The document discusses Leisa Reichelt's approach to prototyping, which involves quickly testing ideas through multiple prototypes rather than extensive documentation. She advocates forming a multidisciplinary team to create prototypes moving from sketches to HTML to test content and get early user feedback. Prototypes should be used to test both qualitative and functional aspects. Iterating quickly allows learning more. This approach can be used with startups, large conservative organizations, and governments to make new things less scary through experimentation.

1. P ROTOT Y P I N G I A
World IA Day, Feb 2013
Leisa Reichelt
@leisa

2. In the olden days...

3. ABSTRACTION (I)
hurts people’s brains

4. ABSTRACTION (II)
is hard to care about

5. ABSTRACTION (III)
requires your best ideas when you know the least

6. problem solving is squiggly

7. HOW I WORK NOW
- get a multidisciplinary team quickly, let them contribute.
- sketch to HTML, stay out of photoshop
- real content, prototype/testing content
- multiple prototypes (test lots of ideas, don’t commit)
- quickly test both qualitative and ‘active’ use
- let stakeholders ‘touch’ your ideas
- iterate, the more quickly to learn more.
- only document what you really need to.

8. WHO I DO THIS WITH:
- start ups
- large, tech conservative organisations
- large, security conservative governments
(so, basically, anyone)

9. HOW I GET TO DO THIS?
just ask.
‘this is the way I like to work. it works well. can we try it?’

10. PROTOTYPING BEATS ABSTRACTION

11. BE MAKING NOT
DOCUMENTING
what does it feel like?

12. DON’T WORK ALONE
a small team is best
-you (UX/IA)
- 1 or 2 FE Developers (UX Developers?)
- Content Prototyper
- BA / Project Mgr
- Visual/Graphic Designer
- 1 or two Back End Dev

13. PROTOTYPING CHANGE
making it new things less scary

14. SHOW DON’T TELL
a design principle AND a way of working

15. EXPERIMENT
IMMEDIATELY
embrace experimentation
design with data

16. HTML
PROTOTYPING
say no to Axure.

20. CONTENT
PROTOTYPING
content is crucial.
experiment with content

22. STRUCTURING CONTENT
winning with a CMS

23. WHAT’S MY DELIVERABLE?
how to document a prototype

24. CONCEPTUAL
MODELS
a little bit of abstraction is sexy

25. PROTOTYPES
are
PERSUASIVE
excite your stakeholders

26. MOMENTUM
create the impression of progress

27. STRATEGY LIVES IN DELIVERY
not in meetings

28. THIS MEANS YOU.
find a way to be squiggly.

29. HAVE FUN :)
warning: prototyping may be addictive

30. THANK YOU.
@leisa

31. IMAGE CREDITS
http://www.etsy.com/listing/7961139/rock-paper-scissors-note-cards
http://www.brianvellmure.com/2012/07/18/leveraging-social-business-gamification-for-organizational-/
flow/#.URVQZ6X5OkI
http://royalcss.com/sitemap-generator
http://amolife.com/image/images/stories/Animals/cute_funny_animals_50.jpg
otherwise, images are my own.