The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
Has #BabaRamdev led #Patanjali just turned BOP into the new FOP?. Are only the traditional natural Indian FMCG & FMHG brands under threat or does a Unilever, a Nestle and a P&G will also feel the heat.
A strategic provoctaion from @wolfzhowl #wolfSIGHTS
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Beauty brands “spend obscene amounts on content marketing to stand out.” Which brands spend most wisely? sQills’ CONTENT SELLS BEAUTY is featuring 5 Out of the Box Content Marketing Cases in the Beauty Industry with Outstanding ‘On Budget Effectiveness’.
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
EARNED MEDIA SUCCESS FOR BEAUTY BRANDS ON YOUTUBEOctoly
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, defines our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of Youtubers reach this level of passion, by reviewing products and featuring brands on YouTube and their other socials channels.
Has #BabaRamdev led #Patanjali just turned BOP into the new FOP?. Are only the traditional natural Indian FMCG & FMHG brands under threat or does a Unilever, a Nestle and a P&G will also feel the heat.
A strategic provoctaion from @wolfzhowl #wolfSIGHTS
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Beauty brands “spend obscene amounts on content marketing to stand out.” Which brands spend most wisely? sQills’ CONTENT SELLS BEAUTY is featuring 5 Out of the Box Content Marketing Cases in the Beauty Industry with Outstanding ‘On Budget Effectiveness’.
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
EARNED MEDIA SUCCESS FOR BEAUTY BRANDS ON YOUTUBEOctoly
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, defines our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of Youtubers reach this level of passion, by reviewing products and featuring brands on YouTube and their other socials channels.
Give Your Brand A Makeover - How Top Beauty Brands Stand OutEvgeny Tsarkov
Give Your Brand A Makeover - How Top Beauty Brands Stand Out (by NewsCred)
Нанесите макияж на ваш бренд - как выделяются ведущие бренды из индустрии красоты
Benefit Cosmetic has it’s act together when it comes to content. In Frank Marquardt’s Digital Strategy class, we were tasked with performing a content analysis for the brand to become familiar with the process. I focused on the brands’ presence and engagement on social media, their cross-platform executions, and primary messaging. Here’s a summary of what I picked up in the colorful sea of Benefit Cosmetic content.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Digital Beauty Retail: Top players and strategiesMihai Dragan
The Beauty and Cosmetics category is
one of the fastest moving digital commerce
areas. It is a highly competitive and
innovative market with large brands
quickly adopting digital models and challengers
innovating their way to the top.
In this study you’ll find the top players in
the market, a brief overview of their evolution
and an outline of the strategies they
use to address their customers.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Guide | How Jewelry Retailers can Connect with Millennial ShoppersRaymark
The largest generation in history is about to move into its prime spending years. Millennials are going to reshape the jewelry industry; their unique experiences will change consumer behavior, forcing jewelry retailers to examine how they do business for decades to come.
In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
When you’re meandering through Twitter, whose accounts do you make sure to check every time?
As part of our Beneath the Trends series of research reports, we decided to gain a broader understanding of social media influencers among Gen Z and Millennials, particularly in terms of how influencers affect purchases. We designed a 25-minute qualitative interview with 204 people, and probed their responses using an artificial intelligence-moderated conversation.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Nancy M. Heiser, VP - Wealth Management, UBS Heiser Group makes the cover of China's American Philanthropy magazine. As someone who preaches leaving a legacy, she wanted to discuss how philanthropy should be an important piece in everyone's estate planning portfolio.
Give Your Brand A Makeover - How Top Beauty Brands Stand OutEvgeny Tsarkov
Give Your Brand A Makeover - How Top Beauty Brands Stand Out (by NewsCred)
Нанесите макияж на ваш бренд - как выделяются ведущие бренды из индустрии красоты
Benefit Cosmetic has it’s act together when it comes to content. In Frank Marquardt’s Digital Strategy class, we were tasked with performing a content analysis for the brand to become familiar with the process. I focused on the brands’ presence and engagement on social media, their cross-platform executions, and primary messaging. Here’s a summary of what I picked up in the colorful sea of Benefit Cosmetic content.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Digital Beauty Retail: Top players and strategiesMihai Dragan
The Beauty and Cosmetics category is
one of the fastest moving digital commerce
areas. It is a highly competitive and
innovative market with large brands
quickly adopting digital models and challengers
innovating their way to the top.
