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Question 2 - Genre
The document summarizes the genre, codes, and conventions of a pop music video the author created. It establishes the genre through an upbeat song, fast editing, youthful characters, and focus on the artist. While some conventions like teenagers and trends were followed, others like alcohol/drugs and overt sexuality were avoided. The mise-en-scene uses bright colors and art supplies to set a fun tone. Generic elements like the ideal relationship and attractive actors will appeal to the target audience. Feminist theory of the "male gaze" does not apply as the female is not sexualized.
Coldplay Magazine Advert Analysis
Coldplay's album advertisement uses bright colors and large letters to attract attention. The ad features the album name "Mylo Xyloto" in colorful letters against a background of graffiti-covered walls splashed with random paint. This imagery is meant to portray the album's music protruding from regular life. The ad also prominently displays the band name, album release date, and information on pre-ordering to clearly inform consumers. It establishes a distinctive brand identity through consistent colors and fonts that will be used to promote the album and band. The target audience appears to be younger city dwellers through the urban imagery, though this deviates from Coldplay's usual audience.
Kings of Leon Only By The Night Advert Analysis
This document analyzes the advertising for Kings of Leon's album "Only by the Night". It summarizes that the advertising features a stern image merging the band members' faces with an eagle to symbolize power and strength for their rock music. It uses dark tones and mentions song titles to promote the album's powerful sound and entice existing rock fans to purchase it. The advertising creates a consistent brand identity for Kings of Leon featuring eagles and military-inspired designs and fonts to match the album's themes.
You Me At Six, Hold Me Down Advert Analysis
- The artist's name is prominently displayed in capital letters against a white background to identify them as the name consumers should look for.
- The release date is also prominently displayed to emphasize its importance as the time when consumers can purchase the album. The album title is written in a different, handwritten font to seem personal.
- The background features dreamlike images of roses, wings and clouds bursting from a black record to portray the album as something spectacular and god-like that will give listeners something new.
Question 2 audience
The target audience for the music production is 16-20 year olds who enjoy mainstream music. The producer chose this audience because they can relate through shared music preferences and easily find others in the target group for feedback.
The production will appeal to the target audience as the upbeat song and romantic love story between characters will provide escapism and a mood boost. The familiar pop music conventions will make the audience comfortable.
The target audience will gain uses and gratifications like escapism from immersing in the relationship between characters, and their mood may be boosted by the upbeat song. The catchy song will stay in their heads after viewing.
MIKA // The Boy Who Knew Too Much Advert ANALYSIS
The document analyzes an advertisement for Mika's new album. It discusses several elements of the ad design and what they convey. The largest text is Mika's name to catch the reader's eye. Graphics of household objects being sucked into a black hole represent a teen's impending adulthood. Mika is known for colorful album covers, so bright colors link the ad to his brand. While the colors seem youthful, the black hole metaphor suggests the target audience is adults coping with life changes through Mika's potentially psychedelic pop music.
Concept idea for music video
The document discusses concepts for a music video featuring the artist Jack. It considers using stop motion animation combined with flash animation to depict Jack "performing and perhaps include him in some Flash animations, combining my Flash skills and stop motion." It also proposes including a scene at the beginning of Jack smoking a hand-rolled joint to provide time for camera shots and movements before the music starts and acts as a transition into the animated visuals representing Jack's "trip" within his mind during the video.
Evaluation 2 Improved
The document discusses the effectiveness of combining the main and ancillary texts for a music project. The video, album advert, and digipack all feature images of mannequins to create a consistent branding identity. Bright colors and themes of love and manipulation are also carried through each product. While the link between colors in the video and print products could be stronger, the combination of the ancillary products is highly effective as they use identical color schemes and visual elements to clearly connect the artist's brand across formats.
