The movie poster uses various design elements to convey that the film is a horror/thriller. These include a screaming female figure holding a doll, dark color palette, mention of famous horror directors, a menacing title font, and a distressed filter over the image to indicate violence. It aims to attract viewers seeking a true horror experience by intriguing them about the plot without revealing too much, while also relating to a target demographic of teens through imagery of a prom. The poster successfully employs typical horror conventions to draw attention and communicate the genre.

1. The focus point of the poster
is the female figure sitting on
the chair with the doll. This
is do to inform the that the
audience that the film
incorporates the doll in some
way.
Because the doll is looking
at the camera the viewers
who feel obliged to view the
movie as the eye contact
makes the viewer feel
uncomfortable.
Very dark colour pallets
such as greys, blacks
and dark reds are used
to emphasise
horror/ thriller genre.
This is easy to
recognise for the
viewer as it is a very
typical look for posters
of the horror/ thriller
genre.
On the poster of
“The Conjuring” the director
of other famous horror
movies is mentioned.
This helps to attract the
views as they recognise
their names and will be more
interested to view the film.
The title is created
using a font with
pointed edges to create
a simple yet menacing
look.
This is also a very
stereotypical to the
horror/ thriller genre
and its attraction to the
viewer.

2. The screaming face has
connotations of horror and
fear which shows that this
movie is supposed to be
portrayed as a
thriller/ horror film.
This works very well to draw
the publics attention to the
poster and the film it is
promoting as it shows a
unsettling image witch
draws peoples attentions.
The movie poster contain
the names of people and
companies that helped in
the making of the film.
This is used as the viewer is
likely to know the popular
films that are featured on
the poster.
This would give the
audience a perception that
the movie will be well
produced and will be as
good as the other movies
that were produced by the
same people.
The poster includes the title of
the film bottom in a larger font
which is used with a
contrasting colour.
This is done to attract the
viewers attention as people
can easily see the title and
instantly recognise the film.
The title also includes the
sharp, pointy look that is
associated with typical horror
film.
The screaming face made out
of multiple different
photographs which suggests
that the story incorporates
cctv or other cameras in its
plot.
This is a very effective
technique that allows for the
creators of the film to show
audiences what they should
expect without giving up too
much information about the
plot. This intrigues the viewer
and hopefully will make them
more likely to view the film in
the cinema.

3. The scratched filter has
been added to the poster to
show that distress and
violence in the film.
This is used very well as it
links with the tagline of the
film which emphasises the
movies genre and themes
portrayed in the image.
The image could further be
linked with the tagline of the
film as it appears to be taken
by someone else, imposing
the sense of danger.
This appeals to the audience
that is seeking a true horror
experience.
The image of a screaming/
distressed woman with a
tiara suggests that this movie
is linked with the
horror/thriller genre and is
likely to be set at a school
prom.
This could possibly relate to
teens and young adults aged
16 - 21 as this is the age
range that students are going
to prom. This will allow them
to relate to the film and make
them more likely to view the
movie.
The red title connotes blood
and danger which further
enforces the thriller genre.
It is also written in a sharp
pointy font to emphasise
the horror and simplicity of
the film.
The red instantly connects
to the audience and shows
them that the film is likely to
contain dark themes
including gore.
The release date is
important to let the
audience known when the
movie is coming out and
make them remember the
date.