This document outlines the requirements for a media production assignment, including seven questions students must answer about their work. It discusses representing social groups, target audiences, technologies used, and progression from preliminary tasks. Students are evaluated on their understanding of audience, representation, forms and conventions as well as skills, referencing choices, and ability to communicate learning. Example student achievement levels are provided. The document advises reviewing past evaluations and analyzing three media examples to help address the requirements.

2. • Seven questions (and you need to use seven different
technologies proficiently - videopodcast, Voicethread
discussion wallwisher, whizzy powerpoint, prezi, edited
piece to camera, Bubbl, Glogster, Pixton, Scrapblog,
Voki, Wordle etc)
• Can be done as a group or individual….
• Worth 20 marks
• Needs to be carefully planned/scripted/ produced
• You must achieve a Level 3 or higher

3. • In what ways does your media product use, develop or
challenge forms and conventions of real media products?
• How does your media product represent particular social
groups?
• What kind of media institutions might distribute your
media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the
process of constructing this product?
• Looking back at your preliminary task, what do you feel
you have learnt in the progression from it to the main
task?

4. • Skills in the use of appropriate digital technology or ICT
in the evaluation.
• Understanding of issues around audience, institution,
technology, representation, forms and conventions in
relation to production.
• The ability to refer to the choices made and outcomes.
• Understanding of personal development from preliminary
to full task.
• Ability to communicate.

5. • In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
• Clearly, you need to able to demonstrate that you have
an understanding of the conventions of the thriller genre
and any specific sub-genre within that – briefly analyse
the research you did for this, illustrating with screen-
grabs from your blog to show the ‘real’ media products
referred to in the question. What impact did research
have on your ideas and final film?
• How does your work adhere to these conventions? Why?
Pick out some specific examples and illustrate them
visually – again, screen grabs or selected video can be
very powerful to really make your points clear
• Have you been unconventional in any way? How? Why?
Why not? Be specific and illustrate it.
• If you can talk about narrative theory and how they apply

6. • How does your media product represent particular
social groups?
• Think about what groups you have chosen to show in
your film – teenagers, adults, different classes, genders
and ethnicities. How have you shown them – think about
clothing style, language choices (dialogue), locations,
use of colours, the actions of these groups etc.
• Explain why you chose to represent things in the way.
• What stereotypes are you using, which are you
challenging? Why?
• What messages are you trying to give the audience?
Why?

7. • What kind of media institutions might distribute your
media product and why?
• Find out about different companies that produce and
distribute films, especially Thriller films.
• Decide who you would like to produce and distribute your
film – a conglomerate, an independent, a UK based
company, an US one
• Come up with reasons for why you would use that
particular company or companies. What would be the
advantages (and possible disadvantages)

8. • Who would be the audience for your media product?
• Describe them in detail.
• Talk about age range, interests, media usage.
• Explain why this target audience
• Talk about research that you might have done into this
target audience

9. • How did you attract/address your audience?
• Talk about the audience research that you did before you
started your film especially any surveys you completed
and how you used this information to construct your
produce.
• Talk about specific things you did to make your film
appeal to the target audience – choice of actors,
narrative, music, location, costumes, props etc
• Pick out some specific examples and illustrate them
visually
• Discuss why attracting a specific target audience is so
important.(£££££)

10. • What have you learnt about technologies from the
process of constructing this product?
• This is the time to show how far you have come in terms
of your ability to use a wide range of technology.
• Talk about the technologies you have tried. Which were
the best ones? Why? Which ones did you try and then
not use? Why
• Which technologies are best for what? Why?
• How have new technologies changed media production?
• How did you learn to use these technologies?

11. • Looking back at your preliminary task, what do you
feel you have learnt in the progression from it to the
main task?
• Think about the mistakes you made while making your
preliminary tasks and how did avoid making the same
mistakes in your Thriller film
• How has your understanding of editing techniques
improved as a result ( think about the editing techniques
you learnt about)
• Talk about how you have become better at planning,
storyboarding, creative decision making, camerawork etc
• Make yourselves sound amazing (cos you know you are!)

12. • Lewis, Chris, Declan – Level Four
• Shannon and Cristina – Level Four
• Aidan, Nicole and Hazel – Level Three
• Amelia – High Level 3
• Sam – Level 4

13. • You need to look at past evaluations – they don’t have to
be from our school but remember the keys things we
have told you to do!
• You need to watch/ analyse at least three examples and
blog about them
• Use them to help you decide:
• What to say
• How to use technology
• How to be creative, communicate clearly
• What not to do