The document discusses engaging disabled people in sport and physical activity. It outlines barriers to participation like physical, logistical, and psychological challenges. Research identified communication channels, locality, focusing on abilities not impairments, and understanding motivations as important. Principles for providers included reassuring, including, listening to, and welcoming disabled people. The goals are better social engagement, health, and sense of self-worth for disabled individuals through inclusive opportunities and positive attitudes promoted by all involved in sport.

1. Engaging Disabled People
A New Strategy for Sport: A Change of Approach
Wednesday 4 May 2016
Barry Horne
English Federation of Disability Sport

2. The facts

3. Our research so far
Barriers-
what prevents
participation?
Lifestyles-
where does sport
and physical activity
fits?
Motivations- what
motivates disabled
people in daily life?
Opportunities and
communications-
what makes up a
good offer and
where should they
be promoted?
Participation- More
disabled people
active for life
Transition
Understanding the
drop off from
school to adulthood
Supporters
How do supporters
encourage
participation
Media
Views and opinions
of current media
coverage of
disabled people in
sport

4. What we know: 3 main barriers types to
participation
Physical Logistical Psychological
Geography
Expense
Support of others
Communication
Facility
Equipment
Health and Safety
Suitability
Personal perceptions
Attitudes of others

5. My channels
Use communication channels that I already trust e.g. social media, local
media.
My locality
Travelling to get to activities can be a significant barrier for disabled people. I
would much prefer opportunities to be closer to home.
Me, not my impairment
Many people do not identify with being disabled and are put off by
advertising that focuses on disability.
My values
Everyone has values. Understanding what my values are and linking an activity
to these can make taking part more appealing.
My life story
As people grow older our values change. Keep me interested over time
through new ideas.
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The 10 principles to support providers to deliver more appealing
opportunities for disabled people. Disabled people told us:

6. Reassure me
Some disabled people fear standing out and need to be reassured that any
activity we attend will be welcoming and suitable for our needs.
Include me
Some disabled people need to know we are good enough to take part.
Providers should make sure that people with varying ability levels feel included
in sessions.
Listen to me
Disabled people can be limited by our impairment and should be able to
discuss our needs in a safe and private environment before starting an activity.
Welcome me
An unpleasant first experience can prevent anyone from taking part again.
Ensure that my first experience is enjoyable so I’m likely to return.
Show me
Engage disabled people who are already involved in your activity to promote it
to others.
Talk to me report available to download on www.efds.co.uk
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7. Social and Community
Development
Better
Engagement
Improvement, Leadership
and Organisational
Development
Fulfilled,
Happy,
Sense of
self-worth
Family and
support systems
Friendship
and
connections
My health
Progressing in
life
Having fun and
feeling free
Mental strength
and wellbeing
Organisational Outcomes
Fundamental (Societal) Outcomes
Individual Outcomes

8. Physical Activity:
(Expenditure of Calories, Raised Heart Rate)
Everyday Activity:
• Active travel
(cycling/walking)
• Heavy housework
• Gardening
• DIY
• Occupational Activity
(active/manual work)
Active Recreation:
• Recreational walking
• Recreational cycling
• Active play
• Dance
Sport:
• Sport walking
• Regular cycling (30+
mins/week)
• Swimming
• Exercise and fitness
training
• Structured
competitive activity
• Informal sport
• Individual pursuits
PE and School Sport
Language Matters
Adapted from CMO definition

9. What does ‘sport’ mean to you?

10. What does ‘exercise’ mean to you?

11. What does ‘physical activity’ mean to you?

12. What does ‘fitness’ mean to you?

13. What does ‘recreation’ mean to you?

14. Charter for Change
The Charter sets out what disabled people say they
need to make this possible and outlines three asks:
Everyone involved in providing sport or physical activity
will support disabled people to participate.
Disabled people will have the same opportunity as non-
disabled people to be active throughout their lives.
All communications about sport and physical activity will
promote positive public attitudes towards disabled
people’s participation.
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15. https://www.youtube.com/watch?v=VCR-NTW-
Wz8&index=1&list=PLA7MMK5VqkdqmEbme64J9GZM3CKYyg5xl

16. Thank You!
Email: bhorne@efds.co.uk
Telephone 01509 227750
@Eng_Dis_Sport
www.efds.co.uk