The document discusses how structured data can be used to enhance search engine results and user experiences across websites, mobile apps, and other interfaces. It provides examples of using schemas like Microdata and JSON-LD to define relationships in structured data that power rich snippets, app deep links, personalized search cards, and more. The use of structured data from emails and events is also highlighted as a way to deliver pushed search results and populate the knowledge graph.
Overview of how to setup up app indexing inside of a mobile application. Includes the technical implementation for Android and Windows Phone, as well as some speculation about iOS app indexing support. Covers Bing App Linking setup as well.
Topics Covered include:
- App URI format for deep links
- Creating an intent filter and view action in AndroidManifest.xml
- Crawl of app URI via rel=alternate, schema ViewAction in JSON-LD, and annotations in XML Sitemap
- Managing noindex for app indexing via noindex.xml in the App Resource Directory
- App indexing API
- App appearance in autocomplete
- App actions via knowledge graph and app indexing
- Listen actions in JSON-LD
- App actions in search results via Knowledge Graph
- iOS app indexing for Apple devices
- Windows Phone and Window App indexing via Bing App Linking
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: What You Should Be Doing With App Deep Linking. PRESENTATION: Increasing App Installs With App Indexation - Given by Justin Briggs, @justinrbriggs - Briggsby, CEO. #SMX #22A
Overview of deep links and app indexing for iOS and Android apps on both Google and Bing.
Includes implementation details on setting up deep link support in mobile apps and annotating a website to expose these URIs for app indexation.
App Indexing: Blurring the Lines Between Your Website and AppJuan Gomez
You worked really hard to create a great Android app that provides a better experience for users accessing your content from their mobile devices. And yet most of your users still find themselves on your website being sent there by a Google search or a link they clicked on in an e-mail or another app (like the browser).
Don’t you wish there was a way to send those users back to your app instead?
Well, there is a way to do this, and it’s called App indexing. App Indexing allows you to connect pages from your website with specific content within your Android app. This enables users who have your app installed to open it directly from relevant mobile search results on Google.
Overview of how to setup up app indexing inside of a mobile application. Includes the technical implementation for Android and Windows Phone, as well as some speculation about iOS app indexing support. Covers Bing App Linking setup as well.
Topics Covered include:
- App URI format for deep links
- Creating an intent filter and view action in AndroidManifest.xml
- Crawl of app URI via rel=alternate, schema ViewAction in JSON-LD, and annotations in XML Sitemap
- Managing noindex for app indexing via noindex.xml in the App Resource Directory
- App indexing API
- App appearance in autocomplete
- App actions via knowledge graph and app indexing
- Listen actions in JSON-LD
- App actions in search results via Knowledge Graph
- iOS app indexing for Apple devices
- Windows Phone and Window App indexing via Bing App Linking
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: What You Should Be Doing With App Deep Linking. PRESENTATION: Increasing App Installs With App Indexation - Given by Justin Briggs, @justinrbriggs - Briggsby, CEO. #SMX #22A
Overview of deep links and app indexing for iOS and Android apps on both Google and Bing.
Includes implementation details on setting up deep link support in mobile apps and annotating a website to expose these URIs for app indexation.
App Indexing: Blurring the Lines Between Your Website and AppJuan Gomez
You worked really hard to create a great Android app that provides a better experience for users accessing your content from their mobile devices. And yet most of your users still find themselves on your website being sent there by a Google search or a link they clicked on in an e-mail or another app (like the browser).
Don’t you wish there was a way to send those users back to your app instead?
Well, there is a way to do this, and it’s called App indexing. App Indexing allows you to connect pages from your website with specific content within your Android app. This enables users who have your app installed to open it directly from relevant mobile search results on Google.
Deeplinking suggests a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation.
Beth Kindig, Developer Evangelist of Personagraph, explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing.
What You Need to Know About Google App Indexing - SMX West 2016MobileMoxie
Cindy Krum speaks about App Indexing and How to Get Your Apps Indexed and Ranking ASAP at SMX West, San Jose 2016.
Topics in this presentation include:
- App Packs and Deep Links
- iOS Apps User Experience
- Parity
- Public vs. Private Indexing
Basics to Search Engine Optimization & App Store Optimization with Pooja GoyalPooja Singla
Do you want to learn SEO from Scratch?
This detailed presentation by Digital Marketer Pooja Goyal will help you understand all the basic and advanced things to consider to start with your website SEO or application ASO for Google Playstore.
Starting from Google Guidelines to Mobile friendly pages, everything is covered.
With no delay, go through this presentation and get a chance to become a pro...
