A report on the mood of the Irish consumer, from spending and savings, to the economy to their emotional wellbeing.
Based on a survey of 1,000 adults on the Amárach Research monthly online omnibus.
We have been tracking the mood and expectations of 1,000 Irish consumers every months since April 2009. Six years on, it is clear that consumer sentiment is vastly improved from the dark days of 2010, and bodes well for consumer spending over the rest of 2015.
Our latest report is out on the spending, saving and borrowing intentions of Irish consumers.
Maybe there's a recovery under way...?
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
Our Economic Recovery Index has reached its highest level ever. Consumer spending intentions - including buying Irish - are also at their peak. This month includes a special profile of customers of Ireland's mobile phone networks in the context of economic recovery.
Our monthly look at the shopping, saving and borrowing intentions of Irish consumers against a background of economic recovery. This month we have a special focus on customers of different banks.
Our last ERI report for 2015 takes a look ahead to spending on holidays, cars and houses - as well as looking at the motivations of customers of Ireland's energy suppliers.
To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Veronika Raudsepp Linnupuu, Leading Specialist On The reading Rooms in Viljandi Town Library, Estonia
A report on the mood of the Irish consumer, from spending and savings, to the economy to their emotional wellbeing.
Based on a survey of 1,000 adults on the Amárach Research monthly online omnibus.
We have been tracking the mood and expectations of 1,000 Irish consumers every months since April 2009. Six years on, it is clear that consumer sentiment is vastly improved from the dark days of 2010, and bodes well for consumer spending over the rest of 2015.
Our latest report is out on the spending, saving and borrowing intentions of Irish consumers.
Maybe there's a recovery under way...?
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
Our Economic Recovery Index has reached its highest level ever. Consumer spending intentions - including buying Irish - are also at their peak. This month includes a special profile of customers of Ireland's mobile phone networks in the context of economic recovery.
Our monthly look at the shopping, saving and borrowing intentions of Irish consumers against a background of economic recovery. This month we have a special focus on customers of different banks.
Our last ERI report for 2015 takes a look ahead to spending on holidays, cars and houses - as well as looking at the motivations of customers of Ireland's energy suppliers.
To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Veronika Raudsepp Linnupuu, Leading Specialist On The reading Rooms in Viljandi Town Library, Estonia
Connected Research for Sunday Business Post March 2014Amarach Research
A survey of IT decision makers for the Sunday Business Post's Connected magazine. Topics include software upgrades, big data, mobilizing the workforce, security and cyber currencies.
Our latest report is out on the spending, saving and borrowing intentions of Irish consumers. For the fourth month in a row, our Economic Recovery Index has reached a record level. Maybe there's a recovery under way...?
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
Our monthly survey of 1,000 Irish adults about their views on the economy, spending and savings intentions, and wider influences on their shopping and saving behaviour. Featuring new statements on switching, price sensitivity and buying Irish.
Our lastest report on the financial mood of the nation. We are seeing the highest level of optimism about the economy's prospects since we began tracking in April 2009.
We also look at the willingness of banking, supermarket and electricity customers to spend - and the role of price in their purchases.
We have been tracking the mood of the Irish nation since April 2009 - that's four years this issue. We have added in new questions relating to switching, Irishness and price sensitivity. Analyses include main supermarket, mobile network, electricity provider and TV service.
We have been tracking the economic and emotional wellbeing of the Irish nation every month for the past 9 years. The good news is that our economic wellbeing is clearly getting better, the bad news is that our emotional wellbeing appears to be getting worse...
Mental Health and Emotional Wellbeing in Ireland 2019Amarach Research
A survey of the Irish population about the sources of mental health and wellbeing, drawing on the Human Givens framework in relation to psychological needs and resources.
Our monthly index of Irish consumer spending, saving and borrowing intentions has reached an all time high nearly 9 years after we started measuring the mood of the nation.
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1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
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Coimbatore
2. 2Economic Recovery Index
Sell in May
Despite all the political noise in the
background, the Irish consumer has
remained quite stable in his and her
outlook in our May survey.
We have retained some of the features
from last month’s special anniversary issue
due to reader feedback – feel free to make
any other suggestions for improvement
and expansion of the Economic Recovery
Index.
The old investment adage is that you
should ‘sell in May and go away’ – but we
would suggest a different adage for sales
and marketing folk: ‘the mood in May is
here to stay’.
3. 3Economic Recovery Index
The Emotional Recovery
We have been reporting our monthly
Economic Recovery Index since April 2009.
We set out five years ago to assess the
psychological impact of the recession and to
chart our ‘emotional progress’ towards
recovery alongside our ‘economic progress’.
This report summarises our Economic
Recovery Index results from April 2009 to
May 2014.
The most recent fieldwork was conducted
during 18th-24th May 2014 inclusive.
