
 Engaged employees are passion for their wok and organization. 
 Organizations with high engagement levels experience the following 
 Higher customer service satisfaction. 
 Higher profits. 
 More productive. 
 Low turnover. 
 Low accidents. 
20
 Job satisfaction is a positive feeling about one’s job 
resulting from an evaluation of its characteristics. 
 Employees with high levels of job satisfaction hold 
positive feelings about their jobs, while employees with 
low levels of job satisfaction hold negative feelings about 
their jobs. 
 According to its importance and direct impact on job 
performance we will study it in details. 
21
 First concerns about job satisfaction was in the 1930s. 
 Measuring worker attitudes was firs developed in 1934. 
 In 1935 Hoppock conducted a study that focused explicitly on job 
satisfaction that is affected by both nature of the job and relationships with 
coworkers and supervisors. 
22
Affect theory 
Job 
characteristics 
model 
Two-factor 
theory 
(motivator-hygiene 
theory) 
Dispositional 
approach 
23
 Edwin A. Locke’s Range of Affect Theory 1976 is arguably the most 
famous job satisfaction model. The main premise of this theory is that 
satisfaction is determined by a discrepancy between what one wants in a 
job and what one has in a job. 
High pay satisfies him. 
Low pay dissatisfies him. 
24
 Frederick Herzberg’s two-factor theory (also known as motivator-hygiene theory) attempts 
to explain satisfaction and motivation in the workplace. This theory states that satisfaction 
and dissatisfaction are driven by different factors – motivation and hygiene factors, 
respectively. 
25
 Hackman & Oldham proposed the job characteristics model, which is widely used as 
a framework to study how particular job characteristics impact on job outcomes, 
including job satisfaction. 
Skills variety 
Task identity 
Task significance 
Autonomy 
Feedback 
Meaningful of work 
Responsibility for outcomes 
Knowledge of results 
26
 The dispositional approach suggests that individuals vary in their tendency to be 
satisfied with their jobs, in other words, job satisfaction is to some extent an 
individual trait. 
 This approach became a notable explanation of job satisfaction in light of evidence 
that job satisfaction tends to be stable over time and across careers and jobs. 
 Research also indicates that identical twins raised apart have similar levels of job 
satisfaction. 
27
 A significant model that narrowed the scope of the dispositional approach was the Core Self-evaluations 
Model, proposed by Timothy A. Judge, Edwin A. Locke, and Cathy C. Durham in 1997. 
 Judge et al. argued that there are four Core Self-evaluations that is a bottom-line conclusions individuals 
have about their capacity, competence, and worth as a person. 
Self-Efficacy • Individual beliefs about his competence 
Self-Esteem • Individual belief about his value 
• Individual belief that he has control on his 
own life 
Locus Of 
Control 
• Personality trait that express a lot of 
anger, anxiety, envy and depressed mood Neuroticism 
Four Core Self- 
Evaluations 
JOB 
SATISFACTION 
28
 Performance can be a method for measuring job satisfaction, simply employees who 
held positive attitudes toward their job are willing to excel in their performance if other 
factors affecting performance are held consistent. 
 If an employee is provided with resources, training, and good pay then if he likes the 
job he will do it well, if not he will not do it right. 
 Combining performance monitoring with interviews would provide the management 
with great analysis of data to determine job satisfaction levels and their causes. 
29
 Performance indicators to measure job satisfaction 
 Observing employees at the first day in the week and the last day in the week, employees 
tend to be less productive in Mondays and Fridays, but with high job satisfaction they will 
feel. enthusiastic to go to work after weekend and perform well. 
 Observe employee’s attitudes toward participating in optional programs. 
 Observe performance standards but the main problem here is that employees might perform 
well because of their attitude of being excellence not because they like their jobs. 
30
 The Job Descriptive Index (JDI), is a 
specifically cognitive job satisfaction 
measure. It measures one’s satisfaction in 
five facets: 
 The scale is simple, participants answer 
either yes, no, or can’t decide (indicated by 
‘?’) in response to whether given statements 
accurately describe one’s job. 
Pay 
the work itself. 
promotions and 
promotion 
opportunities 
coworkers supervision 
31
 Other job satisfaction questionnaires include: 
 the Minnesota Satisfaction Questionnaire (MSQ), The MSQ measures job satisfaction 
in 20 facets and has a long form with 100 questions (five items from each facet) and a 
short form with 20 questions (one item from each facet). 
 the Job Satisfaction Survey (JSS), and the JSS is a 36 item questionnaire that measures 
nine facets of job satisfaction. 
 Faces Scale. Finally, the Faces Scale of job satisfaction, one of the first scales used 
widely, measured overall job satisfaction with just one item which participants respond 
to by choosing a face. 
