The document discusses how the trailer, poster, and magazine cover work together as a marketing campaign for a film. It analyzes how key elements like location, costumes, colors, fonts, taglines, and logos are consistently used across all three items to clearly link them and effectively promote the film. While the magazine cover cannot include every single element, it mirrors the most important visuals, text, and colors from the trailer and poster to still feel connected as part of the overall campaign.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?
Evaluation – Question 2

2. In order to promote the film, I have created a trailer, which is the main product, as
well as a film poster and magazine cover. These three items make up the marketing
campaign for the film. All three need to work together in order to promote the film
and convey the information needed in order to create a 'buzz'. The cover and poster
should mirror the trailer as that encapsulate the film the most out of the three
different marketing methods. The magazine cover is likely to be the least similar to
the trailer as it will have the magazine's brand throughout the cover rather than the
film's.

3. LOCATION AND MODEL
In all of the different products, I have used the location that we used in the film. When we filmed, we also did a photo shoot in order
to get images for our magazine cover and poster. The main scene in our trailer is underneath a railway bridge. This shows how
the main character's life (Mia) is starting to change and go downhill as she adapts new habits. Therefore, on the poster, the image I
have used looks as if it was taken directly from the trailer. It also included three of the other characters that feature in the main
scene. However, Mia, is the only one looking at the camera which portrays her as the key character. The setting in this image is also
the same as they are sitting on the ground with the brick wall behind them. On the magazine cover, only the main character is shown
as this is the convention of magazine covers. However, magazine covers don't usually use the background of the image and instead
use a block colour. I decided not to do this as I feel that the image works better with the magazine cover. By including the brick wall on
the cover the film is portrayed more accurately. It also suggests that the article is focusing on the film, not just the star on the cover.
Also, including the main character on the front cover implies that she is the main character in the film to the audience. Therefore, all
of the products show who the main character is clearly and also they all have a very similar look with the use of the location in the
background of all of the images.
TRAILER POSTER COVER

4. COSTUMES
Also, the characters in the trailer are wearing their costumes. Therefore, on the poster and magazine cover the
characters are also wearing their costumes. It works well for the poster as it represents the film and tells the
audience more about the characters and their film. This is especially true for the images I chose to use as they are
wearing hoodies and dark clothing. Magazines sometimes show characters in their costumes but not always. I
chose to do this as I felt that it portrayed the film better like using the location did. As the film is social realism, I
also feel that the image worked better like this than cutting out the character from the image and placing her on
her own. This would've also not been as clear that the magazine linked to the film.
TRAILER POSTER COVER

5. AWARDS AND REVIEWS
In the trailer, we decided to include what awards and reviews the film had got in the captions between the scenes.
We used this in order to promote the film and make people see that it is recognised and that they should therefore
go and see it. Therefore, on the poster I felt that putting the review and award that we used in the trailer would
work well too. When people see the poster they are also more likely to see review and awards and that may
persuade them to see the film in the cinema. On magazine covers, you don't tend to get what awards and reviews
the film has won as this would more likely be in the article inside. However, since I wanted to promote the film, I
included that the film had won an award in the anchorage text ('BFI's Best British Newcomer and your next
favourite social realism film').
TRAILER
POSTER
MAGAZINE COVER

6. STAR BILLING
At the end of the trailer, we included who was in the film and also the crew. On the poster I also included who
directed the film and who the main star was. On the magazine cover, it was harder to include these. I did though,
stating the actor’s name in the anchorage text about the article so that people knew who was on the cover. This
was one of the reasons I wanted to include her name as she is new actress and therefore is less well-known.
TRAILER
POSTER
MAGAZINE COVER

7. FONT
In the trailer, I used white font throughout with a black background. Therefore, on the poster I also used a white
font. The connotations of white are innocence which relates to the trailer and the main character being innocent
and dragged into a different world. The font I used on the poster is also the same as the trailer. I also used white on
the magazine cover. I also used white writing on the magazine cover. However, the font isn’t the same as you
wouldn't expect a magazine to use the same font as the trailer and poster as it has it’s own brand identity.
However, using white text linked all of the different products still, especially when combined with similar images.
TRAILER POSTER
MAGAZINE COVER

8. TAGLINE
In the intertitles in the trailer, we included the line ‘finding new hope is not always good’. I felt that this said quite a
lot about our film but was also quite mysterious too so didn’t give too much away. Therefore, I also used it on the
poster above the title. If people remember this line from the trailer they will then link it to the poster and vice
versa. I didn’t include it on the magazine cover as it wouldn’t have worked as well on there. However, the trailer
and poster are clearly linked through this.
TRAILER
POSTER

9. STUDIO LOGO
On both the trailer and poster I included the production company logo. I didn’t include it on the magazine cover as
it is not a convention and therefore wouldn’t have worked. In the trailer, the logo for our production company,
‘Skyline Productions’, was prominent at the beginning of the trailer because of the animated graphic. It was then
followed by the distribution company logo. On the poster, either side of the release date, I included images of the
two logos. This links everything together as the audience know what studio produced the film.
TRAILER
POSTER

10. COLOUR SCHEME
The colours in the trailer were quite dark and dull. This is mirrored in the poster and the magazine cover because of
the setting used in the trailer and, therefore, the images used for the cover and poster as they were taken when
filming at the same locations. The colours are quite dark and the costumes are all the same. The main colours are
brown, blue and black. The contrast to this is the white text. Not only does the white text stand out the best against
the dark colours, but it also contradicts the storyline as white represents innocence and the narrative looks at
illegal behaviour. Therefore, using the same image and colour scheme throughout links the products clearly.
TRAILER POSTER COVER
MAIN COLOURS FROM THE THREE
PRODUCTS

11. CONVERGENCE
At the end of the trailer we included a website address for the film along side the release date. On the film
poster, I decided to include the website address as it will allow people to access the trailer and other
information about the film. Posters also tend to have some form of convergence. I also positioned the
website above the release date which is similar to the trailer as well. I didn’t include the website address on
the magazine cover for the film but I did include a link to the magazine’s website. This website could have
more about the film on it which would then lead to the film’s own website. The website for the film may also
be mentioned in the article in the magazine rather than on the cover.
TRAILER
POSTER MAGAZINE COVER

12. RELEASE DATE
In the trailer, we included the release date as this is the information that people want to know most often
after what the film’s about. Therefore, I also put the release date on the poster as again if people see the
poster, they will want to know when it comes out. The release dates are conventions of both of these
products. I did not include this on the magazine cover, however, as it is not a convention.
TRAILER
POSTER

13. Overall, I feel that all of the products work well together even though the magazine
cover does not use all of the items that the film poster and trailer share. However,
the magazine uses the key colours, text and images that are prominent throughout
the three different products. The products are an effective combination, as they are
all continuous and similar, because of the film’s brand being carried throughout, and
therefore create a successful marketing campaign. The audience can also clearly link
the three together.