The full data series is on our website –
details at the end of this report.
5. 5Economic Recovery Index
Using the answers to the question on ‘stages of recovery’ we have created the Economic
Recovery Index, which ranges from 0 to 100 (0 = deep recession; 100 = back to peak).
Our Index continued to ease back in May 2014, to start of the year levels:
The Economic Recovery Index
Source: Amárach Research, May 2014
0
5
10
15
20
25
30
35
40
Apr'09
Jun
July
Aug
Sept
Oct
Nov
Dec
Jan'10
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'11
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'12
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'13
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'14
Feb
Mar
Apr
May
the ERI remains well above historic average levels as we approach mid-2014
6. 6Economic Recovery Index
A Matter of Measurement
Apr ’14: 23% May ’14: 24%
Apr ’14: 32% May ’14: 32%
Apr ’14: 35% May ’14: 36%
Apr ’14: 9% May ’14: 8%
Apr ’14: 1% May ’14: 0%
Every month we survey a representative, online sample of 1,000 adults and ask them to tell us
which one statement ‘best describes the economic situation in Ireland right now’ (listed below)
The percentage thinking ‘things are getting worse’ is the lowest since we began:
7. 7Economic Recovery Index
ERI Summary Table
Which one statement ‘best describes the economic situation in Ireland right now’?
% choosing each statement:
%
The economic
situation in
Ireland is
getting worse
The economic
situation is bad
but has
stabilized
The economic
situation is bad
but showing a
few signs of
improvement
The economic
situation is
getting better
and showing
clear signs of
improvement
The economic
situation is
good and
almost fully
recovered
Economic
Recovery
Index
May-09 57 24 18 1 0 16.0
May-10 36 35 27 2 0 23.8
May-11 40 33 24 2 1 22.1
May-12 48 26 24 2 0 20.2
May-13 44 29 24 2 1 21.3
Apr-14 23 32 35 9 1 33.2
May-14 24 32 36 8 0 32.4
the positive outlook evident from late 2013 has continued into 2014 without abating
8. 8Economic Recovery Index
Uneven Recovery
Which one statement ‘best describes the economic situation in Ireland right now’?
(by sex, age, class, Dublin)
Source: Amárach Research, May 2014
May 2014 TOTAL Male Female 15-24 25-34 35-44 45-54 55+ Dublin
ABC1
F50+
C2DE
F50-
1001 499 502 136 243 209 171 242 297 489 512
The economic situation
in Ireland is getting
worse
24% 20% 26% 17% 18% 26% 27% 25% 22% 18% 27%
The economic situation
is bad but has stabilized
32% 33% 29% 33% 39% 32% 28% 24% 28% 34% 28%
The economic situation
is bad but showing a
few signs of
improvement
36% 34% 35% 32% 31% 33% 36% 39% 36% 35% 34%
The economic situation
is getting better and
showing clear signs of
improvement
8% 11% 4% 8% 8% 6% 6% 10% 10% 10% 6%
The economic situation
is good and almost fully
recovered from the
recession
0% * 1% 1% 1% * 0 0 * * *
ERI Score 32.4 35.0 29.8 32.4 33.4 30.8 30.2 34.4 34.4 35.0 29.9
10. 10Economic Recovery Index
Consumer Sentiment Summary Table I
% agree strongly/slightly with selected statements:
%
Ireland will be
through the
worst of the
recession in
12 months
time
I feel I am
financially
comfortable
enough to
make it
through the
recession
I am optimistic
in spite of the
current
economic
situation
Right now it
seems like the
recession is
affecting other
people more
than it is
affecting me
May-09 41 48 59 62
May-10 40 44 53 51
May-11 28 40 53 50
May-12 25 38 47 45
May-13 25 39 45 46
Apr-14 35 40 49 43
May-14 38 39 49 45
very gradually, we can see a more positive, though cautious outlook returning
11. 11Economic Recovery Index
Consumer Sentiment Summary Table II
% agree strongly/slightly with selected statements:
%
I am more
relaxed about
spending
money than I
was a few
months ago
I am saving a
lot more than
before
because of the
recession
My main
financial priority
is to pay off my
debts as quickly
as possible
I would be
happy to
borrow money
from a bank if I
need to
May-09 15
May-10 19 26 61 28
May-11 17 26 61 26
May-12 18 27 56 27
May-13 18 24 56 24
Apr-14 24 24 56 26
May-14 23 23 59 25
if anything, consumers are using the low interest rate environment to pay off more debts
12. 12Economic Recovery Index
Consumer Sentiment Summary Table III
% agree strongly/slightly with selected statements:
%
I always buy
the lowest
price products
