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AS Media EvaluationAS Media Evaluation
You now have SEVEN questions that need to be
answered individually .
www.alevelmedia.co.uk
You need to show rather than just tell.
 Throughout your answers, try to keep the style and
theme of the slides interesting but not too busy.
 Don’t cram too much into one slide, just use an extra
slide.
 Take care over the way you present your answers, so
that you have a series of points or statements that you
can expand on in more detail.
Presentation methods
 The following is related to using powerpoint, but you
can also embed responses to some of the seven
questions using this method on slideshare or
authorstream.
Word Documents
 Unless asked specifically, avoid large pieces of text.
 Embed documents on your blog or link from PowerPoint
to sites like scribd.
Video
 You can attempt video blogs (vlogging) where you see most fit.
 YouTube allows you to annotate the video as well, Use if you think it
would help.
 Upload your work onto a YouTube account or Vimeo.
 Create a director’s commentary using VoiceThread
Avatars
 Don’t like to be on camera? Use an avatar
 Narrate or use text to speech conversion tools at either Voki or
readthewords.com
 A fun way to liven up your presentation or blog – use animation scenes.
Create a website
 If you’re presenting on a blog, make sure the embedding links work
 You could host your presentation on a website that’s easy to create and
looks professional. Great for maintaining a theme
The evaluationevaluation has seven questions.
 Each one should be addressed using a different presentation
method or technique to demonstrate creativity and skill through
implementing use of ICT.
 For other specifications, use screenshots and web links to
support your written evaluation.
1 - In what ways does your media
product use, develop or challenge forms
and conventionsconventions of real media products?
 This is your chance to summarise your genre research,
including: what you found out; what types of codes and
conventions were common in your chosen genre.
 Make sure you cover the key concepts and use media
terminology accurately at all times.
 What opening sequences did you look at to help you –
why were they useful? You can insert links to YouTube
or other websites for specific references.
 Reference all sources, and don’t plagiarise!
Question 1 continued…
 Explain how you developed your sequence to match that of real movies of
the same genre (techniques, camera shots, editing, sound, mise en scene).
 Have you tried anything different that challenges the genre or gives it new
life?
 You could break your opening down into 9 key moments, like they do at
www.artofthetitle.com
2 - How does your media
product representrepresent particular
social groups to your audienceaudience?
 How have you represented the characters in your films?
 Is it positive or negative representationrepresentation?
 Did you use stereotypesstereotypes?
 How did you make your audience feel about your
characters?
 What were you trying to create, i.e., a new Bruce Willis or Halle
Berry?
 What technical skills helped you construct representationrepresentation of your
character?
 Attach a screen grab or digital picture of your main character and
talk about your choice of costume/make up/persona.
3 - What kind of institutioninstitution might distributedistribute
your media product & why?
 What research did you do into InstitutionsInstitutions (the companies that make and
distribute films)?
 Why did you chose a particular company, what’s their ideologyideology?
 Because this question is not clear briefly talk about production companies
as well as distribution ones.
 Mention and list the type of research sources you used, i.e.,
www.imdb.com
 Explain about the the institution logo at the start of the film and
how they are used as a sense of ownership etc?
 You should talk about production, distribution and exhibition if
you can.
4 – Who would be the audienceaudience
for your media product?
 This is an opportunity for you to detail any audience research you have
conducted.
 Think about age rating and the BBFC, use their criteria to help you.
 Give a profile of the type of person who would enjoy your film;
similar films they like and would pay to see.
 Did you conduct any questionnaires about type of films your audience
like?
 This is a chance to discuss any uses and gratificationsuses and gratifications and
psychographic profile of your target audiencetarget audience.
5 – How did you attract/address
your audienceaudience?
 What was within your media product that appealedappealed to them?
 Relate this back to genre and conventionsgenre and conventions, will the audienceaudience be
satisfied?
 What other techniques made your film appealing?
 Did you show your film to an audience for feedback? You could put
a link to YouTube here that attaches directly to a focus group or
series of vox pops about your film and evaluate the type of
feedback you have received.
 Attract audience through audience engagement, facebook, twitter
etc
 What could be improved?
6 – What have you learnt about technologiestechnologies
from the process of constructing the product?
 List any technical difficulties you encountered.
 What software and hardware did you use?
 Did you realise so much work went into creating
similar media products?
 Assess your technical skills: are there any shots or edits you are
really proud of?
 What would you do differently to improve or alter your product?
 Were there any limitations to your creativity?
7 – Looking back at your prelim task, what have
you learnt in the progression from that to the final
product?
 Insert a link to your original preliminary exercise,
perhaps use voicethread or show screenshots.
 Comment on how you found the preliminary exercise
and describe what the hardest thing was to overcome?
 Were you happy with it? Be totally honest and pick
apart the good and bad elements of it. This is an
evaluation.
 How does your final 2 minute film opening demonstrate a
progression in the standards of filming compared to your
preliminary.
 Again, you can use screen grabs to illustrate specific points or
make a comparable.
 Lastly, what do you think you have learnt from completing the
coursework overall?
Include all references
 Comprising websites you used to help with research and
planning
 Voicethread, YouTube, Scribd, Wix, Slideshare links
must be checked.
 Include any other information or media that you feel is
relevant to your project at the end, including
acknowledgements and thanks linked to the project.
If you’re blogging
 Make sure you embed each question as a separate post
 Use a different presentation method for each question
(looks better).
 Be creative, include images, hyperlinks and accurate
references.

