The document discusses the Time to Change movement, which aims to reduce stigma and discrimination related to mental health problems. It notes that the Birmingham area has established a local Time to Change Hub to challenge stigma within the city. The hub is sponsored by local leaders and brings together organizations like Mind, the city council, health services, employers, and champions to work collaboratively on the issue. Its goals are to improve attitudes, reduce reported discrimination, empower those with mental health problems, and ensure the campaign's sustainability over the long term. To date, the hub has utilized funding to support over 50 champions, engaged over 1,350 community members, and held multiple events to promote conversations around mental health.