This document provides an overview and introduction to an AS Media Studies course. It outlines that students will study how the media is structured and the practical coursework requirements. It discusses the expectations for the course, which include 100% attendance, completing weekly tasks to a high standard, and meeting all deadlines. Students will analyze media texts, with an example being analyzing how the opening of Trainspotting grabs audience attention through its use of music, dialogue, mood, editing, and camerawork. Assessment objectives are explained, with a focus on demonstrating knowledge, applying understanding when analyzing media, demonstrating technical and creative skills in coursework, and undertaking research.

1. AS MEDIA STUDIES
Mr Earl

2. Preparing
Minds

3. Learning Intentions
 To understand how AS Media is structured
 To understand requirements of practical
coursework element of Media Studies
 To apply understanding to analysis of media
texts

4. Success Criteria
 I will be clear about course content
 I will offer some contribution to tasks set
 I will probably contribute in reasonable detail
offer considered responses
 I may respond in detail and lead discussion/
analysis activities

5. So...
 What are “the media”?
 Why study them?

6. The Course
 Foundation Portfolio (50%)
 Preliminary exercise (30s-1 min)
 Titles/ Opening of new fiction film (2 mins max)
 Research, planning and evaluation
 Key Media Concepts (50%)
 Textual Analysis and Representation (TV Drama)
 Institutions and Audiences (Film Industry)
 Ms King

7. The Expectations
 100% attendance and punctuality
 2/3 60 min weekly tasks, practical and written
 Complete all work to highest standards
 Meet all deadlines
 Prepare for lessons
 Maintain your blog
 Meet targets
 Fulfil/ transcend expectations
 Contribute to lessons – work hard, share ideas
 Behave professionally
 Go the extra mile...

8. Analysis Task
 How does this opening grab audience
attention?
 Music and sound effects
 Dialogue
 Mood and tone
 Editing
 Camerawork

9. Film intro (Trainspotting)
Music/ effects | Dialogue | Mood/ tone | Editing | Camera

10. Analysis Task
 How did this opening grab audience
attention?
 Music and sound effects
 Dialogue
 Mood and tone
 Editing
 Camerawork

11. Assessment Objectives
AO1 Demonstrate knowledge and
understanding of media concepts,
contexts and critical debates, using
terminology appropriately and with
accurate and coherent written
expression [exam only]
Weight 30%

12. Example

13. Assessment Objectives
AO2 Apply knowledge and understanding
to show how meanings are created
when analysing media products and
evaluating your own practical work.
Weight 30% [10% of Unit 2]

14. Example (Elleah Stanton)

15. Assessment Objectives
AO3 Demonstrate the ability to plan and
construct media products using
appropriate technical and creative
skills.
Weight 30% [30% of Unit 2]

16. Example (Charlotte Greaves)

17. Assessment Objectives
AO4 Demonstrate the ability to undertake
and apply appropriate research
Weight 10% [10% of Unit 2]

18. AO Weightings
% of AS GCE Total
AO1 AO2 AO3 AO4
G321 Foundation Portfolio
in Media
0 10 30 10 50
G322 Key Media Concepts
(TV Drama)
30 20 0 0 50
• Consider Performance Descriptors
• Explain how these might be
demonstrated in G321

20. Task – Opening a film
 What is the best film opening you have ever
seen?
 Why?

21. Plenary
 What does AS Media involve?
 How will we succeed?
 What will you need to do?
 What will you need to know?