The French explored North America beginning in 1524 seeking the Northwest Passage to Asia. Jacques Cartier explored the St. Lawrence River and claimed the land for France. Attempts to establish colonies failed due to harsh winters. The fur trade became important as Europeans traded goods for furs from Native peoples. Samuel de Champlain founded Quebec City in 1608 and formed an alliance with the Huron people, expanding French imperial interests in the region. New France was established as a royal colony in 1663, governed by an intendant, governor, and bishop to represent French interests in the new territory.