This presentation is an introduction to the role of IMC in marketing.
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This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Stereotypical and non-stereotypical representation of Women in Pakistani tv a...Muhammad Faizan Jamil
“What is the current depiction of women representation in stereotypical (traditional) and non-stereotypical (non-traditional) ways in advertisements shown during prime time transmission of a Pakistani TV channel having the highest viewership ratings”
Marketing 2 Women Conference: Breaking the PINK stereotypeSocialab
This is Socialab's presentation at the Marketing To Women Conference, organized by Boussias Conferences on July 14th, 2016, in Athens, Greece.
Our thesis is that advertising has moved forward a lot in he last decade, thanks to a few bold advertisers who have opened up the latest trend in women: empowerment. And the online environment is a driver in recognizing the long-term success of these ads.
Trust: The $1 Trillion Advertising & Marketing ProblemHollis Thomases
There's a growing inverse relationship between corporate expenditures on advertising and marketing versus consumer trust that presents an unsustainable future threat to how businesses have traditionally acquired and grown their customer base.
Nobody Likes A Bully Workshops/AssembliesErik Bean
-- Understanding diversity with an anti-bully action plan tailored for your institution.
-- A collaborative workshop or assembly program designed for your institution.
-- Doctorate prepared & delivered on-site
-- Motivational, memorable, measurable
Dinner in America isn't what it used to be, and only understanding shoppers emotional connections to dinner today will help retailers gain a seat at the dinner table. Brace will help retailer attendees define their growth objectives and develop strategies to create the right story for the desired audience.
Too many babies—especially black babies—are dying in Jacksonville before their families can celebrate their first birthdays.
The statistic is called the Infant Mortality Rate (IMR), and Jacksonville’s IMR is higher than the Florida state average, which is higher than the United States national
average, which is higher than nearly all the industrialized countries in the world. And the IMR for black mothers in Jacksonville is nearly double the rate for white and Hispanic mothers.
Today’s youth is a product of rapid change (cultural, technological, medical, you name it and they’ve been there). Having seen it all & adapted to it all, it is a cohort that is extremely diverse & ever changing.
We have tried to decode the attitudes & mindsets of today’s youth. We have also tried to understand their interaction with various categories and what it means for brands.
Read more here!
Dominic Carter before Foster & Kinship Parents in MichiganDominic Carter
Dominic Carter Before Foster Parents, Kinship Parents, and Adoptive Parents in Michigan. The Michigan Department of Health & Human Services in Traverse City, Michigan. May 5th, 2017. Dominic Carter received a standing ovation
This powerpoint we created as a grant proposal for development of a local marketing campaign to establish awareness about high infant mortality amongst African American women in Jacksonville.
Your Personality Test
Results
Personality Traits
Extraversion
44
Agreeableness
44
Conscientiousness 42
Neuroticism 13
Openness 38
The personality test that you've just taken is based on the Five
Factor Model of personality. Personality psychologists believe this
is a pretty good description of the broad traits or general areas
that go to make up a person's core personality. Personality isn't
set in stone, however, so keep that in mind if you see anything
you'd like to alter below. Teenagers and young adults should take
the below results with a bit of caution, as their personalities are
still under development (personality is generally pretty well formed
by one's mid 20's).
What do each of the 5 traits mean?
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Common Signs of
Someone Who May Be
Suicidal
1
Steer Clear: 7 Common
But Terrible Pieces of
Relationship Advice
2
Neurodiversity and
Fight-or-flight
Response: How
Occupational Therapy
Saved My Life by
Teaching Me to
Regulate My Nervous
System and the 16
Things I’ve Learned
3
Can Childhood
Emotional Neglect Make
You Passive-
Aggressive?
4
Extraversion - Energy, enthusiasm, socialable
Agreeableness - Altruism, helping others, affection,
friendliness
Conscientiousness - Control, will, constraint, dependability
Neuroticism - Negative emotions, nervousness
Openness to Experience - Originality, culture, open-minded,
intellect
Extraversion
This trait reflects a person's preference for certain
kinds of social situations, and how they like to
behave in such situations. People high in extraversion are
energetic and seek out the company of others. People low in
extraversion -- what some might call introverts -- tend to be
more quiet and reserved.
