This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
The presentation explains the principles of medical ethics and describes important terms on the subject. Brief descriptions of codes of medical ethics are covered but for details actual documents may be referred.
Ethical marketing and ethics in advertisingMary Titova
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you
In this presentation I have made a comparative analysis of Surf Excel and Ariel that belong to the premium detergent segment on the basis of products,advertising strategies and swot analysis etc.Thanks to the previously shared ppt on slideshare
Running head ADVERTISING FRIEND OR FOE1ADVERTISING FRIEND .docxjoellemurphey
Running head: ADVERTISING: FRIEND OR FOE? 1
ADVERTISING: FRIEND OR FOE? 8
Advertising: Friend or Foe?
John Smith
Idaho State University
English 1102-18
Dr. Pfister
Advertising: Friend or Foe?
Advertising in the United States has become an enormous and overwhelming multibillion dollar industry. No matter where you go or what you do, you will be inundated with advertisements. Advertising has been around for decades and has grown exponentially as more and more modes of advertisement have become available. Advertising reaches the public by way of television, radio, newspapers, magazines, junk mail, and internet, although more avenues are exploited, such as buses, bathrooms, and shopping carts. Smart phone apps are loaded with advertisements which you can avoid if you are willing to pay an extra fee. Driving around town, you can expect to see billboards, signs, benches, and posters all advertising some service or product. Sunday newspapers have entire sections dedicated to ads for various grocery and retail stores. There is no escaping the omnipresent realm of advertising and this issue has become quite controversial. While there are numerous benefits to advertising, it seems that most consumers acknowledge its negative effects. Consumers are persuaded by the advertisements to buy products that may have bad consequences. Instead of taking responsibility for their actions, consumers blame the advertisements. Ultimately the consumers, not the advertisements are to blame for any adverse outcomes resulting from advertisements.
Advertising has become the scapegoat for nearly everything wrong with this country. Instead of accepting the blame for their choices, consumers have sought other ways to shift the blame. Many studies have been done regarding the effects of advertising and some determine that advertising negatively affects children. These studies focus on how advertising leads to obesity, diabetes, and even mental illnesses, such as anxiety and depress. According to Gary Ruskin and Juliet Schor (225), childhood obesity and diabetes are all results of advertising because they target children with foods high in sugar and fat content. According to a study done by Glassman, Glassman, and Diehr (2013), obesity in children has been a growing issue since the ‘70s and that more than 18% of U.S. children are considered obese. Ruskin and Schor also argue that Advertisements are to blame for mental illnesses like depression, anxiety and low self-esteem. Another common complaint about advertising is that it is spiraling out of control, leaving consumers feeling bombarded and overwhelmed. However, as annoying and intrusive as it may be, advertising is not to blame for these problems. Consumers can only blame themselves. Advertising is the most successful way for companies to inform consumers about their products. There are ...
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. INTRODUCTION
• In this era of globalization and deregulation,
advertising has acquired a new status.
• As a matter of fact, advertising creates
employment opportunities, provides
information regarding the developments taking
place in the society, contributes to economic
growth, and provides information about
products and services available in the market
which helps in taking buying decisions.
4. Ethics Is A Branch Of Philosophy Which
Seeks To Address Questions About
Morality; That Is, About Concepts Such
As Good And Bad, Right And Wrong,
Justice, And Virtue.
WHAT IS ETHICS IN ADVERTISING ?
Ethics In Advertising Means A Set Of
Well Defined Principles Which Govern
The Ways Of Communication Taking
Place Between The Seller And The
Buyer
5. HOW ETHICAL ISSUES ARISE IN ADVERTISING
An advertisement of Nestle India Ltd (Maggie healthy
soup) claimed that “Happy Heart” “Healthy Soup”.
The claim created an impression that consumption of
Maggie soup leads to better heart and health, while on
testing by independent agency, it has been found that it
contains high levels of salt which releases sodium into
body which in turn, causes hypertension and high blood
pressure instead of good heart and health.
Therefore, on complaint, ASCI declared the
advertisement as case of misleading by implication and
ambiguity. Therefore, Nestle India Ltd assured ASCI to
modify its advertisements.
6. Advertisement is considered unethical in the
following situations:
o When it has degraded or underestimated the
substitute or rival's product.
o When it gives false or misleading information on
the value of the product.
o When it fails to give useful information on the
possible reaction or side effects of the product. And
o When it is immoral.