In this study you’ll find the top players in
the market, a brief overview of their evolution
and an outline of the strategies they
use to address their customers.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Guide | How Jewelry Retailers can Connect with Millennial ShoppersRaymark
The largest generation in history is about to move into its prime spending years. Millennials are going to reshape the jewelry industry; their unique experiences will change consumer behavior, forcing jewelry retailers to examine how they do business for decades to come.
In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
When you’re meandering through Twitter, whose accounts do you make sure to check every time?
As part of our Beneath the Trends series of research reports, we decided to gain a broader understanding of social media influencers among Gen Z and Millennials, particularly in terms of how influencers affect purchases. We designed a 25-minute qualitative interview with 204 people, and probed their responses using an artificial intelligence-moderated conversation.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Nancy M. Heiser, VP - Wealth Management, UBS Heiser Group makes the cover of China's American Philanthropy magazine. As someone who preaches leaving a legacy, she wanted to discuss how philanthropy should be an important piece in everyone's estate planning portfolio.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
Agony and Ecstacy of the Millineum Kid. by Aiyana Gunjan.2000.JWT.IndiaAiyana Gunjan
"Future belongs to those who see possiblilities before they become obvious"
Year 2000- the turn of the century This paper is based on intensive research on the changing face of the Indian child and parenting, It explores how the world has changed for them, how has parenting evolved in modern age India, what has been the impact of media explosion & technology advancement on the young minds ... and last but not the least how important is this segment to marketers like us and how best we can connect with them.
В 2013 году мы в стратегическом отделе DDB решили поглубже посмотреть, как внешние факторы влияют на бренды, с которыми мы работаем. Для этого мы запустили “Мельницу Трендов” – проект TrendMill. Мы перевели ключевые бизнес категории наших клиентов в более абстрактные понятия и наблюдали за прошлым, текущим и только зарождающимся поведением в этих категориях.
Если сформулировать ключевую веху прошлого года одним предложением, то я бы сказала так. В 2013 мы стали более ответственными за то, что нам дорого и за тех, кого мы любим. Начиная с выбора работы, которая может быть любимой и приносить деньги до более осознанного отношения к семье, собственному телу, братьям меньшим, жизни в целом, в моем подъезде, в моем городе, в моей стране.
Я надеюсь, что этот тренд будет продолжаться и в 2014 году, ну а мы со своей стороны будем продолжать выпускать проект TrendMill.
C уважением,
Ирина Куликова и стратегический отдел DDB
Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them.
They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in.
But, what is it that will actually that the young consumers of India seek. Read more to find out!
The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities.
Read more to find out!
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
Read further to explore!
www.wolfzhowl.com
#InsightSeries by #Wolfzhowl #Workfromhome #health #work #life #employees #management #business #strategy #Homeoffice
Cognitive bias and cognitive dissonance were two essential tools that the BJP employed post 2014 to ensure that Congress did not remain the 'go back to brand' for voters/consumers.
Cognitive bias and dissonance, if created in your consumer's mind, then the 'default setting' will be your brand.
Marketers can learn a ton from it.
Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year.
Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase.
We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
COVID-19 is changing the fabric of society. While the naysayers say that nothing will change once the lockdown ends, we at Wolfzhowl believe that collectivism will be on the rise. Brands will need to realign their marketing plans to now cater to a far lesser individualistic audience.
Do you agree with us? Let us know in the comments below.
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
Rise of Human to Human marketing H2H model and the decline of Business to Business B2B marketing model...
a compiled (from various sources) deck to instigate you...
www.wolfzhowl.com
Fast Fashion has been created to instigate consumers to buy faster. Fast Fashion appeals to the impulsive, non-stagnant nature of people. How do we create a fast fashion brand. #wolfSIGHTS instigates you to create a fast fashion brand & market it...