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Question 2 - Genre
The document summarizes the genre, codes, and conventions of a pop music video the author created. It establishes the genre through an upbeat song, fast editing, youthful characters, and focus on the artist. While some conventions like teenagers and trends were followed, others like alcohol/drugs and overt sexuality were avoided. The mise-en-scene uses bright colors and art supplies to set a fun tone. Generic elements like the ideal relationship and attractive actors will appeal to the target audience. Feminist theory of the "male gaze" does not apply as the female is not sexualized.
Coldplay Magazine Advert Analysis
Coldplay's album advertisement uses bright colors and large letters to attract attention. The ad features the album name "Mylo Xyloto" in colorful letters against a background of graffiti-covered walls splashed with random paint. This imagery is meant to portray the album's music protruding from regular life. The ad also prominently displays the band name, album release date, and information on pre-ordering to clearly inform consumers. It establishes a distinctive brand identity through consistent colors and fonts that will be used to promote the album and band. The target audience appears to be younger city dwellers through the urban imagery, though this deviates from Coldplay's usual audience.
Kings of Leon Only By The Night Advert Analysis
This document analyzes the advertising for Kings of Leon's album "Only by the Night". It summarizes that the advertising features a stern image merging the band members' faces with an eagle to symbolize power and strength for their rock music. It uses dark tones and mentions song titles to promote the album's powerful sound and entice existing rock fans to purchase it. The advertising creates a consistent brand identity for Kings of Leon featuring eagles and military-inspired designs and fonts to match the album's themes.
You Me At Six, Hold Me Down Advert Analysis
- The artist's name is prominently displayed in capital letters against a white background to identify them as the name consumers should look for.
- The release date is also prominently displayed to emphasize its importance as the time when consumers can purchase the album. The album title is written in a different, handwritten font to seem personal.
- The background features dreamlike images of roses, wings and clouds bursting from a black record to portray the album as something spectacular and god-like that will give listeners something new.
Question 2 audience
The target audience for the music production is 16-20 year olds who enjoy mainstream music. The producer chose this audience because they can relate through shared music preferences and easily find others in the target group for feedback.
The production will appeal to the target audience as the upbeat song and romantic love story between characters will provide escapism and a mood boost. The familiar pop music conventions will make the audience comfortable.
The target audience will gain uses and gratifications like escapism from immersing in the relationship between characters, and their mood may be boosted by the upbeat song. The catchy song will stay in their heads after viewing.
MIKA // The Boy Who Knew Too Much Advert ANALYSIS
The document analyzes an advertisement for Mika's new album. It discusses several elements of the ad design and what they convey. The largest text is Mika's name to catch the reader's eye. Graphics of household objects being sucked into a black hole represent a teen's impending adulthood. Mika is known for colorful album covers, so bright colors link the ad to his brand. While the colors seem youthful, the black hole metaphor suggests the target audience is adults coping with life changes through Mika's potentially psychedelic pop music.
Concept idea for music video
The document discusses concepts for a music video featuring the artist Jack. It considers using stop motion animation combined with flash animation to depict Jack "performing and perhaps include him in some Flash animations, combining my Flash skills and stop motion." It also proposes including a scene at the beginning of Jack smoking a hand-rolled joint to provide time for camera shots and movements before the music starts and acts as a transition into the animated visuals representing Jack's "trip" within his mind during the video.
Evaluation 2 Improved
The document discusses the effectiveness of combining the main and ancillary texts for a music project. The video, album advert, and digipack all feature images of mannequins to create a consistent branding identity. Bright colors and themes of love and manipulation are also carried through each product. While the link between colors in the video and print products could be stronger, the combination of the ancillary products is highly effective as they use identical color schemes and visual elements to clearly connect the artist's brand across formats.
Evaluation 2 A2
The combination of the main and ancillary texts is effective because they establish a consistent brand identity for the artist MAX. The video, album advert, and digipack all feature images of mannequins and themes of love and manipulation. They also use a matching color scheme of blue, pink, and purple. While the link between the video and print products could be stronger, themes, imagery, and design elements like the logo and colors create cohesion across the materials to promote the artist MAX.
