This document summarizes the key discussions and activities from Day 2 of an Institute on Asian Consumer Insight event focused on creativity and design. It includes: - A discussion of questions from Day 1 around developing and exercising creativity. - An activity on reframing resistance to change in a positive light. - An exploration of growth mindset and how intelligence and personal traits can change. - Activities focused on reframing problems as "wicked" problems, asking powerful questions, and exploring participants' creative selves. The document concludes with sharing of exemplary reports, and an individual reflection activity to identify key lessons and next action steps.

1. Institute on Asian
Consumer Insight (ACI)
Creativity and Design :: January 2019
(Day 2)
http://www.aci-institute.com
1

4. The Löwenmensch figurine or Lion-man ivory sculpture: ~40,000 years old

5. Selected themes from Day 1
• Creativity is “who you are” (personal, culture, situation, experience*)
• “I can be uniquely creative”
• Open-mindedness + hard work
• “I need to ask more questions”
• Learn + Unlearn + Relearn. Creativity is not fixed, it can be taught
• “Show don’t tell” to persuade and gather feedback
• Apply measurement methods along the process
• Beyond tools, “fill the well”
• Imagination and creation, not ex nihilo and not instantaneous
• Six decades: little progress in making organisations more creative
• Creativity is a gift that all humans share
• Idea giving + taking. Imagination + action (“Imaginaction”)
• Everyone can have new ideas, very few people act on them
• “Think small everyday to be able to think big when required”
• I need exposure to new/different experiences

6. Questions from Day 1
• How am I creative?
• How do I “upgrade” from Design Thinking?
• How to be creative and efficient?
• How to develop, exercise creativity?
• What’s best: freedom and joy OR frustration and passion?
• Techniques to add certainty to uncertainty?
• How do I convince my boss/company to balance efficiency-creativity?
• How do I avoid killing the creative nature of my children?
• How to influence others to reach their creative potential?
• How to help people who fear change?
• How to solve, tackle, redefine problems creatively?
• How to build expertise without killing curiosity and learning?

7. Activity 2.1: "Resistance to Change"
Duration: 15 minutes
Mode: Think – Pair – Share
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9. Resistance to change can be positive
• Take and offer emotional care
• Rejection can be a good teacher, listen
• Distinguish levels or aspects of rejection
• Keep a big-picture perspective
• Maintain a pipeline of new ideas
• An honest “no” is better than a false “yes”
• Share the vision, frame the need
• What is being destroyed by the new idea?
• Anticipate, embrace, and prepare the field
• Get people involved (sincerely)
 Timing is crucial
 All dogmas were new ideas
 A culture of change

12. http://www.robotmayor2030.co.nz/

13. Activity 2.2: Growth mindset

14. 1a: Intelligence is defined at birth, and people can’t change their intelligence.
1b: No matter how much intelligence people have, one can always change it substantially.
2a: I am a certain kind of person, and there is not much I can do to change that.
2b: I could change basic things about me and even reinvent myself.
3a: Trying new things is quite stressful for me and I avoid it.
3b: All humans without a brain injury or birth defect are capable of astounding levels of learning.
4a: Extraordinary people who excel in their field have an inborn talent.
4b: Extraordinary people who excel in their field have a history of perseverance and good luck.

16. http://www.wall321.com/

17. 17
http://www.salzburgglobal.org/topics/imagination/article/arne-dietrich-various-forms-of-creativity-are-governed-by-two-different-brain-systems.html

19. Morning tea
15 minutes
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22. Problem formulation
More
“tame”
More
“wicked”
• More parking space is needed
• This building needs faster lifts
• Reduce customer complaints by 30%
• Increase employee productivity
• Reduce waste by half in two years
• Increase in rankings to Top-100
• Introduce a new service to compete
with X
• Mobility: who, why, when, how?
• Understand sources of frustration
• How do complaints originate? Types?
• Indicators, motivations, relationship
• What counts as waste? Lifecycle?
• Who defines and cares about outcomes?
• How is X our competitor? What do we
do?

