Our Economic Recovery Index has reached its highest level ever. Consumer spending intentions - including buying Irish - are also at their peak. This month includes a special profile of customers of Ireland's mobile phone networks in the context of economic recovery.
Our last ERI report for 2015 takes a look ahead to spending on holidays, cars and houses - as well as looking at the motivations of customers of Ireland's energy suppliers.
Our monthly look at the shopping, saving and borrowing intentions of Irish consumers against a background of economic recovery. This month we have a special focus on customers of different banks.
Our last ERI report for 2015 takes a look ahead to spending on holidays, cars and houses - as well as looking at the motivations of customers of Ireland's energy suppliers.
Our monthly look at the shopping, saving and borrowing intentions of Irish consumers against a background of economic recovery. This month we have a special focus on customers of different banks.
We have been tracking the mood and expectations of 1,000 Irish consumers every months since April 2009. Six years on, it is clear that consumer sentiment is vastly improved from the dark days of 2010, and bodes well for consumer spending over the rest of 2015.
Our monthly survey of 1,000 Irish adults about their views on the economy, spending and savings intentions, and wider influences on their shopping and saving behaviour. Featuring new statements on switching, price sensitivity and buying Irish.
We have been tracking the mood and expectations of 1,000 Irish consumers every months since April 2009. Six years on, it is clear that consumer sentiment is vastly improved from the dark days of 2010, and bodes well for consumer spending over the rest of 2015.
Our monthly survey of 1,000 Irish adults about their views on the economy, spending and savings intentions, and wider influences on their shopping and saving behaviour. Featuring new statements on switching, price sensitivity and buying Irish.
To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Veronika Raudsepp Linnupuu, Leading Specialist On The reading Rooms in Viljandi Town Library, Estonia
Connected Research for Sunday Business Post March 2014Amarach Research
A survey of IT decision makers for the Sunday Business Post's Connected magazine. Topics include software upgrades, big data, mobilizing the workforce, security and cyber currencies.
Recovery gathering momentum? Our latest report on the spending, saving and borrowing intentions of Irish consumers.
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
Our latest report is out on the spending, saving and borrowing intentions of Irish consumers. For the fourth month in a row, our Economic Recovery Index has reached a record level. Maybe there's a recovery under way...?
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
Our latest report is out on the spending, saving and borrowing intentions of Irish consumers.
Maybe there's a recovery under way...?
More here:
http://www.amarach.com/resources/economic-recovery-index.htm
We have been tracking the economic and emotional wellbeing of the Irish nation every month for the past 9 years. The good news is that our economic wellbeing is clearly getting better, the bad news is that our emotional wellbeing appears to be getting worse...
A report on the mood of the Irish consumer, from spending and savings, to the economy to their emotional wellbeing.
Based on a survey of 1,000 adults on the Amárach Research monthly online omnibus.
Mental Health and Emotional Wellbeing in Ireland 2019Amarach Research
A survey of the Irish population about the sources of mental health and wellbeing, drawing on the Human Givens framework in relation to psychological needs and resources.
Our monthly index of Irish consumer spending, saving and borrowing intentions has reached an all time high nearly 9 years after we started measuring the mood of the nation.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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Importance | Need of Digital Marketing (Online Promotions) :
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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. 2Economic Recovery Index
A Good Start
Five years from its lowest ebb and our
Economic Recovery Index has reached its
highest level ever as we begin 2016.
Crucially, the positive outlook is translating
into marked improvements in spending
intentions, and even in ‘buying Irish’
preferences.
This month we’ve focused on the attitudes
and intentions of customers of Ireland’s
mobile networks, and we introduce a new
section in which we profile customers of
each provider on key measures such as
NPS, switching intentions & spend.
2016 has got off to a good start, let’s hope it
gathers momentum in the months ahead.
3. 3Economic Recovery Index
The Emotional Recovery
We have been reporting our monthly
Economic Recovery Index since April 2009.
We set out over six years ago to assess the
psychological impact of the recession and to
chart our ‘emotional progress’ towards
recovery alongside our ‘economic progress’.
This report summarises our Economic
Recovery Index results from April 2009
to January 2016.
The most recent fieldwork was conducted
during 11th to 18th January 2016 inclusive.
