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COMMUNICATING THROUGH DATA:
VISUALISING YOUR STORY
Andy Kirk
@visualisingdata
www.visualisingdata.com
Data visualisation specialist: Blogger, trainer, lecturer,
researcher, author, design consultant, speaker, twitterer...
Superstar technicians
Everyday practitioners
WHAT IS IT AND
WHY IS IT RELEVANT?
The visual analysis of and communication of data
What is data visualisation?
For us
For others
http://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Human_Brain_sketch_with_eyes_and_cerebrellum.svg/1000px-Human_Brain_sketch_with_eyes_and_cerebrellum.svg.png
Visual Cortex
Seeing
Cerebral Cortex
Thinking
What is data visualisation?
Images from http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm
What is data visualisation?
The best visualisation makes understanding accessible
http://www.nytimes.com/interactive/2014/11/04/upshot/senate-maps.html?_r=0
http://porostocky.prosite.com/6517/114057/work/infographics
http://viz.wtf/post/107628689945/all-your-database-are-belong-to-us | http://viz.wtf/post/107440754050/how-payday-loans-add-up
The worst visualisation makes understanding inaccessible
The best visualisation adds value to the data
http://mbtaviz.github.io/
The worst visualisation adds no value to the data
http://www.bloomberg.com/news/2014-12-19/wall-street-firms-endure-lost-decade-after-goldman-peak-in-2007.html?hootPostID=32a4ad8c4a1454db9676f05959b22c09
http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
Example of very good visualisation work
http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
Packs a lot of data into a single display, yet not overwhelming
http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
Provides opportunity to explore and find our own patterns
Current players
Career
trajectory
Injuries &
form
http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
Only uses colours that it needs, not those that it can
http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
Provides curated analysis of historical record holders
http://www.nytimes.com/interactive/2014/10/19/upshot/peyton-manning-breaks-touchdown-passing-record.html?abt=0002&abg=0
Provides additional angles of analysis to help form conclusion
Plotted by age
Visualisation literacy: 21st Century skillset
Subject neutral: Entirely portable craft
For all: Creator, consumer, commissioner
ROI not easy: Pursuit of ‘better’
Why relevant?
EMBRACING FRESH
THINKING
Data visualisation is a recipe of many ingredients
http://images.wikia.com/marvel_dc/images/9/93/Adventures_of_Superman_424.jpg | http://www.adobenido.com/blog/wp-content/uploads/2012/01/wonder_woman.jpg
TALENT
THINKING
http://earth.nullschool.net/
Technical abilities
Technical abilities (~300 data and visualisation tools)
http://www.guardian.co.uk/world/interactive/2012/nov/05/you-decide-the-presidential-election-interactive
Creative talent
http://www.scmp.com/infographics/article/1193675/remembering-kowloon-walled-city |
http://apps.washingtonpost.com/g/page/world/mount-moriah-the-most-contested-real-estate-on-earth/626/
Artistic flair
http://www.nytimes.com/interactive/2014/11/04/upshot/senate-maps.html?_r=0
Data handling capabilities
TALENT
THINKING
CONTEXTUAL
JOURNALISTIC
IMAGINATIVE
CRITICAL
ORGANISED
Embrace fresh thinking!
#1
CONTEXTUAL
Framing our thinking
YOU ARE KAYAKING ALONG THE
COAST OF GREENLAND AND YOU
NEED A ‘CHART’ TO NAVIGATE
The influence of context
(HT to Mark Daggett @heavysixer)
Three options: Which is best?
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
It needs to cope with being wet
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
It needs to float
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
It needs to work in the dark
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
Needs to work without cellular signal
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
It shouldn’t be cumbersome to use
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
We can’t rely on anything that needs power
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
It is too cold to work without gloves
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
Final score
http://www.visualisingdata.com/index.php/2013/03/tactile-visualisations-inuit-wood-maps/
http://www.amazon.com/gp/product/0123740371/ref=as_li_tf_il?ie=UTF8&tag=visuadata-20&linkCode=as2&camp=217145&creative=399369&creativeASIN=0123740371
“...this example reinforces my thesis that in order to
design a tool, we must make our best efforts to
understand the larger social and physical context
within which it is intended to function.”
Bill Buxton, “Sketching User Experiences”
“...this example reinforces my thesis that in order to
design a tool, we must make our best efforts to
understand the larger social and physical context
within which it is intended to function.”