Firebase App-Indexing - SMX London 2016David Iwanow
I presented at SMX London on the topic of App-Indexing. Prior to Google I/O 2016 it was called Google App-Indexing but now known as Firebase App Indexing it revolves around getting your app into Google Search Results. If your app is already installed when users search for related content, they will launch your app directly from the search results. If users don’t have your app yet, an install card shows up in search results. Adding App Indexing promotes both types of app results within Google Search and also provides query autocompletions.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - SMX Wes...MobileMoxie
Emily Grossman speaks about App Optimization and Universal Links at SMX West, San Jose 2016. Topics in this presentation include, but are not limited to:
- Understanding Universal Links
- Apple Search App Indexing
- Indexing Methods
- App Search API Validation
Why Deep Linking is the Next Big Thing: App Indexing - SMX East 2015Suzzicks
Emily Grossman's deck on app indexing from SMX East 2015 in New York. This deck covers:
- Why App Indexing?
- Google App Indexing for Android and iOS
- Apple Search App Indexing
How to bring your app out from the dust on the web thanks to App Links and App Indexing API. How to acquire new users for you mobile app and to re-engage existing ones thanks to Google Search.
Life After Mobilegeddon: App Deep Linking Strategies - Pubcon October 2015Suzzicks
Emily Grossman's deck from Pubcon (Las Vegas) in October 2015 on App Deep Linking strategies after the 4/21 Mobile Friendly update. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Presented during SMX Advanced 2016 the presentation covered what you need to know about Firebase App Indexing implementation, impacts and insights learnt.
Screaming frog is the best seo tools for getting website back end information. Screaming frog includes all kind of information about tag implementation, h1 implementation, duplicate content and many more term. It is free to use and very useful.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Ari Roth
This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
App Indexing - Increasing mobile visibility with structured dataJustin Briggs
Overview of how to leverage structured data for mobile apps and mobile search, including app indexation, JSON-LD, app actions, Google Now, Schema in email (actions in the inbox), and events in the Knowledge Graph.
Over of App Indexation Covers:
- App URI and deep links
- Intent-filter and viewAction in AndroidManifest.XML
- Using JSON-LD for Schema.org
- ViewAction with Schema.org
- Link rel="alternate" for app URI
- App Indexing API and autocomplete
- Bot control, using robots noindex for app
- App actions by integrating app indexation with knowledge graph
Deeplinking suggests a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation.
Beth Kindig, Developer Evangelist of Personagraph, explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing.
What You Need to Know About Google App Indexing - SMX West 2016MobileMoxie
Cindy Krum speaks about App Indexing and How to Get Your Apps Indexed and Ranking ASAP at SMX West, San Jose 2016.
Topics in this presentation include:
- App Packs and Deep Links
- iOS Apps User Experience
- Parity
- Public vs. Private Indexing
Basics to Search Engine Optimization & App Store Optimization with Pooja GoyalPooja Singla
Do you want to learn SEO from Scratch?
This detailed presentation by Digital Marketer Pooja Goyal will help you understand all the basic and advanced things to consider to start with your website SEO or application ASO for Google Playstore.
Starting from Google Guidelines to Mobile friendly pages, everything is covered.
With no delay, go through this presentation and get a chance to become a pro...
Firebase App-Indexing - SMX London 2016David Iwanow
I presented at SMX London on the topic of App-Indexing. Prior to Google I/O 2016 it was called Google App-Indexing but now known as Firebase App Indexing it revolves around getting your app into Google Search Results. If your app is already installed when users search for related content, they will launch your app directly from the search results. If users don’t have your app yet, an install card shows up in search results. Adding App Indexing promotes both types of app results within Google Search and also provides query autocompletions.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - SMX Wes...MobileMoxie
Emily Grossman speaks about App Optimization and Universal Links at SMX West, San Jose 2016. Topics in this presentation include, but are not limited to:
- Understanding Universal Links
- Apple Search App Indexing
- Indexing Methods
- App Search API Validation
Why Deep Linking is the Next Big Thing: App Indexing - SMX East 2015Suzzicks
Emily Grossman's deck on app indexing from SMX East 2015 in New York. This deck covers:
- Why App Indexing?
- Google App Indexing for Android and iOS
- Apple Search App Indexing
How to bring your app out from the dust on the web thanks to App Links and App Indexing API. How to acquire new users for you mobile app and to re-engage existing ones thanks to Google Search.
Life After Mobilegeddon: App Deep Linking Strategies - Pubcon October 2015Suzzicks
Emily Grossman's deck from Pubcon (Las Vegas) in October 2015 on App Deep Linking strategies after the 4/21 Mobile Friendly update. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Presented during SMX Advanced 2016 the presentation covered what you need to know about Firebase App Indexing implementation, impacts and insights learnt.
