Analysing digipaks, album adverts and websites
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- A digipak is a type of cardboard packaging with an inner plastic holder used to package CDs and DVDs. It contains information to market the music to customers beyond just holding the disc. - Ariana Grande's "Yours Truly" digipak uses a simple color scheme and photo on the front with her name to draw attention. The back contains the standard information like tracklist and barcode along with reinforcing her name. - Album adverts promote upcoming releases using the same style and informing customers where they can listen digitally if not purchasing physically. This links the product branding across formats.
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Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Magazine advert planning
The document discusses the purpose and conventions of magazine advertisements for music. It explains that magazine ads are meant to promote artists, sell their music, and attract audiences. They need to be eye-catching. Conventionally, music magazine ads include the artist's name, album/song title, release date, related artwork or image of the artist, relevant font style and colors, record label logo, reviews, purchase information, brief album details, and links to the artist's website or social media. Stating this key information allows audiences to identify and purchase the promoted music.
Digipak planning
A digipak is a paperboard or cardstock packaging for CDs or DVDs that typically contains one or more plastic trays for the disc. Digipaks fold into a protective case and come in various panel configurations. They contain visual elements like the artist name, album title and images related to the music. Conventionally, the front cover prominently displays this information to draw in customers, while the inside and back provide additional context like track listings and lyrics. Digipaks benefit artists by promoting their work, emphasizing their message, and reinforcing their brand identity.
Digipak analysis – david geutta
The digipak design for David Guetta's 2009 album "One Love" reflects his EDM genre through its use of black, white, and pink colors along with typography, images, and Guetta's casual appearance. The messy, childlike design is meant to portray Guetta as laidback and fun, appealing to younger audiences. Key elements of the design include a close-up photo of Guetta on the front wearing sunglasses, handwritten text for the album title in purple, and a graffiti-style design carried over from the CD to the back cover.
Product research draft 2
This document summarizes and analyzes the design elements of various music packaging formats, including digipaks, websites, and magazine advertisements. It notes how the designs promote the artists through images and color schemes while conforming to conventions of each format type. Key details like track listings and social media links are included to engage consumers. Overall the document examines how the packaging works together across formats to market and brand the music.
Analysis Of Magazine Adverts.
The document summarizes the key elements typically included in music advertisements like posters and discusses design techniques used to promote specific albums. Posters usually feature the artist/band name, album name, image, and release date. Design elements are chosen to convey a sense of fame through the use of symbols like lights or references to success. Font, imagery, and language aim to create a mood that matches the music and encourages audiences to purchase the album.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Ancillary research
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
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Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Magazine advert planning
The document discusses the purpose and conventions of magazine advertisements for music. It explains that magazine ads are meant to promote artists, sell their music, and attract audiences. They need to be eye-catching. Conventionally, music magazine ads include the artist's name, album/song title, release date, related artwork or image of the artist, relevant font style and colors, record label logo, reviews, purchase information, brief album details, and links to the artist's website or social media. Stating this key information allows audiences to identify and purchase the promoted music.
Digipak planning
A digipak is a paperboard or cardstock packaging for CDs or DVDs that typically contains one or more plastic trays for the disc. Digipaks fold into a protective case and come in various panel configurations. They contain visual elements like the artist name, album title and images related to the music. Conventionally, the front cover prominently displays this information to draw in customers, while the inside and back provide additional context like track listings and lyrics. Digipaks benefit artists by promoting their work, emphasizing their message, and reinforcing their brand identity.
Digipak analysis – david geutta
The digipak design for David Guetta's 2009 album "One Love" reflects his EDM genre through its use of black, white, and pink colors along with typography, images, and Guetta's casual appearance. The messy, childlike design is meant to portray Guetta as laidback and fun, appealing to younger audiences. Key elements of the design include a close-up photo of Guetta on the front wearing sunglasses, handwritten text for the album title in purple, and a graffiti-style design carried over from the CD to the back cover.
Product research draft 2
This document summarizes and analyzes the design elements of various music packaging formats, including digipaks, websites, and magazine advertisements. It notes how the designs promote the artists through images and color schemes while conforming to conventions of each format type. Key details like track listings and social media links are included to engage consumers. Overall the document examines how the packaging works together across formats to market and brand the music.
Analysis Of Magazine Adverts.
The document summarizes the key elements typically included in music advertisements like posters and discusses design techniques used to promote specific albums. Posters usually feature the artist/band name, album name, image, and release date. Design elements are chosen to convey a sense of fame through the use of symbols like lights or references to success. Font, imagery, and language aim to create a mood that matches the music and encourages audiences to purchase the album.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Ancillary research
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
Media evaluation2
The document discusses the effectiveness of combining a music album with additional promotional materials, including a digipak, magazine advertisement, and music video.
