The document discusses how the trailer for the film "Mama" effectively creates a brand identity with the film's poster through similar visual elements. It notes that a close-up shot of one of the main child characters from the poster is also used early in the trailer, with the girl grabbing onto someone else's arm as she does in the poster. The trailer also uses the same dark color scheme and sans-serif typography as the poster to maintain consistency and convey a sense of fear.

2. White Sans serif typography
that is used throughout the
poster. However the size of
the font varies due to
importance of the
information displayed
Emphasis on the
butterflies
surrounding the
mother
Low key lighting, this
is used throughout
the poster as it
connotes a sense of
fear and concern for
the child
Childs body language
towards the child this
shows shown in a long
shot to get across to
the audience her fear
and the fact she is
holding onto her mother
The characters are wearing
old worn clothing, this is a
good costume as it
represent death and this
then connotes fear and
danger to the audience

3. This shot is very effective in creating a brand identity between both the poster and the trailer. We
see this shot very early on in the trailer and the way in which the character is grabbing onto her
sisters arm, this represent the image on the poster where the little girl is grabbing onto her mothers
arm. These suggest that the little girl has something to be scared of within the scene as she is
holding onto a older figure for comfort. They have also used brand identity as they have used the
young girl within this close up shot, this then means the audience can recognize the main
characters straight away. The girl is also wearing very dark clothing, this also creates a brand
identity in connection to the poster as the girl is wearing whole poster Is very dark as the darkness
connotes danger.

4. The poster for mama has a great emphasis on the butterflies that were surrounding
the women's dress, these connote the wild nature of the mother and the children.
We see the butterflies in the trailers in a few different areas, the children then look at
the butterflies as if they have a connection with them too. In this particular shot they
have also used low key lighting on the girls, the low key lighting connotes the
darkness surrounding them and fear that the family living with the children have.
They have also used the children again, the child who is in this shot once again is
centred they have used the principle of thirds to ensure that the audience’s
attention is drawn to her within the scene.

5. Throughout the trailer they have
used a variety of credits that have
used the same sans serif
typography that has been seen on
the poster. This typography has
horror connotations. They have
also used the same coloured
background within the credits.
They have used a black and white
colour scheme this is also used
within the poster, this colour
scheme connotes fear and danger
within the trailer.