The document discusses magazine posters and digipaks for music albums by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. Key details that are consistently highlighted include the clear display of the artist name and album title, information about release dates and where the album can be purchased, and maintaining synergy between the design of the poster and digipak. Simplicity and consistency in design is emphasized as important for recognition and promoting album sales.

1. Stefano Towell

2. Magazine Poster
Artist Name & Logo:
Having the actual name of the band on the poster is a massive main
feature which isn’t left out on any magazine poster. It not only lets people,
who see the poster, know who the poster is advertising but it also
reinforces the bands/artists name and their star image.
Album Name:
The album ‘All that you can’t leave behind’ was released by U2 in 2000 and
as U2 are a famous and well known band in the music industry, their album
would of got a lot of media attention. The album name is displayed clearly
in capitals at the top of the poster with the band name.
U2 – All you can’t leave behind
U2 are an Irish band formed in the 1980s that have claimed to the top of the music ladder over the years with many hit
singles as well as top charted albums.The band consists of 4 members, as does the band that we are creating called
Overexposed.
Where Album is Available:
From the poster you would think that the album is available on their
website which is displayed at the bottom of the poster as well as most
music stores in the high street. Most album posters don't say where the
album is available for purchase as it looks more professional to have less
text but in an effective manor
Release Date:
The band didn't put an actual release date on the album poster but they
put the text ‘ALBUM OUT NOW’ in capitals to show the reader that it is
available for purchase. U2 could've put the release date on the poster but
thought announcing the album is out now would be more effective.

3. Digipak
Album Cover/Name:
The album cover is quite simple but has an effect on the viewer as they
will likely remember the name of the album and its theme. The only text
on the cover is the bands name followed by the name of the album all in
the same font and text which is the same font as the one on the magazine
poster.
Album Cover:
The image on the CD cover is reminiscent to the name of the album as it
shows the band members at an airport as if they are taking everything
they cant leave behind before they go. It is in black and white which is
similar to the theme of out album digipak. The image focuses on the 4
band members that must be waiting to leave. The album cover is present
on the magazine poster however it is placed smaller so the other
information regarding the album can be displayed. I have always felt that
the album cover is aesthetically pleasing and makes me want to listen to
the music on the CD.
Artist Name:
The aspect of the artists name on this particular album is interesting as it
is kept the same size and font as the albums name which may say that the
band is only as big as its albums. The viewer can still see its the band U2
however it is unexpected that the name isn't placed in a bigger more
striking size. Synergy is kept between the album cover and magazine
poster as the font is kept the same linking the two closer together to
attract more of an audience and a larger market.
U2 – All you can’t leave behind
U2 are an Irish band formed in the 1980s that have claimed to the top of the music ladder over the years with many hit
singles as well as top charted albums.The band consists of 4 members, as does the band that we are creating called
Overexposed.

4. Magazine Poster Ed Sheeran - X
EdwardChristopher “Ed” Sheeran is an English singer-songwriter who has become increasingly popular through the albums he has released
since 2009. His music usually tells a story with rhyming as well as a well written guitar rhythm and drum beat.Albums such asYou Need Me,
Loose Change and X have promoted his music and hit high on the charts
Album Name:
Ed Sheeran’s Posters and Digipaks follow a similar pattern in the sense that the Poster
provides all the required information, in terms of the album artwork, the name of the artist,
the album name and everything else, and then the actual Digipak is simply comprised of the
album artwork and name of the album – this and this is the no different for this Poster and
Digipak as it is exactly the same. The name of the artist, obviously Ed Sheeran, is plastered
across the header of the poster and the album name/artwork is located on the central part of
the poster, whereas on the Digipak the album name and artwork are the only pieces of
information used and this is all that is required as the Marketing and Promotion of the Poster
gives consumers everything they need to know so the Digipak is clearly recognisable when
people go to buy the album.
Release Date:
This poster was obviously created for when the album had already been brought out
or released as it clearly states on the poster ‘Out Now’. However, this is very helpful
for consumers as it lets them know to the point that the album is out and due to the
simplicity of the poster it is clearly marked out and therefore no confusion should be
had when people are looking at this Magazine Poster. If you’re aiming to advertise a
product using a Poster then one of the key pieces of information which should always
be included is of course the Release Date or at least some form of information which
informs consumers of when the album will be made available and this poster does
that excellently.
Synergy:
There is clear synergy between this Magazine Poster and Digipak because you can tell they
are linked, mainly through the use of the Album Name which also doubles up to be used as
the Album artwork as well. This significant synergy means that the Magazine Poster helps
promote and sell the album because the Poster and Digipak are both themed in the same
similar manner. The Poster also gives a visual representation of what the album looks like so
consumers know exactly what to look out for.

