This document discusses a people-centered approach to public health initiatives called One You Walsall that focuses on smoking cessation, child weight management, and workplace health in Walsall, UK. It notes that effective marketing and communication are essential to maximizing the reach of such programs. Data on typical travel patterns for physical activity among different demographic groups in the area is also presented, showing most travel short distances of 500 meters or less, especially for disadvantaged groups. Co-production of initiatives with local communities is emphasized as key to empowering people and reducing health inequalities.

1. A People and Community
Centred Approach to
Prevention
We are beginning to see a trend in public health
tenders that is driven by the need to simplify
communication with residents.
Phil Veasey
Business Development and Marketing Director
Mytime Active
24th November 2016

2. ‘A People and Community Centred Approach to
Prevention’

3. ‘One You Walsall’
• What the key considerations are in delivering this
type of approach?
• Why is this sort of approach the optimal way to
engage residents?

4. So… What is One You Walsall?

5. Smoking Cessation

6. Child Weight Management

7. Workplace Health

8. Health Checks

9. Progress So Far

10. What’s Going to be Essential in Maximising Our
Reach?

11. Why is Marketing and Communication so
Important?

17. Local Provision

18. Weekly Roaming Distance for Middle Class
Sporty Male
Golf
Tennis
5 miles
Average steps per day June 2015
=18,000z

19. Weekly roaming distance for young person
aged 12-14 in a disadvantaged community
500 m

20. Weekly roaming distance young Bangladeshi
mother (child 0-5) in a disadvantaged community
500 m

21. Typical Travel
Patterns to
Engage in
Physical Activity

22. Co – production

23. “What really makes a difference is
creating the conditions for people to
lead flourishing lives.
Empowerment is the key to reducing
health inequalities and thereby
improving the health of everyone”.
Flourishing Lives