Hello Folks,
Here are two quick snackable #wolfSIGHTS around Millennials and the 31st December night party for you to end 2017 on.
Maybe your brand quickly act on it too :)
Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
A few Musings from Wolfzhowl on the future agency, more to instigate conversations and invite feedback - so that we can learn too :)
Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs".
That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different.
This "Vs" argument is actually making us still have a red ocean argument as far as the agency business is concerned.... The blue sky picture could be...
#CorporatePurpose - this deck instigates you on the need for purpose craft for corporates.
In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people.
People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both.
Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation.
A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates.
Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent.
Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital.
But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible.
Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love.
While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will.
Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability.
The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
Whether you want to create a branded platform or a brand neutral platform or just a brand - you definitely are a brand who now is a publisher in this post-digital world.
A strategic Instigation by WOlfzhowl on creating a brand neutral platform. A comprehensive approach with discussions and highlight on various conundrums faced by brands.
Buckle-up its an intense read, hope you enjoy the instigations.
Check Out: #wolfSIGHTS across platforms
www.wolfzhowl.com
#wolfSIGHTS #WolfzHowl #ContentStrategy #BrandedContent #ContentCreation
Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first.
Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium.
Another instigation related to this that you might find interesting:
https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
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Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
2. The youth today are a tricky bunch to
understand. This comes due to the various
cultures, events and changes that they’ve been
exposed to. Working across categories has
provided us with findings that help us decode &
understand the youth of India better. Here, we
present to you our findings about the youth.
4. MAXIMIZING LIFE
MAXIMIZING LIFE
Social connectedness Familial Bonding Experiencing life
Enhancing and/or
learning new skills
The youth today are strong believers in the philosophy of YOLO and want to squeeze out as
much as possible from life. Their code for life is “Bhagwaan ne ek hi zindagi di hai..iss ek zindagi
mein zindagi ka har pehloo azmana chahta hu”
Online and offline.
Both become critical
to their existence and
their identity. It is
about knowing and
networking and at the
next level, having
followers and
influencing others
Spending time with
parents, siblings is
about emotional
connectedness. It is
about being able to
reach out to one
another and watching
each others’ back
Through travel... new
foods and cuisines...
different experiences
like music etc. to
ensure that they live
life to the fullest and
are able to lead and
participate in social
conversations
To better self in
different ways. Thus
learning new skills and
developing new
interests like playing an
instrument, learning
photography, etc.
5. KEEPING MULTIPLE TABS OPEN
KEEPING MULTIPLE TABS OPEN
Multitasking today is a necessity and the youth today are juggling many balls to ensure they are
able to pack in more. No matter how tight the schedule is, multiple tabs always need to stay open
WORKPLACE TAB GHAR WAALA TAB SOCIAL LIFE TAB EXTRA CURRICULAR TAB
• Navigating pressures
of the workplace and
meeting deadlines
• Undertaking more
work beyond the KRAs
• Helping out at home
and doing chores.
• Contributing to the
family by buying
clothes or paying
utility bills
• Catching up with
friends over
coffee/drinks/movies
etc. over weekends or
on weekdays post
work
• Exploring new places
(restaurants, pubs,
new locations, road
trips, etc.)
• Hitting the gym
• Picking up a new hobby or
doing something one
wanted to do for a long
time like photography,
playing the guitar, etc.
6. ALWAYS KEEP UPDATING
ALWAYS KEEP UPDATING
In a world where change is the only constant, the only thing they can count on is
themselves. They are constantly looking at getting to the 2.0 version of
themselves. These aspirations are also being shaped by the internet as they are
exposed to various lifestyles, fashion trends, technology, travel, etc. They also
seek opportunities that provide expansive learning, exposure & experience.
