The Five AreasDigital technologyResearch and PlanningConventions of Real MediaPost-ProductionCreativity.Two of these will be combined.
Past Questions• Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
• Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
• Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
• Explain how far your understanding of existing media influenced the way you created your own media products. Refer to a range of examples in your answer to show how this understanding developed over time.
• Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills developed over time.
Advice• You have to think on your feet as you do not know what two areas might come up and in what combination• Prepare heavily but don’t learn essays
Digital Technology• What have you used over the TWO years?• Weigh up the advantages and disadvantages• Relate these to all other areas.
Research and Planning• Have a wide range of examples i.e.• Institutional research• Audience research (before and after)• Research into real texts• Logistical research (locations, costumes, actors etc.)
Conventions• Make a list for each project you have worked on and categorise them by medium so that you don’t repeat yourself
Post-production• This is defined as everything after planning and shooting or live recording. In other words, the stage of your work where you manipulated your raw material on the computer i.e. Photoshop, Picnik, Premiere Pro, After Effects, Illustrator etc.
Creativity• There is no definitive answer for this one, therefore… WHAT IS CREATIVITY?
What are they looking for? • The examiner is interested in the journey/process you have made over the two years and about reflection on how you as a media student have developed. Unusually, this is an exam which rewards you for talking about yourself and the work you have done!
What do you need to do? • Produce a set of examples- so that when you make the point in the exam, you can then back it up with a concrete example. You need to be able to talk about specific things you did in post- production and why they were significant, just as you need to do more than just say ‘I looked on youtube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.
Essay Structure• Paragraph 1 should be an introduction which explains which projects you did. It can be quite short. Paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.
• Paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say. Paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position.• Paragraph 5 short conclusion