The document analyzes the front cover and poster of a pop album. The front cover features a medium close-up shot of the artist looking over his shoulder, referencing his past and career progression. The bold title "Believe" is the main focus, conveying the album's message of trust, faith, and confidence. The poster continues this theme, showing the artist transitioning from busking to a professional musician. Both the cover and poster prominently display the artist's name and album title for recognition, and include consistent black and gold coloring, the artist's fashion style, and lists of songs to promote album purchases.

1. Digipak & Poster Analysis

2. Front Cover The front cover features a medium
close-up of the main artist to
enhance and promote his identity
and make him a recognisable
artist. He is looking over his
shoulder in a pondering fashion
appeasing to be looking behind
him that can be seen to reference
his past life and career and how he
has now changed and advanced as
a performer.
The background to the front cover
isn’t really anything. It is not clear
what is behind him, if anything
and the blurred, lack of focus on
this areas suggests that the artist
is the main concept of the album.
The main, bold, single word title of the album ‘Believe’ is
essentially the main focus and reason for the album and tells
the potential listeners the general moral and meaning for the
songs included.The word believe also has connotations such
as ‘trust’, ‘faith’ and ‘confidence’ that reflect the artists past
in terms of events in his life and decisions made and how he is
now moving on.This supports the reason for the making of
album, suggesting it is a turning point in his life and career,
hence why he is looking back behind him.
The other technical aspects of the
front cover have been combined to
create the ‘pop genre’ feel to the
album.This has been created through
the use of the black and gold glow,
fashionable and mainstream style of
clothing and hairstyle, all that are
current sightings of pop artists.
Therese therefore make it obvious to
buyers that he is a pop artist. In
regards to the target audience, I
would say that this album cover and
photo in particular has been used to
attract the younger, female section of
the target audience, who are most
likely the main buyers of the album
and songs.

3. The simple use of a street, not
containing any real detail with
the most significant objects
being his guitar, guitar case and
him show his transition from his
transition from an average
busking teenager, to a
professional artist.
Again the main image and
focus is on the artist that re-
instates his importance and
his creation of the album.
Again wearing mainstream,
fashionable, pop-icon
clothing to create his
recognisable image and
look like a pop-star for
those who are unfamiliar
with his work.
The repetition of the album
name appears here again
beneath the artist, as he
appears to be busking, with
his guitar case open for
money.This supports the
view of his hard working
and difficult past both as an
individual and a performer
and how he has believed to
get where he is now.
List of songs, some of
which have already
been released before
the album, but are then
included in the album
to increase purchases.
Consistent colour scheme with
the black border and the gold
glow.
A quote to the fans and supporters of the artist that has made his previous songs
successful that has lead to the creation of the album and his future success.This helps the
artist connect with the fans and can be used to almost ‘persuade’ them to buy them album
if they ‘believe’ in him and want him to make more music.

4. The title of the album is again
the main focus point for the CD
cover as its essentially the
meaning for the album.
The repeatable style, fonts and
themes are continued throughout
to create a recognisable album
for current and future buyers.The
CD cover is fairly basic, but then it
is only used in a CD player and is
not really designed for aesthetic
pleasure.
Consistent reference to
the music producers,
album producers, record
labels and the artist’s
websites.
The artists name, being repeated all
over the digipak for instant
recognition from fans and buyers.

5. The title/name of the album is
word in the biggest and boldest
font.This tells the people what to
look out for when in a shop or
when looking to download the
album.
Instantly recognisable artist name
and portrait to create an image that
everybody should know.The picture
used for the poster is simply a
medium close-up of the artist,
showing that the album is all about
him, its his music, and if you like him
as a singer-songwriter then you will
like the album.
Consistent colour scheme and theme
to the digipak and promoting posters
again so it is easily recognised by
potential buyers.The artist, at this
time of release has become associated
with a black and gold theme so any
pictures or posters with this theme and
similar portrait are going to be
promoting the album even without
needing to say ‘new album’.The
producers are creating a repetitive
image for the public to be subjected to
persuade them to buy them album.
List of songs and other artists
featuring in the album to inform
potential buyers and appeal to a wider
target audience who may not be so
into Justin Bieber but into the other
featuring musicians such as Ludacris,
Drake and Nicki Minaj.
Promoting technological and social
media use to download the posters
and other features from the album.
Immediately informs viewers what the
poster is promoting, without them
having to have any prior knowledge
about the artist or current music
meaning then can quickly inform
people who catch a glimpse of the
poster to maximise the chances of
people purchasing the album.

6. Here are a few examples of posters promoting pop albums.They all follow an identical format; featuring the main artist(s)
as the main image, the name of the album, the release date, list of songs included in the album and who else is featured in
the songs and production.This is the style that all album posters follow, and more recently it is common to see then
connection with social media sites also advertised on the posters such as iTunes, Facebook,Twitter andYouTube.