The digipak uses a consistent pink, red, and white color scheme that creates a warm, romantic atmosphere fitting the album's theme. Shot types like medium close-ups create intimacy between the artist and audience. Font styles and inclusion of lyrics further engage the target audience.
The magazine advertisement uses a similar image as the digipak for consistency. It also features the digipak cover to familiarize audiences with both products. Shared color schemes and fonts between the digipak and ad ensure clear linking of the products. Interactive elements and reviews alleviate promotion of the artist
Product research
The digipak features provocative images of Rihanna that are intended to promote her music and draw in audiences. The front has a black and white image of Rihanna staring at the camera in minimal clothing. The back has another full image of Rihanna but does not list the album tracks. The sides and CD compartment continue the black and white theme with more images of Rihanna, including one within a newspaper.
Magazine Advert Analysis
The magazine advert summarizes conventions for advertising albums in magazines. It typically includes the artist image, album title, brief information, and released singles. The font, colors, and images are consistent with the album cover to clearly identify the project. Placement of elements like the artist name, title, and label logo allow the album to be the main focus while including relevant details.
Digi pack research
The document discusses different types of CD packaging, called digi packs. After visiting a music store, the author noticed that digi packs with bright, bold colors stood out more than those with pastel or light colors. Darkly colored digi packs also caught the author's attention. More complicated packaging tended to blend in. Each genre of music seemed to have its own typical packaging styles and conventions. When designing a digi pack, the author will need to consider the conventions of their music genre and target audience.
magazine poster analysis
This poster advertises Katy Perry's album. It uses bright pink colors and features a large image of Katy Perry in the garden setting from the album cover to target her core audience of "girly girls". It prominently displays the album name and release date, as well as the name of a hit single, to inform viewers about the album and attract their interest. The poster also includes Katy Perry's website to provide additional information and opportunities to purchase the album.
Digipak Deconstruction #2
The digipak for Beyoncé's self-titled album emphasizes simplicity with a matte black finish and the artist's name in bold pink font. Inside, song titles are listed in pink on a black background for clear reading. Beyoncé is involved in creating the packaging, giving her control over her image and products. Throughout, the simple black and pink color scheme and layout reinforce themes of Beyoncé's power and the album in its purest form.
Conventions of mag advert
The magazine advert summarizes key information about a new album or single to promote the artist and their music. It typically includes the artist's name, album/song title, album cover image, release date, where it can be purchased, brief information about the album, and record label details. The purpose is to catch the eye of the target audience and make them aware of the new music so they are more likely to purchase and support the artist.
Magazine advert analysis
I have analysed three different magazine articles which featured the bands advertising their album.
DIGIPACK
The document discusses the key elements and design of a digipak music packaging. A digipak typically includes the artist or band name, album name and track listing, price, bonus materials, website, and credits. It also contains pictures of the band, logos, barcodes, and banners. The design aims to fit the artist's genre with cardboard sleeves, booklets, and plastic cd/dvd cases. The front cover needs to be eye-catching, often with close-up pictures, to engage customers. Digipaks provide more design options than jewel cases but are more expensive to produce.
In what ways does your media product use
The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. This was done to help develop their own media products in a familiar format. Specifically, the author analyzed music videos to identify conventions like close-ups of artists, bright colors representing pop, and portrayals of voyeurism. They also analyzed album covers/digipaks to find conventions like simple designs, artist images, and typography. Magazine ad conventions included large artist images and information about albums. The author adopted many of these conventions in their own music video, magazine cover, and digipak to make their products recognizable to audiences. They also challenged some conventions, like
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Digipak advertisement research
This document discusses and analyzes advertisements for various music albums and digipaks. It examines aspects like the images used, information included, font colors and styles. Key points made include that the artist image and branding should match their public persona. Reviews and ratings can encourage sales. Simplicity can work for established artists but more details are needed to introduce new artists. Matching the advertisement design to the album cover increases familiarity and appeal.
Mags ads
The document discusses magazine advertisements for music albums. It analyzes several ads, noting design elements like font size, image placement, and included information. Key details emphasized in the ads include the artist's name, album title, release date and songs. Placement and size of these elements aim to attract fans and encourage purchases. Imagery is often consistent with album artwork to aid recognition. Additional details like tour dates or featured artists can further promote interest in the release.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Digipak and Poster planning
The digipak and poster provide information about an upcoming album, including the artist name, album title, release date, featured songs, and ways to access additional content online. Social media links and hashtags are included to help promote the artist and album. A QR code allows people to access the music video and website. The visual design incorporates a pill bottle motif in pastel colors to represent the album's themes and fit within the electropop genre.
