Strategic Review
2015-2020
Prepared by XYZ Consultants
Version 1.0
20 September 2016
Table of Contents
1 About FitLife 1
1.1 Background 1
1.2 Mission, Vision and Values 1
2 Goals and Objectives 2
2.1 Goals 2
2.2 General Objectives 2
2.3 Proposed Marketing objectives 2
3 Situation Analysis 3
3.1 SWOT Analysis 3
3.2 Product Portfolio – BCG Boston Matrix 4
3.3 PEST/STEEP Analysis 5
3.4 Trend Analysis 6
4. Competitor Analysis 8
5 Key Statistics 14
6 Financials 16
References 18
Introduction
The health and wellbeing industry is a dynamic sector and plays a critical role in the Australian economy. The industry has grown substantially within the last decade, generating $2.2billion revenue on an annual basis (with 3.5% annual growth rate) through 3265 health clubs housing 32,875 employment opportunities across the country. The industry also plays a key role in improving the health and fitness of Australians.
An evaluation of the company’s internal strengths and weaknesses, external opportunities and threats, market trend analysis, and macro environment study established a groundwork to prepare this strategic review.1 About FitLife1.1 Background
FitLife is a privately-owned Sydney based Australian health club chain with 70 health clubs and 182,000 active members in Australia. FitLife serves as one of the industry leaders in the sport and fitness segment providing multi-purpose fitness venues across the country providing state of the art facilities, equipment and services.
FitLife has its base of operations in North Sydney (Health Club and Head Office), Sydney and operates in each state:
State
Total Health Clubs
Total Members
NSW
38
98,800
QLD
10
26,000
VIC
9
23,400
SA
4
10,400
ACT
3
7,800
WA
3
7,800
TAS
2
5,200
NT
1
2,600
Grand Total
70
182,000
Each health club offers the following facilities and services:
· Gym for weightlifting and cardio
· Gymnastics room (martial arts, boxing and kendo)
· Classes (Pilates, Yoga, BodyPump, Cycle, BodyAttack, Full Body Lift, and FatBurner).1.2 Mission, Vision and Values
The mission, in engagement with the community, is to provide innovative health clubs delivering cutting-edge fitness and lifestyle programs that will motivate people of all ages, backgrounds and abilities to lead active, healthy lives.
The vision is to be regarded as a premier provider of quality fitness, gymnastics and wellness through innovative programs and services that result in measurable and transformational changes in the lives of those they serve.
FitLife are passionate for promoting the quality of life for everyone on the basis of the following values and attitudes in all of their staff, members and the community:
Quality
Accountability
Energy
Mutual Respect
Diversity
Enthusiasm
Integrity
Accountability
Care
Honesty
Responsibility
Professionalism
2 Goals and Objectives
Due to its healthy outlook, the Executive Management would like to allocate a total of $1,061,059 budget to market research and then devel.
Weight watchers international case study by jack ngJack Ng
A Strategic Management analysis of Weight watchers international using tools like PEST, 5 Forces, Core competencies, Value Chain Analysis and recommendations.
Weight watchers international case study by jack ngJack Ng
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The perfect health system - Dr Mark BritnellNuffield Trust
At the first keynote for the Nuffield Trust Health Policy Summit 2016, Mark Britnell gives an overview of key characteristics of effective health systems.
COMPANY ANALYSIS: PATANJALI
In the present scenario, the market of ‘Wellness Industry’ in India is less than 2% as compared to the international market. There are untapped opportunities in the wellness industry because of which the government has given special focus on this sector in the ‘Make in India’ campaign. Active involvement from private and public players can create huge impact and buzz in the global market. The motives are the expansion and spreading the awareness and usability.
Patanjali Ayurveda is maker of ayurvedic consumer products and is one of the fastest growing consumer companies in India. The company was formed by Baba Ramdev in 1997 in collaboration with Acharya Balkrishna (scholar of Ayurveda, Sanskrit and Vedas) to manufacture ayurvedic medicines. Ramdev has focused on Yoga while Balkrishna is spreading and channelizing Ayurvedic products.
The company provides a bunch of products and services which revolves around the consumer needs. Providing them high-quality products at attractive prices is the USP. It has become a household name. The company sources raw materials directly from farmers to cut middlemen cost for increasing profits.
Published for Stephens Bryan O'Rourke published this analysis in August of 2015 and explores why the boutique fitness studio phenomenon has taken hold.
Creating active and dynamic healthy lifestyle at workplaceMawaheb Al Homsi
The existence of clear objectives to implement measures aimed at changing the lifestyle of employees in the workplace helps to increase productivity and create a healthy work environment that increases motivation in work.
aims:
reduce risk factors increase performance
increased concentration more productivity
· Justify the value of marketing plans as instruments that compel .docxoswald1horne84988
· Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
· Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.
Appendix C
Criteria of evaluation of health reform
CRITERIA
*4
3
2
1
0
Comments
I. introduction description of topic / subject selected with relationship to the situation current in the services of health.
Discussion of the methodology of work to develop the theme.
II. conceptual framework of evaluation use literature to support the approach selected for evaluation.
Provides the frame concept.
III.main findings of the analysis and interpretation of data collected by the group what is the current situation? What are the main features of the health system of the State of Florida or U.S.
What problems are there, according to the perception of different interest groups?
Previous studies with conclusive and irrefutable information? What are its main findings and conclusions?
There are significant differences between different approaches to participating insurers? It varies markedly rules and procedures and the indicators of performance of the existing approaches? What are the differences in covers and costs of private and Government health insurance plans?
¿ What options there are for them people not insured that does not qualify for the Plan of health of the Government and not can pay a Plan private?
What is the satisfaction of the various providers and consumers, with the current system?
¿ How effective have the solutions tested in the past been?
¿ What are the main weaknesses of the current system?
¿ What are the key strengths that we want to keep?
How does it compare the situation of the health system of the State of Florida or the nation with that of other countries?
INSTRUCTION FOR PUBLIC HEALTH POLICIE, ETHIC AND SYSTEMS. 5 pages.
N
URS 501 Public Health Policies, Ethics and Systems 4
Prepared: 11/15/2012
Prepared: 11/15/2012
Prepared: 11/15/2012
N
URS 501 Public Health Policies, Ethics and Systems 93
Criteria
*4
3
2
1
O
N/A
Comments
¿ What conclusions can we arrive on the effects of the current health system? What results in the health of the population and of the performance of the system of health allow conclude on the need of change?
¿ There is consensus in key areas to improve? Could one achieve consensus and commitment to the recommendations of the Group?
IV. determina.
How To Enter In Health And Fitness Club Market Powerpoint Presentation SlidesSlideTeam
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of eighty two slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned. https://bit.ly/3vUV8k1
Strict APA format 1 page and no references before 2015. Peer-reviewe.docxcpatriciarpatricia
Strict APA format 1 page and no references before 2015. Peer-reviewed only
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Part 1
Chapter 12 – From the chapter reading, we learned that e-mail is a major area of focus for information governance (IG) efforts, and has become the most common business software application and the backbone of business communications today. In addition, the authors provided details to support their position by providing 2013 survey results from 2,400 corporate e-mail users from a global perspective. The results indicated that two-thirds of the respondents stated that e-mail was their favorite form of business communication which surpassed not only social media but also telephone and in-person contact.
Q1: With this detail in mind, briefly state why the e-Mail has become a critical component for IG implementation?
Part 2
2. Write on two topics 50 words discussing the above question (50 words x 2)
Note: Create a new page other than paper in the same document for two topics
.
Stress and Healthcare Workers Productivity at Lexington Medical .docxcpatriciarpatricia
Stress and Healthcare Workers Productivity at Lexington Medical Center
ABSTRACT
The research proposal aim at assessing the effect of workplace stress on workers productivity at Lexington Medical Center. The objective of the research is to assess worker productivity, the stress level among health workers, and the extent to which their productivity and performance is related to stress levels. The research survey will be a cross section and it will involve 120 participants (about 20% of the total population) and it will be conducted through convenience sampling techniques and stratified sampling. The data will be collected using questionnaire and descriptive statistical regression analysis will be used for data analysis. Before the actual data collection, there will be pilot study to determine reliability of the
research process. At this stage, the research will include expert opinion to enhance validity of the research.
This abstract did not give a background and summary of your study, and your expected outcome
Keywords:Employee productivity/ job performance, work place stress/occupational stress, doctors, nurses, medical attendant Lexington Medical Center.
Table of Contents
Why do you have a background and Statement of the Problem? The background can be covered in the statement and description of the problem.
1CHAPTER ONE
11.0INTRODUCTION
11.1 Background to the Research Problem
31.2 Statement of the Research Problem
31.3 Objectives of the Study
31.3.1General Objective
41.3.2 Specific Objectives
41.4. Research Questions
Why do you have a General and a Specific Objectives and Research Question. Please read the textbook or my powertpoint and understand it. Also my dissertation..
41.4.1 General Research Question
41.4.2 Specific Research Questions
41.5 Relevance of the Research
51.6 Organization of the Dissertation (Why disseration? Disseration is totally different from a Research Proposal
51.7. Limitations
6CHAPTER TWO
62.0 LITERATURE REVIEW
62.1 Overview
62.2 Conceptual Definitions
72.2.1 Work Place Stress
72.2.2 Employee Performance
82.3. Theoretical Literature Review
82.3.1 Employees Performance Management
82.3.2 Stress at Workplace
10Work Stress and Employees Performance
10Theories of Work Stress
10The Job Demands-Control Theory (JD-C)
11The Role Theory
11Empirical Literature Review
12Assessing Employee Performance
132.5.3 Relationship between work Stresses and Employee Performance
13Research Gap Identified
142.9 Statement of Hypotheses
15CHAPTER THREE
153.0 RESEARCH METHODOLOGY
153.1 Overview
153.2 Research Design
153.3 Study Population
153.4 Area of the Research
163.5.1 Sample Size
173.5.2 Sampling Procedure
183.6. Variables and Measurements
193.7 Methods and Instrument Used for Data Collection
193.8. Data Processing and Analysis
21CHAPTER FOUR
214.0 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
214.1 Summary
22References
CHAPTER ONE
1.0 INTRODUCTION (Omit the numbers. LOOK AT MY DISSERATION)
1.1 Background You do not need to put backgr.
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In the present scenario, the market of ‘Wellness Industry’ in India is less than 2% as compared to the international market. There are untapped opportunities in the wellness industry because of which the government has given special focus on this sector in the ‘Make in India’ campaign. Active involvement from private and public players can create huge impact and buzz in the global market. The motives are the expansion and spreading the awareness and usability.
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The existence of clear objectives to implement measures aimed at changing the lifestyle of employees in the workplace helps to increase productivity and create a healthy work environment that increases motivation in work.
aims:
reduce risk factors increase performance
increased concentration more productivity
· Justify the value of marketing plans as instruments that compel .docxoswald1horne84988
· Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
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Appendix C
Criteria of evaluation of health reform
CRITERIA
*4
3
2
1
0
Comments
I. introduction description of topic / subject selected with relationship to the situation current in the services of health.
Discussion of the methodology of work to develop the theme.
II. conceptual framework of evaluation use literature to support the approach selected for evaluation.
Provides the frame concept.
III.main findings of the analysis and interpretation of data collected by the group what is the current situation? What are the main features of the health system of the State of Florida or U.S.
What problems are there, according to the perception of different interest groups?
Previous studies with conclusive and irrefutable information? What are its main findings and conclusions?
There are significant differences between different approaches to participating insurers? It varies markedly rules and procedures and the indicators of performance of the existing approaches? What are the differences in covers and costs of private and Government health insurance plans?
¿ What options there are for them people not insured that does not qualify for the Plan of health of the Government and not can pay a Plan private?
What is the satisfaction of the various providers and consumers, with the current system?
¿ How effective have the solutions tested in the past been?
¿ What are the main weaknesses of the current system?
¿ What are the key strengths that we want to keep?
How does it compare the situation of the health system of the State of Florida or the nation with that of other countries?
INSTRUCTION FOR PUBLIC HEALTH POLICIE, ETHIC AND SYSTEMS. 5 pages.
N
URS 501 Public Health Policies, Ethics and Systems 4
Prepared: 11/15/2012
Prepared: 11/15/2012
Prepared: 11/15/2012
N
URS 501 Public Health Policies, Ethics and Systems 93
Criteria
*4
3
2
1
O
N/A
Comments
¿ What conclusions can we arrive on the effects of the current health system? What results in the health of the population and of the performance of the system of health allow conclude on the need of change?
¿ There is consensus in key areas to improve? Could one achieve consensus and commitment to the recommendations of the Group?
IV. determina.
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Chapter 12 – From the chapter reading, we learned that e-mail is a major area of focus for information governance (IG) efforts, and has become the most common business software application and the backbone of business communications today. In addition, the authors provided details to support their position by providing 2013 survey results from 2,400 corporate e-mail users from a global perspective. The results indicated that two-thirds of the respondents stated that e-mail was their favorite form of business communication which surpassed not only social media but also telephone and in-person contact.
Q1: With this detail in mind, briefly state why the e-Mail has become a critical component for IG implementation?
Part 2
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Note: Create a new page other than paper in the same document for two topics
.
