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Bike Share & Social Equity in Glasgow:
Addressing Inequality
Chris Slade, Bikeplus
@Bikeplusbike
Introducing Bikeplus
What are the impacts
of bike share?
Bike share is a behaviour change tool
Bike share encourages female riders
Tackling car dependency
Background to need for
social equity in bike share
• Low income households spend 10%
or more of their income on mobility
• Dependent on bus services
restricting opportunities
Bike Share 4 All
• 8 week pilot in Govanhill & Bridgton
• Inspired by programmes in US
• UK and European first
Bike Share 4 All - Offer
• £3 memberships restricted to postcodes
or community organisation affiliation
• Free phone number
• Cash payments
• Waived damage payments
• Confidence boosting activities:
road skills, route navigation and sign
up sessions
Bike Share 4 All - approach
• Focus on sign up – apps, bank details
etc. can be complicated
• Promoting through networks of trust
• Community engagement working with
16 organisations including:
• Saheliya Refugee Charity
• Simon Community Scotland
• Glasgow Housing Association
• Glasgow Women’s Library
• Govanhill Development Trust
• Govanhill Housing Association
• Govanhill Medical Centre
Demographics
• 70 active users
• 62% female
• 14% were unemployed
Behaviour change results
• 34% had never ridden a
bike before
• 24% drove a car daily
before
• 58% had not considered
cycling before signing up
Public health and social inclusion impact
• 62% said the project significantly improved their
physical health and fitness
• 73% said it significantly improved their confidence
cycling
• 15% said enabled them to develop friends in the
community
Access to services
• 17% said the project made it easier to access work,
training or study
• 10% said the project made it easier to access key
services e.g. hospital or doctors
What did we learn?
• Importance of outreach
97% very useful to have staff help
their sign up for nextbike
• Language and cultural barriers in
ethnically diverse communities
What did we learn?
• Free half an hour not long
enough for inexperienced
riders
• Marketing needs to be
tailored with segmented
approach
• Importance of free phone –
most people have phones –
fear of hidden charges
What did we learn?
• What did people tell us they are
motivated by?
What did we learn?
Good news, hot off the press…
• Application approved to expand
the pilot to other areas of Glasgow
for spring and summer 2018
• Ambitions to set up similar
projects in Edinburgh and England
Chris Slade, Bikeplus
@bikeplusbike
chris@Bikeplus.org.uk
07581010643

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Bike share & social equity addressing inequality in Glasgow

  • 1. Bike Share & Social Equity in Glasgow: Addressing Inequality Chris Slade, Bikeplus @Bikeplusbike
  • 3. What are the impacts of bike share?
  • 4. Bike share is a behaviour change tool
  • 5. Bike share encourages female riders
  • 7. Background to need for social equity in bike share • Low income households spend 10% or more of their income on mobility • Dependent on bus services restricting opportunities
  • 8. Bike Share 4 All • 8 week pilot in Govanhill & Bridgton • Inspired by programmes in US • UK and European first
  • 9. Bike Share 4 All - Offer • £3 memberships restricted to postcodes or community organisation affiliation • Free phone number • Cash payments • Waived damage payments • Confidence boosting activities: road skills, route navigation and sign up sessions
  • 10. Bike Share 4 All - approach • Focus on sign up – apps, bank details etc. can be complicated • Promoting through networks of trust • Community engagement working with 16 organisations including: • Saheliya Refugee Charity • Simon Community Scotland • Glasgow Housing Association • Glasgow Women’s Library • Govanhill Development Trust • Govanhill Housing Association • Govanhill Medical Centre
  • 11. Demographics • 70 active users • 62% female • 14% were unemployed
  • 12. Behaviour change results • 34% had never ridden a bike before • 24% drove a car daily before • 58% had not considered cycling before signing up
  • 13. Public health and social inclusion impact • 62% said the project significantly improved their physical health and fitness • 73% said it significantly improved their confidence cycling • 15% said enabled them to develop friends in the community
  • 14. Access to services • 17% said the project made it easier to access work, training or study • 10% said the project made it easier to access key services e.g. hospital or doctors
  • 15. What did we learn? • Importance of outreach 97% very useful to have staff help their sign up for nextbike • Language and cultural barriers in ethnically diverse communities
  • 16. What did we learn? • Free half an hour not long enough for inexperienced riders • Marketing needs to be tailored with segmented approach • Importance of free phone – most people have phones – fear of hidden charges
  • 17. What did we learn? • What did people tell us they are motivated by?
  • 18. What did we learn?
  • 19. Good news, hot off the press… • Application approved to expand the pilot to other areas of Glasgow for spring and summer 2018 • Ambitions to set up similar projects in Edinburgh and England