32
Individual Work itself Monetary 
• Personality 
• Emotions 
• Psychological 
well being 
• Job design 
• Communication load 
• Relationship with 
management 
• Employee recognition 
• Working conditions 
• Coworkers support 
• Flexible work 
• Pay 
• Reward fairness 
• Promotion 
• Promotions 
• Career growth 
• Retirement plan 
33
EXIT 
Behavior 
directed toward 
leaving the 
organization. 
Voice 
Active and 
constructive 
attempts to 
improve 
conditions. 
Destructive Constructive 
Loyalty 
Passively 
waiting for 
improving 
conditions. 
Neglect 
Allowing 
conditions to 
worsen. 
Active 
Passive 
34
JOB 
PERFORMANCE 
JOB 
SATIISFACTION 
OCB 
CUSTOMER 
SATISFACTOION 
ABSENTEEISM 
WOKPLACE 
DEVIANCE 
BEHAVIOR 
TURNOVER 
35
 Job satisfaction and job performance the relationship between job satisfaction 
and job performance are not so strong. There is no evidence that happy employees 
will perform better. But more than 24 studies showed that organizations with high job 
satisfaction perform more effectively than others. 
 Job satisfaction and OCB satisfied employees always talk good about the 
organization, help others, do more than expected from them to show their feelings 
toward the organization. 
 Job satisfaction and absenteeism the relationship between the two variables 
are moderate to low, especially when organizations offer days off benefits, that is 
provided for both satisfied and dissatisfied employees. 
36
 Job satisfaction and job performance the relationship between job satisfaction 
and job performance are not so strong. There is no evidence that happy employees 
will perform better. But more than 24 studies showed that organizations with high job 
satisfaction perform more effectively than others. 
 Job satisfaction and OCB satisfied employees always talk good about the 
organization, help others, do more than expected from them to show their feelings 
toward the organization. 
 Job satisfaction and absenteeism the relationship between the two variables 
are moderate to low, especially when organizations offer days off benefits, that is 
provided for both satisfied and dissatisfied employees. 
37
 Job satisfaction and customer satisfaction 
Better 
services 
Satisfied 
customers 
Satisfied 
employees 
38
 Organizational behavior by Stephen Robbins 
and Timothy A.Judge 
 www.Wikipedia.org 
 www.Psychlopidia.wikispaces.com 
39
Thank 
You 
40

Attitudes and job satisfaction

  • 1.
    Attitudes And JobSatisfaction Prepared by Abdallah Abdelal 1
  • 2.
    2 How youdescribe the following pictures?
  • 3.
     Adam believesthat loud music is annoying, feels uncomfortable in night clubs, avoids being involved in a conversation with people talking loudly.  Smith believes that there is no fairness in rewards at his work, so he is always in a bad mood while working, at the end he intended to voluntary leave his organization. Attitude is evaluative statements or judgments either favorable or unfavorable concerning objects, people, or events. 3
  • 4.
    Understanding others attitudesis very complex task, Attitudes reflects how we feel about something. To understand what forms an attitude press here I love my job. I love my home. I love my car. What happens here, is that those guys are expressing their attitudes about their job, home and car. 4
  • 5.
    Cognitive = Evaluation Affective = Feeling Behavioral = Action My boss treats me unfairly. I dislike my boss. I quit my job. Negative attitude towards boss HR professionals makes a lot of money. I am motivated to work in HR. I am looking for HR position. Positive attitude toward HR career 5
  • 6.
    Cognitive component Affectcomponent Behavioral component The opinion or belief segment of an attitude. The emotional or feeling segment of an attitude An intention to behave in certain way to toward someone or something. 6
  • 7.
    What you thinkor feel about Attitude Behavior something or someone How you will respond toward something or someone Do you think attitudes follow from behavior ? Do you think behavior follow from attitudes ? OR 7
  • 8.
  • 9.
     Early researchesassumes that attitudes people hold determine what they do, simply people wear colors they like, watch movies they like.  But what if your birthday gift was a nice black jacket while you don’t like black?  In that case, you will wear the jacket which is not your attitude about black, and if someone asks you about the jacket you would change your attitude and say black jackets are the best.  When attitudes follow from behavior, people are dealing with cognitive dissonance. 9
  • 10.
     Attitude strength:Strong attitudes are those that are firmly held and that highly influence behavior.  Attitude accessibility: The accessibility of an attitude refers to the ease with which it comes to mind.  Attitude ambivalence: Ambivalence of an attitude refers to the ratio of positive and negative evaluations that make up that attitude. strength accessibility ambivalence 10
  • 11.
     If thereare few outside influences, attitude guides behavior. Adam believes that the boom-boom is not good, he always judge people doing it, but when he is alone in trouble he do it.  Behavior is guided by attitudes that come to mind easily. Jessica has an attitude of mistrust and annoyance toward telemarketers, so he immediately hangs up the phone whenever she realizes he has been contacted by one. 11
  • 12.
