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Food safety: prepare for the unexpected
7 June 2024 | World Food Safety Day
COMMUNICATION TOOLKIT
1
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
World Food Safety Day is jointly facilitated
by the Food and Agriculture Organization
of the United Nations (FAO) and the World
Health Organization (WHO), and aims to
draw attention and inspire action to help
prevent, detect and manage foodborne
risks, contributing to food security,
human health, economic prosperity,
agriculture, market access, tourism and
sustainable development.
When food is not safe, people cannot consume
the nutrients they need to stay healthy, to
learn or to work. More than 600 million people
fall ill and 420 000 die every year after eating
contaminated food. These illnesses and these
deaths are largely preventable if food safety
is prioritized along the food chain, from the
producer to the consumer.
This means that no matter who you are or
what you do, you play an important role in
making sure food is safe to eat. That is why
the slogan for World Food Safety Day is:
Food safety is
everyone’s business.
Food safety: prepare for the unexpected
ABOUT World Food Safety Day
Why take ACTION?
©
WHO/Mobeen
Ansari
©
FAO/Alessandra
Benedetti
2
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
On World Food Safety Day, we
remember that food safety is a collective
responsibility – everyone from producers
to consumers needs to play their part.
This is the only way we can be sure the
food on your plate will be safe. However,
there are exceptional situations where
even if we have all played our part, the
unexpected intervenes and food safety is
compromised.
Even then, there is always something we
can do to avoid illness. Are you ready
for the unexpected?
Food safety incidents can range from
minor events to major international
crises, whether it is a power outage
at home, a food poisoning at a
local restaurant, a voluntary recall
of contaminated products by a
manufacturer, an outbreak from imported
products, or a natural disaster.
Food safety hazards do not recognize
borders, so in an increasingly
interconnected global food supply,
risks posed by unsafe food can rapidly
evolve from a local problem to an
international emergency.
World Food Safety Day 2024 THEME
Food safety: prepare for the unexpected
Food safety: prepare for the unexpected
©
WHO/Mobeen
Ansari
©
WHO/Sue
Price
3
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
So what can be done in
order to be ready to address
food safety incidents?
In 2004, the Codex Alimentarius Commission revised
the “Principles and Guidelines for the Exchange of
Information in Food Safety Emergency Situations”
recommending Member States to choose official
contact points to exchange information during
international food safety emergencies. In response,
the FAO/WHO International Food Safety Authorities
Network (INFOSAN) was launched. Today INFOSAN is
a global network of 189 countries with members from
national food safety authorities, managed jointly by
FAO and WHO. INFOSAN facilitates rapid exchange of
Information during food safety events, enabling the
implementation of risks management measures to
prevent foodborne illness and save lives.
Governments can:
commit to developing or
updating national food safety
emergency response plans
strengthen national food
control systems
increase surveillance and
coordination capacities
improve communication with
food businesses and
the general public
Food businesses can:
improve food safety
management plans
share “lessons learned”
and work collaboratively
with each other
improve the way they
communicate
with consumers
Consumers can:
ensure they know how to
report or respond
to a food safety incident
ensure they understand
the implications of the
unexpected at home, and
how to react
Food safety: prepare for the unexpected
©
FAO/Gent
Skhullaku
4
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
KEY messages
Preparedness is key
When the unexpected happens, preparedness
is key. National food safety emergency
response plans and strengthened/strong
surveillance systems are essential to manage
food safety events. Food businesses should
have a management and response plan in
place that facilitate immediate action in case of
a food safety incident.
Multisectoral collaboration
ensures effective response
Shared responsibility for food safety requires
collaboration on issues that affect us all ‒
globally, regionally, nationally and locally.
A coordinated approach across government
agencies, national authorities and the food
industry helps minimize public health impact.
Rapid exchange of
information saves lives
Fast and accurate information sharing among
all relevant partners, including government
agencies, food inspection services, food
businesses, laboratories, international
organizations and others helps identification
of the nature and origin of food safety events
and saves lives.
Effective communication
maintains confidence in the
food supply
Providing accurate, open and timely
information to stakeholders, including
healthcare providers, the media and the
general public, helps maintain faith in the
food supply and prevents further illness.
Food safety management plans
help protect consumers
Food producers, importers, manufacturers,
distributors and retailers should all have
established and regularly updated food safety
management plans to protect public health.