Stress and Healthcare Workers Productivity at Lexington Medical .docxcpatriciarpatricia
Stress and Healthcare Workers Productivity at Lexington Medical Center
ABSTRACT
The research proposal aim at assessing the effect of workplace stress on workers productivity at Lexington Medical Center. The objective of the research is to assess worker productivity, the stress level among health workers, and the extent to which their productivity and performance is related to stress levels. The research survey will be a cross section and it will involve 120 participants (about 20% of the total population) and it will be conducted through convenience sampling techniques and stratified sampling. The data will be collected using questionnaire and descriptive statistical regression analysis will be used for data analysis. Before the actual data collection, there will be pilot study to determine reliability of the
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This abstract did not give a background and summary of your study, and your expected outcome
Keywords:Employee productivity/ job performance, work place stress/occupational stress, doctors, nurses, medical attendant Lexington Medical Center.
Table of Contents
Why do you have a background and Statement of the Problem? The background can be covered in the statement and description of the problem.
1CHAPTER ONE
11.0INTRODUCTION
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31.2 Statement of the Research Problem
31.3 Objectives of the Study
31.3.1General Objective
41.3.2 Specific Objectives
41.4. Research Questions
Why do you have a General and a Specific Objectives and Research Question. Please read the textbook or my powertpoint and understand it. Also my dissertation..
41.4.1 General Research Question
41.4.2 Specific Research Questions
41.5 Relevance of the Research
51.6 Organization of the Dissertation (Why disseration? Disseration is totally different from a Research Proposal
51.7. Limitations
6CHAPTER TWO
62.0 LITERATURE REVIEW
62.1 Overview
62.2 Conceptual Definitions
72.2.1 Work Place Stress
72.2.2 Employee Performance
82.3. Theoretical Literature Review
82.3.1 Employees Performance Management
82.3.2 Stress at Workplace
10Work Stress and Employees Performance
10Theories of Work Stress
10The Job Demands-Control Theory (JD-C)
11The Role Theory
11Empirical Literature Review
12Assessing Employee Performance
132.5.3 Relationship between work Stresses and Employee Performance
13Research Gap Identified
142.9 Statement of Hypotheses
15CHAPTER THREE
153.0 RESEARCH METHODOLOGY
153.1 Overview
153.2 Research Design
153.3 Study Population
153.4 Area of the Research
163.5.1 Sample Size
173.5.2 Sampling Procedure
183.6. Variables and Measurements
193.7 Methods and Instrument Used for Data Collection
193.8. Data Processing and Analysis
21CHAPTER FOUR
214.0 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
214.1 Summary
22References
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1.1 Background You do not need to put backgr.
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In APA format NO mare than 2 pages in single space.
.
Strengths
Weaknesses
Opportunities
Threats
Skills
Knowledge
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(Additional attribute)
(Additional attribute)
READING LIST TO CHOOSE TOPIC FROM:
1) Writing and Citing - Rothman, J. (2014, Feb. 20). Why is Academic Writing so Academic. New Yorker. Available at: https://www.newyorker.com/books/page-turner/why-is-academic-writing-so-academic.
2) Origins of American Politics and Polices - Wood, J. (2010, May 10). Tocqueville in America. New Yorker. Available at: https://www.smithsonianmag.com/history/inside-story-americas-19th-century-opiate-addiction180967673/.
3) Constitutional Provisions for Limited Government - Dunham, R. G., & Mauss, A. L. (1976). Waves from Watergate: evidence concerning the impact of the Watergate scandal upon political legitimacy and social control. Pacific Sociological Review, 19(4), 469-490. Available at: https://scholarlyrepository.miami.edu/cgi/viewcontent.cgi?article=1006&context=sociology.
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John Jay College of Criminal Justice
- McKinley, J. & Mays, J. (2019, Oct. 24). Early Voting Stirs Anxiety in N.Y. The New York Times. Available at: https://www.nytimes.com/2019/10/24/nyregion/early-voting-nyelection.html.
5) Division of Power: Federal v. State Authority - Hammer, D., Phillips, B., & Schmidt, T. L. (2010). The intended—and unintended— consequences of healthcare reform. Healthcare Financial Management, 64(10), 50-55. Available at: https://www.researchgate.net/profile/Terry_Schmidt5/publication/47348397_The_intendedand_unintended-consequences_of_healthcare_reform/links/5512cda50cf270fd7e33781b/Theintended-and-unintended-consequences-of-healthcare-reform.pdf.
6) America’s Civil Liberties - Nelson, T. E., Clawson, R. A., & Oxley, Z. M. (1997). Media framing of a civil liberties conflict and its effect on tolerance. American Political Science Review, 91(3), 567-583. Available at: https://www.researchgate.net/profile/Thomas_Nelson6/publication/209409737_Media_Framing_ of_A_Civil_Liberties_Conflict_and_Its_Effect_on_Tolerance/links/02e7e5323276f31251000000 .pdf.
February 20th – 14th Amendment and Civil Rights - Epps, G. (2015, Dec. 10). Is Affirmative Action Finished?. The Atlantic. Available at: https://www.theatlantic.com/politics/archive/2015/12/when-can-race-be-a-college-admissionsfactor/419808/.
7) Legislative Branch and the People - O’Keefe, E. (2014, Feb. 4). Farm bill passes after three years of talks. The Washington Post. Available at: https://www.washingtonpost.com/news/post-politics/wp/2014/02/04/farm-billpasses-after-three-years-of-talks/.
February 27th – Legislative Branch and Political Parties - Everett, B., Sherman, J. & Bresnahan, J. (2013, Oct. 1). Shutdown: Congress sputters on CR. Politico. Available at: https://www.politico.com/story/2013/09/house-senate-governmentshutdown-097557.
8) Executive Branch and Domestic Policies - Guetzkow, J. (2010). Beyond deservingness: congressional d.
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Strengths-based nursing (SBN) is an approach to care in which eight core values which guide nursing action, thereby promoting empowerment, hope and self-efficacy. In caring for patients and families, the nurse focuses on their inner and outer strengths-that is, on what patients and families do that best helps them deal with problems and minimize deficits. SBN creating environments and experiences that better enable patients and their families to take control over their lives and health care decisions.
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HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
HS1031 Introduction to Programming – Assignment I
Assessment Details and Submission Guidelines
Trimester T1 2019
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Strengths-to-Strategies, Curriculum Vitae, and Action PlanDue.docxcpatriciarpatricia
Strengths-to-Strategies, Curriculum Vitae, and Action Plan
Due
Mar 12 by 11:59pm
Points
150
Purpose
The purpose of this assignment is to develop (a) a leadership strength-to-strategy plan, (b) a professional curriculum vitae (CV), and (c) an action plan for leadership formation. The strengths-to-strategy plan (developed from the Week 1 interactive) formulates a plan to guide leadership development. The CV provides a record of professional and academic accomplishments. The action plan addresses gaps or developmental opportunities in the CV while applying strategies from the strength-to-strategy plan. The strengths-to-strategy plan, professional CV, and developmental action plan contribute to the student's professional development of skills and competencies relevant to the DNP-prepared nurse.
NR703 Professional CV Template (Links to an external site.)
Course Outcomes
This assignment enables the student to meet the following course outcomes:
CO3: Differentiate attributes of effective leaders and followers in influencing healthcare (PO6)
CO5: Formulate selected strategies for leadership and influence across healthcare systems (PO8)
PREPARING THE ASSIGNMENT
Follow these guidelines when completing each component of this assignment. Contact your course faculty if you have questions.
The assignment will include the following components:
Uses APA 7th edition formatting and style guide
Page numbers are required
There is no running head used
One title page
Suggested title: Strengths-to-Strategy, Curriculum Vitae, and Action Plan
Format the title page as shown in the APA Paper Template in the "Resources" tab of Canvas home page menu and as demonstrated below:
Strengths-to-Strategy, Curriculum Vitae, and Action Plan
Name
University
NR703: Applied Organizational & Leadership Concepts
March Session 2021
Turn on Grammarly.com to correct grammar and punctuation
Include an introduction and a conclusion paragraph
Use the following required level 1 headings:
Strengths-to-Strategy Plan
Professional Curriculum Vitae *(I will do this part, I will insert a Curriculum Vitae as an
appendix A
)
Action Plan for Leadership Formation
Conclusion
Introduction (10 points)
Note: Do not use “Introduction” as a heading. Place the paper’s title on the first line to match the title on the title page
Present a clear purpose statement
Introduce the sections of the paper in a mini-outline in sentence format. The mini-outline should reflect the paper's three primary sections as represented by the level 1 headings (excluding the conclusion, which is a component of all papers)
Establish the significance of the paper to you as a future DNP-prepared nurse.
Strength-to-Strategy Plan (40 points)
: Complete the Week 1 Strength-to-Strategy Plan interactive exercise located in the Explore section of Week 1 after taking the Zenger-Folkman Extraordinary Leader Assessment
Use the Strength-to-Strategy Plan interactive .
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Street Sense Media uses a range of creative platforms to spotlight solutions to homelessness and empower people in need.
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Street Sense Media uses a range of creative platforms to spotlight solutions to homelessness and empower people in need.
Download the AppDonateEventsArticles ⌵NewsOpinionArtObituariesPrint ArchivesMedia Channels ⌵Film >>FIlmmakers Co-opHomelessly in LoveInterview SeriesRequest a ScreeningCommunity ForumsIllustrationPhotographyPodcast SeriesStudent SeminarsTheatre >>Staging HopeDevising HopeWriters’ GroupServices ⌵Vendor ProgramDigital Professional ProgramService Provider GuideGet Involved ⌵DonateConnectVolunteerInternSubscribeAdvertiseAbout ⌵Mission & HistoryOur Team >>VendorsArtists-in-ResidenceStaffInternsVolunteersBoard of DirectorsFinancesStreet Sense in the NewsOur Excellence in Journalism AwardsContact Us
Street Sense Media uses a range of creative platforms to spotlight solutions to homelessness and empower people in need.
Download the AppDonate
How an unlikely friendship led a homeless man to housing
by Jeff Gray // November 28, 2018
Reed and Anthony met by chance in 2010. Two years later, they embarked on a journey to get Anthony off the street.
Bathroom bill moving forward to full D.C. Council vote
Empower change: Join our 15th anniversary campaign News
This local librarian is serving his community by serving up food and literature
by Zachary Headings // November 29, 2018
Christopher Stewart has been reaching out to his community by standing on a street corner with free breakfast food and novels.
The first three D.C. General replacement shelters open
by Reginald Black // November 29, 2018
There is a possible revolution in the way homelessness is addressed in the nation's capital.
D.C. Superior Court ruling fights back against housing discrimination
by Samantha Caruso // November 29, 2018
Two housing groups in Washington, D.C., were penalized for refusing to accept government subsidies as payment for security deposits and monthly rent, said the Equal Rights Center, the plaintiff in this case.
A woman died from exposure near Union Station during the first hypothermia alert of the year
by Rachel Cain // November 29, 2018
Every year about 40 to 50 people die in D.C. due to exposure to cold weather.
Bathroom bill moving forward to full D.C. Council vote
by Katie Bemb // Novem.
Strengths Paper Write a 2-page paper that identifies your top 5 str.docxcpatriciarpatricia
Strengths Paper: Write a 2-page paper that identifies your top 5 strengths and how you can apply them to your current or future leadership context.
i. What are your strengths/advantages?
ii. What are your weaknesses/pitfalls?
iii. How would you address these weaknesses?
iv. How would you use your strengths in leadership?
.
Stratification and Prejudice in Current EventsThe purpose of t.docxcpatriciarpatricia
Stratification and Prejudice in Current Events
The purpose of this assignment is to explore stratification and prejudice in current events. Despite great advances towards equality between the races and genders, racial and gender discrimination, as well as class stratification remain serious social problems. To conclude this course, you will use the news media to discover current social issues with regards to race and gender.
To complete this assignment, perform the following tasks:
Using newspapers, news websites, or news magazines, select three current events (within the last six months) that reflect our studies on stratification. One event should represent racial issues, one gender issues, and one class issues. All three should demonstrate discrimination and/or stratification in American society.
Using your research, describe the current events and how they are reflective of your studies on racial, gender, and class discrimination and/or stratification.
Analyze the events and apply the lecture and text to the news articles. What theories of stratification apply? Are the current events representative of the historical trends of racial, gender, and class discrimination and or/stratification? What solutions, if any, should be applied to these current events?
In your discussion, apply your personal experiences and observations to the current events.
How do you feel that the media perpetuates discrimination and/or stratification based on race, gender, and class? Support your ideas with concepts from the text and/or appropriate outside resources.
Provide a minimum of three references and apply the correct APA standards in the format of text, citations, and references. Your paper should include a title page and reference. Your paper should be at least five pages in length, not including the title and reference pages.
Assignment 1 Grading Criteria
Selected and used research to describe three current events, one each that addresses racial, gender, and class discrimination and/or stratification.
Analyzed each current event, incorporating theories and concepts from the text, lecture, and appropriate outside resources.
Compared the current events to historical trends of racial, gender, and class discrimination and or/stratification.
Suggested possible solutions for each current event.
Applied personal experiences and observations to the current events.
Analyzed the media’s role in perpetuating discrimination and/or stratification
.
