This document discusses how the author's ancillary tasks for their pop promo project relate to the question of whether media products use, develop, or challenge conventions. It summarizes the key conventions used in the author's digipak and magazine poster for their fictional band. For the digipak, conventions included using one disk, including the record label and barcode, and keeping consistent fonts and colors. The poster followed conventions such as prominently displaying the band name, including a magazine quote, using consistent branding, and adding the release date and production company logo. The document analyzes how the projects both used common conventions but also challenged some, such as using a non-standard number of slides in the digipak.