Bill Buxton, “Sketching User Experiences”
http://www.amazon.com/gp/product/0123740371/ref=as_li_tf_il?ie=UTF8&tag=visuadata-20&linkCode=as2&camp=217145&creative=399369&creativeASIN=0123740371
http://style.org/tapestry/
Who are the intended audiences?
http://youtu.be/hVimVzgtD6w?t=1m1s
Presented or distributed?
http://www.rvbookthai.com/wp-content/uploads/2013/05/6289048257_162d65958b_z.jpg |
http://www.thetrafalgar.com/uploads/2010/10/boardroom.jpg |
http://en.wikipedia.org/wiki/Glass_cockpit
“Slow thinking”, “fast thinking” or combined?
Format requirements?
Timescales?
http://comicsidontunderstand.com/wordpress/category/new-yorker/
Layout, colour, branding etc.?
http://www.smashingmagazine.com/2008/02/11/award-winning-newspaper-designs/ | http://dmindless.blogspot.com/2011/04/how-to-make-presentation-that-rocks.html
What’s the best visualisation solution?
It always depends. Get your contextual
thinking established first.
Takeaway #1: Contextual thinking
#2
JOURNALISTIC
Harnessing curiosity
The journalist-analyst sensibility to find and show
http://cdn0.cosmosmagazine.com/wp-content/uploads/20080314_sherlock_holmes.jpg |
http://www.idahogoldprospectors.org/wp-content/uploads/2011/10/Gold-Panning.jpg
Pursuing a data-driven curiosity
http://en.wikipedia.org/wiki/August_Landmesser
Pattern matching, sense-making, sniffing out the story
Pattern matching, sense-making, sniffing out the story
Haiti
Afghanistan
S. Africa
Kuwait
Vietnam
Nauru
North
Korea
Tajikistan
Ethiopia
http://www.bloomberg.com/billionaires/latest
Pattern matching, sense-making, sniffing out the story
“A photo is never an objective reflection, but always an
interpretation of reality... I see data visualization as sort of
a new photojournalism – a highly editorial activity.”
Moritz Stefaner
“A photo is never an objective reflection, but always an
interpretation of reality... I see data visualization as sort of
a new photojournalism – a highly editorial activity.”
Moritz Stefaner
http://well-formed-data.net/archives/1027/worlds-not-stories
http://i.imgur.com/RmXbrDZ.jpg
Photo-journalistic: Filtering
http://i.imgur.com/RmXbrDZ.jpg
Photo-journalistic: Filtering
https://twitter.com/toddlerlex/status/440393501810118656/photo/1
Photo-journalistic: Consider all angles
https://twitter.com/toddlerlex/status/440393501810118656/photo/1
Photo-journalistic: Consider all angles
http://13pt.com/projects/nyt071211/
What is the duration of a single lunge
feed?
How deep do whale’s dive when
feeding?
What is a whale’s speed during lunge
feeding?
What are the mechanics of the lunge
feeding action?
How many tons of krill are consumed in
each feed?
How long can a whale maintain the
lunge cycle?
Photo-journalistic: Angles included
http://13pt.com/projects/nyt071211/
In which seas/oceans do fin whales
tend to exist?
What is the population of fin whales?
Is this feeding pattern leading to
reduction in krill?
Do all whales follow a similar feeding
action?
Does it differ between male/female,
young/old?
Have these actions changed over time?
Photo-journalistic: Angles excluded
Be motivated by curiosity and a
desire to effectively convey your
understanding to others.
Takeaway #2: Journalistic thinking
#3
IMAGINATIVE
Empathy & creativity
If I was them, what would I want to know?
How would I want to it be presented?
Audience empathy
http://zeldalily.com/wp-content/uploads/2012/11/guess-who.jpg
http://moritz.stefaner.eu/projects/musli-ingredient-network/
“I chose the chord diagram over the possibly more revealing
matrix design because the matrix doesn't look ‘tasty’ and muesli
shouldn't look like ‘fungi’”
Subject empathy
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
Subject empathy
http://melbourneurbanforestvisual.com.au/bigmap.html | https://twitter.com/NatGeopix/status/364914136594911233
Subject empathy
http://blogs.reuters.com/data-dive/2013/12/10/gms-new-ceo-is-another-small-crack-in-the-glass-ceiling/
http://www.chezvoila.com/blog/glass-ceiling
Subject empathy
Creativity: Our instincts offer a unique perspective
https://www.google.co.uk/search?q=Argyle+(pattern)&safe=off&espv=2&source=lnms&tbm=isch&sa=X&ei=8_a7U_3LLYOV7AagwIHICA&ved=0CAYQ_AUoAQ&biw=1946&bih=1234#imgdii=_
Creativity: Be inspired by the world around you
Creativity: Be inspired by the world around you
What mental visualisations – instinctive
keywords and imagery – form when you
think about a task: its intended recipients,
the subject matter and its data?