Street CodeConsider this quote from Robert Sampson and William J.docxcpatriciarpatricia
Street Code
Consider this quote from Robert Sampson and William Julius Wilson in
Toward a Theory of Race, Crime, and Urban Inequality:
Shaw and McKay (1942) argued that three structural factors -- low economic status, ethnic heterogeneity, and residential mobility -- led to the disruption of local community social organization, which in turn accounted for variations in crime and delinquency rates... Arguably the most significant aspect of Shaw and McKay's research, however, was their demonstration that high rates of delinquency persisted in certain areas over many years, regardless of population turnover. More than any other, this finding led them to reject individualistic explanations of delinquency and focus instead on the processes by which delinquent and criminal patterns of behavior were transmitted across generations in areas of social disorganization and weak social controls (1942, 1969).
This is the "macrosocial" view that Sampson and Wilson discuss, that crime cannot be attributed solely to individual-level (microsocial) factors. Thinking back over the theories we've studied this term, what society-level factors do you think affect crime? And why would such factors impact different races/ethnicities differently? Is it differences in social disorganization (Shaw & McKay)? Is it the "code of the street" (Anderson)? Limited access to legitimate coping mechanisms when faced with strain (Merton, Agnew)? Get creative!
.
Strengths and Barriers to Program Implementation As you de.docxcpatriciarpatricia
Strengths and Barriers to Program Implementation
As you design your program, it is important to anticipate potential issues related to program implementation. Careful forethought can help you to minimize unnecessary stumbling blocks during implementation.
There are strengths and barriers associated with every program. What do you see as the key factors to be aware of for your program? Brainstorm key terms such as
community, culture, environment, organization, client, bias,
and
ethics
. Give consideration to the factors you come up with
(along with those in the Learning Resources)
as you proceed with this Discussion.
To prepare:
Review the information presented in the Learning Resources. What are some of the factors (e.g., community, organization, environmental, ethical) that you consider strengths or facilitators for your program (breast cancer in African American women in the USA)?
Which ones do you think may pose a challenge for your program(breast cancer in African American women in the USA)?
How do these barriers need to be addressed in your program design?
How might the strengths be leveraged to help overcome the barriers?
By tomorrow Wednesday 01/02/19 2 pm post a minimum of 550 words essay in APA format with a minimum of 3 scholarly references from the list of required readings below.
(Also see attached file on the previous paper regarding the program on the issue of breast cancer in African American women in the USA).
Include the level one header as numbered below:
Post
a cohesive scholarly response that addresses the following:
1) Analyze two or more community, client, organization, and/or environmental forces that may facilitate your program and two or more that may pose a challenge for your program (breast cancer in African American women in the USA).
2) Propose a strategy for addressing one of the barriers as a part of your program design (breast cancer in African American women in the USA)?
3) Ask questions of your colleagues regarding how you might address the other challenge.
Required Readings
Hodges, B. C., & Videto, D. M. (2011).
Assessment and planning in health programs (2nd ed.). Sudbury, MA: Jones & Bartlett Learning.
• Chapter 4, “Program Planning: The Big Picture”
• Chapter 5, “Social Marketing, Program Planning, and Implementation”
• Chapter 8, “Identifying Strategies and Activities”
• Chapter 9, “Program Implementation"
Chapter 4
outlines the program planning steps and emphasizes the importance of including your target population and additional stakeholders in the design process.
Chapter 5
reemphasizes this focus on the target audience as the authors discuss the use of marketing principles in relation to program development and implementation.
Chapter 8
discusses the importance of utilizing strategies that are aligned with the theoretical foundations of a program and presents recommendations for developing suitable activities. I.
Strengths 1. Large Enrollment 2. Flexible class schedules1. The.docxcpatriciarpatricia
Strengths: 1. Large Enrollment 2. Flexible class schedules
1. The Apollo Group is the largest provider of higher education for adults seeking an associates’, bachelors’, or masters’ degree. The University of Phoenix has over 400,000 students enrolled in one of their many degree programs. The revenues of the Apollo Group have increased by $4.9 billion and its profits increased to $553 million since 1996. 2. The Apollo Group offers classes that are catered around the schedules of working adults. Classes are offered year round with minimal breaks between semesters. Most students take one class twice a week for five to six weeks in the evenings. Classes are also offered online for students who do not wish to participate in the traditional classroom learning environment.
Weaknesses: 1. Accreditation 2. Lack of Qualified Instructors
1. The University of Phoenix (UOP) is accredited by the Higher Learning Commission. This accreditation is sufficient in most states, but some states require other accreditations from that particular state. The Bachelors’ and Masters’ programs in business offered by UOP are not accredited by the Association to Advance Collegiate Schools of Business (AACSB). The AACSB is the most highly recognized accreditation in the industry. By not receiving this accreditation, students who receive degrees from UOP may not be considered for positions in the business industry. 2. UOP utilizes facilitators to facilitate or lead seminar style classrooms. Most classes are comprised of 10-15 students and those students are broken up into groups of 5. Most assignments are group assignments. The class facilitator leads the discussions and guides the class through the curriculum. The facilitators are the instructors for the class. UOP does not hire or employ professors with Doctoral Degrees in order to keep their labor cost down. When a college does not employ doctoral level instructors the quality of education is impaired.
Opportunities: 1. Perceived as a low quality diploma mill. 2. Lack of doctoral staff
These two opportunities for the University of Phoenix are intertwined. The degree programs at UOP are viewed as low quality diploma mills because they do not employ a large number of doctoral level instructors on their campuses. The class room curriculum is developed by the class facilitators. Those facilitators are not considered qualified in the education arena to develop such curriculums for bachelor and master level degree programs. Therefore, UOP is viewed as a for profit educational college that enrolls students in a degree program that does not equip them to handle the challenges they will face in the real world. It is a weakness, because in some states the graduates will not considered for a position in their field of study because UOP is not accredited.
Threats: 1. Competition. 2. Regulatory Issues
1. UOP faces more competition now as more public and private sector universities are now offering adult degree programs and online.
Street artist Shepard Fairey, who was graduated from the Rhode I.docxcpatriciarpatricia
Street artist Shepard Fairey, who was graduated from the Rhode Island School of Design, and the nation’s largest news wire service, The Associated Press (A.P.), sued each other over who owns the right to use and sell a well-recognized photograph image of President Obama. The A.P. claims that Fairey is profiting from a photo taken by a freelance photographer, Mannie Garcia, at the National Press Club in Washington, D.C. Fairey used the photograph as inspiration for his familiar “HOPE” poster, which became an unofficial symbol of the Obama presidential campaign.
Fairey claims that he simply used the A.P. photo “as a visual reference” and that his poster transforms the image in Garcia’s picture into a brand-new work of art with its own copyright protection.
The U.S. Copyright Code gives the creator of a photograph (or any kind of creative work, including movies, books, articles and songs) – the legal right to limit how other people can use the photo.
Background
A photograph, like any piece of creative work, becomes protected by copyright as soon as it is “fixed.” That means, as soon as the image is recorded in the photographer’s camera. The photo does not have to be registered with the U.S. Copyright Office or marked with the (c) copyright symbol to be legally protected.
When a photo is copyrighted, that means that the owner has the right to decide how other people use it. A wire service like The Associated Press makes its money by charging newspapers, magazines, broadcasters, and websites a fee to use its photographs. So, the A.P. is very protective about making sure that people are not duplicating or reselling its photos without a license and paying.
Photos are protected by copyright even when they are placed on the Web in a way that makes it very easy to duplicate them. An owner does not give up his copyright just by displaying the photo on a website.
If a person is accused of violating copyright law (“copyright infringement”), he can defend himself by proving that he made a “
fair use
.” The federal copyright law recognizes a “fair use” defense to allow people to make limited use of other people’s creative work, as long as they add some new creative value or meaning. Common examples of fair use are sampling a phrase from a popular song recording as part of a new song, or showing a brief clip from a movie to go along with a movie review.
To decide whether someone’s use of another person’s creative work is or isn’t a fair use, there are four points to consider:
Section 107 of the Copyright Act
defines fair use as follows:
[T]he fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factor.
Stream Morphology
Investigation
Manual
ENVIRONMENTAL SCIENCE
Made ADA compliant by
NetCentric Technologies using
the CommonLook® software
STREAM MORPHOLOGY
Overview
Students will construct a physical scale model of a stream system
to help understand how streams and rivers shape the solid earth
(i.e., the landscape). Students will perform several experiments
to determine streamflow properties under different conditions.
They will apply the scientific method, testing their own scenarios
regarding human impacts to river systems.
Outcomes
• Design a stream table model to analyze the different
characteristics of streamflow.
• Explain the effects of watersheds on the surrounding
environment in terms of the biology, water quality, and economic
importance of streams.
• Identify different stream features based on their geological
formation due to erosion and deposition.
• Develop an experiment to test how human actions can modify
stream morphology in ways that may, in turn, impact riparian
ecosystems.
Time Requirements
Preparation ...................................................................... 5 minutes,
then let sit overnight
Activity 1: Creating a Stream Table ................................ 60 minutes
Activity 2: Scientific Method: Modeling Human Impacts
on Stream Ecosystems .................................. 45 minutes
2 Carolina Distance Learning
Key
Personal protective
equipment
(PPE)
goggles gloves apron
follow
link to
video
photograph
results and
submit
stopwatch
required
warning corrosion flammable toxic environment health hazard
Key
Personal protective
equipment
(PPE)
goggles gloves apron
follow
link to
video
photograph
results and
submit
stopwatch
required
warning corrosion flammable toxic environment health hazard
Table of Contents
2 Overview
2 Outcomes
2 Time Requirements
3 Background
9 Materials
10 Safety
10 Preparation
10 Activity 1
12 Activity 2
13 Submission
13 Disposal and Cleanup
14 Lab Worksheet
18 Lab Questions
Background
A watershed is an area of land that drains
any form of precipitation into the earth’s water
bodies (see Figure 1). The entire land area that
forms this connection of atmospheric water to
the water on Earth, whether it is rain flowing into
a lake or snow soaking into the groundwater, is
considered a watershed.
Water covers approximately 70% of the earth’s
surface. However, about two-thirds of all water
is impaired to some degree, with less than
1% being accessible, consumable freshwater.
Keeping watersheds pristine is the leading
method for providing clean drinking water to
communities, and it is a high priority worldwide.
However, with increased development and
people flocking toward waterfront regions to live,
downstream communities are becoming increas-
ingly polluted every day.
From small streams to large rivers (hereafter .
STRATEGYLeadershipLighting a fire under theniWhy urgen.docxcpatriciarpatricia
STRATEGY
Leadership
Lighting a fire under theni
Why urgency—not panic—is the key
to getting ahead in a recession
John Kotter got an enviable—if
unintentional—endorsement when
then-candidiitc liarack Obama began
inserting the phrase it sense ofurgeney
into his comments about the economy.
A Sense ofUrgeney (Harvard Business
Press, 2008) is the title of Kotter s
latest book on fostering change in
organizations—a subject the Harvard
Business School professor has owned
since publishing the seminal Leading
Change, in 1996.
Kotter believes there arc two kinds
of urgency—and, like cholesterol, one
is good and one is bad. The good kind
is characterized by constant scrutiny of
external promise and peril. It involves
relentless focus on doing only those
things that move the business forward in
the marketplace and on doing them right
now, if not sooner. 'I'he bad kind—to
which many companies have recently
succumbed^—is panic driven and charac-
terized by breathless activity that winds
up prodticing nothing demonstrably new,
Kotter advises leaders to stamp out
the bad urgency, which demoralizes and
drains people, and use the^—tiare we say
it?—opportunity of the economic crisis
to remake their organizations with a lean
and hungry look. And he encourages
them to sustain that newfound urgency
even when flush times return. Editor-at-
large I.eigh Fiuchanan spoke with Kotter
about his urgent call to urgency.
Samue! Johnson said nothing focuses
the mind like a hanging. Has that
happened with the recession? Has
it focused the minds of company
leaders and created the sense of
urgency you advocate?
1
Relentless Leadership guru John Kotter, author of 4 Sense oí Urgency,
says you should be doing something right now, today this very moment,
to move your company forward.
I wish that it had. Many companies
probably think they're responding with
urgency, and there are certainly a lot ot
people running aroujid tr)ing to come up
with solutions. But most ofthat activity is
going to be ineffectual, because it is driven
by a fear of losing. It's not that gut-level
determination to win and to make abso-
lutely sure that they do something every
single day to keep pushing that goal
forward. That's true urgency.
How can you distinguish good urgency
fronn bad urgency?
There are lots of signs of false urgency.
Frenetic activity. Everyone is exhausted,
working 14-hour days. One red flag is
how difficult it is to schedule a meeting.
With true urgency, people leave lots of
white space on their calendars, because
they recognize that the important
stuft^—the stuff they need to deal with
immediately—is going to happen. If
8 6 . I N C SEPTEMBER 2009 PHOTOGRAPH BY ADAM AMENGUAL
STRATEGY
you're overbooked, you can't manage
pressing problems or even recognize
they're pressing until tot) late.
People think that in urgent situations,
they're expected to take on Enore and
more. They're worried about keeping
their jobs, so they try to demonstrate
their value hy being incredihh' b.
