This document provides guidance for students on the evaluation component of a media production course. It outlines the objectives to understand coursework evaluation formats and requirements, and explain use of media conventions. Students choose one evaluation question to answer by referring to their media product and using examples. Effective evaluations are creative, detailed, and use various digital platforms. Students should obtain audience feedback and begin work on the first evaluation question about use of media conventions in their product.
2. CHOOSE ONE OF THE QUESTIONS
BELOW AND CONSIDER IN PAIRS WHAT
POINTS YOU MAKE TO ANSWER THE
QUESTION
• In what ways does your media product use, develop or
challenge forms and conventions of real media products?
• How does your media product represent particular social
groups?
• What kind of media institution might distribute your media
product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of
constructing this product?
• Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?
3. EVALUATION
The evaluation consists of the 7 questions.
You complete the evaluation on blog.
You will use a range of different media and presentation
platforms to answer the questions.
4. ASSESSMENT
CRITERIA
To achieve a Level 4 (16–20 marks):
• Excellent skill in the use of appropriate digital technology
or ICT in the evaluation.
• Excellent understanding of issues around
audience, institution, technology, representation, forms and
conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from
preliminary to full task.
• Excellent ability to communicate.
5. YOU ARE ASSESSED
ON…
Your use of ICT and digital technology.
Your understanding of each question.
Your use of examples from your production work.
Your communication skills.
6. EXAMINER’S ADVICE
Read through the Examiner’s comments on the Evaluation.
Pick out what they say works well, and what is not effective.
7. EXAMINER’S ADVICE
EFFECTIVE INEFFECTIVE
EVALUATION EVALUATION
Creativity Essay-style answers
Use of different Vague answers
technology Unsuitable
Detailed responses presentation
methods
Brief
Lack of specific
detail
8. TO DO WELL YOU
NEED TO…
Use a range of different presentation formats
Use different media – images, text, video, audio
Make the evaluation as visual as possible
Show excellent understanding of the key issues.
Use relevant examples from your production work.
9. DIFFERENT
PRESENTATION
METHODS
Blog entry Useful websites
Powerpoint Blogger
Video Wordle
Audio Prezi
Mind-maps Glogster
Moodboards Poplet
Animoto
Wallwisher
Bubbl.us
Spicy nodes
10. QUESTION 1
In what ways does your media product use, develop or challenge
forms and conventions of real media products?
This questions asks you to consider how you have used
conventions in your work, using examples from your product
to support the points you are making.
11. 1 CONVENTIONS
In groups focus on one of the following areas:
Conventions of front covers
Conventions of contents pages
Conventions of double page spreads
Conventions based on music genre/target audience
What are the conventions of that area? How have you used
them in your production work?
12. 1 CONVENTIONS
To answer this question you need to:
1) Identify the conventions of music magazines of your
genre
2) Show how you have used these conventions in your own
production work
13. 1 CONVENTIONS
Possible approaches to the question:
Identifying conventions
Include annotated magazine pages to show conventions.
Create a mind-map of conventions.
Create a word cloud of key conventions.
How you have used conventions:
Annotated pages from your magazine showing use of conventions.
Visual comparison of your magazine to an actual magazine.
Written explanation of the use of conventions.
You may want to present some aspects of this as short video created
using iMovie or animoto.com
14. AUDIENCE FEEDBACK
As part of the evaluation you will need to obtain audience
feedback on your finished product. It is a good idea to set up
some aspects of this now.
You should produce a survey on Survey Monkey or Poll
Junkie to get feedback on your finished product. You should
ask your audience what they think of key elements
(font, colour, images, layout, features), strengths, weaknesse
s, appeal, etc.
You may also want to create a Wallwisher for your blog to get
feedback.
You then need to ask people to complete the audience
feedback, ideally using some social media such as
twitter, etc.
15. LESSON TASKS
1 – Set up your Evaluation blogs on blogger.com
2 – Create blog pages
3 – Upload finished magazine to your blog
4 – Write survey and embed to your blog
5 – Create wallwisher for your blog
6 – Post links to audience feedback
7- Begin work on Question 1 of the evaluation
16. USING YOUR BLOG
You will need to give us your blog address and login details.
You need 8 pages for your blog:
Construction
Audience Feedback
1 – Conventions
2 – Representation
3 – Institutions
4-5 – Target Audience
6 – Technology
7 - Progression
17. USING YOUR BLOG
You need to upload your finished magazine pages to the
Construction page. Upload you’re the front cover and draft
contents you made for the Preliminary Task beneath it.
To do this you will need to ensure they are saved as image
files (e.g. JPEGs).
To do this in Publisher you need to select Save As and
choose the file format to save to.
You can upload powerpoints using websites like Slideshare
and AuthorStream, and embed them to the blog using the
embed code. You will need to select the HTML setting when
editing the blog post.
You can also embed videos, audio, and surveys using embed
codes.
18. LESSON TASKS
1 – Set up your Evaluation blogs on blogger.com
2 – Create blog pages
3 – Upload finished magazine to your blog
4 – Write survey and embed to your blog
5 – Create Wallwisher for your blog
6 – Post links to audience feedback
7- Begin work on Question 1 of the evaluation
