This document provides guidance on how to effectively answer questions in a media evaluation to receive full marks. It outlines strategies for demonstrating how a media product uses, develops or challenges conventions through examples like a 9-frame card or director's cut comparing the product to real media. It also suggests showing how branding elements like font and camera work create consistent representations across a product and ancillary texts. The document advises reflecting on audience feedback through survey responses, clips addressing expectations, and marketing examples. Finally, it recommends discussing the use of technologies like blogs, cameras, editing software, and social media in all stages of production and evaluation.

1. A2 Evaluation
How to get 20/20

2. 1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
• You could:
• Create a 9 frame card with 9 images demonstrating
9 ways that your film uses, develops or challenges
conventions of other music videos (you should be
thinking of camera shots, types of edit and mise-en-
scene elements that clearly indicate your genre)

3. 1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
• You could:
• Create a director’s cut where you freeze-frame
images from your video and split-screen them with
images which inspired you from real media
products. You can record yourself discussing you
feel this edit/shot size/camera movement or mise-
en-scene element has created a representation of
your artist to his/her fanbase.

4. 2. How effective is the combination of
your main product and ancillary texts?
• This question is asking you to think about how you created a
marketing campaign for your artist. You need to consider such
elements as:
• your choice of font (consistent across all 3 texts)
• the mode of address (way you speak to the potential purchaser
on the website and on the digipak)
• the camera - close ups?
• the mise-en-scene elements you have used to sell your artist (eg.
locations selected, colours used, costumes, props, positioning in
the frame, body language, facial expressions)

5. 2. How effective is the combination of
your main product and ancillary texts?
• You could:
• Create a prezzi indicating how all three products
create the same representations

6. 3. What have you learned from
your audience feedback?
• This is asking you to reflect upon the results of your original
questionnaires (demographic and psychographic), and your vox
pop videos.
• You should include:
• screen shots from your SurveyMonkey responses
• Clips from your original audience video with examples from your
final video/digipak/website meeting their expectations
• screengrabs from marketing packs of magazines in which your
artist may appear in an interview (proving you understand exactly
who your audience is)

7. 3. What have you learned from
your audience feedback?
• You could:
• Show a first draft cut to a fan of your artist. Ask
them what they like about it and what they feel could
be improved.
• THEN IMPROVE IT!

8. 4. How did you use media technologies in
the construction and research, planning
and evaluation stages?
• This is asking you to consider how effectively you have used new media technologies in
your work. Think about how you used:
• your blog (embedding videos, uploading location research, call sheets, casting ideas,
props etc and how that helped you be more organised, creating an animatic, using
YouTube to watch existing videos, using SlideShare to look at other students’ work etc)
• using your iPhone (for weather updates, research on events you wanted to film at, contact
between crew members etc - emailing locations for permission etc)
• using a digital camera (ease of uploading images, ability to focus pull, good in low level
light etc)
• Use of Final Cut Pro (be specific in terms of which editing techniques you used) and
Photoshop (colour balance/cropping for the digipak etc, how did you specifically change
your merchandise page on your website etc to give your artist a brand image)
• New Media Technologies for your Evaluation - eg. prezzi, garageband, SlideShare,
FinalCut Pro.