Decisive action of food
operators benefits all
Food industry stakeholders must be ready to
implement emergency response plans and
approaches, including procedures for withdrawal
and recall. Traceability systems are an effective
tool to track food through the food chain.
Everyone is a risk manager
Everyone evaluates food safety risks as part
of their daily choices. These choices are made
by individuals and collectively by families,
communities, businesses and governments.
Food safety: prepare for the unexpected
©
WHO/Sue
Price
©
WHO/Sue
Price
©
WHO/Sue
Price
©
Pep
Bonet/NOOR
for
FAO
©
FAO/Riccardo
De
Luca
©
FAO/Giulio
Napolitano
5
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
One in ten
people worldwide
fall ill from
contaminated food
each year.
It affects all
countries.
Over
200 diseases
are caused by eating
food contaminated
with bacteria, viruses,
parasites or chemical
substances such as
heavy metals.
Children
under 5make
up 9 percent of the
population, but carry
40 percent of the
foodborne disease
burden, being at a
higher risk of
malnutrition and
mortalitydue to
unsafe food.
Since its creation in 2004,
the FAO/WHO
International
Food Safety
Authorities
Network
(INFOSAN)
has facilitated the rapid
exchange of information
across borders and between
members, during thousands of
food safety events.
Food safety
incidentsare
not only caused by
foodborne illness.
They can be due an
unexpected event
that can lead to
contamination or cause
a break down in food
safety controls, such as
power outage or
flooding.
FACTS and FIGURES
Food safety: prepare for the unexpected
©
FAO/Christena
Dowsett
©
WHO/Sue
Price
©
WHO/Sue
Price
©
WHO/Sue
Price
©
WHO/Panos
picture/
Saiyna
Bashir
©
FAO/Luis
Tato
©
WHO/Mobeen
Ansari
©
WHO/Panos
picture/Saiyna
Bashir
©
WHO/EMR/HPD
–
Climate
change,
health
and
environment
2023
©
WHO
Maldives/Winkapic
Maldives
6
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
HOST A WEBINAR
Bring together key players in the food system to talk
about food safety preparedness and response. Follow the
discussion with a question-and-answer session to provide
tips and information to a virtual or in-person audience.
LAUNCH A CAMPAIGN
Engage on social media. You can post our ready-to-use
communication materials or prepare your own videos,
brochures, posters and tag #WorldFoodSafetyDay.
TRAIN STAFF
Take the opportunity to reinforce the food safety management
at work, whether you produce, serve or sell food.
Celebrate your achievements.
GET CREATIVE!
In past years, World Food Safety Day celebrations have involved
art and poster competitions, food tasting sessions, workplace
food safety exhibitions, gymnastics displays, runs and other
sports events, fruit skewers and smoothies, videos (including a
food safety-based love story!), food safety songs, a “seven steps
to handwashing” dance and lots more.
Event IDEAS
Food safety: prepare for the unexpected
©
SENAC
©
PAHO
©
WHO
Maldives/Winkapic
Maldives
7
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
Official POSTER
7 June 2024 | World Food Safety Day
Food safety:
prepare for
the unexpected
#WorldFoodSafetyDay
DOWNLOAD
Interested in more ideas?
Check out these communication materials:
World Food Safety Day retrospective video
World Food Safety Day website’s
“How to participate” section
World Food Safety Day 2023 report
for ideas and inspiration
Food safety:
prepare for the unexpected
Food safety: prepare for the unexpected
©
Food
and
Nutritional
Sciences
Department,
Macau
University
of
Science
and
Technology
©
FAO/Giulio
Napolitano
©
PAHO
8
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
Food safety
mythbusters
series
DOWNLOAD
VISIT
VISIT
Sample messages
This year, on 7 June, under the theme “Food safety: prepare for
the unexpected”, #WorldFoodSafetyDay will focus on how to be
prepared for food safety incidents.
Plan, prepare, act!
Are you ready to address food safety incidents?
Food safety incidents impact, health livelihoods and businesses.
But we can be ready to minimize that impact. Plan, prepare, act!
7 June is #WorldFoodSafetyDay
On 7 June, join @WHO, @FAO and @FAOWHOCodex
to mark #WorldFoodSafetyDay:
Food safety is everyone’s business.
