Hand lettering project slide show

1. HAND LETTERING

2. HAND LETTERING
THE ACT OF LETTERING IS THE ACT OF DRAWING
But it takes some planning and designing first

3. DESIGN
*Design is how art fits into our
everyday lives.
Usefulness
Convenience
Aesthetically: Beauty

4. Visual communication
Graphic designers engage in problem
solving through the use of type (word
use and play), space, imagery, and
color.
Graphic designers are visual
communicators of meaning.
Typography
The design of
characters that
make up text and
display type, the
way the
characters are
presented.

5. LETTERING
DESIGN
What is the purpose of the lettering
design?
Formal/ Informal
Visual interest/ Give information

6. AJ Spread 2
 Look in the magazines for 3 interesting uses of
Graphic design. Cut them out, paste onto the
spread in an interesting way.
 Describe how each sample is being used by the
graphic designer to create meaning with the rest
of the page. (How does the design of the
typography match the article or advertisement?)

7. GENERAL TERMS
Typography
The design of characters that make
up text and display type, the way the
characters are presented.
Font
A collection of characters with a
specific style, size, and line width.
Serif
A stroke that marks the end of a
character.
Sans Serif- characters without the
stroke.

8. 3 FORMS OF TYPOGRAPHICAL FONTS
Gothic
All letters have uniform
elements, may contain
serifs.
Roman
All letters have thick and thin elements,
may contain serifs.
Text
Letters that are ornamental, have thick and
thin elements, and contain serifs.

9. GENERAL TERMS
Characters
A graphic symbol used in writing or
print.
Calligraphy
Beautiful writing
Cursive
Any font style that looks like
handwriting.
Hand written.

10. 1. Your whole name once
2. Your name 5-7 more times going
off the edge.
3. A point of emphasis
4. One font from each typography
form (Roman, Gothic, Text)
5. Equal amounts of positive and
negative space used
6. Engage the 4 edges of the page
Typographic
Design