STRATEGIESWhat can I do with this majorAREAS EMPLOYER.docxcpatriciarpatricia
STRATEGIES
What can I do with this major?
AREAS EMPLOYERS
CRIMINAL JUSTICE
SOCIAL SERVICES
Corrections
Counseling
Juvenile Justice
Casework
Administration
Probations & Parole
Victim Advocacy
State and federal correction facilities
County jails
Precinct station houses
Prison camps
Youth correction facilities
Medium-security correction facilities
Voluntary correction facilities
Halfway houses and pre-release programs
Reintegration programs
Alternative schools
Juvenile detention centers
Juvenile group homes
Women’s and family shelters
Domestic violence agencies
Immigration and naturalization services
Other nonprofit organizations
Seek courses or training in topics such as
victimology, social problems, diversity issues, or
grieving.
Supplement curriculum with courses in psychology,
sociology, or social work.
Gain experience working with a juvenile population in
any capacity (i.e., sports teams, summer camp
counselor, parks and recreation programs, and
community/religious youth groups).
Gain related experience in employment interviewing,
social casework, substance abuse, and
rehabilitation.
Learn to work well with people of diverse backgrounds.
Consider learning a second language.
Maintain a blemish-free driving and criminal record.
Gain firearms and self-defense training.
Earn a master’s degree in social work or counseling
for therapy positions.
Obtain a masters degree in criminal justice or
business for upper-level positions in facilities
management or administration.
JUDICIARY AND LAW
Court Reporting
Legal Assistance
Legal Research
Administration
Local, state, and federal courts
Law firms
Corporate legal departments
Public interest law organizations
Consider a double major or minor in the social
sciences such as psychology, anthropology,
sociology, or political science.
Attend a postsecondary vocational or technical college
that offers court reporting or paralegal certification
programs.
Obtain a law degree from a law school accredited by
the American Bar Association (ABA).
Learn to use software packages such as CD-ROM
research databases.
Develop strong research, computer, and writing skills.
Maintain a high grade point average to gain admittance
to law school.
Participate in mock trial groups.
STRATEGIESEMPLOYERSAREAS
(Criminal Justice, Page 2)
LAW ENFORCEMENT
Patrolling
Investigating
Forensics
Probation
Security
City/County Government Organizations including:
Police departments
Correction facilities
County sheriff departments
Liquor Control Commission
State Government Organizations including:
State troopers
Crime labs
Penitentiaries
Federal Government Organizations including:
U.S. Customs and Border Protection
Federal Bureau of Investigations (FBI)
Internal Revenue Service (IRS)
Drug Enforcement Agency (DEA)
Central Intelligence Agency (CIA)
Department of Homeland Security
Postal Service
Federal Marshals
Wildlife, Fisheries, and Parks
United States Department of Agriculture (USDA)
National Parks Service
Crime lab.
Strategies for ChangeWeek 7 The Hard Side of Change Management.docxcpatriciarpatricia
Strategies for Change
Week 7: "The Hard Side of Change Management"
Change is a challenge. This isn’t news. We focus on all the elements that may stand in our way such as human resistance, poor leadership, or lack of motivation. But sometimes we get so wrapped up in these soft elements of change that we overlook the nuts and bolts, the hard elements that are important to making change successful.
Initial Post Instructions
After reading “The Hard Side of Change Management” this week, it will be fruitful to explore additional theories of change management. To prepare for the discussion forum this week, conduct some research on other theories: complexity theory; Kurt Lewin's Force Field Analysis (Unfreeze, Change, Freezing); Morgan's
Images of Organization
or related articles.
Compare and contrast these models with Kotter's
8 Steps to Change
. At this point, refrain from personal opinion - focus on an objective analysis of the theories themselves.
Follow Up Posts, 75-150 words minimum
After your initial post, read over the items posted by your peers and your instructor. Select at least two different posts, and address the following items in your responses:
i. Did your peer’s assessment of the different theories offer new insights to you?
ii. What questions remain in your mind after reading their analyses of these change model? Invite further conversation about these theories.
Patricia McCarthy
Kurt Lewin’s Force Field Analysis involved three steps, unfreezing, moving and refreezing. Lewin’s three concepts considered the ideas of shaping and incorporating a way to deal with the investigating, comprehension and achieving change at the organizational and societal level. The unfreezing stage was based on that the balance should be destabilized (unfrozen) before old conduct can be disposed of (unlearned) and new conduct effectively embraced. Under the moving stage one should try to consider every one of the powers at work and distinguish and assess, on a testing premise, all the accessible alternatives. In the final stage refreezing new conduct must be, somewhat, compatible with the remainder of the conduct, character and condition of the person or it will just prompt another round of disconfirmation.
Morgan’s tactic was based on the principle that organization concepts depended on the understanding of images of the organization. Metaphors can be viewed as ideas which can support the understanding of an organization. Morgan’s ideas “metaphors” are a machine, an organism, an information processor (brain), a culture, a political system, a psychic prison, a flux and transformation, an instrument of domination. Morgan’s metaphors have filled in as methods for translating hierarchical issues, as beginning stages for research, and as edges for characterizing writing in the field. The metaphors also include various theories and means of making sense of organizations while some scholars see them as a tool to analyze and.
Strategic Planning
Unrestricted
“the managerial process of creating and
maintaining a fit between the organization’s
objectives and resources and the evolving
market opportunities”
What is strategic planning?
• Goal:
• Long-term growth and profitability
• Addresses two questions:
• What is the organization’s main activity
(currently)?
• How will it reach its goals?
Strategic planning
• A subgroup of a single business or a collection of
related businesses within the larger organization
Strategic business units
• Each SBU has:
• A unique target market
• Control over its resources
• Its own unique competitors
• A unique strategic plan
• May have its own accounting, R&D,
manufacturing, marketing
Strategic business units
Strategic alternatives - tools
Ansoff’s strategic opportunity matrix
The innovation matrix
• Yellow:
• Core Innovation
• Uses existing assets
• Ex: Tide Pods
• Orange:
• Adjacent Innovation
• Uses existing abilities in new ways
• Ex: Crest Whitestrips
• Red:
• Transformational Innovation
• New markets, new products, new businesses
• Ex: Uber/Lyft
The innovation matrix
Core Innovation
Next year’s car
Adjacent Innovation
Electric car
Transformational
Innovation
App-based taxi service
The innovation matrix
• Portfolios: SBUs will have a range of performance
in terms of growth and profitability
• This matrix organizes each SBU by their present or
future growth and market share
• Relative market share:
• The ratio between the company’s market share and the
share of the largest competitor
Boston Consulting Group’s Portfolio Matrix
Boston Consulting Group’s Portfolio Matrix
Boston Consulting Group’s Portfolio Matrix
Build Build or Harvest
Hold or Harvest Divest
Boston Consulting Group’s Portfolio Matrix
The General Electric Model
• Ansoff’s Matrix:
• Helps you choose between current options (the
present market and what you can currently offer)
and new options (a new market and/or new
products)
• Innovation Matrix:
• Illustrates how opportunities change as you move
away from core capabilities
• Boston Consulting Matrix:
• Helps you analyze the performance of a portfolio of
SBUs
• General Electric:
• Adds more nuance to the Boston Consulting matrix
When to use what?
• Based on the company or SBU’s strategy,
managers can now create a marketing plan
• Process of anticipating future events and determining
strategies to achieve organizational objectives in the
future
Planning
• Designing activities relating to marketing objectives and
the changing marketing environment
Marketing planning
• Written document that acts as a guidebook of
marketing activities for the marketing manager
Marketing plan
The Marketing Plan
• To provide clearly stated activities that help
employees and managers understand and work
toward common goals
• To allow the examination of the marketing
environment in conjunction with the inner
workings of the businesses
• To help marketing ma.
StrategicCompetitive PositionApple Inc. is known for its state-of.docxcpatriciarpatricia
Strategic/Competitive Position
Apple Inc. is known for its state-of-the-art designs for products such as the iPhone, but most are unaware that Apple has used technology to streamline its supply chain management and operational systems to provide competitive pricing. This use of technology has allowed the company to under price its competitors and yet maintain a 25 percent margin on their products. The use of IT has provided Apple with a strategic and competitive position which most of their competitors find difficult to match or exceed.
Using your company or a real-world example from your research, analyze how information systems affect the firm’s strategic and competitive position.
Using the assigned readings and the Argosy University online library resources, explain how information technology:
Impacts competitive rivalry, such as pricing, promotion, and distribution
Enables or dissuades new entrants
Enables customers to achieve greater bargaining power
Enables suppliers to gain more bargaining power
Gives rise to substitute products or services that threaten the existing market
Give reasons and examples from your research to support your responses.
Write your initial response in approximately 300 words. Apply APA standards to citation of sources.
By
Saturday, July 26, 2014
, post your response to the appropriate
Discussion Area
. Through
Wednesday, July 30, 2014
, review and comment on at least two peers’ responses. Consider the following:
Respond to at least two points they have made regarding competitive strategies.
Assignment 1 Grading Criteria
Maximum Points
Initial response:
Was insightful, original, accurate, and timely.
Was substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion response and participation:
Responded to a minimum of two peers in a timely manner.
Included research in the response.
Asked challenging questions that promoted the discussion.
Drew relationships between one or more points in the discussion.
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40
.
Strategies for Negotiation & Conflict Resolution Dr. Janice Ba.docxcpatriciarpatricia
Strategies for Negotiation & Conflict Resolution
Dr. Janice Barrett
Notes onCrisis Management and Conflict Resolution
Defining a crisis: An event that brings, or has the potential for bringing, an organization and its leaders into disrepute and imperil the organization’s future profitability, reputation, growth and possibly its very survival.
Financial measures of a crisis: bankruptcy, drop in sales, boycotts, loss of valuable employees etc.
Tarnished reputation results: the erosion of a company’s reputation in the eyes of its many stakeholders and the general public --- the worth of an entire organization can be endangered as a consequence.
Characteristics of a crisis:
Suddenness
Uncertainty
Time compression
The seven types of crises:
1. nature (natural disasters such as earthquakes, hurricanes, floods)
2. technology (oil spills, nuclear reactor accidents)
3. confrontation (equal rights, strikes)
4. malevolence (terrorists, disinformation)
5. skewed values (fraud, cheating, embezzlement)
6. deception (withholding information, lying, deceptive products)
7. misconduct (illegal or criminal acts).
Essentials of a contingency plan: Contingency planning involves formulating responses to crises before they occur. The essentials of a contingency plan include: anticipating what might happen, searching for preventative and preparatory measures, and drafting appropriate responses to those situations most likely to occur or whose impact is greatest.
Other, more specific elements are: Identify all potential contingencies and areas of vulnerability, examine specific vulnerabilities, review general vulnerabilities based on the organization’s “public nature”, establish crisis thresholds and assign crisis alert responsibilities, organize and train a crisis management team and establish a crisis communications center, Obtain advanced approvals for contingency plan measures, list and prioritize publics that must be informed, prepare a crisis media list and background press materials, and designate and train spokespersons.
The most important tasks are: Identifying risks, ranking those risks in a matrix based on relative impact as compared to probability of occurrence, and finally creating plans to eliminate or mitigate the impact of the most impactful and highest probable incidents. Every crisis cannot be planned for; there are simply not enough resources to do so. However, high impact, and high probability risks can be eliminated, or at least mitigated by proper planning and management.
The essentials of a contingency plan include: anticipating what might happen, searching for preventative and preparatory measures, and drafting appropriate responses to those situations most likely to occur or whose impact is greatest. Other, more specific elements are: Identify all potential contingencies and areas of vulnerability, examine specific vulnerabilities, review general vulnerabilities based on the organization’s “public nature”, establ.
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
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Strategic Review2015-2020Prepared by XYZ Consultants.docx
1. Strategic Review
2015-2020
Prepared by XYZ Consultants
Version 1.0
20 September 2016
Table of Contents
1 About FitLife 1
1.1 Background 1
1.2 Mission, Vision and Values 1
2 Goals and Objectives 2
2.1 Goals 2
2.2 General Objectives 2
2.3 Proposed Marketing objectives 2
3 Situation Analysis 3
3.1 SWOT Analysis 3
3.2 Product Portfolio – BCG Boston Matrix 4
3.3 PEST/STEEP Analysis 5
3.4 Trend Analysis 6
4. Competitor Analysis 8
5 Key Statistics 14
6 Financials 16
References 18
2. Introduction
The health and wellbeing industry is a dynamic sector and plays
a critical role in the Australian economy. The industry has
grown substantially within the last decade, generating
$2.2billion revenue on an annual basis (with 3.5% annual
growth rate) through 3265 health clubs housing 32,875
employment opportunities across the country. The industry also
plays a key role in improving the health and fitness of
Australians.
An evaluation of the company’s internal strengths and
weaknesses, external opportunities and threats, market trend
analysis, and macro environment study established a
groundwork to prepare this strategic review.1 About FitLife1.1
Background
FitLife is a privately-owned Sydney based Australian health
club chain with 70 health clubs and 182,000 active members in
Australia. FitLife serves as one of the industry leaders in the
sport and fitness segment providing multi-purpose fitness
venues across the country providing state of the art facilities,
equipment and services.