Screaming frog is the best seo tools for getting website back end information. Screaming frog includes all kind of information about tag implementation, h1 implementation, duplicate content and many more term. It is free to use and very useful.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Ari Roth
This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
App Indexing - Increasing mobile visibility with structured dataJustin Briggs
Overview of how to leverage structured data for mobile apps and mobile search, including app indexation, JSON-LD, app actions, Google Now, Schema in email (actions in the inbox), and events in the Knowledge Graph.
Over of App Indexation Covers:
- App URI and deep links
- Intent-filter and viewAction in AndroidManifest.XML
- Using JSON-LD for Schema.org
- ViewAction with Schema.org
- Link rel="alternate" for app URI
- App Indexing API and autocomplete
- Bot control, using robots noindex for app
- App actions by integrating app indexation with knowledge graph
Advanced Snippet Optimization - SMX Stockholm 2012Bastian Grimm
Covering the various aspects of Google SERP snippet optimization techniques including schema.org, rel=author, title optimization & much more - for getting maximum attention and SERP CTR.
The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketin...Conductor
Marketers trumpet the importance of schema and rich snippets to their search marketing success. But what do we know for sure? In this C3 session, Derrick Hicks of BodyBuilding.com talked about why his team came to suspect rich snippets might be hurting their search traffic, and share the tests and valuable takeaways that followed.
SEMrush Webinar: How to audit and fix thin content with no value - Stephen Ke...Branded3
Stephen hosted an SEMrush webinar, running through the differences between content-related issues and what marketers can do to recover from Panda and manual actions.
Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information.
These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.
Ranking in Google Since The Advent of The Knowledge GraphBill Slawski
A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015
The Lotico Semantic Web of San Diego
The SEO San Diego Meetup
The SEM San Diego Meetup
http://www.meetup.com/InternetMarketingSanDiego/events/222788495/
User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.
This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.
SMX Munich presentation by Jan-Willem Bobbink
Written presentation can be found at: http://www.notprovided.eu/smxdata
Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. How many publishers have intergrated rich snippets? Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI. Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
En la nueva Martes Class de hoy hablamos de los Rich Snippets. Este tipo de etiquetado semántico es valorado cada vez más por Google debido a la información adicional que aporta al usuario en sus resultados de búsqueda. Si eres de los que piensa que hay vida semántica más allá de las meta-etiquetas tradicionales, ¡no te pierdas esta micro-formación!
Viewing your SEO Strategy separately from the selection, implementation, and day to day management of your CMS is fairly common. This can be a big mistake. Too often, changes made to a website through a web CMS don't take into account SEO must-dos.
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
Advanced Schema Markup Techniques As Told by Super SaiyansJoe Kelly
Here are some advanced schema markup techniques that I recently learned and taught a small group of analysts to help them create some actionable task our clients.
All tactics and techniques were first reported by Phil Rozek from localvisibility.com, and David Deering from whitespark.ca.
Thanks for the awesome posts and technique guys!
Semantic Optimization with Structured Data - SMX MunichCraig Bradford
Craig Bradford, SMX Munich
The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowing us to move past "strings to things" and into actions and anticipatory search. In this presentation I cover:
How structured data has changed (strings to things)
How to get apps indexed by Google
Using structured data to say what a thing can do (things to actions)
Email markup for events and more
The future of Google Now (actions to anticipation)
Some predictions and trends about what comes next
These are slides of a tutorial at ECIR by Gerard de Melo and Katja Hose.
Search is currently undergoing a major paradigm shift away from the traditional document-centric “10 blue links” towards more explicit and actionable information. Recent advances in this area are Google’s Knowledge Graph, Virtual Personal Assistants such as Siri and Google Now, as well as the now ubiquitous entity-oriented vertical search results for places, products, etc. Apart from novel query understanding methods, these developments are largely driven by structured data that is blended into the Web Search experience. We discuss efficient indexing and query processing techniques to work with large amounts of structured data. Finally, we present query interpretation and understanding methods to map user queries to these structured data sources.
Linked Data in Use: Schema.org, JSON-LD and hypermedia APIs - Front in Bahia...Ícaro Medeiros
In my talk I walk throgh Semantic Web initiatives, like RDF and SPARQL, linked data principles, discuss some implementation and adoption issues and talk about semantic annotation in HTML. Semantic annotation using the Schema.org vocabulary is demonstrated using both HTML 5 Microdata or JSON-LD input. There is a strong highlight in benefits seen in Google search results with Rich Snippets, Actions in Email, and Google Now with real examples.
