The document discusses principles for designing instructional experiences using aesthetic principles. It outlines five principles: 1) learning experiences should have a beginning, middle, and end, 2) learners are the protagonists of their own learning, 3) the theme should emerge from the learning activity rather than just the subject matter, 4) context contributes to immersion in the instructional situation, and 5) instructors and designers play supporting roles to the learner. It also discusses using rich media and graphics to support cognitive processing and engagement.