FitLife has its base of operations in North Sydney (Health Club
and Head Office), Sydney and operates in each state:
State
Total Health Clubs
Total Members
NSW
38
98,800
QLD
10
26,000
VIC
9
23,400
3. SA
4
10,400
ACT
3
7,800
WA
3
7,800
TAS
2
5,200
NT
1
2,600
Grand Total
70
182,000
Each health club offers the following facilities and services:
· Gym for weightlifting and cardio
· Gymnastics room (martial arts, boxing and kendo)
· Classes (Pilates, Yoga, BodyPump, Cycle, BodyAttack, Full
Body Lift, and FatBurner).1.2 Mission, Vision and Values
The mission, in engagement with the community, is to provide
innovative health clubs delivering cutting-edge fitness and
lifestyle programs that will motivate people of all ages,
backgrounds and abilities to lead active, healthy lives.
The vision is to be regarded as a premier provider of quality
fitness, gymnastics and wellness through innovative programs
and services that result in measurable and transformational
changes in the lives of those they serve.
FitLife are passionate for promoting the quality of life for
everyone on the basis of the following values and attitudes in
all of their staff, members and the community:
5. Due to its healthy outlook, the Executive Management would
like to allocate a total of $1,061,059 budget to market research
and then develop and implement new centres in new locations
along with new products and or services. This budget includes
the costs for research then development, distribution,
promotion, training, equipment, labour, and any other
operational costs to develop and implement opportunities for
new markets.2.1 Goals
The goal of FitLife over the next few years will be:
· to maintain premium pricing and differentiation of core
products
· to introduce innovative fitness and lifestyle programs,
products and services to include new markets
· to grow our own employees of the future.2.2 General
Objectives
· Achieve a minimum ROI of 20% in each investment area.
· Achieve a minimum gross margin percentage of 30%.
· Increase membership count by 10% in each health and fitness
club every year within the next five years.
· Achieve a ratio of 2:1 of current assets to current liabilities.
· Achieve a ratio of 1:1 of owner’s equity to borrowed funds.
· Achieve 5% improvement in customer retention rates every
year within the next five years.
· Enrich the brand in a national scale cultivating the
organisational image as the premier health and wellness
provider.2.3 Proposed Marketing objectives
· Develop a new FitLife center in an appropriate location.
· Develop a minimum of two innovative fitness and wellbeing
programs within the next twelve months.
· Develop a minimum of two innovative fitness and wellbeing
products and services within the next twelve months.
3 Situation Analysis3.1 SWOT Analysis
Internal
Strengths
Weaknesses
6. · Excellent brand awareness, strong brand image and market
leadership with current target segments
· Superior technology, cutting-edge equipment and world-class
recreational facilities embedded in health and wellbeing
programs
· Innovative culture supported by high-class trainers and
nutritionists
· Omnipresence in major geographical areas
· Executive Management commitment and expertise
· Availability of high number of equipment, classes and trainers
during peak hours
· Specialised fitness and health programs tailored for specific
needs that are unique to individual clients and corporate
businesses
· Special classes for the elderly and children allowing parents
work out freely – no other health clubs offer this feature
including First Class Fitness
· Existence of nationally recognised former professional
sportsmen and sportswomen in the executive team
· Lack of direct distribution in international markets
· High cost structure including service delivery, labour and
maintenance
· Weak online presence
· Difficulty in finding high quality and experienced personal
trainers
· Clients who don’t necessarily want to pay for the well-located
and well-known chains
· Lack of on-site extras such as a health bar that competitors
provide
· Higher pricing structure attracts less international students
than competitors
· Current operating hours limit the use of the club (Mon-Fri:
6am-9pm, Sat: 7am-9pm, Sun: 7am-7pm) as compared to other
competitors
External
7. Opportunities
Threats
· There are only a limited number of direct competitors in our
current and new target markets
· 63% of Australian adults are overweight or obese and is the
second highest contributor to disease
· Australian Government public awareness programs on
smoking, obesity and many other health illnesses have had
significant impact on changing the culture of our people
towards living a healthy lifestyle, which has stimulated public’s
willingness to exercise regularly and follow a balanced diet
· The availability of substitute fitness centres
· Lower cost competitors
· 7/24 open fitness clubs
· Projected success is likely to attract the interest of larger
(global) competitors such as First Class Fitness
· Seasonal customers may be reluctant to pay during summer
when outdoor sports are more popular
· Fast-growing health, fitness and wellbeing related IT gadgets
and apps
· Availability of wide range of free health and wellbeing
resources on the Internet that teach people how to exercise and
eat properly without paying anything
3.2 Product Portfolio – BCG Boston Matrix
Using the BCG growth-share matrix below, FitLife’s offering
portfolio for the next year is outlined:
Market Growth Rate
(Cash Usage)
High
Relative Market Share
(Cash Generation)
High
8. Low
Stars
Question Marks (new markets)
· Children exercise programs
· Elderly exercise and diet programs
· BodyPump
· FatBurner
· BodyAttack
· Zumba
· To be analysed?
Low
Cash Cows
Dogs
· Personalised weight lifting programs
· One-on-one training sessions
· Martial arts
· Boxing
· Pilates
· Yoga
9. · Cycle spinning
· Full Body Lift
· Kendo
3.3 PEST/STEEP Analysis
Political
Social
· The following elements must be closely monitored as they
change regularly and will have an influence on delivering
nationally accredited courses:
· VET Fee-Help loan scheme
· Smart and Skilled government-subsidised training (in NSW)
· Changes in national standards
· Updates in training packages.
· Compliance with Work Health and Safety Act 2011 and Work
Health and Safety Regulations 2011 through launching the
mandatory web-based training to provide all staff easy access to
simple templates and resources to apply to FitLife club
environment.
· The Australian Consumer Law:
· unfair contract terms
· misleading communication
· sales tactics.
· Privacy Act 1988: privacy and confidentiality of client
information.
· Australia is the fifth most obese country in the world, with
about 24.6 percent of its citizens considered obese. If the
current trend is not slowed down or reversed, it is estimated that
almost three out of four Australians will be obese or overweight
in 2025.
· The popularity of weight loss reality TV shows, efforts by the
government to promote healthy living and weight loss, and the
household outsourcing trend are some of the factors that have
contributed to the increase in demand for fitness services and
products (Close, 2013).
10. · According to the Fitness Industry Survey 2015 (EZYPAY,
2015, p. 33), the most significant growth areas for the
Australian industry are:
· 24-hour clubs 50.4%
· Seniors market 37.4%
· Adult obesity 30.0% and Child obesity 22.6%
· It was indicated that personality (71.5%), qualifications
(71.0%) and experience (70.0%) are the most important
qualities when choosing a PT for the club (EZYPAY, 2015, p.
35).
Economic
Technological
· The fitness industry has been growing steadily over the past
few years. The Australian government is making a significant
effort to encourage Australians to adopt a healthier lifestyle,
resulting in a greater demand for fitness products and services.
· The fitness industry in Australia generates an average of about
one billion dollars in revenue on an annual basis. There
altogether 2,856 gyms and fitness centres across the country,
which collectively provide employment for more than 17,000
people. In 2013, about 3.3 million Australians used a
professional exercise service (Close, 2013).
· Decrease in discretionary household income can shift
consumers to cheaper alternatives.
· According to the Department of Employment, projected
employment growth five years to 2019:
· Sports and Physical Recreation Activities industry will
increase by 13.6%
· Skills Level 3 (Certificate III or IV) will increase by 8.3%
whereas Skills Level 2 (Diploma) will increase by 10.4%
(Department of Employment, 2015).
· According to the Fitness Industry Survey 2015 (EZYPAY,
2015), 26.3% of people use apps to track runs, log calories and
find healthy recipes, 13.5% use social media to keep up with
diet and fitness blogs and 8.5% use devices that transmit their
stats to their smartphone.
11. · Although the use of apps is quite a popular way to track health
and fitness progress, 67.4% of Australian survey respondents
didn’t use them. 27.4% of those who did opted for free apps,
while 5.1% chose paid apps.
· It was highlighted in the survey that 35.7% of Australian clubs
intended to invest on staff training specifically to delivery
exceptional customer service (EZYPAY, 2015, p. 42).
· Embedding technology in our products and services is vital.
There has been an increasing trend on using gym gadgets,
particularly wireless enabled wearable technology devices such
as Fitbit Tracker. However, FitLife doesn’t have the internal
competency to develop such products.
Ecological Environment
· Environmental factors are not expected to immensely alter
FitLife’s trade and profit generation as these factors affect agri-
businesses much more directly.
3.4 Trend Analysis
In addition to the macro environment analysis in Section 3.3.,
the following market trends have been identified:
Wearable Health and Fitness Devices and Apps
Wireless enabled wearable technology devices and apps assist in
losing weight, increasing physical activity or improving overall
health. These devices are able to collect data on your physical
lifestyle (such as eating habits, sleeping patterns, calories burnt,
etc.) and paired with a companion web account or mobile app.
Some famous devices include smartwatches, activity trackers,
wristlets, lightweight GPS enabled clip-on trackers, etc.
Bootcamp Health and Fitness Holidays
Health and fitness holidays for people who enjoy time abroad
whilst also improving their health. Major competitors are
Thailand Fitness Boot Camp, Health and Fitness Travel,
International Fitness Holidays, and CruiseFit.
12. Group Training Programs
Customised group fitness classes for niche groups including
pregnant women, seniors, children, cyclists, kettlebell lovers,
post-birth mums, yoga with babies and toddlers, aqua fitness,
High Intensity Interval Training (HIIT), body-mind-spirit (yoga,
Tai Chi, Hatha, Pilates, etc.), dance and fitness, aqua Zumba,
and boxing workouts to name a few.
Customised Daily Meal Delivery
Meals plans designed specifically for weight loss but can also
be used for the convenience by people who live a busy lifestyle.
Customers order weekly meals fully customised in accordance
to their goals. Major competitors are Life n’ Easy, Eat Fit Food,
Jenny Craig, and Ultra Lite Australia.
Health Bar
Located in the health club premises, health bars offer freshly
made healthy meals, snacks, organic protein shakes, juices, etc.
The health bars can also provide handpicked some of the finest
organic health products on the market, which can also be
extended for online shopping to generate additional revenue.
Training and Employment
To ensure the best quality customer service experience, in-
house built training programs can be delivered. The national
qualification to become a fitness instructor is the Certificate III
in Fitness. When registered as a RTO, a wide range of
qualifications can be issued. Promising students can be offered
further employment. Theory classes can be delivered online to
13. encourage flexible learning and reduce training costs whereas
practical sessions can be conducted in real business premises to
foster the teaching experience.
Physio-Gym Culture
Located in the health club premises, physiotherapy service can
be offered to diagnose, rehabilitate and improve people with
movement disorders. Diagnostic techniques provide targeted
treatments which can be integrated into individual exercise
program. The service can also be offered to non-members.
Online Health Coaching
The popularity of online health coaching is rising rapidly
allowing people to get one-on-one personalised nutrition and
training support through remote communication methods which
may include Skype, email, etc.
Wearable Health and Fitness Devices and Apps
Bootcamp Health and Fitness Holidays
17% interested
12% interested
Group Training Programs
Customised Daily Meal Delivery
74% interested
23% interested
Health Bar
Training and Employment
88% interested
14. 92% of staff interested
Physio-Gym Culture
Online Health Coaching
84% interested
78% interested
Figure 1: Distribution of member count by age group
Figure 2: Distribution of member count by marital status
Figure 3: Distribution of member count based on state and
major NSW regions
4. Competitor Analysis
Competitor
Financial Performance
(%, ’11-15)
Market share
(‘15-‘16)
Value to customers
Strengths
Weaknesses
First Class Fitness
-12.3
%23.4%
· Quality staff
· Good equipment and facilities
The largest health club in the world
· High cost structure
· Locking contracts
· Operating hours
Zen and Chi Lifestyle
-2.6
14.2%
15. · Cheaper option for First Class Fitness
· Family-friendly
· Modern facilities
· Strong public image
· Unstaffed gyms
· Most dominant in QLD, SA and WA
· 24-hour access
· Press presence (The Biggest Loser)
· Locking contracts
· Operating hours
· Weak coverage in NSW
24/7 Fitness
+162.2
12.9%
· Low-budget
· 24-hour access
· Wide presence
· Strong public image
· Unstaffed gyms
· 24-hour access
· Proven franchise model
· Limited facilities
· Staff unavailability
· Only focus on gyms
· Not family oriented
Fitness 365
+170.8
8.1%
· Low-budget
· 24-hour access
· Wide presence
· Strong public image
· Unstaffed gyms
· 24-hour access
· Limited facilities
· Staff unavailability
16. · Only focus on gyms
· Not family oriented
· Costly franchise model
Dynamite Gym & Club
+27.0
7.2%
· Family-friendly
· Low-budget
· Teen gym
· Pools
· Programs for disabilities
· Community focused
· Strong public image
· Wide presence
· Diverse exercise programs
· No nutrition programs
· Religion imposed
· Operating hours
· Not classy outlook
· Outdated equipment
· Too crowded
Rise and Shine Women Health Clubs
-9.3
6.1%
· Women only
· Wide presence
· Niche market
· Strong public image
· Customised programs exclusive to women
· Pregnancy support
· Nutrition programs
· Threatened by emerging female oriented health clubs
· Unisex gyms with women-only sections capturing the market
Go Active Sports
+145.6
4.9%
17. · Customer-centric approach
· Diversity in nutrition and exercise programs
· High quality image
· Flexible membership
· Child minding
· Classy gym and fitness centre experience
· Weak online presence
· Operating hours
· More gym focused
· No seniors programs
Table 1: Comparison of major competitors
Figure 4: Market share by major competitors in 2014
Figure 5: First Class Fitness Revenue Analysis 2011-2015
Figure 6: Zen and Chi Lifestyle Revenue Analysis 2011-2015
Figure 7: 24/7 Fitness Revenue Analysis 2011-2015
Figure 8: Fitness 365 Revenue Analysis 2011-2015
Figure 9: Dynamite Gym & Club Revenue Analysis 2011-2015
Figure 10: Rise and Shine Women Health Clubs Revenue
Analysis 2011-2015
Figure 11: Go Active Sports Revenue Analysis 2011-2015
5 Key Statistics
Revenue
Annual Growth 2010-2015
Annual Growth 2015-2020
22. 21950693
6723
100%
Table 3: Number of clubs and their distribution across each
state’s population for the age group 0-74. There is a clear
demand for more health clubs to accommodate the needs of
Australian people (Australian Bureau of Statistics, 2015)
6 Financials
State
Region
Health Clubs
Members
Annual Gross Revenue
NSW
Sydney Central
6
21736
$24,779,040
NSW
Sydney Eastern Suburbs
4
15808
$18,021,120
NSW
Sydney North Shore
4
13832
$15,768,480
NSW
Sydney North West
4
12844
$14,642,160
NSW
29. Grand Total
48173
$54,917,220
Table 6: FitLife Top 10 Revenue Generators
References
Australian Bureau of Statistics, 2015. Australian Demographic
Statistics, Mar 2015. [Online]
Available at:
http://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPa
ge/3101.0Mar%202015?OpenDocument
[Accessed 10 October 2015].