7. 10 minute MEIN DELIVERY
10 minute MEIN DELIVERY
Today’s youth has been living the “app”y life that eases everything and makes you
crave instant gratification. Living in an era of instant likes, on demand
entertainment, food delivery, etc., they youth want everything fast.
8. Let’s try to understand the youth basis a few
socio-cultural pillars
10. GHOOMENGE, FIRENGE aur KYA
Since the pandemic induced lockdown, OTT platforms have
witnessed an increased interest in Korean, Turkish and Spanish
Dramas in India
Japanese anime has numerous things present in it that can be tracked
back to India as a result of which they have also been witnessing
increased interest amongst Indians
The absence of out-of-home entertainment (in the form of travel
and recreation) has led to this interest (Virtual touring effect)
Upon exposure to these shows, the curiosity to explore and
understand the rest of Asia sets in more intensely leading to
increased interest.
The cultural similarities and strong storylines also adds to the
interest (better relatability for Indian audiences) and have been
motivating Indian audiences to go beyond the predictable languages
such as German, French, Italian
GHOOMENGE, FIRENGE aur KYA
11. At the same time global hits like Money Heist, Narcos
have given rise to increase in viewership of shows in
foreign languages.
This allows the Indian audiences to experience &
explore cultures that they were not exposed to.
12. CAN I GET A BITE PLEASE?
New discovery on OTT platforms is a must and comes from boredom of
scrolling/surfing on the same platform everyday. But, apart from this, the youth want
to try out other platforms or watch a movie/show that isn’t available on the platforms
they have subscribed to which is why they seek economical subscription options.
BITE
32%
68%
35% 32%
26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Regular heads up about
their future launches
Facilitate discovery of
new content beyond my
existing search based
recommendations
Allow me tomake
subscriptions on per day
or per week basis or per
content or some such
varied subscription
models
Make way for more
interactive content
Organize show timings for
new movies to bring in
original theatrical
experience
I will be really excited if OTT platforms ______
13. I WANNA GIVE IT A SHOT!
Queen’s gambit turned chess into a sensation as
chess sets and accessories witnessed an
extraordinary increase in sales. Ebay witnessed a
270% rise and Goliath games that sells 6 types of
chess sets witnessed a 1048% rise. It has also
paved a way for chess streamers who are trying to
turn chess into a viewable sport.
Another global hit, Squid game impacted sales of
products we never could have thought about.
Sales of white vans rose by 7800% and the colour
teal rose in global searches by 130%.
It goes hand in hand with the exploratory nature
of today’s youth. They want to try out new things,
explore new cultures and just give it a shot.
I WANNA GIVE IT A SHOT!
14. INSTIGATIONS
INSTIGATIONS
Creating economical packs
for people who are looking
for specific content on your
platform or want to try it out
due to sheer boredom.
Integrating products in non-
traditional ways and establishing
relationship of the product with
key characters. For eg. Atharv
from family man plays a game
that even his father (Manoj
Bajpayee) gets addicted to. This
can work in favor of reviving
categories as well
As people are exploring
foreign content, they are also
seeking fresh ideas in
vernacular content. These
can be combined to deliver an
experience. For eg. Content
around an Indian business
tycoon’s first visit abroad
ECONOMICAL PACKS EXPLORE THE WORLD PRODUCT INTEGRATION
16. Old is the new ‘new’
The young audiences trust the wisdom of institutional banks however are
attracted to the new age, fast paced, innovative startups.
They seek innovation and easy to use applications from legacy & traditional banks
“I want to start off with whatever I have
access to currently toh existing bank ke
through invest karna prefer karungi”
“I already have an account in a bank and
my family members invest through the
same. So, its more trustworthy for me”
17. Independence but selective dependence
The youth seek financial independence and want to get out of their parents’ radar as soon as
possible. At the same time, they also wade through the complexities of financial management &
planning and in order to ease this, they turn to their family members for advice.
Financial independence is great but scary and one needs the guidance of someone who is
trusted.