     The Foot-in-the-DoorPhenomenon  People tend to be more likely to agree to a difficult request if they have first agreed to an easy one. This is called the foot-in-the-door phenomenon.  Social Norms and Social Roles  Social norms are a society’s rules about appropriate behavior. Norms exist for practically every kind of situation  Social roles are patterns of behavior that are considered appropriate for a person in a particular context 12
  • 13.
     Learning Theory  Learning theory says that attitudes can be formed and changed through the use of learning principles such as classical conditioning, operant conditioning, and observational learning.  Classical conditioning:  The emotional component of attitudes can be formed through classical conditioning. For example, in a billboard ad, a clothing company pairs a sweater with an attractive model who elicits a pleasant emotional response. This can make people form a positive attitude about the sweater and the clothing company. 13
  • 14.
     Operant conditioning:  If someone gets a positive response from others when she expresses an attitude, that attitude will be reinforced and will tend to get stronger. On the other hand, if she gets a negative response from others, that attitude tends to get weaker.  Observational learning:  Seeing others display a particular attitude and watching people be reinforced for expressing a particular attitude can make someone adopt those attitudes. 14
  • 15.
    Job Satisfaction Job Involvement Organizational Commitment Perceived Organizational Support Employee Engagement 15
  • 16.
     Job involvementis the degree to which a person identifies with a job, actively participates in it, and consider performance important to self-worth.  Employees who feels that the can influence their work environment, their competence, the meaningfulness of their job, and their perceived autonomy are showing high levels of psychological empowerment.  How to increase job involvement? • Job performance • Organization citizenship High levels of job involvement and psychological empowerment + _ • Absences • Resignation rate + _ • Involve employees in decision making. • Make them feel their work is important. • Provide external feedback. • Show them their rate of contributions toward organizational and departmental achievements. • Give them autonomy on how to do things. 16
  • 17.
     The degreeto which an employee identifies with a particular organization and its goals and wishes to maintain memberships in the organization. Types of Organizational Commitment Affective commitment Normative commitment Continuance commitment i will stay with my ORG because of its values. i will stay with my ORG because of its benefits. i will stay with my ORG because of the training they provided me. 17
  • 18.
     Affective commitmentis an emotional attachment to an organization and belief in its values.  Continuance commitment is the perceived economic value of remaining with an organization compared with leaving it.  Normative commitment is an obligation to remain with an organization for moral or ethical reasons.  Facts about organizational commitment  The relationship between performance and commitment is stronger with new employees.  Affective commitment is related more to organizational performance than continuance commitment.  Continuance commitment decrease the intention to quit but increase absence rate and lower job performance. 18
  • 19.
     A degreeto which employees believe an organization values their contribution and cares about their well-being.  How to increase POS?  Fair rewards system.  Supportive supervisors.  Employee participation in decision making. Strong POS High levels of OCB Low levels of tardiness Better customer Treat your employees the services way you want them to treat your customers!!!! 19
  • 20.
     The employee’sinvolvement with, satisfaction with, and enthusiasm for the work he/she does.  Engaged employees are passion for their wok and organization.  Organizations with high engagement levels experience the following  Higher customer service satisfaction.  Higher profits.  More productive.  Low turnover.  Low accidents. 20
  • 21.
     Job satisfactionis a positive feeling about one’s job resulting from an evaluation of its characteristics.  Employees with high levels of job satisfaction hold positive feelings about their jobs, while employees with low levels of job satisfaction hold negative feelings about their jobs.  According to its importance and direct impact on job performance we will study it in details. 21
  • 22.
     First concernsabout job satisfaction was in the 1930s.  Measuring worker attitudes was firs developed in 1934.  In 1935 Hoppock conducted a study that focused explicitly on job satisfaction that is affected by both nature of the job and relationships with coworkers and supervisors. 22
  • 23.
    Affect theory Job characteristics model Two-factor theory (motivator-hygiene theory) Dispositional approach 23
  • 24.
     Edwin A.Locke’s Range of Affect Theory 1976 is arguably the most famous job satisfaction model. The main premise of this theory is that satisfaction is determined by a discrepancy between what one wants in a job and what one has in a job. High pay satisfies him. Low pay dissatisfies him. 24
  • 25.
     Frederick Herzberg’stwo-factor theory (also known as motivator-hygiene theory) attempts to explain satisfaction and motivation in the workplace. This theory states that satisfaction and dissatisfaction are driven by different factors – motivation and hygiene factors, respectively. 25
  • 26.
     Hackman &Oldham proposed the job characteristics model, which is widely used as a framework to study how particular job characteristics impact on job outcomes, including job satisfaction. Skills variety Task identity Task significance Autonomy Feedback Meaningful of work Responsibility for outcomes Knowledge of results 26
  • 27.