or services
I am always on
the lookout for
opportunities to
switch to
cheaper
suppliers
I have more
choice than
before when it
comes to
products and
services
I always buy
Irish when I
can
Apr-13 57 71 52 52
May-13 58 69 54 54
Jun-13 55 70 55 51
Jul-13 56 70 52 53
Aug-13 57 70 53 53
Sep-13 59 72 53 54
Oct-13 58 69 52 51
Nov-13 56 69 55 51
Dec-13 54 68 54 53
Jan-14 59 74 56 54
Feb-14 56 70 57 52
Mar-14 57 68 56 48
Apr-14 56 69 54 50
May-14 60 72 55 51
13. 13Economic Recovery Index
Financially Resilient
% of Irish adults who agree/disagree with the statement (by sex, age, class, Dublin):
“I feel I am financially comfortable enough to make it through the recession”
Source: Amárach Research, May 2014
May 2014 TOTAL Male Female 15-24 25-34 35-44 45-54 55+ Dublin
ABC1
F50+
C2DE
F50-
Weighted Sample 1001 499 502 136 243 209 171 242 297 489 512
Strongly Agree 10% 12% 7% 7% 12% 11% 5% 12% 13% 15% 5%
Slightly Agree 29% 32% 27% 35% 33% 22% 23% 32% 32% 32% 26%
Neither/Nor 13% 16% 10% 17% 12% 14% 11% 14% 14% 14% 13%
Slightly Disagree 22% 19% 24% 21% 22% 23% 26% 17% 17% 21% 22%
Strongly Disagree 23% 18% 28% 15% 19% 27% 32% 21% 22% 16% 29%
14. 14Economic Recovery Index
Habitual Savers
% of Irish adults who agree/disagree with the statement (by sex, age, class, Dublin):
“I am saving a lot more because of the recession”
Source: Amárach Research, May 2014
May 2014 TOTAL Male Female 15-24 25-34 35-44 45-54 55+ Dublin
ABC1
F50+
C2DE
F50-
Weighted Sample 1001 499 502 136 243 209 171 242 297 489 512
Strongly Agree 10% 11% 9% 20% 14% 8% 7% 5% 13% 13% 7%
Slightly Agree 13% 14% 13% 20% 15% 14% 11% 9% 16% 14% 13%
Neither/Nor 19% 21% 17% 27% 18% 17% 12% 22% 24% 20% 18%
Slightly Disagree 21% 21% 21% 16% 24% 21% 23% 20% 20% 22% 21%
Strongly Disagree 35% 31% 39% 13% 27% 38% 47% 43% 25% 30% 39%
15. 15Economic Recovery Index
Faulting Debt
% of Irish adults who agree/disagree with the statement (by sex, age, class, Dublin):
“My main financial priority is to pay of my debts as soon as possible”
Source: Amárach Research, May 2014
May 2014 TOTAL Male Female 15-24 25-34 35-44 45-54 55+ Dublin
ABC1
F50+
C2DE
F50-
Weighted Sample 1001 499 502 136 243 209 171 242 297 489 512
Strongly Agree 34% 31% 37% 24% 26% 39% 38% 40% 31% 35% 33%
Slightly Agree 25% 26% 24% 22% 30% 25% 27% 21% 26% 26% 24%
Neither/Nor 17% 19% 14% 26% 15% 16% 13% 17% 20% 16% 17%
Slightly Disagree 7% 8% 6% 4% 10% 9% 6% 5% 7% 7% 7%
Strongly Disagree 6% 6% 6% 6% 7% 5% 6% 7% 5% 5% 7%
17. 17Economic Recovery Index
The Mood of the Nation 1
Did you experience any of these feelings a lot of the day yesterday?
% saying Yes: April 2009 to May 2014
Source: Amárach Research, May 2014
0%
10%
20%
30%
40%
50%
60%
70%
Apr'09
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan'10
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'11
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'12
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'13
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'14
Feb
Mar
Apr
May
Enjoyment Happiness Stress Worry
18. 18Economic Recovery Index
The Mood of the Nation 2
Did you experience any of these feelings a lot of the day yesterday?
% saying Yes: April 2009 to May 2014
Source: Amárach Research, May 2014
0%
5%
10%
15%
20%
25%
30%
35%
40%
Apr'09
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan'10
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'11
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'12
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'13
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'14
Feb
Mar
Apr
May
Anxiety Sadness Pain Anger
21. 21Economic Recovery Index
Leveraging Recovery
There is clear evidence from our ERI survey
that consumer resilience is evolving into a
more positive outlook.
This means that the rest of the year should
see clearer evidence of a willingness for
consumers to open their purses & wallets to
spend – even as they save & pay off debts.
We hope this edition of the Economic
Recovery Index has given you some food for
thought about the opportunities that lie ahead
over the remainder of 2014.
For more on the ERI see:
http://www.amarach.com/resources/economic-recovery-index.htm
22. we ask better questions
so you get better answers
Image: http://yourawakenedself.com/tag/jacob-nordby/