Takeaway #3: Imaginative thinking
#4
CRITICAL
Justified decision making
The taxonomy of chart types: CHRTS
C
TH
SR
Comparing
quantitative and
categorical values
Plotting trends
and changes over
time
Charting
hierarchical &
part-to-whole
relationships
Mapping spatial
data
Graphing
connections and
multivariate
relationships
The taxonomy of chart types: CHRTS
Comparing quantitative and categorical values
Charting hierarchical and part-to-whole relationships
Graphing connections and multivariate relationships
Plotting trends and changes over time
Mapping spatial data
http://bryanchristieblog.blogspot.co.uk/2012/03/my-visual-definition-of-information.html
http://www.w3schools.com/tags/ref_colorpicker.asp?colorhex=F0F8FF
COLOUR Theory
http://projects.nytimes.com/census/2010/explorer
COLOUR: Categorical data = Show difference
COLOUR: Quantitative data = Show magnitude
http://www.nzz.ch/aktuell/inland-sommerserie-schweizer-karten-interaktiv/vergleich-strom-versorger-1.18120907
INTERACTIVITY: Multiple points of entry
http://www.nytimes.com/interactive/2011/05/31/business/economy/case-shiller-index.html?smid=tw-share&_r=3&
http://hint.fm/wind/
INTERACTIVITY/ANIMATION: Explorable dynamic data
http://www.visualisingdata.com/index.php/2011/07/new-visualisation-design-project-un-global-pulse-challenge/
ANNOTATION: Judging the right level of help
http://www.nytimes.com/interactive/2009/03/01/business/20090301_WageGap.html
ANNOTATION: User insights
https://www.flickr.com/photos/accurat/14577900823/in/set-72157632185046466?utm_content=buffer050e5&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
ARRANGEMENT: Size, shape, position, order
“#8 Good design is thorough down to the last detail...
Nothing must be arbitrary or left to chance.”
Dieter Rams’ ‘10 principles of good design’
“Good design is thorough down to the last detail...
Nothing must be arbitrary or left to chance.”
Dieter Rams’ ‘10 principles of good design’
https://www.vitsoe.com/gb/about/good-design
Be able to justify every design decision
http://www.oecd.org/dac/peerreviewsofdacmembers/PRFINLAND2012.pdf
Be able to justify every design decision
The real craft behind data visualisation
design is how we rationalise choices.
To make astute choices, you need to be
aware of all the options.
Takeaway #4: Critical thinking
#5
ORGANISED
Sequenced thinking
Visualisation is a process, not a procedure
“There's a strand of the data viz world that argues that
everything could be a bar chart. That's possibly true but
also possibly a world without joy”
Amanda Cox, New York Times
“There's a strand of the data viz world that argues that
everything could be a bar chart. That's possibly true but
also possibly a world without joy”
Amanda Cox, New York Times
http://blogs.hbr.org/hbr/hbreditors/2013/03/power_of_visualizations_aha_moment.html
Framework for thinking rather than rules for obeying
Framework for thinking rather than rules for obeying
Where to begin? What pathway to take?
http://www.mattneuman.com/maze.gif
Cohesion and flow of thinking
1. Establish the visualisation’s purpose
2. Acquire, familiarise with and prepare
your data
3. Determine the editorial focus of your
subject matter
4. Conceive your design: data
representation and presentation
5. Construct and complete your design
solution
PRACTICAL
CREATIVE
Pursue an effective and efficient workflow
to sequence and optimise your thinking.
Takeaway #5: Organised thinking
CONTEXTUAL
JOURNALISTIC
IMAGINATIVE
CRITICAL
ORGANISED
Embrace fresh thinking!
Getting this little guy working will make a huge difference!
COMMUNICATING THROUGH DATA:
VISUALISING YOUR STORY
Andy Kirk
@visualisingdata
www.visualisingdata.com

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