1. AS Media EvaluationAS Media Evaluation
You now have SEVEN questions that need to be
answered individually .
www.alevelmedia.co.uk

2. You need to show rather than just tell.
 Throughout your answers, try to keep the style and
theme of the slides interesting but not too busy.
 Don’t cram too much into one slide, just use an extra
slide.
 Take care over the way you present your answers, so
that you have a series of points or statements that you
can expand on in more detail.

3. Presentation methods
 The following is related to using powerpoint, but you
can also embed responses to some of the seven
questions using this method on slideshare or
authorstream.

4. Word Documents
 Unless asked specifically, avoid large pieces of text.
 Embed documents on your blog or link from PowerPoint
to sites like scribd.

5. Video
 You can attempt video blogs (vlogging) where you see most fit.
 YouTube allows you to annotate the video as well, Use if you think it
would help.
 Upload your work onto a YouTube account or Vimeo.
 Create a director’s commentary using VoiceThread

6. Avatars
 Don’t like to be on camera? Use an avatar
 Narrate or use text to speech conversion tools at either Voki or
readthewords.com
 A fun way to liven up your presentation or blog – use animation scenes.

7. Create a website
 If you’re presenting on a blog, make sure the embedding links work
 You could host your presentation on a website that’s easy to create and
looks professional. Great for maintaining a theme

8. The evaluationevaluation has seven questions.
 Each one should be addressed using a different presentation
method or technique to demonstrate creativity and skill through
implementing use of ICT.
 For other specifications, use screenshots and web links to
support your written evaluation.

9. 1 - In what ways does your media
product use, develop or challenge forms
and conventionsconventions of real media products?
 This is your chance to summarise your genre research,
including: what you found out; what types of codes and
conventions were common in your chosen genre.
 Make sure you cover the key concepts and use media
terminology accurately at all times.
 What opening sequences did you look at to help you –
why were they useful? You can insert links to YouTube
or other websites for specific references.
 Reference all sources, and don’t plagiarise!

10. Question 1 continued…
 Explain how you developed your sequence to match that of real movies of
the same genre (techniques, camera shots, editing, sound, mise en scene).
 Have you tried anything different that challenges the genre or gives it new
life?
 You could break your opening down into 9 key moments, like they do at
www.artofthetitle.com

11. 2 - How does your media
product representrepresent particular
social groups to your audienceaudience?
 How have you represented the characters in your films?
 Is it positive or negative representationrepresentation?
 Did you use stereotypesstereotypes?
 How did you make your audience feel about your
characters?

12.  What were you trying to create, i.e., a new Bruce Willis or Halle
Berry?
 What technical skills helped you construct representationrepresentation of your
character?
 Attach a screen grab or digital picture of your main character and
talk about your choice of costume/make up/persona.

13. 3 - What kind of institutioninstitution might distributedistribute
your media product & why?
 What research did you do into InstitutionsInstitutions (the companies that make and
distribute films)?
 Why did you chose a particular company, what’s their ideologyideology?
 Because this question is not clear briefly talk about production companies
as well as distribution ones.

14.  Mention and list the type of research sources you used, i.e.,
www.imdb.com
 Explain about the the institution logo at the start of the film and
how they are used as a sense of ownership etc?
 You should talk about production, distribution and exhibition if
you can.

15. 4 – Who would be the audienceaudience
for your media product?
 This is an opportunity for you to detail any audience research you have
conducted.
 Think about age rating and the BBFC, use their criteria to help you.

16.  Give a profile of the type of person who would enjoy your film;
similar films they like and would pay to see.
 Did you conduct any questionnaires about type of films your audience
like?
 This is a chance to discuss any uses and gratificationsuses and gratifications and
psychographic profile of your target audiencetarget audience.

17. 5 – How did you attract/address
your audienceaudience?
 What was within your media product that appealedappealed to them?
 Relate this back to genre and conventionsgenre and conventions, will the audienceaudience be
satisfied?
 What other techniques made your film appealing?

18.  Did you show your film to an audience for feedback? You could put
a link to YouTube here that attaches directly to a focus group or
series of vox pops about your film and evaluate the type of
feedback you have received.
 Attract audience through audience engagement, facebook, twitter
etc
 What could be improved?

19. 6 – What have you learnt about technologiestechnologies
from the process of constructing the product?
 List any technical difficulties you encountered.
 What software and hardware did you use?
 Did you realise so much work went into creating
similar media products?

20.  Assess your technical skills: are there any shots or edits you are
really proud of?
 What would you do differently to improve or alter your product?
 Were there any limitations to your creativity?

21. 7 – Looking back at your prelim task, what have
you learnt in the progression from that to the final
product?
 Insert a link to your original preliminary exercise,
perhaps use voicethread or show screenshots.
 Comment on how you found the preliminary exercise
and describe what the hardest thing was to overcome?
 Were you happy with it? Be totally honest and pick
apart the good and bad elements of it. This is an
evaluation.

22.  How does your final 2 minute film opening demonstrate a
progression in the standards of filming compared to your
preliminary.
 Again, you can use screen grabs to illustrate specific points or
make a comparable.
 Lastly, what do you think you have learnt from completing the
coursework overall?

23. Include all references
 Comprising websites you used to help with research and
planning
 Voicethread, YouTube, Scribd, Wix, Slideshare links
must be checked.
 Include any other information or media that you feel is
relevant to your project at the end, including
acknowledgements and thanks linked to the project.

24. If you’re blogging
 Make sure you embed each question as a separate post
 Use a different presentation method for each question
(looks better).
 Be creative, include images, hyperlinks and accurate
references.