MIKA // The Boy Who Knew Too Much Advert Analysis
The document analyzes an advertisement for Mika's new album. It summarizes the key elements of the ad, including the prominent artist name and album title, colorful graphics depicting household objects being sucked into a black hole, and how the wild imagery ties into Mika's brand and likely targets adults seeking escapism from responsibilities.
Storyboard
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Music video complete idea
The document outlines the ideas and plan for a music video. It will feature a girl transporting a boy doll to various locations through her cardboard cutout backdrops. The boy will appear confused in each new setting. Locations include the beach, forest, restaurant. The video will start as a comedic montage and transition between lighthearted scenes of the boy adjusting to each place. In the end, the girl crafts a doll of herself to join the boy, and they laugh together in their matching outfits.
Conventions of pop music video
The document discusses common conventions in pop music videos, including costumes reflecting trends or conceptual ideas, artists depicted as happy or sad depending on the song's message, audiences engaged through relatable scenes like dancing, prominent male gaze through sexualized portrayals of female artists, young characters and themes of love to attract younger viewers, references to the artist's name, and identifying motifs for particular artists.
Panic! At The Disco - I Write Sins Not Tragedies Analysis
The music video tells a narrative story of a wedding gone wrong. The groom's alter ego, played by the lead singer Brendon Urie dressed as a ringmaster, intrudes on the wedding. Strange circus acts representing the groom's family enter. The bride leaves upon discovering she is a "whore". The video uses surreal imagery and quick cuts to match the baroque pop style and lyrics about betrayal. It promotes the band's nonconforming image through the ringmaster character and bizarre characters.
Fall out boy – sugar we’re goin’ down
The video tells the narrative story of a boy with antlers who is bullied for being different. He meets a girl who accepts him, but her father disapproves of their relationship and tries to hurt the boy. In the end, it is revealed the father also has traits that make him different. The video combines this narrative story with performance clips of the band, and explores themes of acceptance and being an outsider. It uses the boy's antlers as a metaphor for any traits that make one feel marginalized from society.
Question 4 - Who would be the audience for your media product?
The document discusses the target audience for a film project. It begins by explaining that the film received an 18 rating due to graphic violence in scenes of human experimentation. It then profiles the target audience as young adult males who enjoy action/thriller genres. A questionnaire sent to students found most responses mentioned those genres. Famous actors in psychological thrillers, like Christian Bale in American Psycho, were commonly cited as favorites. Positive feedback on a completed title sequence sequence showed it effectively captured the thriller genre and engaged viewers like the target audience. The only negative feedback mentioned the credits font was too small.
Question 4 Who would be the audience for your media product?
The document discusses the rating and target audience for a film project. It begins by explaining that the film will receive an 18 rating due to its very strong graphic violence involving human experimentation. Research found the target audience to be male, aged 17-18, who prefer action/thriller genres. Feedback on the title sequence was mostly positive, praising the tone, cinematography, and interest in learning more. The only negative comments noted the credits were too small and difficult to read.
Action Match Brief
Action match is a film editing technique where shots are cut together to continue the same action seamlessly, giving the impression that the shots were filmed simultaneously even if they were not. It ensures the viewer is not disoriented by the transition between shots and acts as a visual bridge to distract from any changes, allowing the film to flow smoothly. The document discusses how action match can be achieved through shooting the same shot multiple times to edit together convincingly for a professional title sequence.
An Analysis of Fight Club's Title Sequence
The film was produced by 20th Century Fox and Regency Enterprises and distributed by 20th Century Fox. The title sequence begins with contrasting classical and loud percussion music, signifying the divide between normal life and the chaotic narrative. It then shows microscopic views of the inside of a body, focusing on nerves and biology, suggesting the film will be a psychological drama exploring mental health. The main characters are then credited against a dramatic background, with Brad Pitt's name first to attract audiences. The sequence ends with a close-up of a panicked character holding a gun in his mouth, establishing his fear and weakness, as the voiceover mentions the character Tyler Durden.
