The document summarizes key themes and questions from Day 2 of an event on creativity and design. Some of the themes discussed included reframing problems, the need for both order and disorder in creativity, and transforming fear of change into positive energy. Questions focused on topics like balancing breadth and depth in creativity, measuring creativity, and resisting the urge to immediately solve problems.

1. Institute on Asian
Consumer Insight (ACI)
Creativity and Design
http://www.aci-institute.com
1

2. Selected themes from Day 2
• Reframing to explore the root of “problems”
• Creativity requires both order and disorder
• I need to have more confidence in my creativity
• There are no stupid questions and no stupid answers
• Creation brings destruction, implications…
• Goal is to transform the fear to change into positive energy: inspiration
• From “creative people” to “creative interactions”
• Creativity = exercise
• Create new views and perspectives of hard problems
• I will look for organisations with a “growth mindset”
• I need to rethink if/how I’m asking questions at work
• We don’t need creative solutions, we need creative ways of seeing the problem
• “I think my boss doesn’t understand the problems he asks us to solve”
• I need to question my KPIs

3. Questions from Day 2
• How to balance breadth and depth in creativity?
• When will I know it’s the time to transition from questions to answers?
• What are the limits of creativity?
• How do I create conditions for creative interactions?
• What are good metrics of creativity? ROI, likeability, acceptance, sales?
• Why do questions instil fear?
• Why should people have a growth mindset?
• How do I resist the temptation to immediately solve a problem?
• How to be wicked when everything around me is set to tame people?
• I love to travel. Where am I travelling? What do I do when travelling?
• What is intelligence?
• How do I know and expand what I don’t know?
• Why are we writing these questions?

5. 5

6. "Briefly" video: https://vimeo.com/107567840

15. human
centered
mindful
of process
prototyping
culture
action
bias
radical
collaboration
show,
don’t tell
https://dschool.stanford.edu/groups/k12/wiki/781c0/Design_Thinking_Processes.html 15

16. http://paulbourke.net/fractals/clifford/
paradox
objects
discovery
collab

17. https://www.youtube.com/watch?v=86ChABxLV60

18. Morning tea
15 minutes
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20. Fully electric
folding bike

21. https://www.youtube.com/user/yikebike
https://www.youtube.com/watch?v=NWex6JOEoso

23. http://www.puzzlephone.com

28. Activity 3.1 Abductive reasoning
Mode: Pairs
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29. Activity 3.1: Abductive reasoning
• Pairs or triads
• Walk around campus for 15 minutes
• Observe and make inferences:
• One deductive inference
• One inductive inference
• One abductive inference
• Share

30. Lunch
1 hour
30

31. Deductive reasoning
Inductive reasoning
Abductive reasoning

36. Activity 3.2:
Marshmallow Challenge (mod)
Duration: 15 minutes

37. Build a self-standing structure:
• With the supplies provided only
• In collaboration with your team
• Four criteria of success:
• Interesting structure
• Height
• Marshmallow on top
• Optimise material
• Time limit: 20 minutes

53. http://www.slideshare.net/lightingbeetle

55. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

58. http://www.thedrum.com/news/2016/06/12/sir-james-dyson-brands-brexit-trade-concerns-absolute-cobblers

60. “I'd seen an industrial sawmill, which uses
something called a cyclonic separator to remove
dust from the air. I thought the same principle of
separation might work on a vacuum cleaner. I rigged
up a quick prototype, and it did.
I became obsessed. It took five years of doing
nothing but making and testing prototypes. My wife
supported us by teaching art. She was wonderful.
But most other people thought I was mad.”

62. http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/
http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/
http://www.robives.com/blog/swinging_legs_experiment
Co-Design and Low-Fidelity
Prototyping: Immediate and sketchy
3D representations using paper,
cardboard and any available parts

63. http://www.doodlecraft.blogspot.sg/2012/04/super-sci-fi-rocket-fueled-jet-pack.html
http://www.ideo.com/work/tech-box/

67. Roger Martin: Rotman Business + Design
http://videos.huffingtonpost.com/roger-martin-on-why-corporates-should-ban-the-
phrase-prove-it-517389434
www.youtube.com/watch?v=fNgBRcp0u7w (0:0 – 4:56)

68. Human-centred
Duration: 15 minutes
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69. The goal of design is to make the world better

70. http://www.happyplanetindex.org/

71. http://www.ncsu.edu/project/design-projects/udi/

73. http://www.slideshare.net/frogdesign/china-creators-and-consumers-of-the-future

74. Afternoon tea
15 minutes
74

75. Guest Speaker: Yeo Kian Peen
Founder & CEO, Embodied Sensing Pte. Ltd.
75

76. Yeo Kian Peen, Founder & CEO, Embodied
Sensing Pte. Ltd.
Embodied Sensing is a social impact start-up creating inclusive
devices for seniors and people with disabilities. Prior to this,
Kian Peen was a senior research engineer at SUTD, where his
main research focus was on sensory augmentation and
assistive technologies.
Embodied Sensing was selected as one of the 7 winning social
impact start-ups for the Singtel Future Makers 2017 social
innovation program.

77. Inclusive technologies to assist the deaf and/or hard of hearing

78. Q&A with Yeo Kian Peen
Founder & CEO, Embodied Sensing Pte. Ltd.
78

79. DIY Activity Day 3
Duration: 15 to 30 minutes
79

80. Creativity & Design. End of Day 3
• Individual mode
• Write down two key concepts or ideas
that you learned today
• “This is what I need to do to put in it
action:”
• Your most pressing question today
 Extra: “My main
contribution to the
session today was…”
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81. Alt Activity: “CV of Failures”
Duration: 15 minutes
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