Australian Institute of Health and Welfare, 2015. Overweight
and Obesity. [Online]
Available at: http://www.aihw.gov.au/overweight-and-obesity/
[Accessed 10 October 2015].
Close, L., 2013. Australia's fitness sector sees growth in the
billions. [Online]
Available at:
http://www.businessreviewaustralia.com/leadership/153/Australi
a's-fitness-sector-sees-growth-in-the-billions
[Accessed 10 October 2015].
Department of Employment, 2015. Employment Projections.
[Online]
Available at:
http://lmip.gov.au/default.aspx?LMIP/EmploymentProjections
[Accessed 10 October 2015].
EZYPAY, 2015. The Ultimate Guide to the Australian Fitness
Industry 2015: Member Insights. [Online]
Available at: https://www.ezypay.com/files/downloads/2015-
AU-FIS-Guide.pdf
[Accessed 10 October 2015].
Distribution of Age Groups
30. Count
[0-4][4-16] [16-40] [40-60] [60 and above] 9100 27300
100100.00000000001 27300 18200
Distribution of Marital Status
Count
Married (no dependants) Married (with dependants)
Married (pregnant) Other 32760
50960.000000000007 41860 56420
Distribution of Members by Geography
% Members
NSW, [VALUE]
QLD VIC SA ACT WA TAS NT Sydney Central Sydney
Eastern Suburbs Sydney North Shore Sydney North West
Sydney South Sydney West Other
0.14285714285714285 0.12857142857142856
5.7142857142857141E-2 4.2857142857142858E-2
4.2857142857142858E-2 2.8571428571428571E-2
1.4285714285714285E-2 0.11942857142857143
8.6857142857142855E-2 7.6000000000000012E-2
7.0571428571428577E-2 6.5142857142857141E-2
5.4285714285714284E-2 7.0571428571428577E-2
Gym / State Ratio
State Supply
NSW VIC QLD WA SA ACT TAS NT
0.3439509954058193 0.23767228177641653
0.20030627871362941 0.12618683001531394
4.7779479326186827E-2 2.3583460949464011E-2
1.5007656967840736E-2 5.5130168453292492E-3
31. Strategic Review
20 September 2016
Page 18 of 18
Project title:
Project team:
Project Manager:
Project Sponsor:
Project Purpose
Current Situation:
·
Impact:
·
Opportunities:
·
Assumptions:
·
Constraints:
Project objectives:
Identify level of interest in Health Bars in Sydney outlets
Project Scope
In Scope:
Out of Scope:
Project Roles and Responsibilities
Name
Role
33. Page 1 of 3
Student Assessment Guide
BSBMKG506
Plan Market Research
Version 3.0
October 2016
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Table of Contents
Assessment Information 1
Assessment Event 1 – Knowledge Questions 2
37. 1.2 Identify and list the organisations growth opportunities 5
1.3 Identify an organisational need that may require market
research 5
Task 2: Consult with Key Stakeholders on Market Research
Needs 6
2.1 Present the current performance and direction of the
organisation 6
2.2 Table the current performance of market research in the
organisation 6
2.3 Describe the role of marketing research in an organisation 6
2.4 Develop statement of market research opportunities 6
Task 3: Define Market Research Objectives 7
3.1 Develop a market research objective(s) 7
3.2 Develop a scoping document for this objective 7
3.3 Consult with stakeholders on draft objectives and scope and
seek feedback 7
3.4 Review this feedback and finalise market research objective
7
Task 4: Define Data Gathering Approaches 8
4.1 Identify the research questions 8
4.2 Identify types of data required 8
4.3 Identify data collection methods 9
4.4 Identify data sources 10
4.5 Quantify required data 10
4.6 Identify and evaluate suitable data processing methods 10
Task 5: Develop Market Research Plan 11
5.1 Estimate the resources and timelines required 11
5.2 Undertake a feasibility analysis 12
5.3 Submit the market research plan to a key stakeholder for
approval 12
38. Appendix A: FitLife Simulation 13
FitLife Simulation Background 13
Simulation Phases 13
Your Role in the Simulation 13
Phase 1: 13
Phase 2: 14
Phase 3: 14
Assessment Conditions for the Observation 15
Appendix B: Observation Check Sheet 16
BSBMKG506 Student Assessment Guide v3.0 Page 1
Assessment Information
Welcome to your Student Assessment Guide for BSBMKG506
Plan Market Research. This Guide provides you with
information on the assessment particularly what you have to do
and to what level of performance.
This assessment has the following two events:
39. Assessment Event 1 – Knowledge Questions
There are fifteen questions that will provide us with evidence of
your general knowledge of your understanding of
tools, documents, processes and legislative context in relation
to market research planning.
This assessment is completed in your own time and by a
submission date provided by your Assessor. You may use
support material in the development of your responses, but you
must indicate the source. In addition, you must not
‘cut and paste’ content from your source, rather, use your
words, unless it is a direct quote.
Assessment Event 2 – Simulation: Fit Life
You will complete a number of tasks that will provide us with
evidence of your skills with producing a market
research plan. These tasks will be based on your role of Market
Research Officer in a simulation with an organisation
that is wanting to get marketing information on the level of
potential demand with setting up in new location.
To complete the Simulation, you will need to refer to the
following resources:
Fit Life Strategic Review A consultant’s report on the industry
trends and opportunities based on the strengths
and weaknesses of the organisation.
40. Project Scope Template The scoping document that provides the
direction for your market research.
Remember, you do not type your responses in this Student
Assessment Guide, but use the Student Assessment
Workbook, which is a separate document. This document is
simply a guide to explain what you are required to do, and
by doing so, this will assist you to perform at your best.
Please note that your responses for both assessment events can
(where appropriate) use dot point format. See below
for an example of a dot point response and a full sentence
response.
Dot point format Presentation Plan includes the following:
Full sentence format When you are preparing for a Presentation,
there are a number of tasks that must be
carried out. These are; listing the outcomes that you want to
achieve, followed by the
identification of the needs of your audience. When you have
41. completed these two tasks,
you then check on the room you will be conducting the
simulation in etc.
Performance required
Assessment Workbook
nt Assessment
Guide
accurate and specific
your Assessor within the set timeframes
u use an external source of information, you must
provide citation.
Please be aware that your Assessor is here to provide you with
the necessary support throughout the assessment
process. If you have questions, then contact them for guidance.
BSBMKG506 Student Assessment Guide v3.0 Page 2
Assessment Event 1 – Knowledge Questions
42. These questions are theoretical and provide evidence of your
understanding of tools, documents, processes, and
legislative context in relation to market research planning.
Each question includes the requirements which indicate what
you have to do and the depth of your response to
achieve a satisfactory result.
Question 1
Describe reasons why market research is important to an
organisation.
R 1. provide a minimum of two reasons
R 2. word count is approximately 40 words per reason.
Question 2
List factors that you would need to consider when determining
the market research requirements of an organisation.
R 1. provide a minimum of five factors
R 2. word count is approximately 15 words per factor.
Question 3
List stakeholders and why you would consult these people, in
defining the market research needs of the organisation.
R 1. provide a minimum of three stakeholders
R 2. word count is approximately 20 words per stakeholder
43. Question 4
List and describe key provisions of relevant legislation that
impacts on the market research processes within an
organisation. With each, include why this is relevant to market
research.
R 1. provide a minimum of four key legislations
R 2. word count is approximately 50 words per legislation.
Question 5
Define what is a research objective.
R 1. provide a minimum of two key points to the definition
R 2. word count is approximately 40 words in total
Question 6
Discuss what is meant by a hypothesis.
R 1. provide a minimum of two key points to the definition
R 2. word count is approximately 40 words in total
BSBMKG506 Student Assessment Guide v3.0 Page 3
44. Question 7
Using the table format below, list methods of data collection.
For each method, list a strength and a limitation of each
method.
R 1. provide five methods
R 2. word count is approximately 15 words for each method.
Method Strengths Limitation
Question 8
List qualities of a valid sample.
R 1. provide a minimum of three qualities
R 2. word count is approximately 20 words in total.
Question 9
Describe data analysis techniques that are used to interpret a
45. dataset.
R1. identify two qualitative data analysis techniques
R2. identify two quantitative data analysis techniques
R3. describe the typical process involved in each technique
R4. provide an example of how each technique can be used in a
real-life setting
R5. word count is approximately 30 words per description.
Question 10
Describe reasons why it is important to gain approval from key
stakeholders.
R 1. provide a minimum of two reasons
R 2. word count is approximately 40 words in total.
Question 11
List items a proposal should contain and why.
R 1. provide a minimum of five items
R 2. word count is approximately 40 words in total.
Question 12
List items that should be included in a scoping document, then
provide your rationale.
R 1. provide a minimum of five items
46. R 2. word count is approximately 100 words in total.
BSBMKG506 Student Assessment Guide v3.0 Page 4
Question 13
Describe factors that would need to be considered when
determining the feasibility of a market research project.
R 1. provide a minimum of four factors
R 2. word count is approximately 40 words per factor.
Question 14
List key areas that need to be monitored with any market
research implementation, then include in each area why it
is important to monitor.
R 1. provide a minimum of two areas
R 2. word count is approximately 30 words per area.
Question 15
In the table below, list advantages and limitations of
quantitative research and qualitative research.
R 1. provide a minimum of three advantages with each method
R 2. provide a minimum of three disadvantages with each
47. method
R 3. word count is approximately 60 words for each method.
Method Advantages Limitations
BSBMKG506 Student Assessment Guide v3.0 Page 5
Assessment Event 2: Fit Life Simulation
In this assessment, you will undertake a number of tasks
associated with developing a market research plan for a
fitness company, Fit Life. The focus is on planning and
producing a Market Research Plan for estimating the usage of
48. products and services of a new centre in approximate location to
the College where the student is completing their
course.
Fitlife. In this simulation, you will perform the following
actions:
Please ensure that you familiarise yourself with this set of
requirements that underpin this simulation. This includes
understanding the background of the simulation and the criteria
you will be assessed on. These are located in the
Appendix of this document.
Task 1: Identify Market Research Needs
In this task, you will analyse the relevant data given in the
Strategic Review document and then identify market
research opportunities.
1.1 Review and describe the current performance of the
organisation
R 1. list, then describe one operational performance with Fit
Life
49. R 2. it must be in your own words and not a "cut and paste"
R 3. It is approximately 30 words in length
1.2 Identify and list the organisations growth opportunities
R 1. list then describe two opportunities arising from the
current situation with Fit Life
R 2. each opportunity must be related to new markets:
R 3. each opportunity must be in your own words and not a "cut
and paste"
R 4. each opportunity is approx. 30 words in length.
1.3 Identify an organisational need that may require market
research
R 1. select one issue from the strategic review that requires
further market research
R 2. describe why you selected the preferred opportunity
R 3. provide a minimum of two reasons
R 4. this opportunity is approx. 40 words.
50. BSBMKG506 Student Assessment Guide v3.0 Page 6
Task 2: Consult with Key Stakeholders on Market Research
Needs
In this task, you will plan and deliver an interactive workshop
with key stakeholders of the organisation to finalise an
area to undertake market research.
