The document provides an overview of social media, highlighting user-centric features and functions, including environment monitoring and media convergence. It covers popular platforms like Facebook, Twitter, and Pinterest, offering tips for engagement and content management. Additionally, it discusses social bookmarking tools and social media management applications that enhance content sharing and audience interaction.

1. An Overview Of
Social Media

2.  User Centric
 Allows users to do more than just retrieve information.
It provides the user with more user-interface, software
and storage facilities, all through their browser.
 Major features of Web 2.0 include social networking
sites, user created web sites, self-publishing platforms,
tagging, and social bookmarking.

3. Functions of Social Media
 Environment monitoring : gathering data that
the company has to know about the needs ,
threats, opprotunities it will encounter
 Media convergence : a mix of telecoms, TV,
Internet that leads to interactive TV or Web
TV
 Interaction between different media, as
example: go check out the website to see the
end of a commercial

5. Facebook
 Use a Fan Page To represent your organization
 Prefer Pictures and videos when you post a new
status
 According to Facebook, posts that include a photo
album, picture or video generate about 180%, 120%
and 100% more engagement, respectively.
 Keep your status short

6. Facebook (suite)
 Post at Times Ideal for Your Fans
 The optimal time to post on Facebook is between 8 am and 10
am in the morning and 1:00 pm and 3:00 pm in the afternoon,
when Facebook traffic peaks.
 Use CTAs like “post,” “comment,” “take,” “submit,” “like” or
“tell us” are the most effective. Be direct in your request,
and fans will listen.

7. Facebook (suite)
 Ask questions !
 « Where », « when » and « should » drive the
highest engagement rates, with « would »
generating the most likes. Avoid asking
« why » questions, which have the lowest like
and comment rates.

8. Facebook
 To help you engage your community you can
use http://socialshaker.com to create quizzes,
photo contest, a landing page, a newsletter, a
slideshow and many more apps

10. Twitter
 140 characters per tweet
 Learn a specific language
 @  to specify the recipient of your tweet
 #hashtag to specify the topic of your tweet

11. Twitter
 An example:

12. Twitter tips
 Make sure your links have been shortened and are
placed in the middle of the Tweet followed by the
#Hashtags
 Do not hesitate to Retweet and engage in
conversations but most of all …
Be consistant !

14. Pinterest
 Pinterest is a pinboard-style photo sharing
website that allows users to create and
manage theme-based image collections such as
events, interests, hobbies, and more. Users
can browse other pinboards for inspiration,
're-pin' images to their own pinboards, or 'like'
photos.

15. Pinterest tips
 Use Original Pictures to Drive Traffic
 Pin Other People’s Content to Build a Wider
Following
 Host Competitions
 Get Fans Involved to Help Spread the Word
 Select some of your favorite or most active fans
and ask them to pin pictures onto your pinboards

16. General Tip
 Make sure to implement a Facebook, Twitter, or
Google+ widget or extension on your blog or
website
 On your website : allow the social sharing features
with sharethis or another extension

17. Social Bookmarking
 Scoop.it
 Pearltrees
 Reddit
 Delicious
 Digg
 Stumble Upon

19. Scoop.it
 Scoop.it is a great tool for finding information on topics
that are of interest. It can also be used as a tool for
people to create and display a magazine of sorts on the
topic or topics they choose.

21. Pearltrees
 Pearltrees is a visual and collaborative curation tool that
allows users to collect, organize and share any URL they
find online as well as to upload personal photos and
notes. The product features a unique visual interface that
allows users to drag and organize collected URLs into
units called pearls that themselves can be further
organized in a hierarchical structure with pearltrees.

23. Reddit
 Reddit is a social news and entertainment website where
registered users submit content in the form of either a
link or a text ("self") post. Other users then vote the
submission "up" or "down", which is used to rank the
post and determine its position on the site's pages and
front page.

25. Delicious
 It is a social bookmarking web service for storing,
sharing, and discovering web bookmarks. By the end of
2008, the service claimed more than 5.3 million users and
180 million unique bookmarked URLs.

27. Digg
 Digg is a social news website. It allows people to vote
web content up or down, called digging and burying,
respectively.

29. StumbleUpon
 StumbleUpon is a discovery engine that finds and
recommends web content to its users. Its features allow
users to discover and rate Web pages, photos, and
videos that are personalized to their tastes and interests
using peer-sourcing and social-networking principles.

30. SB Tips
 Use the keywords you want to be find on when people
use search engines
 Use tags
 Use anchors
 Social bookmarks are good for SEO ranking net
linking strategy.
 Use a google search to find out the best Digg-like
services:
http://fr.webmaster-rank.info/news/les-meilleurs-digg-like-pour

31. Tools for social media management
 Hootsuite
 Tweetdeck
 Bufferapp

33. Hootsuite features
 Pictures, videos, and URL shortener features
 Ow.ly
 Multi-users
 Several Tweeters
 Share an account with different users
 Customizable tabs

34. Hootsuite
 Add columns
 HomeFeeds
 Mentions
 Sent Tweets
 DM
 Hashtags monitoring
 Favorites
 Search results
 Plan your posts

36. TweetDeck
 TweetDeck is a social media dashboard
application for management of Twitter and
Facebook accounts. Like other Twitter
applications it interfaces with the Twitter API
to allow users to send and receive tweets and
view profiles.

37. TweetDeck
 Arrange your feeds with customizable columns
 Filter your timeline
 Schedule Tweets
 Monitor and manage unlimited accounts
 Stay up to date with notification alerts for new
Tweets, mentions , DM etc…

39. Buffer
 http://bufferapp.com/
 Bookmark and schedule Tweets or Facebook
updates from any browser or mobile device
 Produces statistics so you can see how many
people clicked on links you shared, the
estimated reach and the number of Retweets

40. Thank You For Your Attention