7. Honesty
Decency
Social Responsibility
Truthful Presentation
Comparisons
Imitation
Safety And Health
Avoidance Of Harm
Environmental Behavior
8. ADVERTISING AND UNTRUTHFUL OR DECEPTIVE
General mistrust of advertising
among consumers. Many do not perceive
ads as honest or believable
General mistrust of advertising
among consumers. Many do not perceive
ads as honest or believable
Abuses involving sales promotions such as
contests, sweepstakes, premium offers
Abuses involving sales promotions such as
contests, sweepstakes, premium offers
Unethical and/or deceptive practices
involving mail order, telemarketing and
other forms of direct marketing
Unethical and/or deceptive practices
involving mail order, telemarketing and
other forms of direct marketing
Internet scams and abusesInternet scams and abuses
9. Exaggeration
Misuse Of Testimonials
Misrepresentation
Free Gifts, Discount
and Contests
Total Lies
Unhealthy Brand
Comparisons
Surrogate
advertisement
Use of children in
advertising
10. Using False Claims In The Advertisements About
The Product.
Example :- Ghari Detergent - “Pehle Istemaal
Kare Phir Vishvaas Kare.”, Tide Detergent –
“White Ho To Tide Ho.”, Vim Liquid – “One Drop
Challenge”
White ho to
Tide ho.
One Drop Challenge Pehle Istemaal kare phir vishvaas
kare
11.
12. Testimonals Is Statement Given By A Popular
Personality Claiming The Superiority Of The
Brand..
Example :– Ad Of Soaps, Cosmetics, Food
Products, etc..
13.
14.
15.
16. Advertiser’s Mostly Fool The Innocent
Customers Through Free Gift’s, Discount Sale,
And Contests…
Example –
Buy One Get One Free,
Flat 50 % Discount,
Weekly Lucky Draw Contests..
17.
18. It Includes Advertisements Of “Energy Drinks” Which
Tells Us About The Number Of Vitamins And How
They Help Children To Grow Strong And Tall And
Also It Includes Advertisements Related Making A
Person Slim Through Drinks & Belts
There Is No Way Of Verifying These False Claims.
Example :-Horlicks, Complan, Tiger biscuits..
19. Nowadays Advertisers Are Engaged In Unhealthy
Brand Comparison With The Help Of Advertising.
Such Comparisons Create Problems And
Confusions For The Right Choice Of The Product As
Far As Audience Are Concerned.
Example :- Colgate and Pepsodent Toothpaste.
21. Surrogate Advertising Is Prominently Seen In Cases
Where
Advertising A Particular Product Is Banned By Law.
Advertisement For Products Like Cigarettes Or
Alcohol Which Are
And Injurious To Heath Are Prohibited By Law In
Several Countries Hence These Companies Have To
Come Up With Several Other
Products That Might Have The Same Brand Name And
Indirectly
Remind People Of The Cigarettes Or Beer Bottles Of
The Same
Brand Common Examples Include:
Fosters And Kingfisher Beer Brands, Which Are
Often Seen To
22.
23. Children Are Easily
Persuaded And Have A
Large Pull On Today's
Markets, As Is Known By
All Advertisers, Even
Ones Who Do Not Intend
For Their Products To Be
Consumed By Children.
24. Children's TV Watching BehaviorChildren's TV Watching Behavior
Children ages 2-11
watch an average of
22 hours of TV per
week and see 30,000
commercials per year
Children ages 2-11
watch an average of
22 hours of TV per
week and see 30,000
commercials per year
80% of all advertising
targeted to children
falls in four
product categories:
Toys, cereal, candy &
fast food restaurants
80% of all advertising
targeted to children
falls in four
product categories:
Toys, cereal, candy &
fast food restaurants
25. The Children’s Market Where Resistance To Advertising
Is Weakest Is The “Pioneer For Ad Creep”.
” Kids Are Among The Most Sophisticated Observers Of Ads.
They Can Sing The Jingles And Identify The Logos,
And They Often Have Strong Feelings About Products.
What They Generally Don't Understand, However, Are The
Issues That Underlie How Advertising Works.
26. Advocates Argue That Children:Advocates Argue That Children:
Marketers Argue Children:Marketers Argue Children:
PERSPECTIVES ON ADS FOR CHILDREN
27.
28. All This Are Forms Of Unethical or Untruthful Advertising And
This Is Mainly Because Law Is Not Strict, Advertiser Just Want
To Promote Their Products And Push-up The Sale And Lastly
Because Consumer’s Are Unorganised & Adopt A Casual
Approach Towards Such Advertising..
Law Should Be Strict Against Such Unethical Advertisement..
Its Advertiser Moral & Social Responsibilty To Represent
Your Ads With High Ethical Standards..
Consumer’s Should Be Organised And Should Adopt A
Careful & Concerned Steps Towards Such Advertising…