See how bad it was six years ago:
http://www.slideshare.net/amarach/aib-amrach-recovery-indicator-january-2010
5. 5Economic Recovery Index
Profile of Customers by: Mobile Network
Source: PlanR Database, January 2016
January 2016 TOTAL Vodafone Meteor Three Tesco
Sample 1000 325 148 268 132
Average spend
€ per month
25.49 29.70 22.40 27.38 17.22
Net Promoter Score -14 -28 -11 -28 35
% likely to switch mobile
network in next 6 months
22% 22% 23% 21% 18%
% ever recommended their
mobile network
58% 50% 61% 47% 86%
Lifetime number of mobile
network relationships
2.8 2.7 3.1 2.7 3.0
7. 7Economic Recovery Index
Using the answers to the question on ‘stages of recovery’ we have created the Economic
Recovery Index, which ranges from 0 to 100 (0 = deep recession; 100 = back to peak).
The ERI has reached its highest level ever at the start of 2016:
The Economic Recovery Index
Source: Amárach Research, January 2016
0
5
10
15
20
25
30
35
40
45
50
Apr'09
July
Sept
Nov
Jan'10
Mar
May
July
Sept
Nov
Jan'11
Mar
May
July
Sept
Nov
Jan'12
Mar
May
July
Sept
Nov
Jan'13
Mar
May
July
Sept
Nov
Jan'14
Mar
May
July
Sept
Nov
Jan'15
Mar
May
July
Sept
Nov
Jan'16
The ERI is almost at the ‘halfway mark’ (50) in January 2016
8. 8Economic Recovery Index
ERI Summary Table
Which one statement ‘best describes the economic situation in Ireland right now’?
% choosing each statement:
%
The economic
situation in
Ireland is
getting worse
The economic
situation is bad
but has
stabilized
The economic
situation is bad
but showing a
few signs of
improvement
The economic
situation is
getting better
and showing
clear signs of
improvement
The economic
situation is
good and
almost fully
recovered
Economic
Recovery
Index
Jan-10 32 34 31 3 0 27.1
Jan-11 56 23 18 2 1 17.3
Jan-12 58 24 16 2 0 15.4
Jan-13 45 30 21 3 0 20.9
Jan-14 20 36 34 9 0 33.3
Jan-15 17 29 38 16 1 38.5
Dec-15 13 30 34 19 4 43.3
Jan-16 11 28 32 24 5 45.0
There has been a sea-change in economic outlook since January 2012
9. 9Economic Recovery Index
Economic Outlook
Which one statement ‘best describes the economic situation in Ireland right now’?
% choosing each statement by mobile network:
Source: Amárach Research, January 2016
January 2016 TOTAL Vodafone Meteor Three Tesco
1000 325 148 268 132
The economic situation in Ireland
is getting worse
11% 9% 11% 11% 14%
The economic situation is bad but
has stabilized
27% 31% 32% 23% 23%
The economic situation is bad but
showing a few signs of
improvement
31% 29% 36% 29% 33%
The economic situation is getting
better and showing clear signs of
improvement
23% 25% 13% 27% 24%
The economic situation is good
and almost fully recovered from the
recession
3% 3% 4% 6% 1%
ERI Score 45 45.3 41.3 48.4 43.2
11. 11Economic Recovery Index
Consumer Sentiment Summary Table I
% agree strongly/slightly with selected statements:
%
Ireland will be
through the
worst of the
recession in
12 months
time
I feel I am
financially
comfortable
enough to
make it
through the
recession
I am optimistic
in spite of the
current
economic
situation
Right now it
seems like the
recession is
affecting other
people more
than it is
affecting me
Jan-10 52 50 61 55
Jan-11 26 39 48 49
Jan-12 21 37 45 46
Jan-13 32 40 47 47
Jan-14 41 44 53 46
Jan-15 38 40 50 40
Dec-15 43 43 51 45
Jan-16 46 49 56 50
Feeling ‘financially comfortable’ is at its highest level ever
12. 12Economic Recovery Index
Consumer Sentiment Summary Table II
% agree strongly/slightly with selected statements:
%
I am more
relaxed about
spending
money than I
was a few
months ago
I am saving a
lot more than
before
because of the
recession
My main
financial priority
is to pay off my
debts as quickly
as possible
I would be
happy to
borrow money
from a bank if I
need to
Jan-10 21 26 60 29
Jan-11 13 22 59 22
Jan-12 14 24 57 24
Jan-13 22 27 57 27
Jan-14 23 25 57 24
Jan-15 25 23 54 26
Dec-15 30 25 52 26
Jan-16 35 28 54 30
Spending sentiment is at its highest level ever
14. 14Economic Recovery Index