Product research
This document summarizes and analyzes the websites, magazine advertisements, and digipak designs for products by Ed Sheeran, Iggy Azalea, Marina and the Diamonds, and Rihanna.
The analyses note design elements like color schemes, imagery, layout, and navigation features of the websites. Key aspects of the magazine ad like the use of direct eye contact and vintage theme. For the digipaks, details are given about the close-up images used and feminine colors and designs meant to appeal to female audiences. Consistency of branding across formats is also discussed.
Beyonce website analysis
Beyoncé's website features pictures of her family and friends, with the word "MY LIFE" appearing when moused over. The site is primarily white and black, with her name in bold to identify the owner. It contains pages about her music, tours, charity work, and fragrances. The music and fragrance pages allow browsing and purchasing of albums and scents. This links to the theory that stars are created for monetary purposes, as keeping old items available can increase sales.
Ancillary texts research
The document analyzes the conventions used in the album packaging (digipacks) of Taylor Swift's "1989", Jess Glynne, and Beyoncé. It examines the front covers, CDs, and back covers of each digipack and identifies consistency of themes, colors, and fonts. It also analyzes two tour advertisements - one for Taylor Swift and one for Jess Glynne - and identifies their use of the artist's image, fonts, and inclusion of tour details. Finally, it mentions researching font types for the ancillary text.
Magazine advert #2
The artist's name is displayed prominently in a contrasting color and different font to stand out from the rest of the advertisement. A simplistic black and white image of the artist covered in diamonds is used to portray an effortless and conventional look. Key information such as the artist's name, album title, and CD release date are emphasized through the use of alternating bold and normal fonts to highlight each item individually.
Harry styles
The Harry Styles website provides easy access to his music, videos, tour dates, and merchandise. It uses consistent branding like font and imagery to represent his artistry. Fans can sign up for updates, follow him on social media, watch his "Treat People With Kindness" video, and purchase tickets for his nationwide tour. The site also links to charities to show his commitment to kindness and helping others.
Conventions of digipak and ad
The document discusses conventions for digipak packaging for CDs and provides examples from Rihanna and Will.I.Am album covers. It describes typical elements of the front, back, spine and inside of digipaks such as the artist name, album title, barcode, track list, images and basic backgrounds. For example, the front typically features the artist name, album title and image in eye-catching fonts and colors, while the spine contains this information smaller and the serial code. Inside compartments commonly contain additional images, lyrics or liner notes.
Analysis of music posters and digipaks
The document discusses magazine posters and digipaks for music albums by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. Key details that are consistently highlighted include the clear display of the artist name and album title, information about release dates and where the album can be purchased, and maintaining synergy between the design of the poster and digipak. Simplicity and consistency in design is emphasized as important for recognition and promoting album sales.
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Media evaluation2
The document discusses the effectiveness of combining a music album with additional promotional materials, including a digipak, magazine advertisement, and music video.
The digipak uses a consistent pink, red, and white color scheme that creates a warm, romantic atmosphere fitting the album's theme. Shot types like medium close-ups create intimacy between the artist and audience. Font styles and inclusion of lyrics further engage the target audience.
The magazine advertisement uses a similar image as the digipak for consistency. It also features the digipak cover to familiarize audiences with both products. Shared color schemes and fonts between the digipak and ad ensure clear linking of the products. Interactive elements and reviews alleviate promotion of the artist
Product research
The digipak features provocative images of Rihanna that are intended to promote her music and draw in audiences. The front has a black and white image of Rihanna staring at the camera in minimal clothing. The back has another full image of Rihanna but does not list the album tracks. The sides and CD compartment continue the black and white theme with more images of Rihanna, including one within a newspaper.
Magazine Advert Analysis
The magazine advert summarizes conventions for advertising albums in magazines. It typically includes the artist image, album title, brief information, and released singles. The font, colors, and images are consistent with the album cover to clearly identify the project. Placement of elements like the artist name, title, and label logo allow the album to be the main focus while including relevant details.