SOCIAL MEDIA assets
Trello board
Asset bank
Food safety: prepare for the unexpected
©
FAO/Nepal/Suman
Giri
©
ZENSHO
©
PAHO
9
World Food Safety Day 2024 | COMMUNICATION TOOLKIT
FAO/WHO framework
for developing national
food safety emergency
response plans
FAO/WHO
food control system
assessment tool
FAO/WHO guide for
application of risk
analysis principles and
procedures during food
safety emergencies
Principles and guidelines
for the exchange of
information in food safety
emergency situations
FAO/WHO guide
for developing and
improving national
food recall system
FAO elearning
Academy
courses
FAO/WHO framework
for developing
national food safety
emergency response plans
INTRODUCTION AND
GLOSSARY
FOOD
SAFETY
AND
QUALITY
SERIES
ISSN 2415-1173
7.1
FOOD CONTROL SYSTEM
ASSESSMENT TOOL
!
!
FAO/WHO
guide for application of
risk analysis principles and
procedures during
food safety emergencies
FAO/WHO guide for
developing and improving
national food recall systems
Additional RESOURCES
LEARN MORE
DOWNLOAD DOWNLOAD DOWNLOAD
DOWNLOAD DOWNLOAD
Food safety: prepare for the unexpected
©
WHO/Sue
Price
©
WHO/Sue
Price
©
WHO/Sue
Price
©
FAO/Riccardo
Gangale
©
FAO
©
WHO/Mark
Nieuwenhof
About the toolkit
This toolkit was developed by FAO
and WHO to present information
about the sixth World Food Safety
Day, and to share ideas on how to
take part in the celebrations on (or
around) 7 June 2024.
Tell us about your event
Let us know your plans, then share photos,
video links and event news. Make sure to
document your activities so we can include
them on the World Food Safety Day website.
And don’t forget to post the photo of your
event on Twitter tagging @FAOWHOCodex!
Contact us
FAO
World-Food-Safety-Day@fao.org
WHO
Foodsafety@who.int
#WorldFoodSafetyDay
©
FAO/Luis
Tato
Cover photographers (from left to right):
© SENAC; Katarzyna Bialasiewicz Photographee.eu; © FAO/Fahad Kaizer; © FAO/Jekesai Njikizana
©
WHO

FAO,
2024
CC9986EN/1/03.24
Some rights reserved. This work is available under a
CC BY-NC-SA 3.0 IGO licence

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World Food Safety Day 2024- Communication-toolkit.

  • 1. Food safety: prepare for the unexpected 7 June 2024 | World Food Safety Day COMMUNICATION TOOLKIT
  • 2. 1 World Food Safety Day 2024 | COMMUNICATION TOOLKIT World Food Safety Day is jointly facilitated by the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO), and aims to draw attention and inspire action to help prevent, detect and manage foodborne risks, contributing to food security, human health, economic prosperity, agriculture, market access, tourism and sustainable development. When food is not safe, people cannot consume the nutrients they need to stay healthy, to learn or to work. More than 600 million people fall ill and 420 000 die every year after eating contaminated food. These illnesses and these deaths are largely preventable if food safety is prioritized along the food chain, from the producer to the consumer. This means that no matter who you are or what you do, you play an important role in making sure food is safe to eat. That is why the slogan for World Food Safety Day is: Food safety is everyone’s business. Food safety: prepare for the unexpected ABOUT World Food Safety Day Why take ACTION? © WHO/Mobeen Ansari © FAO/Alessandra Benedetti
  • 3. 2 World Food Safety Day 2024 | COMMUNICATION TOOLKIT On World Food Safety Day, we remember that food safety is a collective responsibility – everyone from producers to consumers needs to play their part. This is the only way we can be sure the food on your plate will be safe. However, there are exceptional situations where even if we have all played our part, the unexpected intervenes and food safety is compromised. Even then, there is always something we can do to avoid illness. Are you ready for the unexpected? Food safety incidents can range from minor events to major international crises, whether it is a power outage at home, a food poisoning at a local restaurant, a voluntary recall of contaminated products by a manufacturer, an outbreak from imported products, or a natural disaster. Food safety hazards do not recognize borders, so in an increasingly interconnected global food supply, risks posed by unsafe food can rapidly evolve from a local problem to an international emergency. World Food Safety Day 2024 THEME Food safety: prepare for the unexpected Food safety: prepare for the unexpected © WHO/Mobeen Ansari © WHO/Sue Price