Mobile Spenders
% of Irish adults who agree/disagree with the statement (by mobile network):
“I am more relaxed about spending than I was a few months ago”
Source: Amárach Research, January 2016
January 2016 TOTAL Vodafone Meteor Three Tesco
1000 325 148 268 132
Strongly Agree 12% 11% 11% 16% 9%
Slightly Agree 22% 22% 21% 23% 27%
Neither/Nor 25% 27% 21% 25% 20%
Slightly Disagree 18% 16% 27% 14% 19%
Strongly Disagree 19% 21% 16% 20% 22%
15. 15Economic Recovery Index
Buying Irish
Source: Amárach Research, January 2016
Buying Irish intentions at highest level in nearly three years
16. 16Economic Recovery Index
Mobile Irish
% of Irish adults who agree/disagree with the statement (by mobile network):
“I always buy Irish when I can”
Source: Amárach Research, January 2016
January 2016 TOTAL Vodafone Meteor Three Tesco
1000 325 148 268 132
Strongly Agree 24% 24% 23% 22% 19%
Slightly Agree 33% 32% 37% 35% 30%
Neither/Nor 22% 22% 13% 22% 28%
Slightly Disagree 10% 9% 15% 9% 11%
Strongly Disagree 6% 5% 7% 6% 5%
18. 18Economic Recovery Index
The Mood of the Nation – I
Did you experience any of these feelings a lot of the day yesterday?
% saying Yes: April 2009 to January 2016
Source: Amárach Research, January 2016
0%
10%
20%
30%
40%
50%
60%
70%
Apr'09
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan'10
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'11
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'12
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'13
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'14
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'15
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'16
Enjoyment Happiness Stress Worry
19. 19Economic Recovery Index
The Mood of the Nation – II
Did you experience any of these feelings a lot of the day yesterday?
% saying Yes: April 2009 to January 2016
Source: Amárach Research, January 2016
0%
5%
10%
15%
20%
25%
30%
35%
40%
Apr'09
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan'10
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'11
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'12
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'13
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'14
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'15
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan'16
Anxiety Sadness Pain Anger
20. 20Economic Recovery Index
The Mood of the Nation – III
Source: Amárach Research, January 2016
January 2016 TOTAL Vodafone Meteor Three Tesco
Sample 1000 325 148 268 132
Happiness 55% 58% 53% 52% 53%
Enjoyment 53% 55% 48% 56% 52%
Stress 33% 34% 37% 30% 37%
Worry 30% 30% 31% 30% 26%
Anxiety 25% 25% 29% 24% 25%
Physical Pain 21% 20% 20% 21% 26%
Boredom 20% 18% 24% 23% 18%
Sadness 18% 15% 22% 19% 19%
Anger 15% 13% 17% 14% 21%
Loneliness 14% 11% 14% 15% 18%
Fear 8% 8% 8% 9% 6%
Did you experience any of these feelings a lot of the day yesterday? % Yes by mobile network:
22. 22Economic Recovery Index
2016 Beginning
2015 has been a good year when it comes to
tracking the recovery through our Economic
Recovery Index.
We’ll keep tracking the recovery’s progress
into 2016 – and we’ll keep you posted about
Ireland’s consumer needs.
We hope you find this edition of the
Economic Recovery Index helpful and
please do get in contact if you want to
discuss how it can be applied to your brand
planning requirements in 2016 and beyond.
For more on the ERI see:
http://www.amarach.com/resources/economic-recovery-index.htm
23. Trends Report
Market research from just
€295 a month? Check out our
new PlanR service.
Simply register, select a
package that suits your needs
and start creating your own
research dashboard from over
100 different trend series,
statistics and forecasts.
Go get PlanR here:
http://getplanr.com/
24. Trends Report
e. info@amarach.com
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
tw. twitter.com/AmarachResearch
s. slideshare.net/amarach/