Digi pack research
The document discusses different types of CD packaging, called digi packs. After visiting a music store, the author noticed that digi packs with bright, bold colors stood out more than those with pastel or light colors. Darkly colored digi packs also caught the author's attention. More complicated packaging tended to blend in. Each genre of music seemed to have its own typical packaging styles and conventions. When designing a digi pack, the author will need to consider the conventions of their music genre and target audience.
magazine poster analysis
This poster advertises Katy Perry's album. It uses bright pink colors and features a large image of Katy Perry in the garden setting from the album cover to target her core audience of "girly girls". It prominently displays the album name and release date, as well as the name of a hit single, to inform viewers about the album and attract their interest. The poster also includes Katy Perry's website to provide additional information and opportunities to purchase the album.
Digipak Deconstruction #2
The digipak for Beyoncé's self-titled album emphasizes simplicity with a matte black finish and the artist's name in bold pink font. Inside, song titles are listed in pink on a black background for clear reading. Beyoncé is involved in creating the packaging, giving her control over her image and products. Throughout, the simple black and pink color scheme and layout reinforce themes of Beyoncé's power and the album in its purest form.
Conventions of mag advert
The magazine advert summarizes key information about a new album or single to promote the artist and their music. It typically includes the artist's name, album/song title, album cover image, release date, where it can be purchased, brief information about the album, and record label details. The purpose is to catch the eye of the target audience and make them aware of the new music so they are more likely to purchase and support the artist.
Magazine advert analysis
I have analysed three different magazine articles which featured the bands advertising their album.
DIGIPACK
The document discusses the key elements and design of a digipak music packaging. A digipak typically includes the artist or band name, album name and track listing, price, bonus materials, website, and credits. It also contains pictures of the band, logos, barcodes, and banners. The design aims to fit the artist's genre with cardboard sleeves, booklets, and plastic cd/dvd cases. The front cover needs to be eye-catching, often with close-up pictures, to engage customers. Digipaks provide more design options than jewel cases but are more expensive to produce.
In what ways does your media product use
The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. This was done to help develop their own media products in a familiar format. Specifically, the author analyzed music videos to identify conventions like close-ups of artists, bright colors representing pop, and portrayals of voyeurism. They also analyzed album covers/digipaks to find conventions like simple designs, artist images, and typography. Magazine ad conventions included large artist images and information about albums. The author adopted many of these conventions in their own music video, magazine cover, and digipak to make their products recognizable to audiences. They also challenged some conventions, like
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Digipak advertisement research
This document discusses and analyzes advertisements for various music albums and digipaks. It examines aspects like the images used, information included, font colors and styles. Key points made include that the artist image and branding should match their public persona. Reviews and ratings can encourage sales. Simplicity can work for established artists but more details are needed to introduce new artists. Matching the advertisement design to the album cover increases familiarity and appeal.
Mags ads
The document discusses magazine advertisements for music albums. It analyzes several ads, noting design elements like font size, image placement, and included information. Key details emphasized in the ads include the artist's name, album title, release date and songs. Placement and size of these elements aim to attract fans and encourage purchases. Imagery is often consistent with album artwork to aid recognition. Additional details like tour dates or featured artists can further promote interest in the release.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Digipak and Poster planning
The digipak and poster provide information about an upcoming album, including the artist name, album title, release date, featured songs, and ways to access additional content online. Social media links and hashtags are included to help promote the artist and album. A QR code allows people to access the music video and website. The visual design incorporates a pill bottle motif in pastel colors to represent the album's themes and fit within the electropop genre.
Product research
This document summarizes and analyzes the websites, magazine advertisements, and digipak designs for products by Ed Sheeran, Iggy Azalea, Marina and the Diamonds, and Rihanna.
The analyses note design elements like color schemes, imagery, layout, and navigation features of the websites. Key aspects of the magazine ad like the use of direct eye contact and vintage theme. For the digipaks, details are given about the close-up images used and feminine colors and designs meant to appeal to female audiences. Consistency of branding across formats is also discussed.
Beyonce website analysis
Beyoncé's website features pictures of her family and friends, with the word "MY LIFE" appearing when moused over. The site is primarily white and black, with her name in bold to identify the owner. It contains pages about her music, tours, charity work, and fragrances. The music and fragrance pages allow browsing and purchasing of albums and scents. This links to the theory that stars are created for monetary purposes, as keeping old items available can increase sales.
Ancillary texts research
The document analyzes the conventions used in the album packaging (digipacks) of Taylor Swift's "1989", Jess Glynne, and Beyoncé. It examines the front covers, CDs, and back covers of each digipack and identifies consistency of themes, colors, and fonts. It also analyzes two tour advertisements - one for Taylor Swift and one for Jess Glynne - and identifies their use of the artist's image, fonts, and inclusion of tour details. Finally, it mentions researching font types for the ancillary text.