Donnie Darko Title Sequence Analysis
The title sequence introduces the central character, Donnie, found sleeping on a rural road at dawn, confused about how he got there. As the camera circles him, revealing his pajamas, it's clear he experienced extreme sleepwalking. Donnie laughs strangely about his situation, indicating mental instability. The title abruptly appears amid flashes of unnatural light, accompanied by ominous music, establishing the film's supernatural drama genre.
An Analysis of Edward Scissorshands’ Title Sequence
The document provides an in-depth analysis of the title sequence of the film Edward Scissorhands. It summarizes that the sequence uses shots of snow, a soft classical song, and gloomy locations to set a fantastical yet darker tone for the younger audience. It also reveals clues about Edward's character through symbolic shots, like showing him as a creation from a mechanical experiment who was left unfinished after the inventor's death. The analysis of the title sequence aims to understand how it introduces the film's narrative and represents the characters.
Analysis of Se7en’s Title Sequence
The title sequence of the film Se7en begins with a close-up shot of someone slowly turning the blank pages of a handmade book in the dark, signifying an obsession. Disturbing non-diegetic sounds play as the credits appear in a sketchy font. Subsequent extreme close-up shots show disturbing images and tools that imply psychotic murders, confirming the film's horror/thriller genre. Intercut are shots of relaxed tea-making that create an unsettling contrast. The sequence aims to immerse viewers in the mind of the psychopathic killer through these disturbing and disorienting images and sounds.
The Conventions of a Title Sequence
A title sequence introduces a film by displaying the studio and distributor logos, main cast, film title, and credits for key crew members like producers and the director. It sets the tone for the genre and plot. Title sequences typically follow conventions, starting with logos and moving to cast and crew credits in a standard order, ending with the director's name. They aim to inform audiences about the film and credit those involved in its production.
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Evaluation 2 A2
The combination of the main and ancillary texts is effective because they establish a consistent brand identity for the artist MAX. The video, album advert, and digipack all feature images of mannequins and themes of love and manipulation. They also use a matching color scheme of blue, pink, and purple. While the link between the video and print products could be stronger, themes, imagery, and design elements like the logo and colors create cohesion across the materials to promote the artist MAX.
MIKA // The Boy Who Knew Too Much Advert Analysis
The document analyzes an advertisement for Mika's new album. It summarizes the key elements of the ad, including the prominent artist name and album title, colorful graphics depicting household objects being sucked into a black hole, and how the wild imagery ties into Mika's brand and likely targets adults seeking escapism from responsibilities.
Storyboard
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Music video complete idea
The document outlines the ideas and plan for a music video. It will feature a girl transporting a boy doll to various locations through her cardboard cutout backdrops. The boy will appear confused in each new setting. Locations include the beach, forest, restaurant. The video will start as a comedic montage and transition between lighthearted scenes of the boy adjusting to each place. In the end, the girl crafts a doll of herself to join the boy, and they laugh together in their matching outfits.
Conventions of pop music video
The document discusses common conventions in pop music videos, including costumes reflecting trends or conceptual ideas, artists depicted as happy or sad depending on the song's message, audiences engaged through relatable scenes like dancing, prominent male gaze through sexualized portrayals of female artists, young characters and themes of love to attract younger viewers, references to the artist's name, and identifying motifs for particular artists.
Panic! At The Disco - I Write Sins Not Tragedies Analysis
The music video tells a narrative story of a wedding gone wrong. The groom's alter ego, played by the lead singer Brendon Urie dressed as a ringmaster, intrudes on the wedding. Strange circus acts representing the groom's family enter. The bride leaves upon discovering she is a "whore". The video uses surreal imagery and quick cuts to match the baroque pop style and lyrics about betrayal. It promotes the band's nonconforming image through the ringmaster character and bizarre characters.
Fall out boy – sugar we’re goin’ down
The video tells the narrative story of a boy with antlers who is bullied for being different. He meets a girl who accepts him, but her father disapproves of their relationship and tries to hurt the boy. In the end, it is revealed the father also has traits that make him different. The video combines this narrative story with performance clips of the band, and explores themes of acceptance and being an outsider. It uses the boy's antlers as a metaphor for any traits that make one feel marginalized from society.
