Typography: A serif font is used for the main heading to draw attention and have horror connotations. Sans serif fonts are used for additional information. Larger fonts are used for important text while smaller fonts have less important information. Image: A close up shot is used to show the character's fearful expression and wide eyes. Low key lighting and limited setting details create a sense of mystery. Layout: Information is spaced out to create isolation and fear. The route of the eye is used to guide attention. Only necessary information is included in an organized layout.

2. Typography: The main heading uses a serif font that has also been mirrored in the middle of
it. This font has many horror connotations and is therefore a convention of a horror film.
They have also used sans serif fonts within this poster this is to make it clear to the
audience and also to emphasies some of the text including the tagline. The heading is also
the largest sized font this is so that it draws in the attention of the audience. They have also
used a smaller size font for the information at the top, this would be to show the audience
the importance of the writing. The writing at the bottom is very small and looks like it has
been squashed this is conventional as they want to apply all the information to the poster
without using too much space.
Image:
Shot type: The shot type is a close up shot this shot
has been used to show parts of the characters face and
to emphasises her eyes and her facial expression. Her
facial expression is very conventional as she connotes
fear and then this would make the audience feel
concered for this character. This shot type also uses
emphasis on the eyes of the character and how they
are very wide and they connote fear within themself.
Mise-en-scene: In this poster they have used a lot of
low key lighting and only part of the image is lightened
up, this is to represent the title of the film as it is used
to represent a mirror. Due to the shot type we are not
aware of the setting or the costume of the character
this adds to the mystery of the film.
Colour: The main colour that has been used on this
poster is black, black connotes a hidden mystery and
therefore in a horror poster it connotes danger within
the darkness surrounding the main image. The black
also connotes a lack of any emotion and a detachment
from the real world. They have also used aspects of
grey within the image this also emphasises the lack of
the emotion within the character. They have also used
red for some of the titles this is to represent danger
and also some disturbance within the film.
Layout: The layout of this poster is very conventional as
the main heading is aligned in the centre of the page
however it is set at a higher angle and the other
additional information is aligned at the top and the
bottom. The way in which the information is laid out
creates a lot of space within the poster. The images and
the writing are spaced out this would represent isolation
and fear. They have also used the principle of the route
of the eye, this draws in the audience attention and
enables then to follow the order of the layout.
Conventions of form: This poster has used
many aspects of convention of form as they
have included a very ordered layout. They
have not used a wide range of information
however the information they have used is
everything that the audience needs to know.
They have also ensured that the image and
the title is the main focus of the whole
poster. The way in which they have used the
principle of route of the eye is conventional
to draw in the audience attention. They have
also used typography to advertise the film
well as they have increased the font size of
the important information including the date
in which the film is released.
Conventions of genre: They have used a variety of aspects on this poster that are
conventions of genre. They have used a serif font throughout most of the poster, this serif
font that is used is conventional as like I have said previously it represents horror
connotations. They have also used the image to create a sense of fear and isolation as they
have made a lot of space in the poster. They have also used low key lighting as this connotes
a darker atmosphere within the whole film. They have once again used a female as females
are seen to be more innocent and horror movies go against this stereotype.

3. Typography: The main heading uses a serif font, this conventional for horror films as It has
horror connotations. The main heading is in the largest font so this draws attention to it,
this then makes the name recognizable for the audience. The font also looks distorted which
creates a unsettling effect that is conventional for a horror film. They also use a smaller serif
font to add in additional information, this is positioned at the top of the poster, this
information advertises the film. At the bottom of the poster however they use some sans
serif fonts and the size of this font is a lot smaller this is so they can advertise additional
information from the film without making it the main focus.
Image:
Shot type: The shot type is a long shot, this is used to
represent the characters distance from the normal
world. The long shot allows you to see her surroundings
and mise-en-scene. The fact that it is a long shot also
means that we cannot see much, this makes it more
mysterious for the audience. They also use a painted
image on this poster of a disturbing face, this face
connotes fear and danger within the film.
Mise-en-scene: The mise-en-scene they have used
allows the audience to see her costume and also her
actions with regards to the blood image that she has
created. The costume she is wearing is very dull and
grey this once again connotes her unemotional
attachments to the world around her.
Colour: They have used a dull small palette of colours
within this poster. This poster uses grey a lot, this
colour connotes a unemotional detachment and
isolation. This is conventional for a horror film as they
want to create a darker atmosphere. The way in which
they have also used black in areas also represents the
dark atmosphere as black connotes fear and danger.
They have also used red in areas for blood, the red
connotes a disturbance and also represents death
within the film. This is a convention of a horror film.
Layout: The layout of this poster is very conventional as
the main heading is aligned in the centre of the page
and the other additional information is aligned at the top
and the bottom. The way in which the information is laid
out creates a lot of space within the poster. The images
and the writing are spaced out this would represent
isolation and fear. They have also used the principle of
the route of the eye, this draws in the audience
attention and enables then to follow the order of the
layout.
Language: The name of the film relates to horror so even the name connotes to a
disturbance. This makes the audience recognize from the name that the film is going to be
scary and fearful. The tagline also connotes fear to the audience as it says ‘once you see
him, nothing can save you ‘this connotes danger and a dark atmosphere.
Conventions of form: This poster has used many
aspects of convention of form as they have
included a very ordered layout. They have not
used a wide range of information however the
information they have used is everything that the
audience needs to know. They have also ensured
that the image and the title is the main focus of
the whole poster. The way in which they have
used the principle of route of the eye is
conventional to draw in the audience attention.
Conventions of genre: They have used a variety
of aspects on this poster that are conventions of
genre. They have used a serif font throughout
most of the poster, this serif font that is used is
conventional as like I have said previously it
represents horror connotations. They have also
used a specific setting design that is conventional
to genre, as they have used a place with grey
walls and they have used a blood stained image to
represent fear. The character they have used is
also a convention of genre as it is conventional
for a young girl to be used.