Magazine advert #2
The artist's name is displayed prominently in a contrasting color and different font to stand out from the rest of the advertisement. A simplistic black and white image of the artist covered in diamonds is used to portray an effortless and conventional look. Key information such as the artist's name, album title, and CD release date are emphasized through the use of alternating bold and normal fonts to highlight each item individually.
Harry styles
The Harry Styles website provides easy access to his music, videos, tour dates, and merchandise. It uses consistent branding like font and imagery to represent his artistry. Fans can sign up for updates, follow him on social media, watch his "Treat People With Kindness" video, and purchase tickets for his nationwide tour. The site also links to charities to show his commitment to kindness and helping others.
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Conventions of digipak and ad
The document discusses conventions for digipak packaging for CDs and provides examples from Rihanna and Will.I.Am album covers. It describes typical elements of the front, back, spine and inside of digipaks such as the artist name, album title, barcode, track list, images and basic backgrounds. For example, the front typically features the artist name, album title and image in eye-catching fonts and colors, while the spine contains this information smaller and the serial code. Inside compartments commonly contain additional images, lyrics or liner notes.
Analysis of music posters and digipaks
The document discusses magazine posters and digipaks for music albums by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. Key details that are consistently highlighted include the clear display of the artist name and album title, information about release dates and where the album can be purchased, and maintaining synergy between the design of the poster and digipak. Simplicity and consistency in design is emphasized as important for recognition and promoting album sales.
Analysis of music posters and digipaks
The document discusses magazine posters and digipaks for album releases by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. It describes the key elements included in the posters and digipaks such as the artist name, album name, release date, album cover artwork, and synergy between the poster and digipak designs. Common aspects highlighted across the posters and digipaks are consistency in fonts, colors, and imagery to clearly promote the albums.
Presentation1
A digipak is an elaborated CD cover with at least four panels that allows for information like the album, artist, and tracklist to be displayed. Extra panels can include images. Advertisements promote digipaks and artists, usually including the digipak image, album/artist name, ratings, and tour dates to inform audiences. The purpose of a digipak is to project the artist's image, package and sell the CD, and market the album through logos and thumbnails. Advertisements aim to project the artist image, provide information on availability, and promote release dates and tours.
Analysis of music posters and digipaks
The magazine poster and digipak are promoting Eminem's "Recovery" album. The poster clearly displays the album name and Eminem's name at the top in his signature font. It provides information about a hit single, featured artists, the release date, and Eminem's website. The simple black-and-white album cover image on both the poster and digipak depicts a man walking away, symbolizing rehabilitation from addiction in line with the album's theme of "Recovery". Both pieces utilize Eminem's standard font and color scheme for consistency in promoting the new album.
Digipak and poster analysis (2)l
The digipak and album advert for Rihanna's "Loud" album feature themes of female dominance and rebellion through imagery of Rihanna smoking and unusual poses that go against feminine stereotypes. The color scheme uses sepia tones to set a dark, edgy tone while contrasting this with the delicate writing of the album name. Key features included are the artist name, album name, tracklist, and barcode. The advert matches the digipak by using the same main image, fonts, and colors to clearly relate the two. Both emphasize Rihanna as the central star through the size of her image.
Digipak Evaluation sheet
The document discusses conventions for designing digipak album covers in the real media industry. It summarizes conventions such as placing the artist name above the album name in the center of the front cover, including lyrics on the back cover, using simple, bold fonts consistently across the cover, limiting the number of colors used, including a close-up of the artist on the front cover, and not displaying store logos where the album can be purchased. It then discusses how the designer's media product both followed and challenged some of these conventions in its design.
Too weird analysis
In this PowerPoint presentation I analyse the digipak for the album "Too Weird To Live, Too Rare To Die" by 'Panic! At The Disco'.
Digipak and poster analysis (2)2
The main image of the digipak is Rihanna, satisfying the record label and drawing in fans. The sepia tones and her dark makeup/hair set a tone of dark, edgy music. However, the album name is written small in white, symbolizing her elegant side. There is a theme of female dominance through her body language and clothing. Key features of the digipak include the artist and album names, images of the artist, tracklist, and label info. The album advert uses the same main image as the digipak to clearly relate the two. Key features are the artist name, album name, release date, and hit songs. Both emphasize Rihanna as the star through the prominent
Digipak analysis 3
This document analyzes the album artwork for Disclosure's album "Settle". It discusses several key elements of the cover:
1) The front cover features two young boys resembling the band members, establishing familiarity for fans but departing from conventions of featuring the artists.