“I will seek initial advice from my
family members as they have
experience with investing”
“My father has been investing for such
a long time and I trust his judgement”
18. EXPERIENCES FOR LIFE > ASSET CREATION
Financial independence and wealth creation has now moved away from asset creation and has
become an enabler for indulging in experiences. It has become a way of experiencing a larger life
and is not just about creating stability to fall back upon in times of crisis.
“I want to have a different account
after I start earning to manage my
own finances and chase my goals”
“I want to travel a lot and maybe own
a pet in the future”
“If you have money then parents let
you do everything. I want my own
money so I can travel and explore”
VS.
19. INSTIGATIONS
INSTIGATIONS
Although, millennials/Gen-Z’s are
most aware of traditional banks,
they find these banks extremely
boring and dull. Banks need new
UI/UX interventions that appeal
to them as their interactions with
apps has increased and they want
similar innovations/simplification
in all their apps.
Youngsters still look up to their
family members and take advice
from them on financial planning
& management. Creating
programs & touchpoints that
allow them to influence the
younger generation will help us
in roping the younger
generation in.
Convenience is a must do in
today’s era of apps. What
consumers seek from apps is also
trust as there are rising privacy
concerns. They also want a product
to serve a purpose in their lives
and add value. Brands should keep
this in mind and craft proposition
that lies at the cusp of
convenience, trust & life context.
BEYOND CONVENIENCE PROVISION OF FAMILIARITY INFLUENCING PERSONAL
INFLUENCERS
21. PARTNER IN CRIME, HEALTH AND FUN
Relationships among today’s youth is more than just for romance or
companionship or financial stability.
Youngsters today are looking for partnership in romantic endeavors,
businesses, health and fitness and every other aspect of life.
The expectations they have from their partners is much more today.
And they in true sense are equals. From becoming fit together to
leading a successful venture, relationships of youth has developed
into participating in everything together.
PARTNER IN CRIME, HEALTH AND FUN
22. FRIENDSHIP FIRST, ROMANCE NEXT
Modern relationship between Indian youth is
evolving and more than anything, friendship is at the
core of it.
Men and women share everything from talks to
secrets and the urban, progressive male is more
than welcoming, open and emotionally mature.
FRIENDSHIP FIRST, ROMANCE NEXT
24. PORNOGRAPHY = SEX EDUCATION
Pornography hugely dominates people’s knowledge
about sex. The kinds of images and acts shown in
films often vilifies the sexist remark towards both
genders but majorly women.
While the youth of today is realizing the importance
of reliable sources of education,
PORNOGRAPHY = SEX EDUCATION
25. The Urban Indians are now recognizing Sex as an
important part of their relationship.
Youngsters have a casual attitude towards having
sex before marriage.
According to the survey of 1,500 people by Tinder,
Indian men and women aged between 18 and 34
years, think about sex quite often and have a
broader perspective of exploring different forms of
sexual pleasure.
YOUNG INDIA IS OPEN TO
EXPERIMENTING
YOUNG INDIA IS OPEN TO
EXPERIMENTING
27. The rise of proactive wellness and a optimistic attitude
towards health has led to young adults relying on fitness
apps, walking apps, calorie trackers and take matters of
health in their own hands
HEALTH AND WEALTH GO HAND IN HAND
Indians and wearables go hand in hand
Fitness Apps in rage
HEALTH AND WEALTH GO HAND IN HAND
28. TESTS PEHLE, SHAADI BAAD MAI
Men and women in a serious relationship and sexually
active are getting each other tested and having
conversations about their and their family’s medical
history so that each of them know what kind of health
risks they are at.
TESTS PEHLE, SHAADI BAAD MAI
29. INSTIGATIONS
INSTIGATIONS
Young India is not young
anymore. They are the new,
extremely discerned about what
they want from products.
Consider them as the final
decision makers of your product.
Be honest and transparent about
products, build an authentic
story about the brand.
Create a partners watch.
Instead of couple’s watch,
create a partner’s watch for
the young audience.
TREAT YOUR CONSUMERS AS
INDEPENDENT DECISION MAKERS PARTNER’S WATCH