     The dispositionalapproach suggests that individuals vary in their tendency to be satisfied with their jobs, in other words, job satisfaction is to some extent an individual trait.  This approach became a notable explanation of job satisfaction in light of evidence that job satisfaction tends to be stable over time and across careers and jobs.  Research also indicates that identical twins raised apart have similar levels of job satisfaction. 27
  • 28.
     A significantmodel that narrowed the scope of the dispositional approach was the Core Self-evaluations Model, proposed by Timothy A. Judge, Edwin A. Locke, and Cathy C. Durham in 1997.  Judge et al. argued that there are four Core Self-evaluations that is a bottom-line conclusions individuals have about their capacity, competence, and worth as a person. Self-Efficacy • Individual beliefs about his competence Self-Esteem • Individual belief about his value • Individual belief that he has control on his own life Locus Of Control • Personality trait that express a lot of anger, anxiety, envy and depressed mood Neuroticism Four Core Self- Evaluations JOB SATISFACTION 28
  • 29.
     Performance canbe a method for measuring job satisfaction, simply employees who held positive attitudes toward their job are willing to excel in their performance if other factors affecting performance are held consistent.  If an employee is provided with resources, training, and good pay then if he likes the job he will do it well, if not he will not do it right.  Combining performance monitoring with interviews would provide the management with great analysis of data to determine job satisfaction levels and their causes. 29
  • 30.
     Performance indicatorsto measure job satisfaction  Observing employees at the first day in the week and the last day in the week, employees tend to be less productive in Mondays and Fridays, but with high job satisfaction they will feel. enthusiastic to go to work after weekend and perform well.  Observe employee’s attitudes toward participating in optional programs.  Observe performance standards but the main problem here is that employees might perform well because of their attitude of being excellence not because they like their jobs. 30
  • 31.
     The JobDescriptive Index (JDI), is a specifically cognitive job satisfaction measure. It measures one’s satisfaction in five facets:  The scale is simple, participants answer either yes, no, or can’t decide (indicated by ‘?’) in response to whether given statements accurately describe one’s job. Pay the work itself. promotions and promotion opportunities coworkers supervision 31
  • 32.
     Other jobsatisfaction questionnaires include:  the Minnesota Satisfaction Questionnaire (MSQ), The MSQ measures job satisfaction in 20 facets and has a long form with 100 questions (five items from each facet) and a short form with 20 questions (one item from each facet).  the Job Satisfaction Survey (JSS), and the JSS is a 36 item questionnaire that measures nine facets of job satisfaction.  Faces Scale. Finally, the Faces Scale of job satisfaction, one of the first scales used widely, measured overall job satisfaction with just one item which participants respond to by choosing a face. 32
  • 33.
    Individual Work itselfMonetary • Personality • Emotions • Psychological well being • Job design • Communication load • Relationship with management • Employee recognition • Working conditions • Coworkers support • Flexible work • Pay • Reward fairness • Promotion • Promotions • Career growth • Retirement plan 33
  • 34.
    EXIT Behavior directedtoward leaving the organization. Voice Active and constructive attempts to improve conditions. Destructive Constructive Loyalty Passively waiting for improving conditions. Neglect Allowing conditions to worsen. Active Passive 34
  • 35.
    JOB PERFORMANCE JOB SATIISFACTION OCB CUSTOMER SATISFACTOION ABSENTEEISM WOKPLACE DEVIANCE BEHAVIOR TURNOVER 35
  • 36.
     Job satisfactionand job performance the relationship between job satisfaction and job performance are not so strong. There is no evidence that happy employees will perform better. But more than 24 studies showed that organizations with high job satisfaction perform more effectively than others.  Job satisfaction and OCB satisfied employees always talk good about the organization, help others, do more than expected from them to show their feelings toward the organization.  Job satisfaction and absenteeism the relationship between the two variables are moderate to low, especially when organizations offer days off benefits, that is provided for both satisfied and dissatisfied employees. 36
  • 37.
     Job satisfactionand job performance the relationship between job satisfaction and job performance are not so strong. There is no evidence that happy employees will perform better. But more than 24 studies showed that organizations with high job satisfaction perform more effectively than others.  Job satisfaction and OCB satisfied employees always talk good about the organization, help others, do more than expected from them to show their feelings toward the organization.  Job satisfaction and absenteeism the relationship between the two variables are moderate to low, especially when organizations offer days off benefits, that is provided for both satisfied and dissatisfied employees. 37
  • 38.
     Job satisfactionand customer satisfaction Better services Satisfied customers Satisfied employees 38
  • 39.
     Organizational behaviorby Stephen Robbins and Timothy A.Judge  www.Wikipedia.org  www.Psychlopidia.wikispaces.com 39
  • 40.