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Sporting Future:
A New Strategy for an Active
Nation
Andy Reed OBE
Director – The Sports Think Tank
@andyjreed_obe
@sport_thinktank
Turning Evidence into Sound Sport Policy – Delivery &
Sector Neutral
www.sportsthinktank.com
Sporting Futures -
Next Stages – 2016 to 2017
Social/Community
Development
Individual
Development
Mental
Wellbeing
Physical
Health
Economic
Development
Outcome
Measures
Outcomes
SE Contribution
and KPIs
Decrease in %
of people
physically
inactive
Increase %
taking part at
least 2 x per
month
Volunteers to
be more
representativ
e of society
Increase in no.
volunteers 2 x
per year
Employment
in grassroots
sport
% Publicly
owned
facilities with
under-utilised
capacity
Sport England’s contribution
More people from
every background
regularly and
meaningfully taking
part in sport and
physical activity
A more productive,
sustainable and
responsible sport
sector
Increased
non-public
investment
into sport
Headline
results new
Workforce
Survey
Increase in %
pop meeting
CMO Guidelines
Decrease in %
pop inactive
(5-18s, 19-64s
and 65+)
Improved
subjective
wellbeing
Levels of
perceived
self-efficacy
Levels of
social trust
Gross Value
Added by
sport sector
Sport England
• Probably responsible for majority of strategy– but
not all!
• This IS a government strategy – Health – education
Transport
• Consumer focus - no more "Build and they will
come"
– More people from every background regularly and
meaningfully taking part in sport and physical activity &
– A more productive, sustainable and responsible sport
sector
More about activity than just sport
Behaviour & Attitude Challenge
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
High levels of resource required.
Large gains against 5 DCMS
outcomes. Relatively low numbers.
1
Greatest
opportunity in
terms of
numbers / scale.
Varying gains
across 5 DCMS
outcomes
2
3
Lowest opportunity against
5 DCMS outcomes. Limited
number gains due to high
levels of current
engagement. Heavy focus
of existing investment.
Much more about changing consumer behaviour
Changing emphasis to Outcomes
What is Important & Points to Take
Away
Diversity
Governance
Economic impact
CSP Review
Duty of Care
5-14 – school games, SGOs, Schools &
Clubs
UKSport – medals –
Spectators
Workforce
Volunteering
Delivery neutral
Social Impact Funding
Active Lives
Sport Business Council
Annual report to
parliament
Recognition of L Govt
Public Health priorities
Lleps
Partnerships – locality
based
Open data & tech
Outdoors activity
Year 6 25m swimming
School Games
Take Aways
• This is a vastly different approach
to the last 2 periods of investment
through Whole Sport Plans.
• Take on Board the whole strategy
& its new emphasis to move away
from sport for sports sake
• Concentrate on consumer
behaviour and least active
• Collaborate and partnership –
• Target new groups – those most
disadvantaged
Outcome driven – not APS
Conclusion & Questions

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Andy Reed - "A New Strategy for Sport-More Engagement with More Sports for More People"

  • 1. Sporting Future: A New Strategy for an Active Nation Andy Reed OBE Director – The Sports Think Tank @andyjreed_obe @sport_thinktank
  • 2. Turning Evidence into Sound Sport Policy – Delivery & Sector Neutral www.sportsthinktank.com
  • 3. Sporting Futures - Next Stages – 2016 to 2017
  • 4. Social/Community Development Individual Development Mental Wellbeing Physical Health Economic Development Outcome Measures Outcomes SE Contribution and KPIs Decrease in % of people physically inactive Increase % taking part at least 2 x per month Volunteers to be more representativ e of society Increase in no. volunteers 2 x per year Employment in grassroots sport % Publicly owned facilities with under-utilised capacity Sport England’s contribution More people from every background regularly and meaningfully taking part in sport and physical activity A more productive, sustainable and responsible sport sector Increased non-public investment into sport Headline results new Workforce Survey Increase in % pop meeting CMO Guidelines Decrease in % pop inactive (5-18s, 19-64s and 65+) Improved subjective wellbeing Levels of perceived self-efficacy Levels of social trust Gross Value Added by sport sector
  • 5. Sport England • Probably responsible for majority of strategy– but not all! • This IS a government strategy – Health – education Transport • Consumer focus - no more "Build and they will come" – More people from every background regularly and meaningfully taking part in sport and physical activity & – A more productive, sustainable and responsible sport sector
  • 6. More about activity than just sport
  • 7. Behaviour & Attitude Challenge Pre-contemplation Contemplation Preparation Action Maintenance High levels of resource required. Large gains against 5 DCMS outcomes. Relatively low numbers. 1 Greatest opportunity in terms of numbers / scale. Varying gains across 5 DCMS outcomes 2 3 Lowest opportunity against 5 DCMS outcomes. Limited number gains due to high levels of current engagement. Heavy focus of existing investment.
  • 8. Much more about changing consumer behaviour
  • 10. What is Important & Points to Take Away Diversity Governance Economic impact CSP Review Duty of Care 5-14 – school games, SGOs, Schools & Clubs UKSport – medals – Spectators Workforce Volunteering Delivery neutral Social Impact Funding Active Lives Sport Business Council Annual report to parliament Recognition of L Govt Public Health priorities Lleps Partnerships – locality based Open data & tech Outdoors activity Year 6 25m swimming School Games
  • 11. Take Aways • This is a vastly different approach to the last 2 periods of investment through Whole Sport Plans. • Take on Board the whole strategy & its new emphasis to move away from sport for sports sake • Concentrate on consumer behaviour and least active • Collaborate and partnership – • Target new groups – those most disadvantaged Outcome driven – not APS