  • 4. 3 World Food Safety Day 2024 | COMMUNICATION TOOLKIT So what can be done in order to be ready to address food safety incidents? In 2004, the Codex Alimentarius Commission revised the “Principles and Guidelines for the Exchange of Information in Food Safety Emergency Situations” recommending Member States to choose official contact points to exchange information during international food safety emergencies. In response, the FAO/WHO International Food Safety Authorities Network (INFOSAN) was launched. Today INFOSAN is a global network of 189 countries with members from national food safety authorities, managed jointly by FAO and WHO. INFOSAN facilitates rapid exchange of Information during food safety events, enabling the implementation of risks management measures to prevent foodborne illness and save lives. Governments can: commit to developing or updating national food safety emergency response plans strengthen national food control systems increase surveillance and coordination capacities improve communication with food businesses and the general public Food businesses can: improve food safety management plans share “lessons learned” and work collaboratively with each other improve the way they communicate with consumers Consumers can: ensure they know how to report or respond to a food safety incident ensure they understand the implications of the unexpected at home, and how to react Food safety: prepare for the unexpected © FAO/Gent Skhullaku
  • 5. 4 World Food Safety Day 2024 | COMMUNICATION TOOLKIT KEY messages Preparedness is key When the unexpected happens, preparedness is key. National food safety emergency response plans and strengthened/strong surveillance systems are essential to manage food safety events. Food businesses should have a management and response plan in place that facilitate immediate action in case of a food safety incident. Multisectoral collaboration ensures effective response Shared responsibility for food safety requires collaboration on issues that affect us all ‒ globally, regionally, nationally and locally. A coordinated approach across government agencies, national authorities and the food industry helps minimize public health impact. Rapid exchange of information saves lives Fast and accurate information sharing among all relevant partners, including government agencies, food inspection services, food businesses, laboratories, international organizations and others helps identification of the nature and origin of food safety events and saves lives. Effective communication maintains confidence in the food supply Providing accurate, open and timely information to stakeholders, including healthcare providers, the media and the general public, helps maintain faith in the food supply and prevents further illness. Food safety management plans help protect consumers Food producers, importers, manufacturers, distributors and retailers should all have established and regularly updated food safety management plans to protect public health. Decisive action of food operators benefits all Food industry stakeholders must be ready to implement emergency response plans and approaches, including procedures for withdrawal and recall. Traceability systems are an effective tool to track food through the food chain. Everyone is a risk manager Everyone evaluates food safety risks as part of their daily choices. These choices are made by individuals and collectively by families, communities, businesses and governments. Food safety: prepare for the unexpected © WHO/Sue Price © WHO/Sue Price © WHO/Sue Price © Pep Bonet/NOOR for FAO © FAO/Riccardo De Luca © FAO/Giulio Napolitano
  • 6. 5 World Food Safety Day 2024 | COMMUNICATION TOOLKIT One in ten people worldwide fall ill from contaminated food each year. It affects all countries. Over 200 diseases are caused by eating food contaminated with bacteria, viruses, parasites or chemical substances such as heavy metals. Children under 5make up 9 percent of the population, but carry 40 percent of the foodborne disease burden, being at a higher risk of malnutrition and mortalitydue to unsafe food. Since its creation in 2004, the FAO/WHO International Food Safety Authorities Network (INFOSAN) has facilitated the rapid exchange of information across borders and between members, during thousands of food safety events. Food safety incidentsare not only caused by foodborne illness. They can be due an unexpected event that can lead to contamination or cause a break down in food safety controls, such as power outage or flooding. FACTS and FIGURES Food safety: prepare for the unexpected © FAO/Christena Dowsett © WHO/Sue Price © WHO/Sue Price © WHO/Sue Price © WHO/Panos picture/ Saiyna Bashir © FAO/Luis Tato © WHO/Mobeen Ansari © WHO/Panos picture/Saiyna Bashir © WHO/EMR/HPD – Climate change, health and environment 2023 © WHO Maldives/Winkapic Maldives