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G321evaluationtechniques

  • 1. AS Media EvaluationAS Media Evaluation You now have SEVEN questions that need to be answered individually . www.alevelmedia.co.uk
  • 2. You need to show rather than just tell.  Throughout your answers, try to keep the style and theme of the slides interesting but not too busy.  Don’t cram too much into one slide, just use an extra slide.  Take care over the way you present your answers, so that you have a series of points or statements that you can expand on in more detail.
  • 3. Presentation methods  The following is related to using powerpoint, but you can also embed responses to some of the seven questions using this method on slideshare or authorstream.
  • 4. Word Documents  Unless asked specifically, avoid large pieces of text.  Embed documents on your blog or link from PowerPoint to sites like scribd.
  • 5. Video  You can attempt video blogs (vlogging) where you see most fit.  YouTube allows you to annotate the video as well, Use if you think it would help.  Upload your work onto a YouTube account or Vimeo.  Create a director’s commentary using VoiceThread
  • 6. Avatars  Don’t like to be on camera? Use an avatar  Narrate or use text to speech conversion tools at either Voki or readthewords.com  A fun way to liven up your presentation or blog – use animation scenes.
  • 7. Create a website  If you’re presenting on a blog, make sure the embedding links work  You could host your presentation on a website that’s easy to create and looks professional. Great for maintaining a theme
  • 8. The evaluationevaluation has seven questions.  Each one should be addressed using a different presentation method or technique to demonstrate creativity and skill through implementing use of ICT.  For other specifications, use screenshots and web links to support your written evaluation.
  • 9. 1 - In what ways does your media product use, develop or challenge forms and conventionsconventions of real media products?  This is your chance to summarise your genre research, including: what you found out; what types of codes and conventions were common in your chosen genre.  Make sure you cover the key concepts and use media terminology accurately at all times.  What opening sequences did you look at to help you – why were they useful? You can insert links to YouTube or other websites for specific references.  Reference all sources, and don’t plagiarise!
  • 10. Question 1 continued…  Explain how you developed your sequence to match that of real movies of the same genre (techniques, camera shots, editing, sound, mise en scene).  Have you tried anything different that challenges the genre or gives it new life?  You could break your opening down into 9 key moments, like they do at www.artofthetitle.com
  • 11. 2 - How does your media product representrepresent particular social groups to your audienceaudience?  How have you represented the characters in your films?  Is it positive or negative representationrepresentation?  Did you use stereotypesstereotypes?  How did you make your audience feel about your characters?
  • 12.  What were you trying to create, i.e., a new Bruce Willis or Halle Berry?  What technical skills helped you construct representationrepresentation of your character?  Attach a screen grab or digital picture of your main character and talk about your choice of costume/make up/persona.
  • 13. 3 - What kind of institutioninstitution might distributedistribute your media product & why?  What research did you do into InstitutionsInstitutions (the companies that make and distribute films)?  Why did you chose a particular company, what’s their ideologyideology?  Because this question is not clear briefly talk about production companies as well as distribution ones.
  • 14.  Mention and list the type of research sources you used, i.e., www.imdb.com  Explain about the the institution logo at the start of the film and how they are used as a sense of ownership etc?  You should talk about production, distribution and exhibition if you can.
  • 15. 4 – Who would be the audienceaudience for your media product?  This is an opportunity for you to detail any audience research you have conducted.  Think about age rating and the BBFC, use their criteria to help you.
  • 16.  Give a profile of the type of person who would enjoy your film; similar films they like and would pay to see.  Did you conduct any questionnaires about type of films your audience like?  This is a chance to discuss any uses and gratificationsuses and gratifications and psychographic profile of your target audiencetarget audience.
  • 17. 5 – How did you attract/address your audienceaudience?  What was within your media product that appealedappealed to them?  Relate this back to genre and conventionsgenre and conventions, will the audienceaudience be satisfied?  What other techniques made your film appealing?
  • 18.  Did you show your film to an audience for feedback? You could put a link to YouTube here that attaches directly to a focus group or series of vox pops about your film and evaluate the type of feedback you have received.  Attract audience through audience engagement, facebook, twitter etc  What could be improved?
  • 19. 6 – What have you learnt about technologiestechnologies from the process of constructing the product?  List any technical difficulties you encountered.  What software and hardware did you use?  Did you realise so much work went into creating similar media products?
  • 20.  Assess your technical skills: are there any shots or edits you are really proud of?  What would you do differently to improve or alter your product?  Were there any limitations to your creativity?
  • 21. 7 – Looking back at your prelim task, what have you learnt in the progression from that to the final product?  Insert a link to your original preliminary exercise, perhaps use voicethread or show screenshots.  Comment on how you found the preliminary exercise and describe what the hardest thing was to overcome?  Were you happy with it? Be totally honest and pick apart the good and bad elements of it. This is an evaluation.
  • 22.  How does your final 2 minute film opening demonstrate a progression in the standards of filming compared to your preliminary.  Again, you can use screen grabs to illustrate specific points or make a comparable.  Lastly, what do you think you have learnt from completing the coursework overall?
  • 23. Include all references  Comprising websites you used to help with research and planning  Voicethread, YouTube, Scribd, Wix, Slideshare links must be checked.  Include any other information or media that you feel is relevant to your project at the end, including acknowledgements and thanks linked to the project.
  • 24. If you’re blogging  Make sure you embed each question as a separate post  Use a different presentation method for each question (looks better).  Be creative, include images, hyperlinks and accurate references.