Socially Responsible Marketing
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Socially Responsible Marketing (SRM) involves businesses considering social and environmental impacts in their marketing strategies. SRM can benefit companies by improving brand image and increasing sales. Examples of SRM include Toyota marketing hybrid vehicles to reduce carbon emissions and Timberland ensuring fair working conditions. However, SRM also faces challenges like consumers not prioritizing social issues and false eco-friendly claims. Companies must balance social responsibility, profits, and stakeholder interests through SRM.
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Socially Responsible Marketing
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- 13. Businesses practicing SRM Because Business can, therefore Business must.
- 23. “ It is prodigious the amount of good a man can do if he makes a business of it.” - Benjamin Franklin