5. Digipak
Album Cover/Name:
The front of the Digipak is dominated by the same Logo/Image that
was on the Magazine Poster – this is the Album name as well as the
Album artwork. It is also clear that they haven’t changed the font or
sizing of the ‘X’ either which reinforces the existing synergy between
the two products. The ‘X’ is the main focus of both the Magazine
Poster and Digipak and nothing defies that, whoever created the
Poster and Digipak wanted this to stand out so that it would be the
first and potentially last part consumers would look at so it will always
be the aspect that stays in their heads. The album is not complex
either, the simplicity of the design means consumers who also saw the
Magazine Poster can walk into a shop and find the album or ask
directly for the album instead of having to explain some weird abstract
album artwork to one of the members of staff – this helps promote
and sell the album.
Synergy & Album’s:
There is a clear theme which links both the Digipak and Poster, in
terms of the colours used and the placement of the Album Artwork
and Album Name. Not only is this synergy, which helps the Digipak
and Poster work together to sell the album, but it is what Ed Sheeran
did with his previous album also. For example, the only colours used on
this Digipak and Poster are green and black where as on Ed Sheeran’s
previous album ‘+’ the only colours used on the Digipak and Poster
were White and Orange – this is Ed Sheeran’s typical and conventional
style which consumers who are keen followers of the artist will know.
Sticking with what is familiar and known to consumers on the Digipak
and Poster will help promote the album because familiarity is key.
Ed Sheeran - X
EdwardChristopher “Ed” Sheeran is an English singer-songwriter who has become increasingly popular through the albums he has released
since 2009. His music usually tells a story with rhyming as well as a well written guitar rhythm and drum beat.Albums such asYou Need Me,
Loose Change and X have promoted his music and hit high on the charts

6. Magazine Poster
Website:
The artists website is located at the bottom of the poster so that fans or
other viewers can look up the artist for more information, tour dates as
well as release dates for forthcoming songs. It is in small text as the
whole point of the poster is to get viewers interested in his new album.
Poster text
The albums name and writer are clearly displayed at the top of the
poster in Eminem’s personalised font that he uses in all of his other
posters and digipaks. This poster that I have chosen to analyse is one
that has lots of text including the date it comes out, quoting a ht single
included, some of the other artists featured in the songs as well as the
artists website at the bottom. All of this information will intrigue the
viewer and give the relevant information they need before they
purchase the album. Informative posters like this one have proved to be
a promotional success for the artist as it gives off the relevant
information about the alum that the viewer would be interested to
know.
Image and colour scheme
The image and the colour scheme is one that could be related to the
name of the album ‘Recovery’ as it shows a man walking off into the
distance as if he is going through the rehabilitation process. The road
emulates that it is a long process but one that is achievable. The colour
scheme, one that the colours aren't too vibrant are suitable for the
album cover and one that is effective.
Eminem - Recovery
Eminem or Marshall Mathers is an American songwriter and rapper who has reached the top of the charts with many of
his songs and received awards for the lyrics of many of his songs. His popularity has rocketed since the late 90s and he
has a wide fan base.

7. Digipak
Album Cover/Name:
The Album cover in regards to text is quite plain as the only
text is the albums name ‘Recovery’ which is in big bold text.
The text is in the Eminem font as it was in the magazine
poster. The O in Recovery is a medical symbol which suggests
that the album might include the story of someone who is in
rehabilitation and on the path to recovery. In the bottom
right corner there is a parental advisory Explicit content logo
saying that the album has explicit language.
Album Cover:
As mentioned in the poster analysis of this album, the image
and the colour scheme is one that could be related to the
name of the album ‘Recovery’ as it shows a man walking off
into the distance as if he is going through the rehabilitation
process. The road emulates that it is a long process but one
that is achievable. The colour scheme, one that the colours
aren't too vibrant are suitable for the album cover and one
that is effective. It is a simplistic image in the matter of
content however there is a strong meaning behind it that is
highlighted in the albums name as well as the songs in the
album.
Eminem - Recovery
Eminem or Marshall Mathers is an American songwriter and rapper who has reached the top of the charts with many of his
songs and received awards for the lyrics of many of his songs. His popularity has rocketed since the late 90s and he has a wide
fan base.