2) The boys' alternative clothing style mirrors the electronic music genre.
3) Font colors and positioning on the cover and spine allow key text to stand out against monochrome backgrounds for visibility.
4) Color schemes and design elements like the disk imprint create cohesion across the front, back, and disk while reflecting the vibrant electronic dance style.
5) Legal requirements like credits and barcodes are also prominently
Digipak
The CD cover uses simplicity and minimalism to portray an artistic style. The front cover features a black and white painting of the artist in the studio over a white background, suggesting a calm, emotional R&B album. In contrast to more cluttered genres like rock and dubstep, this simple design stands out on shelves while still including standard elements like the artist and album name. The back cover continues the theme with a minimal color palette and font, emphasizing the small number of tracks to imply quality over quantity of songs.
Analysis of posters.
This poster advertises Kasabian's debut album. It uses the same distinctive font and eye-catching abstract image as the album's digipak to clearly link the two. Key information is prominently displayed, including the artist's name in bold font at the top and details on singles and release platforms at the bottom to encourage album purchases. The minimalist black and white design keeps attention focused on the central image without distraction.
In what ways does your media product use, develop or challenge forms and conv...
The poster summarizes how a media product they created for the band Alt-J's album "Breezeblocks" both follows and challenges conventions of real media products. The poster includes the album name, release date, and reviews as typical posters do. However, it challenges conventions by using an enlarged album cover as the background rather than a solid color, and including a partial face image rather than avoiding images of the band members. Similarly, the tour poster includes the tour name, dates, locations, and ticket website as normal, but challenges conventions by using an album art background and band performance image rather than more typical designs. The digipak also follows conventions by including the album art, song list, and barcode, but challenges
Cd digipack and magazine ad
This document discusses CD digipacks and magazine ads as ways to promote music artists and albums. A CD digipack uses consistent branding like color and font to create a theme for the album and present the artist. The exterior highlights the artist and album names, while the interior continues the theme and includes the CD and additional information. Magazine ads are another effective promotion method, where different font sizes draw attention to important details like release dates. The ads usually feature a close-up photo of the artist to promote their image and may include reviews to encourage purchases.
Digipak Research
Digipaks are a type of packaging for CDs and DVDs made from cardboard with an internal plastic holder. They are typically used to package music albums and feature the album artwork, artist name and song list. Successful digipak designs incorporate consistent themes throughout, feature the artist prominently and use color palettes that match the artist's brand and music genre. Extra features like posters, stickers and merchandise are also sometimes included.
diiigii
The document discusses conventions for digipack album design. It provides details on elements that should be included, such as a recognizable font style and color scheme carried throughout advertising. The front panel should feature the artist image and title coordinated with their branding. The back panel typically includes the tracklist, bar code, and label logo. Elements like the spine contain condensed artist and album text. Effective digipacks represent the artist and music genre through visuals and colors to attract the intended audience. Examples of Nirvana's Nevermind and other albums illustrate these conventions.
Assignment 6
This document discusses magazine advertisement layout styles and design elements. It notes that advertisements can take different formats like alphabet, big picture, Mondrian, or multi-panel styles. Text typically includes visuals, captions, headlines, copy, and signatures. Key elements featured are the product, artist, and title. Photography or graphics usually relate to the title, artist, and genre. The artist may or may not be featured depending on the case. Consistent branding is important to maintain across an artist's promotional materials.
Conventions of a magazine advert
This document analyzes the conventions of magazine advertisements for music albums. It examines three sample advertisements - one for an indie album, one also for an indie album that takes some unconventional approaches, and one for an urban album. The conventions it identifies include displaying the album/song title, release date, album cover image, artist name, information about the album, where to purchase, and record label logo. It finds the indie ads follow some conventions like using the album art but also break others to seem different, while the urban ad focuses more on artist promotion. Studying the differences has helped the document's author understand how to design an ad that reflects their genre.
Digipaks
Digipaks typically consist of a paper or cardboard outer binding with one or more plastic trays inside to hold a CD or DVD. They are commonly used for CD singles or special editions of albums. The tall DVD Digipak is used as a premium package for DVDs and DVD sets.
Magazine advert analysis
- The document analyzes magazine advertisements for music albums by Jessie J, Florence and the Machine, and Lana Del Rey.
- For Jessie J, the ad uses a glamorous black and white photo of the artist with gold accents to match the album's color scheme. However, the image does not match Jessie J's previous relatable image.
- For Florence and the Machine, the ad features the album cover photo and highlights the release date. It uses fonts and colors that suit the artist's vintage style and feminine image.