  • 7. 6 World Food Safety Day 2024 | COMMUNICATION TOOLKIT HOST A WEBINAR Bring together key players in the food system to talk about food safety preparedness and response. Follow the discussion with a question-and-answer session to provide tips and information to a virtual or in-person audience. LAUNCH A CAMPAIGN Engage on social media. You can post our ready-to-use communication materials or prepare your own videos, brochures, posters and tag #WorldFoodSafetyDay. TRAIN STAFF Take the opportunity to reinforce the food safety management at work, whether you produce, serve or sell food. Celebrate your achievements. GET CREATIVE! In past years, World Food Safety Day celebrations have involved art and poster competitions, food tasting sessions, workplace food safety exhibitions, gymnastics displays, runs and other sports events, fruit skewers and smoothies, videos (including a food safety-based love story!), food safety songs, a “seven steps to handwashing” dance and lots more. Event IDEAS Food safety: prepare for the unexpected © SENAC © PAHO © WHO Maldives/Winkapic Maldives
  • 8. 7 World Food Safety Day 2024 | COMMUNICATION TOOLKIT Official POSTER 7 June 2024 | World Food Safety Day Food safety: prepare for the unexpected #WorldFoodSafetyDay DOWNLOAD Interested in more ideas? Check out these communication materials: World Food Safety Day retrospective video World Food Safety Day website’s “How to participate” section World Food Safety Day 2023 report for ideas and inspiration Food safety: prepare for the unexpected Food safety: prepare for the unexpected © Food and Nutritional Sciences Department, Macau University of Science and Technology © FAO/Giulio Napolitano © PAHO
  • 9. 8 World Food Safety Day 2024 | COMMUNICATION TOOLKIT Food safety mythbusters series DOWNLOAD VISIT VISIT Sample messages This year, on 7 June, under the theme “Food safety: prepare for the unexpected”, #WorldFoodSafetyDay will focus on how to be prepared for food safety incidents. Plan, prepare, act! Are you ready to address food safety incidents? Food safety incidents impact, health livelihoods and businesses. But we can be ready to minimize that impact. Plan, prepare, act! 7 June is #WorldFoodSafetyDay On 7 June, join @WHO, @FAO and @FAOWHOCodex to mark #WorldFoodSafetyDay: Food safety is everyone’s business. SOCIAL MEDIA assets Trello board Asset bank Food safety: prepare for the unexpected © FAO/Nepal/Suman Giri © ZENSHO © PAHO
  • 10. 9 World Food Safety Day 2024 | COMMUNICATION TOOLKIT FAO/WHO framework for developing national food safety emergency response plans FAO/WHO food control system assessment tool FAO/WHO guide for application of risk analysis principles and procedures during food safety emergencies Principles and guidelines for the exchange of information in food safety emergency situations FAO/WHO guide for developing and improving national food recall system FAO elearning Academy courses FAO/WHO framework for developing national food safety emergency response plans INTRODUCTION AND GLOSSARY FOOD SAFETY AND QUALITY SERIES ISSN 2415-1173 7.1 FOOD CONTROL SYSTEM ASSESSMENT TOOL ! ! FAO/WHO guide for application of risk analysis principles and procedures during food safety emergencies FAO/WHO guide for developing and improving national food recall systems Additional RESOURCES LEARN MORE DOWNLOAD DOWNLOAD DOWNLOAD DOWNLOAD DOWNLOAD Food safety: prepare for the unexpected © WHO/Sue Price © WHO/Sue Price © WHO/Sue Price © FAO/Riccardo Gangale © FAO © WHO/Mark Nieuwenhof
  • 11. About the toolkit This toolkit was developed by FAO and WHO to present information about the sixth World Food Safety Day, and to share ideas on how to take part in the celebrations on (or around) 7 June 2024. Tell us about your event Let us know your plans, then share photos, video links and event news. Make sure to document your activities so we can include them on the World Food Safety Day website. And don’t forget to post the photo of your event on Twitter tagging @FAOWHOCodex! Contact us FAO World-Food-Safety-Day@fao.org WHO Foodsafety@who.int #WorldFoodSafetyDay © FAO/Luis Tato Cover photographers (from left to right): © SENAC; Katarzyna Bialasiewicz Photographee.eu; © FAO/Fahad Kaizer; © FAO/Jekesai Njikizana © WHO FAO, 2024 CC9986EN/1/03.24 Some rights reserved. This work is available under a CC BY-NC-SA 3.0 IGO licence