2.1 Present the current performance and direction of the
organisation
R 1. prepare and present to two Fit Life stakeholders the current
performance:
R 2. Prepare and present the planned direction for the
organisation:
s and threats of the market
51. R 3. for additional requirements, refer to the Observation Check
Sheet in Appendix B
R 4. the duration of this part of the interactive session is 15
minutes.
2.2 Table the current performance of market research in the
organisation
R 1. describe the role market research has played in Fit Life
operations
R 2. include two limitations to the way market research has
been conducted in the past
R 3. for additional requirements, refer to the Observation Check
Sheet in Appendix B
R 4. the duration of this part of the interactive session is 15
minutes
2.3 Describe the role of marketing research in an organisation
R 1. include in your presentation above, material on the benefits
of using a sound market research approach in Fit Life
(refer to subtask 1.1)
R 2. these benefits list and explain three advantages on using a
more thorough marketing research approach in Fit Life
R 3. the benefits contain a minimum of three PowerPoint Slides
R 4. these slides have a professional appearance
R 5. for additional requirements, refer to the Observation Check
52. Sheet in Appendix B
R 6. the duration for this part of the session is 15 minutes.
2.4 Develop statement of market research opportunities
R 1. review your notes from the presentation and finalise a
preferred market opportunity:
stakeholders
information to complete tasks that follow
R 2. send an email to the Marketing Manager (on this occasion
it is your assessor) that describes the marketing
opportunity and a summary of the type of market research that
is needed to achieve outcomes
R 3. this email is approximately 50 words and included a brief
overview of the approach they would take with this
marketing research
R 4. this email requests approval to proceed from the Manager:
receipt
with feedback on your request and give
you any comment that requires you to adjust
your project
53. BSBMKG506 Student Assessment Guide v3.0 Page 7
Task 3: Define Market Research Objectives
In this task, you will develop a project objective through
consultation with the stakeholders of the organisation.
3.1 Develop a market research objective(s)
R 1. write an objective(s) that is:
vable
R 2. word count is not critical.
3.2 Develop a scoping document for this objective
R 1. complete the Project Scope template provided (see separate
attachment provided)
R 2. word count is approx. 200 words.
54. 3.3 Consult with stakeholders on draft objectives and scope and
seek feedback
R 1. send email to Marketing Manager requesting feedback on
scope document:
R 2. word count is not critical.
3.4 Review this feedback and finalise market research objective
R 1. ensure response was received from Marketing Manager:
R 2. word count is not critical as it is dependent on feedback
given.
BSBMKG506 Student Assessment Guide v3.0 Page 8
Task 4: Define Data Gathering Approaches
55. In this task, you will plan the market research project to achieve
the objective as follows:
4.1 Identify the research questions
R 1. develop a minimum of eight research questions
R 2. each question aligns to the objective
R 3. each question is specific and measurable
R 4. each question does not duplicate each other
R 5. word count is not critical.
4.2 Identify types of data required
R 1. for each research question, list what type of data it will use
R 2. for each research question, list what type of research will
provide this data and information
R 3. word count is not critical.
Research questions Types of data required
56. BSBMKG506 Student Assessment Guide v3.0 Page 9
4.3 Identify data collection methods
R 1. list a combination of data collection methods
R 2. provide three strengths of these methods
R 3. provide three limitations of these methods
R 4. word count is not critical.
Research questions Types of data required Data collection
methods
Method Strengths Limitation
57. BSBMKG506 Student Assessment Guide v3.0 Page 10
4.4 Identify data sources
R 1. list a minimum of two sources of secondary data
R 2. list two primary data instruments
R 3. with this list, explain why these were selected
R 4. word count is approx. 150 words in total.
Research questions Data collection methods Sources of data and
information
58. rationale
4.5 Quantify required data
R 1. identify sample size for the targeted group
R 2. explain why you calculated this size
R 3. word count is approx. 50 words.
4.6 Identify and evaluate suitable data processing methods
R 1. identify three data processing methods
R 2. provide three strengths of each method
R 3. provide three limitations of each method
R 4. make a decision on the most appropriate method providing
with a rationale
R 5. word count is approx. 250 words.
59. BSBMKG506 Student Assessment Guide v3.0 Page 11
Task 5: Develop Market Research Plan
In this task, you will develop a plan in readiness for the
implementation of the market research project. This will require
the following:
5.1 Estimate the resources and timelines required
R 1. list the critical resources required
R 2. these resources must be appropriate to the action
R 3. include a timeline
R 4. this timeline must be achievable
R 5. word count is not critical
Research
question
Target group Research
method
Information
source
Survey
questions
Resources Timeline
60. BSBMKG506 Student Assessment Guide v3.0 Page 12
5.2 Undertake a feasibility analysis
R 1. list a minimum of five issues that are critical to the success
of the project
R 2. with each issue state what the likelihood and impact could
be with each
R 3. with each issue develop an appropriate strategy to manage
the issue
R 4. each strategy must be relevant to the issue
R 5. word count for the strategy is approx. 20 words each.
5.3 Submit the market research plan to a key stakeholder for
approval
R 1. send an email to your Marketing Manager:
61. hours
R 2. submit revised plan
R 3. word count is not critical.
BSBMKG506 Student Assessment Guide v3.0 Page 13
Appendix A: Fit Life Simulation
Fit Life Simulation Background
Fit Life is an privately owned Australian health club chain with
70 health clubs and 182,000 active members across
Australia. With a Head Office in North Sydney, Fit Life is one
of the market leaders in sport and fitness with a range of
products and services at the high of the market. All centre’s
offer:
62. (Pilates, Yoga, BodyPump, Cycle, BodyAttack, Full
Body Lift, and FatBurner, Cycle spin).
Fit Life is intent on furthering its competitive edge in the
marketplace by developing new centres in new locations and
new products and services within its centres. Currently Fit Life
does not have a marketing department and instead
outsources all its marketing initiatives to an established and
recognised provider. However, the organisation has not
been satisfied with the quality of recent consultants work,
particularly the Strategic Review for 2015- 2020. In addition,
they are needing more flexibility in terms of currency. Most
consultant reports have extended completion dates that
make the company less able to respond to changes in the market
place. As a result, they are now intent on setting up
a marketing department that will run internal market research
initiatives. In particular, they would like to commence
with a framework for undertaking quality marketing research.
Fit Life would like to use this Fit Life strategic review
and proposed objectives as the case study for developing a
market research set of procedures. They believe the
expansion of the product range requires more thorough market
research before the company invests resources into
the development of an array of new products and services.
63. They have requested that Market Research Officers with an
interest in market research develop a market research
plan for a centre in a new location. They believe it would be an
excellent case study for showing the organisation how
to undertake market research. With this framework, Fit Life can
use it not only in their new marketing department,
but for any part of the organisation that needs to undertake
research.
Simulation Phases
This simulation is divided into the following phases:
Phase 1: identification, analysis of current performance of
organisation and of marketing research.
Phase 2: meeting with stakeholders to determine market
research needs.
Phase 3: development of a Market Research Plan.
Your Role in the Simulation
You will be the Market Research Officer of Fit life in the
simulation. Your roles and responsibilities in the simulation
are as follows:
Phase 1:
Phase 1 occurs from Task 1.1 to Task 1.3. In Phase 1 your main
64. duties in the organisation are as follows:
research
BSBMKG506 Student Assessment Guide v3.0 Page 14
Phase 2:
Phase 2 occurs in Tasks 2.1 to Task 2.3.
This simulation will have a duration of 45 minutes where you
will interact with two stakeholders as the Marketing
Research Officer of Fit Life. Note that your Assessor will not
play a role in this observation activity as they will be
observing your interaction with the stakeholders and
documenting evidence in the Observation Check Sheet(s)
provided in Appendix B.
In Phase 2 your main duties in the organisation are as follows:
ommunicate role of Market Research to the organisation
65. organisation and marketing research
Phase 3:
Phase 3 occurs from Task 3.1 to Task 5.3. In Phase 3 your main
duties in the organisation are as follows:
BSBMKG506 Student Assessment Guide v3.0 Page 15
Assessment Conditions for the Observation
The information in this section outlines the assessment
conditions for the Observation which occurs in Task 2.1 to Task
2.3 and involves your interaction with two stakeholders.
Before the Observation:
documents required to undertake the Observation
performance requirements listed under each task
66. the Observation Check Sheet as your performance
will be judged based on these criteria (see Appendix B)
Observation.
During the Observation:
products and services
of 30 - 45 minutes
will give them an unfair advantage
or other externals
that they can
carry out their actions in an appropriate manner
undertaking the Observation
- observe you individually based on the criteria in the
Observation Check Sheet(s)
- document their observations in detail on the Observation
Check Sheet
- provide extensive written feedback
67. - ensure that the session will be free from distractions
ria in the Observation
Check Sheet(s) to achieve a satisfactory result for the
Observation.
If you are not successful, after the observation, the Assessor
will:
explaining their justification in detail
BSBMKG506 Student Assessment Guide v3.0 Page 16
Appendix B: Observation Check Sheet
We have provided the Observation Check Sheet(s) for you to
prepare for your assessment with the Assessor.
Remember, you will not be able to use this Check Sheet(s)
during this session. However, we recommend you use this
as a planning tool so that you are fully prepared for the
observation.
Note that you must demonstrate all the criteria listed in the
68. following Observation Check Sheet(s) to be deemed
satisfactory.
Performance requirements:
- friendly
- introduces each other
- is positive
s of the session, which are:
- specific
- relevant
- measurable
- achievable
- time framed
- clear
- concise
- notes input
69. - where appropriate incorporates into session body
- performance of the organisation, includes:
- current performance of the organisation
- previous role marketing research has played in FitLife
- 2 limitations of this role
- the benefits of using a more professional approach to market
research
- market opportunities includes:
- two marketing opportunities
- used open ended questions (minimum of 3) to seek feedback
on these opportunities
- discussion on the merits of these opportunities
- took notes
- consensus on the preferred opportunity
- data/information presented is correct
- data/information is clear
- summarises the session in terms of the extent objectives
achieved
- seeks input on the quality of the session
- overviews next steps
70. - session is completed within the time allocated of 45 minutes
BSBMKG506 Student Assessment Guide v3.0 Page 17
Performance requirements:
- maintains eye contact
- appropriate facial expressions
- posture is appropriate
- gestures fits message
- vocal pitch is appropriate
- tone is pleasant
- pace is at the right speed to achieve clarity
- volume is appropriate for participants
- language avoids jargon
- language chosen is easy to understand
- level of formality that shows respect to both parties
- content is non-sensitive
- watches for non-verbal signs of both parties
- seeks input if withdrawn through direct open questioning
- processes emotions of self and participants and stays calm
- feeds back to the group emerging issues
- these interpretations are accurate and appropriate
71. - requests views and opinions of participants
- listens
- does not interrupt
- encourages participants to give input
- validates this input
- uses open questions to explore issues
- where appropriate incorporates into draft plan and proposal
ASSESSMENT COVER SHEET
Assessment Details
Qualification Code and Title
BSB51915 Diploma of Leadership and Management
Block/ Term/ Year
Unit Code and Title
BSBMKG506 Plan Market Research
Assessment Type
A2 – Simulation : Fit Life
Re-assessment
YES
NO
Due Date
Student Details
Student Name
Student ID
72. Instructions to Students: Please read the following instructions
carefully.
· The purpose of this assessment is to assess your knowledge
and skills.
· This assessment is to be completed according to the
instructions given by your assessor.
· To be deemed satisfactory in this assessment, you must write
the answers to all written questions correctly or meet all the
performance criteria for activity based assessments by the due
date.
· Submission after the due date will result in a penalty fee.
· Should you not answer the tasks correctly, you will be given
feedback on the results and gaps in knowledge. You will be
entitled to one (1) resubmission in showing your competence
with this unit.
· If you feel the decision made by your assessor was incorrect
please refer to your Student Handbook for information on
assessment appeal for the required steps to appeal the decision.
· If you are not sure about any aspect of this assessment, please
ask for clarification from your assessor.
· Please refer to the College re-submission and re-sit policy for
more information.
· If you have questions and other concerns that may affect your
performance in the Assessment, please inform the assessor
immediately.
· Please read the tasks carefully then complete all tasks.
· To be deemed competent for this unit you must achieve a
satisfactory result with tasks of this Assessment along with a
satisfactory result for another Assessment.
· Remember, that it must be your own work and if you use other
sources then you must reference these appropriately.
· Submitted document should follow the given criteria. Font
should be Times New Roman, Font size need to be 12, line
spacing has to be Single line and Footer of submitted document
73. must include Student ID, Student Name and Page Number.
Document should be printed double sided.
· This is individual Assessment. Once you have completed the
assessment, please provide the hard copy of the Assessments to
your Trainer/ Assessor.
· Plagiarism is copying someone else’s work and submitting it
as your own. Any plagiarism will result in NYC.
For Assessor Use Only
Assessor’s Name
Assessment Decision: To be accessed as satisfactory in this
assessment task, the student must address ALL assessment
items/questions satisfactorily.
All individual assessment tasks of this unit must be completed
satisfactorily for a student to achieve an overall grade of
competent for this unit.
The Student’s Performance is
SATISFACTORY
NOT SATISFACTORY
Student Declaration: I declare that I have read and agreed to the
instructions mentioned above and declare that the work
submitted is my own and has not been copied or plagiarized
from any person or source. I have been assessed in this unit and
advised of my result. I am aware of my appeal rights.
