This document outlines the requirements for a media evaluation assignment, including: - It consists of 4 questions worth 20 marks that must be answered at a Level 3 or higher. - The questions address how the media product uses or challenges conventions, the effectiveness of combining the main product with ancillary texts, what was learned from audience feedback, and how media technologies were used. - Criteria for assessment include understanding of forms/conventions, the role of new media, audience feedback, and skills in digital technology and communication. - Guidance is provided for each question, emphasizing research, specific examples, and use of evidence like screen grabs or video clips. Past student evaluations should also be reviewed for examples of how

2. • Four questions (each five mins in length)
• Worth 20 marks
• Four different technologies (Prezi, Video podcast,
Edited ‘piece to camera’, gloster, blog post with lots of whizzy
features )
• Needs to be carefully planned/scripted/
produced
• You must achieve a Level 3 or higher

3. • In what ways does your media product use, develop or
challenge forms and conventions of real media products?
• How effective is the combination of your main product
and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the construction
and research, planning and evaluation stages?

4. • Understanding of the forms and conventions
used in the productions.
• Understanding of the role and use of new
media in various stages of the production.
• Understanding of the combination of main
product and ancillary texts.
• Understanding of the significance of audience
feedback.
• Skill in choice of form in which to present the
evaluation.
• ability to communicate.
• use of digital technology or ICT in the
evaluation.

5. • In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
• Clearly, you need to able to demonstrate that you have an
understanding of the conventions of each of the three media
you are working on (music videos, digipaks magazine adverts
and band websites) – briefly analyse the research you did for
this, illustrating with screen-grabs from your blog to show the
‘real’ media products referred to in the question
• How does your work adhere to these conventions? Why? Pick
out some specific examples and illustrate them visually –
again, screen grabs or selected video can be very powerful to
really make your points clear
• Have you been unconventional in any way? How? Why? Why
not? Be specific and illustrate it
• It should also contain reference to theory, where appropriate

6. • How effective is the combination of your main
product and ancillary texts?
• Analyse the links you have made between the three products –
for example: colour, logos, typography etc
• Is there a consistent design aesthetic at work? A similar ‘feel’ and
‘look’ to the three tasks? Have you created a clear ‘brand’ for the
artist? Why have you chosen a particular aesthetic?
• Is there a sense of synergy? Does the website link to an online
shop where you can buy the single/album? Does the website link
to the video or have it playing on the home page? Does the
digipak advertise the website?
• Describe and analyse these combinations in detail and provide
evidence for this. Explain why this is important.
• Evidence could include stills, screen grabs, extracts from the
video, video of the website actually working – you could compare
the effectiveness with ‘real’ media products. Make links to your
target audience and genre of music.

7. • What have you learned from your audience
feedback?
• What type of audience feedback did you get? Focus group,
questionnaire, test screenings? Why did you use certain
methods?
• How did you get this? YouTube, Facebook, email, informally
in the social forum? Formally in 101?
• How useful was it and what did it tell you? For evidence use
screen shots, quotes, video… Why is research important?
• Show how you used this to amend, improve or tweak your
work. Include before and after evidence through screen
shots, video, voice over, quotes, titles, graphics etc
• Are there things you would have done differently if you had
to do this again? Why?
• Have the audience pointed out things you had not thought

8. • How did you use media technologies in the
construction and research, planning and
evaluation stages?
• Time to show off all you have done with the macs and beyond! Think of
all the different tech you have used…
• Research: Broadband internet, Google, Wikipedia, vimeo, YouTube,
blogger,, screen-grabs, embedding stills and video, slideshare, digital
stills or video cameras, portable data devices, mobile phones/smart
phones, laptops
• Construction:, iMovie, Final Cut Express, Garageband,, iStopmotion,
digital video cameras, HD video cameras, DSLRs, tripods, dolly & other
camera equipment, green-screen, Photoshop, Wix, other image, web or
animation software, blogger, vimeo, YouTube, Facebook, web-based
email, etc
• Evaluation: As above!
• Do not simply describe these technologies. Rather, evaluate how useful
they were at each stage. Give specific examples of how effective they
were (before and after screen grabs or video can be very useful here).
• Did they enhance your work or hinder it? Consider how they affected
elements like organisation, creativity, communication, quality, design
consistency

9. •
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Lewis Parker – High Level Four
Caroline and Amy – High Level Four
Declan Manning – Level Four
Carla and Ruby – High Level Three
Jack and Airi – Level Three

10. • You need to look at past evaluations – they don’t have to
be from our school but remember the keys things we
have told you to do!
• You need to watch/ analyse at least three examples and
blog about them
• Use them to help you decide:
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What to say
How to use technology
How to be creative, communicate clearly
What not to do