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
SMX West Structured Data Practical and AdvancedAlexis Sanders
Properly structured data is a critical and often forgotten element in the formula for getting SEO results. Google now relies heavily on structured data markup for Rich Snippets -- moving beyond stars, images and additional information to better understand and index your content, giving it more prominence in search results.
In this session, you'll get insights into newer markup options and advanced uses of structured data related to Google Rich Snippets that can help you refine, update and optimize your content.
This presentation covers emerging and mature technologies which may be used to increase the viral social experiences of your sites and applications.
This presentation was given at Enterprise 2.0 conference 2011 in Santa Clara, CA
Commerce, or exchange of goods and service with some form of value, has been evolving for thousands of years both by creating new types of goods and services, as well as new form of values. One of the latest phenomenon impacting commerce is the formation of pervasive social networks and the emergence of "Social Graphs". Consequently the term "Social Commerce", referring to the interaction between commercial world and variety of social graphs, generated a lot of excitement. In this session, we will discuss and introduce how the three essential components of a Social Graph - Identity, Relationships and discoverability - relate to Social Commerce, various services and tools available out there in the industry that help in making your ecommerce application more social, future trends and opportunities for developers, and of course, tips and things to watch out for in this new world of "Social Commerce Relationships".
Designing a REST API is difficult, and relies on your understanding of the developers and their use case. This presentation talks through Socialtext, Netflix and LinkedIn's APIs and decisions they made.
Mixpanel is the most advanced analytics platform for mobile & web. Instead of measuring pageviews, it helps you analyze the actions people take in your application. An action can be anything - someone uploading a picture, playing a video, or sharing a post, for example
Googles rich snippets and creation of schema.org have brought semantic mark up into sharp focus for the SEO industry. The semantic mark up technologies like Microformats, RDFa and Microdata can seem complex and the implementation choices unclear. Glenn will explain the different technologies how to chose one and demonstrate how to mark up HTML so it is picked up by the search engines. Finally, he will take look at the future of how Google could mine social networks data to aid search recommendation within results.
Infinum Android Talks #16 - App Links by Ana BaoticInfinum
This talk will cover the basics of associating an Android app with your domain name, and by doing so avoid the annoying "Open with" dialog when opening URLs.
Similar to Advanced Structured Data: Beyond Rich Snippets (20)
Youtube SEO Strategies: How to Get More Views on YouTubeJustin Briggs
Presentation for "Advanced SEO Strategies To Dramatically Increase Video Views" session at VidCon London 2019
#VidConLDN.
Topics include:
-Role of search in video discovery
-Misconceptions & tips for YouTube search
-How to optimize your youtube videos for seo
-YouTube SEO best practices
-How to rank videos in Google search
-YouTube keyword research
-YouTube SEO tools
Conversational Search, Entities, and Knowledge Graph - Mozcon 2014Justin Briggs
Talking Back to Conversational Search:
Looking at how conversational search and knowledge graph are changing how users search and engage with content, Justin will talk about implementing entities at enterprise scale. Justin is one of our four community speakers.
Getting Things To Rank: Improve Search Visibility Using EntitiesJustin Briggs
Presentation for SMX London Session: What is Hummingbird & The Entity Search Revolution.
Covers:
Implicit vs. explicit entity search queries
Tokenization
Parts of speech tagging
Lemmatization
Knowledge graph optimization
MQL
Schema.org
Targeting entities
8. Encoding with Microdata
Tea Chai Té
An awesome tea shop in a caboose.
7983 SE 13th Ave
Portland, OR
Phone: 503-432-8747
<div itemscope itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Tea Chai Té</span>
<span itemprop="description">An awesome tea shop in a
caboose.</span>
<div itemprop="address" itemscope itemtype="http://schema.org/
PostalAddress">
<span itemprop="streetAddress">7983 SE 13th Ave</span>
<span itemprop="addressLocality">Portland</span>,
<span itemprop="addressRegion">OR</span>
</div>
Phone: <span itemprop="telephone">503-432-8747</span>
</div>
9. Encoding with JSON-LD
Tea Chai Té
An awesome tea shop in a caboose.
7983 SE 13th Ave
Portland, OR
Phone: 503-432-8747
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": “Portland”,
"addressRegion": “OR”,
"streetAddress": "7983 SE 13th Ave"
},
"description": "An awesome tea shop in a caboose.",
"name": "Tea Chai Té",
"telephone": "503-432-8747"
}
</script>
10. Microdata or JSON-LD
• Works with information already present
• Minimal effort to qualify existing
information
• Awkward situations to get certain data
marked up
• Inserting data on page for markup only
• Can be added to hyperlinks
Microdata JSON-LD
• Not dependent on information already
present
• Compact and direct
• Duplicate calls already made to build
page
• No relation to page content
• Information not normally in markup
They can be used together