Signature:
Date: / /
Assessor Declaration: I declare that I have conducted a fair,
valid and flexible assessment with this student and I provided
appropriate feedback.
Signature:
74. Date: / /
ASSESSMENT INFORMATION
Welcome to your Student Assessment Workbook for
BSBMKG506 Plan Market Research.
This Workbook is where you will write all your responses for
the simulation tasks. Please refer to the Student Assessment
Guide for more information.
This assessment has the following event:
Assessment Event 2 – Simulation: Fit Life
You will complete a number of tasks in developing a
comprehensive Market Research Plan. These tasks will be based
on your role of a Market Research Project Officer in a
simulation for Fit Life, an Australian organisation that runs
Fitness centres across Australia.
To complete the simulation, you will need to refer to the
following resources:
Fit Life Strategic Review
A consultant’s report on the industry and trends and
opportunities.
Project Scope Template
The scoping document that provides the direction for your
market research.
Please note that your responses for this assessments can (where
appropriate) use dot point format. See below of an example of a
dot point answers and a full sentence:
Dot point format
Presentation Plan includes the following:
· outcomes
· needs of the audience
· context.
75. Full sentence format
When you are preparing for a presentation, there a number of
tasks that must be carried out. These are listing the outcomes
that you want to achieve, followed by the identification of the
needs of your audience. When you have completed these two
tasks you then check on the room that you will be conducting
the presentation.
To Achieve Competence
To be deemed competent for this unit, you will need to meet the
following requirements:
· complete all of the questions and tasks listed in the Student
Assessment Workbook
· meet all the requirements listed in this Student Assessment
Guide
· your responses to the questions and tasks must be relevant,
accurate and specific
· submit your completed Student Assessment Workbook to your
Assessor within the set timeframes
· your work must be in your own words
· where you use an external source of information, you must
provide citation.
ASSESSMENT 2 – Fit LIFE SIMULATION
In this assessment, you will undertake a number of tasks
associated with developing a market research plan for a fitness
company, Fit LIfe. The focus is on planning and producing a
Market Research Plan that is based on the following actions:
· review strengths and weaknesses of the organisation
· identify current performance of the organisation
· document role of marketing research past and future
· identify marketing opportunities that require marketing
research and engage in consultation to obtain support for role of
marketing research activities
· developing a market research plan
The simulation in Assessment Event 2 has its own set of
requirements related to the type of environment, facilities and
76. equipment (where applicable). Please ensure that you
familiarise yourself with this comprehensive set of requirements
that underpin this simulation. This includes understanding the
background of the simulation and the criteria you will be
assessed on. These are located in the Appendix of this
document.Task 1: Identify market research needs
In this task you will analyse the relevant data given in the
strategic review and then identify market research
opportunities. To achieve this, we have listed the following sub
tasks:
1.1 Review and describe the current performance of the
organisation
Write your response here:
1.2 Identify and list the organisations growth opportunities
Write your response here:
1.3 Identify an organisational need that may require market
research
Write your response here:
Task 2: Consult with key stakeholders on market research needs
In this task, you will plan and deliver an interactive workshop
with key stakeholders of the organisation to finalise an area to
undertake market research.
2.1 Present the current performance and direction of the
organisation
You will be observed by your assessor for this task. Please see
your Student Assessment Guide.
77. 2.2 Table the current performance of market research in the
organisation
You will be observed by your assessor for this task. Please see
your Student Assessment Guide.
2.3 Describe the role of marketing research in an organisation
You will be observed by your assessor for this task. Please see
your Student Assessment Guide.
2.4 Develop statement of market research opportunities
Finalise your market opportunity in relation to the feedback
received from your Manager:
Task 3: Define market research objectives
In this task you will develop a project objective through
consultation with the stakeholders of the organisation.
3.1 Develop a market research objective
Write your response here:
3.2 Develop a scoping document for this objective
Complete the Project Scope Template (see separate document).
3.3 Consult with stakeholders on draft objectives and scope and
seek feedback
Send your draft Finalise your Project Scope Template to your
Manager.
3.4 Review this feedback and finalise market research objective
Finalise your Project Scope Template based on the feedback
received from your Manager. Attach the final version.
78. Task 4: Define data gathering approaches
In this task you will plan the market research project to achieve
the objective as follows:
4.1 Identify the research questions
Write your response here:
4.2 Identify types of data required
Write your response into the following table:
Research questions
Types of data required
79. 4.3 With these data collection methods
Write your response into the table:
Research questions
Types of data required
Data collection methods
82. Write your response here:
4.6 Identify and evaluate suitable data processing methods
Write your response into the table:
Data Processing Method
Strengths
Limitations
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
83. Evaluation:
Task 5: Develop market research plan
In this task you will develop a plan in readiness for the
implementation of the market research project. This will require
you to do the following:
5.1 Identify the resources and timelines required
Write your response into the table:
Research question
Target group
Research method
Information source
Survey questions
Resources
Timeline
84.
85. 5.2 Undertake a feasibility analysis
Write your response here:
5.3 Submit the market research plan to a key stakeholder for
approval
Revise your Market Research Plan in light of your Manager’s
feedback and attach the final version.
86. Feedback Evaluation Sheet
The Feedback Evaluation Sheet below is the assessment
questions and tasks for each of the assessment events that the
student is required to complete. Assessors, tick ‘S’ if the
student achieved a satisfactory outcome for an assessment task
and ‘NYS’ if the student does not meet these requirements.
Also, you are required to write comments on the quality of this
evidence under the ‘Comments’ column. For your judgement on
the student’s overall performance, tick ‘Satisfactory’ if the
student achieves a satisfactory outcome for all of the tasks or
‘Not-Yet-Satisfactory’.
Feedback Evaluation Sheet
Assessment Event 2
S
NYS
Comments
Task 1:
Identify market research needs
Sub Task 1.1
87. Sub Task 1.2
Sub Task 1.3
Task 2:
Consult with key stakeholders on market research needs
Sub Task 2.1
Sub Task 2.2
Sub Task 2.3
Sub Task
2.4
Task 3:
Define market research needs
Sub Task 3.1
88. Sub Task 3.2
Sub Task
3.3
Sub Task
3.4
Task 4:
Define data gathering approaches
Sub Task 4.1
Sub Task 4.2
Sub Task 4.3
Sub Task 4.4
89. Sub Task
4.5
Sub Task
4.6
Task 5:
Develop market research plan
Sub Task
5.1
Sub Task
5.2
Sub Task
5.3
Feedback to Students:
90. Assessment Outcome Satisfactory Not Yet
Satisfactory
Assessor’s Signature:
Date:
BSBMKG506 Plan Market Research – A2 12
ASSESSMENT COVER SHEET
Assessment Details
Qualification Code and Title
BSB51915 Diploma of Leadership and Management
Block/ Term/ Year
Unit Code and Title
BSBMKG506 Plan Market Research
Assessment Type
A1 – Knowledge Questions
Re-assessment
YES
NO
Due Date
Student Details
91. Student Name
Student ID
Instructions to Students: Please read the following instructions
carefully.
· The purpose of this assessment is to assess your knowledge
and skills.
· This assessment is to be completed according to the
instructions given by your assessor.
· To be deemed satisfactory in this assessment, you must write
the answers to all written questions correctly or meet all the
performance criteria for activity based assessments by the due
date.
· Submission after the due date will result in a penalty fee.
· Should you not answer the tasks correctly, you will be given
feedback on the results and gaps in knowledge. You will be
entitled to one (1) resubmission in showing your competence
with this unit.
· If you feel the decision made by your assessor was incorrect
please refer to your Student Handbook for information on
assessment appeal for the required steps to appeal the decision.
· If you are not sure about any aspect of this assessment, please
ask for clarification from your assessor.
· Please refer to the College re-submission and re-sit policy for
more information.
· If you have questions and other concerns that may affect your
performance in the Assessment, please inform the assessor
immediately.
· Please read the tasks carefully then complete all tasks.
· To be deemed competent for this unit you must achieve a
satisfactory result with tasks of this Assessment along with a
satisfactory result for another Assessment.
· Remember, that it must be your own work and if you use other
sources then you must reference these appropriately.
92. · Submitted document should follow the given criteria. Font
should be Times New Roman, Font size need to be 12, line
spacing has to be Single line and Footer of submitted document
must include Student ID, Student Name and Page Number.
Document should be printed double sided.
· This is individual Assessment. Once you have completed the
assessment, please provide the hard copy of the Assessments to
your Trainer/ Assessor.
· Plagiarism is copying someone else’s work and submitting it
as your own. Any plagiarism will result in NYC.
For Assessor Use Only
Assessor’s Name
Assessment Decision: To be accessed as satisfactory in this
assessment task, the student must address ALL assessment
items/questions satisfactorily.
All individual assessment tasks of this unit must be completed
satisfactorily for a student to achieve an overall grade of
competent for this unit.
The Student’s Performance is
SATISFACTORY
NOT SATISFACTORY
Student Declaration: I declare that I have read and agreed to the
instructions mentioned above and declare that the work
submitted is my own and has not been copied or plagiarized
from any person or source. I have been assessed in this unit and
advised of my result. I am aware of my appeal rights.
Signature:
Date: / /
Assessor Declaration: I declare that I have conducted a fair,
valid and flexible assessment with this student and I provided
appropriate feedback.
93. Signature:
Date: / /
ASSESSMENT INFORMATION
Welcome to your Student Assessment Workbook for
BSBMKG506 Plan Market Research.
This Workbook is where you will write all your responses for
the knowledge questions. Please refer to the Student Assessment
Guide for more information.
This assessment has the following event:
Assessment Event 1 – Knowledge Questions
There are fifteen questions that will provide us with evidence
on your general knowledge of marketing research principles and
techniques.
Please note that your responses for this assessments can (where
appropriate) use dot point format. See below of an example of a
dot point answers and a full sentence:
Dot point format
Presentation Plan includes the following:
· outcomes
· needs of the audience
· context.
Full sentence format
When you are preparing for a presentation, there a number of
tasks that must be carried out. These are listing the outcomes
that you want to achieve, followed by the identification of the
needs of your audience. When you have completed these two
tasks you then check on the room that you will be conducting
the presentation.
To Achieve Competence
94. To be deemed competent for this unit, you will need to meet the
following requirements:
· complete all of the questions and tasks listed in the Student
Assessment Workbook
· meet all the requirements listed in this Student Assessment
Guide
· your responses to the questions and tasks must be relevant,
accurate and specific
· submit your completed Student Assessment Workbook to your
Assessor within the set timeframes
· your work must be in your own words
· where you use an external source of information, you must
provide citation.
ASSESSMENT 1 – KNOWLEDGE QUESTIONSInstructions
The information contained in this section lists the questions that
you will need to develop a written response. These questions are
theoretical and provide evidence of your understanding of
principles and techniques in market research.
Note you must answer these questions in your own words.
Remember, you must get a satisfactory result with each question
to be deemed satisfactory for the whole of Assessment Event
1.Question 1
Describe two reasons why market research is important to an
organisation.
Write your response here:
Question 2
List five factors that you would need to consider when
determining the market research requirements of an
organisation.
Write your response here:
95. Question 3
List three stakeholders and why you would consult these people,
in defining the market research needs of the organisation.
Write your response here:
Question 4
List and describe four key provisions of relevant legislation that
impacts on the market research processes within an
organisation. With each, include why this is relevant to market
research.
Write your response here:
Question 5
Define what is a research objective
Write your response here:
Question 6
Discuss what is meant by a hypothesis.
Write your response here:
Question 7
Using the table format below, list four methods of data
collection. For each method, list a strength and a limitation of
each method.
Write your response into the table:
Method
Strengths
96. Limitation
Question 8
List three qualities of a valid sample.
Write your response here:
Question 9
Using the table format below, describe two data processing
methods that can be used to analyse information. For each
method, list a strength and a limitation.
Write your response into the table:
Method
Description
Strengths
Limitation
Question 10
97. Describe two reasons why it is important to gain approval from
key stakeholders.
Write your response here:
Question 11
List five items a proposal should contain and why.
Write your response here:
Question 12
List five items that should be included in a scoping document
and say why
Write your response here:
Question 13
Describe four factors that would need to be considered when
determining the feasibility of a market research project.
Write your response here:
Question 14
List two key areas that need to be monitored with any market
research implementation and include in each area why it is
important to monitor.
Write your response here:
Question 15
98. In the table below, list three advantages and three limitations of
quantitative research and qualitative research.
Write your response into the table:
Method
Advantages
Limitations
Qualitative
·
·
·
·
·
·
Quantitative
·
·
·
·
·
·
Feedback Evaluation Sheet
The Feedback Evaluation Sheet below is the assessment
questions and tasks for each of the assessment events that the
student is required to complete. Assessors, tick ‘S’ if the
student achieved a satisfactory outcome for an assessment task
and ‘NYS’ if the student does not meet these requirements.
Also, you are required to write comments on the quality of this
evidence under the ‘Comments’ column. For your judgement on
the student’s overall performance, tick ‘Satisfactory’ if the
student achieves a satisfactory outcome for all of the tasks or
‘Not-Yet-Satisfactory’.
Feedback Evaluation Sheet