2. Essentials of a good TVC
Attention getting and relevant opening
Single mindedness
High product visibility
Closing recap of the product, message, slogan
Visual emphasis
3. Types of TVCs
Demonstration
Theentire TVC is a display designed to prove the
superiority of the product.
Problem solution
Thestoryline says I have a big problem and I’m
upset, enter the product, the problem is solved
and I am ever grateful.
4. Product as a star
The ad focuses on the product. The product itself
acts in the ad.
Spokesperson
Single camera focused on the spokesperson
telling good things about the product.
5. Storyline
Showing a complete story in the ad, like a short
feature film.
Musical ad
Music is the most important element that takes
the ad story forward. Difficult to write a storyline
for them , hence a concept is presented.
6. Vignette
Uses more than one similar stories in one ad to
drive the message home e.g. Iodex
Animation
Handdrawn or computer generated video work.
Maybe combined with live action shots e.g.
Colgate Herbal
7. Stop action
Somewhere between true animation and live
action. It is an animation technique to give life to
inanimate real-life objects.