You scored really high on this trait, suggesting you have a lot of
energy and tend to enjoy most social situations.
Agreeableness
This trait reflects how we tend to interact with others,
especially in terms of our altrusim and friendliness.
People who score higher in agreeableness tend to be more
trusting, friendly and cooperative than others. People who score
lower tend to be more aggressive and less cooperative.
You scored really high on this trait, suggesting you are a very
friendly, cooperative and trusting person.
Conscientiousness
This trait reflects how organized and persistent a
person is in pursuing their goals. People who
score high on this trait tend to be more methodical, well-
organized and dutiful than others. People who score lower tend to
be less careful, less focused and more likely to be distracted from
tasks.
You scored really high on this trait, suggesting you're a well-
organized, focused and methodical person.
Neuroticism
This trait reflects the tendency for a person to
experience negative thoughts and feelings. People who
score high on this trait tend to be more prone to insecurity and
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Child sponsorships are one of the affordable ways to drastically change someone’s life. Contributions of any size can give access to food, health, and education to children from disadvantaged families
Donate Us:
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
4. PUFFERY
Advertising or other sales representations, which
praise the item to be sold with subjective opinions,
superlatives, or exaggerations, vaguely and
generally stating no specific acts.
7. TASTE AND ADVERTISING
Everyone has different standards of good taste or
bas taste. Talking about advertising, anything that
leaves majority of the people uncomfortable falls
under bad taste advertising
11. STEREOTYPING
A stereotype is a popular belief about specific
types of individuals.
Two types of stereotyping is typical in
advertisement
Racism
Sexism
12. RACISM
A belief or doctrine that inherent differences among
the various human races determine cultural or
individual achievement, usually involving the idea
that one's own race is superior and has the right to
rule others.
18. TEXT FROM THE PREVIOUS AD
Pakistanis love cricket and they love making money. Sometimes they
combine the two with a good old Pakistani Match Fix so that the Black
Caps get to win a game and the Pakistanis get a big cheque from the
TAB
It's a win-win all round and we here at Moa love the business principles
behind it, which is why we're offering a Pakistani Backhander of our own.
So for every 10 cases of Moa ordered, the contact person who does the
ordering, that's you, gets 10 per cent of the match fee - a free case of
Moa beer for themselves that we don't tell anyone about.
Is this ethical? No. Is it Pakistani? Yes!
But best of all no one's going to really care because all of a sudden there
is Moa in the fridge instead of that frizzy lolly water from Otahuhu or East
Tamaki.
Daryl Tuffey.
Genuine all-rounder for Moa Beer
(Daryl Tuffey's endorsing signature)
20. SEXISM
Sexism, also known as gender discrimination or
sex discrimination, is the application of the belief
that there are characteristics implicit to one's
gender that indirectly affect one's abilities in
unrelated areas. It is a form of discrimination or
devaluation based on a person's sex, with such
attitudes being based on beliefs in traditional
stereotypes of gender roles. The term sexism is
most often used in relation with discrimination
against women
25. An ad from 2005
Imagine a World Without Her
What would you do? How would
you manage? Caring for a child or
elderly parent, cleaning the
house, driving the kids to soccer
practice, cooking meals.
A recent study concluded that the
value of the things she does can
be as much as $43, 461 per year,
not including overtime . . .
27. ADVERTISING TO CHILDREN
Two views
Since children are incapable of making decisions by
evaluating the messages addressed to them,
advertisements should not be directed towards them.
There are other self-regulatory mechanisms present in
the society and it is parents’ or guardians’ responsibility
to restrict advertising to children by moderating their
media consumption.
28. CHILDREN’S TELEVISION ADVERTISING
PRACTICE ACT – 1990 (USA)
Not more than 10.5 min/hour of advertisements will
be displayed during children’s weekend television
programming, and 12 min/hour during weekday
programs.
Commercial will be distinct from programs, and
program characters will be barred from promoting
products.
32. SUBLIMINAL MESSAGES
Promotional messages the recipient is not aware of,
such as those played at very low volume or flashed
on a screen for less than a second, or hidden in the
text. Its effectiveness is not supported by scientific
evidence, and its use is considered a deceptive
business practice in some jurisdictions.