5. Typography: For the masthead a sans serif font has been used, this connotes its
importance. It also makes draws in the attention of the audience as this is the first thing that
would draw there attention. They also have used a sanserif fonts for the subheadings, no
serif fonts have been used. This would be because the sansserif fonts would fit all genres
and the film magazine is not just about one genre, it is also a font that is clear to read so it
would is very clear for the audience to read. In some areas they have used exclamations
marks this connotes excitement as also would entice the audience to buy the magazine.
Image
Shot type: There is a variety of images that have been used for this film poster, they have
used a close up for the main photograph. This emphasises the theme of vampires as you can
clearly see the mise en scene that portrays him in this way. They have also used some
smaller close up that they have put into boxes to advertise the other characters of the same
film.
Mise-en-scene: The close up shot they have used allows the audience to see the
expressions of the character and to also show his make up that he is wearing to make him
look like a vampire. They have also used the close up shot to emphasise the low key lighting
that has been used to connote a sense of danger about his character.
Colour: On this film poster they have used a variety of
colours to link in all of the different movie genres and
themes. However in this issue they have used a
vampire theme and have used a lot of red and black.
The colour of the image is also very pale and this would
fit into the whole theme. The masthead and the
subheadings that have been used are linked through
colours as they both have used a red and white theme.
This magazine also uses the colour yellow, yellow is
very effective on magazine colours as it contrasts with
the black and red theme that has been used. The yellow
then draws in the attention of the audience.
Layout: The layout for this magazine is very ordered.
They have used a simplistic layout and this has worked
well as it has meant that all areas of the magazine are
advertised well. They have also used a main picture for
the magazine and this is a convention of form, the image
also relates to the theme of the whole magazine issue.
They have also created lots of space around the image
and this makes the image stand out more. They have
also applied all the information on the magazine cover in
a way that does not look over crowed or cluttered. They
have also used a the principle of route of the eye as
they have applied images and text in a way that would
grab the audience attention.
Language: They have used language in a way to attract
the audiences attention this is done by using short
snappy sentences to get straight to the point. This
helps advertise the articles and entices the audience to
buy the magazine.
Conventions of form: They are many aspects
to this magazine that fit the conventions of
form, they have used the priciple of route of
the eye as this grabs the attention of the
audience. They have also spaced out the
subheadings and articles to ensure the whole
magazine does not look too over crowed.
They have also use a variety of fonts within
this magazine this represents the different
genres however they have ensured that they
stick to a sans serif font as it is easy to read.
They have also used a small palette of
colours this is conventional as the whole
magazine should not be over powering. The
images used are also a convention of form as
they have used a close up image that is
aligned in the centre of the page so the
audience can clearly recognize the celebrity
Conventions of genre: This film magazine
uses a variety of genres, they make it suitable
for the genres as they use a variety of
typography and colours.

6. Typography: For the masthead a sans serif font has been used, this connotes its importance
even though the masthead is behind the picture we are still aware of its importance due to
its large font. They also used sans serif for the subheadings the subheadings that have been
used are a larger size that some of the other writing on the magazine. The main subheading
‘shutter island' is very bold and stands out. It is also in a font that has horror connotations
to it and connotes some kind of fear. They have also used a variety of font styles and sizes
to represent the different genres that are going to be included within the magazine. The bold
typography also emphasies the importance of the subheadings and shows the audience that
they are including some interesting articles.
Image
Shot type: There is a small amount of images within this magazine however they have used
one main image that is a long shot. The long shot shows the setting and the costume of the
character. From the long shot we can also see the prop in which he is carrying this gives us a
idea of what the film is about.
Mise-en-scene: The long shot shows the costume of which the character is wearing and we
can see that he is in a suit. This shows us that he is of some importance and the prop of a
gun emphasises the point. We also see the setting and how he is coming from a unknown
place that looks very mysterious.
Colour: On this film poster they have used a variety of
colours to link in all of the different movie genres and
themes. They have used a lot of blue on this magazine
and this makes the other colours on the magazine
stand out. They blue also connotes some kind of theme
that is carried on from the main image. They have also
used grey and this represent some kind of mystery
within the film that is being advertised. The mast head
and some of the subheadings are matched and there is
theme running through. The have also used a lot of red
as the red stands out and also attracts the audience
attention.
Layout: The layout for this magazine is very ordered.
They have used a simplistic layout and this has worked
well as it has meant that all areas of the magazine are
advertised well. They have also used a main picture for
the magazine and this is a convention of form, the image
also relates to the theme of the whole magazine issue.
They have also created lots of space around the image
and this makes the image stand out more. They have
also applied all the information on the magazine cover in
a way that does not look over crowed or cluttered. They
have also used a the principle of route of the eye as
they have applied images and text in a way that would
grab the audience attention.
Language: They have used language in a way to attract
the audiences attention this is done by using short
snappy sentences to get straight to the point. This
helps advertise the articles and entices the audience to
buy the magazine.
Conventions of form: They are many aspects
to this magazine that fit the conventions of
form, they have used the priciple of route of
the eye as this grabs the attention of the
audience. They have also spaced out the
subheadings and articles to ensure the whole
magazine does not look too over crowed.
They have also use a variety of fonts within
this magazine this represents the different
genres however they have ensured that they
stick to a sans serif font as it is easy to read.
They have also used a small palette of
colours this is conventional as the whole
magazine should not be over powering. The
images used are also a convention of form as
they have used a close up image that is
aligned in the centre of the page so the
audience can clearly recognize the celebrity
Conventions of genre: This film magazine
uses a variety of genres, they make it suitable
for the genres as they use a variety of
typography and colours.