23. Activity 2.3: Wicked framings
Mode: Think, Pair, Share

24. Framing hard problems as wicked problems
• No definite initial state: framings
• No definite end state: open ended
• Problems and solutions co-evolve
• No definite set of operators, no algorithms
• High complexity, high ambiguity, high
unpredictability, high uncertainty
• Variable constraints, externalities
• Tip: always brainstorm problems, not
solutions
• “Design thinking” and other
problem-solving methods hide
the framing of wicked
problems
• Always work on temporary
framings, continuously re-
assess problems
• Ask powerful questions

25. 25
“Darcy worked at Nike, Inc. for over 20 years holding numerous senior management positions within the
business and the Nike Foundation, including creating the Sustainable Business Strategies division in 1999,
Senior Advisor to the Nike Foundation and as General Manager for Nike’s Global Women’s Footwear, Apparel
and Equipment business.”
Chapter 16

26. 26
https://www.youtube.com/watch?v=5ALlGU2GYbk

27. Activity 2.4: Powerful questions
Duration: 30 minutes
Mode: Think, Pair, Share

29. A Powerful Question
• generates curiosity in the
listener
• stimulates reflective
conversation
• is thought-provoking
• surfaces underlying assumptions
• invites creativity and new
possibilities
• generates energy and forward
movement
• channels attention and focuses
inquiry
• stays with participants
• touches a deep meaning
• evokes more questions

30. Lunch
1 hour
30

31. The Creative Self : Effect
of Beliefs, Self-Efficacy,
Mindset, and Identity
by Maciej Karwowski , and James C. Kaufman
PUBLISHER
Elsevier Science
DATE
2017-02-23
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33. 33

34. Creative people
• Do not fit into a single profile
• Are not ‘special’ at birth
• They become ‘special’ through
hard work
• They don’t have mental disorders
(at least not before being
creative, perhaps society ‘drives
them crazy’ by rejecting their
ideas)
• “Creative people” are those
individuals who exercise their
creative capacities and build
confidence
• “Not creative people” are those
who oversee, neglect, or restrain
their creativity
• Not so useful to focus on
“creative people” as much as
“creative interactions” between
people

35. Find your creative potential
• How does your cultural background shape your creativity?
• Your family history and life experiences
• Your network: the people who surround you
• Your personality traits and preferences
• Your career goals and technical skills
• Your values, dreams, and motivations
• The abilities that distinguish you from other people
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36. Activity 2.5: My creative self…
Duration: 15 minutes
Mode: Individual

37. Activity 2.6: C-Sketch or 3-6-5
15 minutes

38. Activity 2.7: Random stimuli
15 minutes

39. 39

40. Alternatives to Meetings

41. 1. Standing meetings
2. Instant Messaging
3. Teleconferencing
4. Wiki collaborations
5. Blogging / vlogging
6. Email Lists/Groups
7. Collaboration Apps
8. One-on-Ones
9. Teambuilding
10.Reports
11.Work on personal connections
12.“Making” workshops
13.“Serious play”
14.Pitch derbies
15.Deep dives / retreats
16.Prep memos
17.Follow-ups
18.Inspiration walls
19.Invite new people
20.AI note-taker

42. Afternoon tea
15 minutes
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43. Serendipity

44. Prepare a DIY Activity…
Duration: 15 + 15 minutes
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45. DIY Activity Day 1
Duration: 15 to 30 minutes
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46. Exemplary student reports
Duration: 15 minutes
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47. 47

48. 48

49. 49

50. 50

51. 51

52. Creativity & Design. End of Day 2
• Individual mode
• Write down two key concepts or ideas
that you learned today
• Write an action item that you can put
into practice derived from that key
concept or idea
• Write down your most pressing
question today
 Extra: “My main
contribution to the
session today was…”
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53. End of Day 2
Thank you!
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54. Alt Activity 2.8: CMV about creativity
& design in my organisation, and who
are involved (roles, responsibilities)
Duration: 15 minutes