- For Lana Del Rey, the ad directly uses the album cover artwork, promoting her unique image and sound.
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Evaluation q4
The student used various media technologies throughout the project. A Nikon DSLR camera, lighting equipment, tripods and SD cards were used to film content for the final product. Mac computers in the school and the student's personal Macbook were crucial for editing photos in Photoshop and videos in Final Cut Pro. Google was heavily relied on for research. Prezi and Slideshare were the most used web 2.0 tools for creating presentations on research findings and evaluations. Photoshop was utilized to design the digipack and album advert, manipulating images and text. Final Cut Pro allowed advanced video editing including color correction and tight cuts to the music beat.
Risk assessment
The risk assessment identifies several risks to equipment, personnel, and filming associated with shooting a video on location at London Bridge. It outlines precautions for equipment like keeping cameras in cases when not in use to prevent loss or damage. It also addresses safety issues that may arise from public spaces like cars, pedestrians, and adverse weather. Travel is discussed as well, with the group planning to take trains and drive carefully while wearing seatbelts. The document provides a thorough risk assessment to help ensure a safe and successful filming location.
Risk assessment
The risk assessment outlines several risks to filming on location at London Bridge and measures to mitigate those risks. Key risks included losing or damaging equipment, issues with traveling and traffic, interacting with the public, and adverse weather. To address these risks, the group plans to keep equipment in cases when not in use, follow a strict schedule, be aware of their surroundings near the road and train stations, remain calm with the public and show their school letter if needed, and postpone filming if weather poses safety issues.
Casting for Drake
Bailey Plaskow played the lead role of Drake, renamed "Bailes" for the film. Casting Bailey allowed for flexibility in scheduling filming during media lessons. Bailey wore a Drake hoodie to look more authentic as Drake. A minor role of Drake's driver was briefly filmed but not profiled due to lack of visible screen time. Danielle also starred as Drake's girlfriend after the originally planned actress had scheduling conflicts, again allowing for easy filming within media lessons. Both Bailey and Danielle effectively portrayed their roles.
Media treatment
This document outlines plans for a music video for the song "Child's Play" by Drake. It proposes using various London locations like Brent Cross shopping center, an alley, and London Bridge. Two main actors are identified to play the lead male and his partner. Different shots like close-ups and medium shots are discussed to suit various lyrics. The narrative plan involves the actors shopping together at Brent Cross for the opening hook. Later scenes depict the male being hit with cheesecake and rapping alone in the alley or outside Disney store. The drama studio at school would be used to film intense scenes of the male aggressively rapping to the camera in a dark room.
Case study on Drake
Drake is a Canadian rapper, singer, songwriter, record producer and actor born in 1986 in Toronto. He initially gained fame as an actor on the teen drama Degrassi before departing in 2007 to pursue a career in music. Drake released his debut studio album "Thank Me Later" in 2010, which debuted at number one in the US. His subsequent albums "Take Care" and "Nothing Was the Same" both went multi-platinum. Drake is known for creating popular phrases like "YOLO" and popularizing references to Toronto as "the six." He is signed to several record labels and has won several awards, including a Grammy for Best Rap Album.
Conventions of hip:hop
Hip hop and rap music videos commonly use certain conventions to portray the artists' power and wealth. Low camera angles make the artist appear taller and more important over the audience. Artists often wear flashy, expensive clothes and drive fast cars to display money and masculinity. They may be depicted with women bowing down to them or as dominant over women. Most hip hop artists come from urban areas and reference deviant behaviors and use of racial slurs. They seek to maintain fans' interest through merchandise lines that follow their trends.
Q5
The document discusses how the author attracted and addressed their target audience for a music magazine called PULSE. They used a suitable language and included photos instead of large blocks of text to make the magazine more appealing and accessible. The author also gathered audience feedback on cover lines, fonts, and what would attract readers to help cater the magazine to the target demographic. This feedback helped determine the slogan, cover lines, and front cover design to attract the target audience against competitors. The magazine aims to attract readers through an appropriate price, color scheme, relevant artists, and interactive social media elements.
Q6
The document discusses the learning experiences of creating a music magazine using Photoshop. The author learned how to edit and perfect photos for the magazine using Photoshop, including improving their skills with layers and photo editing. They also learned the importance of lighting, camera angles, and file organization through this project.
