Shock advertising is a controversial tactic that uses disturbing or offensive images, actions, or messages to grab attention and influence behavior. It aims to startle the audience through disgusting, profane, racially charged, or morally offensive content. Proponents argue it enhances recall and raises awareness of issues, while critics say it relies too heavily on sensationalism without providing solutions or guidance. The effectiveness of shocking versus non-shocking ads is debated.

1. Shock Advertising Alyssa Phillips

2. What is Shock Advertising? Brief Explanation Fear appeal Offend and startle audience Shock tactics Images, actions, messages Why it is controversial Is it a useful tactic? Influence people or scare them away? Are the violation of norms going too far

3. Types of Shock Appeals and Examples of Ads Disgusting Images Blood, body parts Gases, odors, diseases, parasites Bodily harm, death, decay Sexual Reference Sexually suggestive nudity partial nudity Implied sexual acts Profanity/Obscenity Swearing, obscene gestures Racial accusations Vulgarity Distasteful acts by humans/animals Nose picking, farting, etc. Moral Offensiveness Harming innocent people/animals Violating social norms Violence

4. Why People are For it Benefits Enhances recall Raises awareness Influence behaviors Increase sales and profits Justification Sorts through the clutter of advertising Gets the point across How is Shock Advertising Different? Gets and keeps audiences’ attention Emotional Persuasion is more effective than Rational Persuasion A deep emotional reaction = a change of heart Study on Shocking and Non-shocking Advertisements Method Findings

5. Why People are Against It Sensationalism Make the Advertisement too Dramatic and Over-the-Top People think “oh, I’m not that bad!” Does Not Provide Direction to Healthier Behavior Shows something negative Ex: dead body after drunk driving accident It’s Old News! People Already Know the Problems they Face Ignore the Ads New Approach People want help, advice, support, guidance Shock tactics make them feel targeted