Question 4 - Who would be the audience for your media product?
The document discusses the target audience for a film project. It begins by explaining that the film received an 18 rating due to graphic violence in scenes of human experimentation. It then profiles the target audience as young adult males who enjoy action/thriller genres. A questionnaire sent to students found most responses mentioned those genres. Famous actors in psychological thrillers, like Christian Bale in American Psycho, were commonly cited as favorites. Positive feedback on a completed title sequence sequence showed it effectively captured the thriller genre and engaged viewers like the target audience. The only negative feedback mentioned the credits font was too small.
Question 4 Who would be the audience for your media product?
The document discusses the rating and target audience for a film project. It begins by explaining that the film will receive an 18 rating due to its very strong graphic violence involving human experimentation. Research found the target audience to be male, aged 17-18, who prefer action/thriller genres. Feedback on the title sequence was mostly positive, praising the tone, cinematography, and interest in learning more. The only negative comments noted the credits were too small and difficult to read.
Action Match Brief
Action match is a film editing technique where shots are cut together to continue the same action seamlessly, giving the impression that the shots were filmed simultaneously even if they were not. It ensures the viewer is not disoriented by the transition between shots and acts as a visual bridge to distract from any changes, allowing the film to flow smoothly. The document discusses how action match can be achieved through shooting the same shot multiple times to edit together convincingly for a professional title sequence.
An Analysis of Fight Club's Title Sequence
The film was produced by 20th Century Fox and Regency Enterprises and distributed by 20th Century Fox. The title sequence begins with contrasting classical and loud percussion music, signifying the divide between normal life and the chaotic narrative. It then shows microscopic views of the inside of a body, focusing on nerves and biology, suggesting the film will be a psychological drama exploring mental health. The main characters are then credited against a dramatic background, with Brad Pitt's name first to attract audiences. The sequence ends with a close-up of a panicked character holding a gun in his mouth, establishing his fear and weakness, as the voiceover mentions the character Tyler Durden.
Donnie Darko Title Sequence Analysis
The title sequence introduces the central character, Donnie, found sleeping on a rural road at dawn, confused about how he got there. As the camera circles him, revealing his pajamas, it's clear he experienced extreme sleepwalking. Donnie laughs strangely about his situation, indicating mental instability. The title abruptly appears amid flashes of unnatural light, accompanied by ominous music, establishing the film's supernatural drama genre.
An Analysis of Edward Scissorshands’ Title Sequence
The document provides an in-depth analysis of the title sequence of the film Edward Scissorhands. It summarizes that the sequence uses shots of snow, a soft classical song, and gloomy locations to set a fantastical yet darker tone for the younger audience. It also reveals clues about Edward's character through symbolic shots, like showing him as a creation from a mechanical experiment who was left unfinished after the inventor's death. The analysis of the title sequence aims to understand how it introduces the film's narrative and represents the characters.
Analysis of Se7en’s Title Sequence
The title sequence of the film Se7en begins with a close-up shot of someone slowly turning the blank pages of a handmade book in the dark, signifying an obsession. Disturbing non-diegetic sounds play as the credits appear in a sketchy font. Subsequent extreme close-up shots show disturbing images and tools that imply psychotic murders, confirming the film's horror/thriller genre. Intercut are shots of relaxed tea-making that create an unsettling contrast. The sequence aims to immerse viewers in the mind of the psychopathic killer through these disturbing and disorienting images and sounds.
The Conventions of a Title Sequence
A title sequence introduces a film by displaying the studio and distributor logos, main cast, film title, and credits for key crew members like producers and the director. It sets the tone for the genre and plot. Title sequences typically follow conventions, starting with logos and moving to cast and crew credits in a standard order, ending with the director's name. They aim to inform audiences about the film and credit those involved in its production.
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