Initial magazine ideas
The document discusses planning for a new R&B music magazine. A survey was conducted and the most popular name choices were Pulse, Volume, Listen, Xplode, and Loud. The magazine will focus on a single artist per cover and have a clean, professional design in line with the target audience. The genre chosen is R&B because it is the author's favorite and popular with the target demographic. Existing magazine prices were reviewed to help determine pricing the new magazine competitively at around £3.50.
Uses and gratifications theory
Blumner and Katz proposed the uses and gratifications theory in 1959 to explain why people use media. The theory identifies five key concepts: diversion/escapism, personal relationships, personal identity, surveillance/information, and entertainment. People use media for diversion from everyday life, to form social connections, to learn about themselves, to stay informed, and for enjoyment and happiness. The document provides examples of how these concepts apply to people's use of R&B music and magazines.
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Analysing digipaks, album adverts and websites
- 2. • A digipak is a type of packaging used to sell CD’s and DVD’s. • It is usually made from cardboard with an internal plastic holder for either 1 or 2 discs. • The digipak has other information on it and is used to try and sell the CD to customers, not just to hold the CD itself. • The digipak usually uses the same photo and fonts etc. as the album advert and CD.
- 3. Album name Picture of artist (Ariana Grande) Name of artist Simple, dark background, clearly showing the photo and text
- 4. The front cover of Ariana Grande’s ’Yours Truly’ is really quite simplistic, with a simple dark grey background and a picture of Ariana, with white writing of her name and a pink, handwritten yours truly. The simplistic nature of the digipak is what makes it so effective, as against the dark background there is a beam of light on the artist, drawing any potential consumer’s attention to the artist on the front. The handwritten yours truly is the only thing in colour on the front of the digipak which makes it stand out and adds a personal touch that it is in a handwritten font; and of course the name of the artist which is in capital letters, not bold, but the largest writing on the cover across the top of the digipak, giving any customer all the information they need while keeping the front of the digipak simple and uncrowded.
- 5. Barcode Tracklist Record company logo Photo clearly from the same shoot as the one on the front cover Copyright and record label information
- 6. The back cover of Ariana Grande’s yours truly is effective due to the continuation of the colour scheme and picture with the beaming light on Ariana Grande drawing attention to the artist. The use of barcode, copyright information and record company logos ensure that the digipak follows all the typical conventions that would be expected. The colour scheme black, white and pink would be very attractive to this specific target audience, another way of ensuring that customers will purchase the album and recognise it as an Ariana Grande album. ’Ariana Grande Yours Truly’ is repeated twice on the back of the digipak down both sides, reinforcing the name of the album so as that the consumer knows exactly what they are buying and of course the tracklist on the back so as that the audience know what is included on the album.
- 7. Ariana Grande’s newest album, ‘Dangerous Woman’s website follows the same colour scheme as the digipak ‘yours truly’ that I have just analysed, showing a constant house style throughout all of her products, showing continuity and consistency. It also has a picture of the front of the digipak on the website so as that customers know what to look for in the shops. It also has a link to listen to the album on Spotify and adverts to both apple music and to purchase the album on itunes, giving fans all the possible information they could possibly want about how to listen to the album. There is also a shop to purchase merchandise and information about her tour.
- 8. An album advert is the advert for an upcoming album from an artist that will be posted in various locations such as magazines, bus stops and billboards. This is an effective way of spreading publicity about an upcoming album, as well as the fact that the album advert will follow the same colour scheme, fonts and house style as the album itself and digipak, meaning that when consumers see the advert and then see the digipak in stores, they will make the link in their head and know that they have seen it advertised before. Album adverts are important even if the customer does not necessarily buy the album on CD because even if they purchase a digitial copy on the itunes store or stream it on a service such as spotify or apple music, the album advert will provide this information about where they can listen to the album and the release dates that they can download/stream it.
- 9. Picture of artist Name of artist in bold, bright colour Name of the album Website Record company logos
- 10. This album advert is effective because it is very bright, bold and indicative of the type of music that will be on the album. It clearly states the name of the album and that “the No.1 international smash, “Price Tag”’ will be included on the album, which makes potential customers more interested in the purchase of the album because chances are they will have heard that particular song. The album advert also clearly shows that it is a Jessie J album through the use of bright gold text and a picture of Jessie J taking up most of the advert. The colour scheme of black gold and white is also very effective for the image that Jessie J portrays and the music she produces and therefore without actually saying anything, is an effective way of demonstrating the genre of music on the album.
- 11. Jessie J’s official website’s front page is an advert for her current album, an effective form of advertising and links to iTunes, google play, amazon and Spotify so as that customers have many options of where to listen to the album. There is also a tab for tour dates and store which creates more revenue for the companies associated with Jessie J.