Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
Only a fifth of online businesses is satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy.
Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.
As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!
Agenda:
- Thinking Beyond A/B Testing
- How CRO initiatives paved the path to Royal Enfield's success
- Fullerton's Customer-Centric CRO Best Practices!
- A Quick Glance into Tatvic’s Performing CRO Program
- CRO Maturity Framework
- Q&A
HeroConf: Taking a Full Funnel Approach to Digital MarketingAmy Bishop
Diving into a market-centric, multi-channel, full funnel approach to digital marketing. Continue the buyer's progression by creating solution-oriented paths delivered through multiple channels in synchrony. Leverage multiple attribution models to track performance and make decisions.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
How to Spur Growth & Efficiency Gains with Dynamic Search AdsTinuiti
In this 60 minute Dynamic Search Ads webinar, CPC Strategy’s Paid Search Manager, Lewis Brannon, will dive into advanced DSA strategies that will drive traffic & increase campaign build-out efficiency.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
Only a fifth of online businesses is satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy.
Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.
As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!
Agenda:
- Thinking Beyond A/B Testing
- How CRO initiatives paved the path to Royal Enfield's success
- Fullerton's Customer-Centric CRO Best Practices!
- A Quick Glance into Tatvic’s Performing CRO Program
- CRO Maturity Framework
- Q&A
HeroConf: Taking a Full Funnel Approach to Digital MarketingAmy Bishop
Diving into a market-centric, multi-channel, full funnel approach to digital marketing. Continue the buyer's progression by creating solution-oriented paths delivered through multiple channels in synchrony. Leverage multiple attribution models to track performance and make decisions.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
How to Spur Growth & Efficiency Gains with Dynamic Search AdsTinuiti
In this 60 minute Dynamic Search Ads webinar, CPC Strategy’s Paid Search Manager, Lewis Brannon, will dive into advanced DSA strategies that will drive traffic & increase campaign build-out efficiency.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
In the world of Pay-Per-Click (PPC) advertising, there will always be challenges. However, with the coronavirus’s aftermath, it’s even more important to be prepared for a new reality. Every industry and its advertising will be affected due to new economic and social realities. New demands, preferences, and demographic makeup will require a shift in your approach to your brand or client’s approach to Google Ads.
Instead of missing out on leads, sales, and other conversions, use the right plan to put yourself ahead of the competition. Learn to craft the right message to your audience in the right way for your campaign.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAnton Shulke
how to test your high-value keywords with single ad group testing and the rest of your account at scale with multi-ad group testing. With the changes to how ads are rendered; we'll look at two common ad templates to test that will quickly get you started. Once you set up a test, your rotation settings are very important, so we'll cover what settings to use while ad testing and what to use when you aren't actively testing. Finally, picking winners and losers is critical. The common metrics such as CTR and conversion rate are terrible metrics to use; so we'll cover the metrics you should be using based upon your account goals. This presentation is an integral part of SEMrush webinar
In this Expert Session, Kirk Williams gives us a great introduction to Shopping Ads for Bing and Google. Shoppings Ads are becoming more and more important to eCommerce and Kirk shows us why: they can be some of the most effective ads out there when executed correctly.
Kirk shows us tips, tricks and strategies to optimize these ads for a hefty return on your ad budget. You'll learn how to find the best keywords to use and you'll see the technology used by everyone from the smallest online stores to the biggest e-commerce giants like Wal-Mart and Amazon. Kirk will show you where to focus your energy to get the biggest return on your biggest investment: your time.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
What are Custom Dimensions in Google Ads?
When appropriately used, custom dimensions have the power to simplify your campaign management and data analysis processes. As such, they are a vitally important asset in the PPC manager’s toolkit.
Dissimilar to labels, Google Ads custom dimensions are specifically designed to be applied to and remain consistent for the long-haul. Your secondary dimensions provide you with the opportunity to include a hierarchical structure to your campaign reporting while allowing you to drill down from department, all the way to your product line.
When you get familiar with this feature, you’ll soon see that it can improve your campaigns, saving you a lot of time, money, and frustration along the way.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Do you need a Better Conversion Rate? - Growth Hacking TorontoTiffany daSilva
Here are the slides from a talk I did on conversion rate optimization for the Growth Hacking TO meet up group! Learn a little about Google Analytics, why your landing page probably sucks and the value of personas like Tony Darrell! Enjoy! :)
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
In the world of Pay-Per-Click (PPC) advertising, there will always be challenges. However, with the coronavirus’s aftermath, it’s even more important to be prepared for a new reality. Every industry and its advertising will be affected due to new economic and social realities. New demands, preferences, and demographic makeup will require a shift in your approach to your brand or client’s approach to Google Ads.
Instead of missing out on leads, sales, and other conversions, use the right plan to put yourself ahead of the competition. Learn to craft the right message to your audience in the right way for your campaign.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAnton Shulke
how to test your high-value keywords with single ad group testing and the rest of your account at scale with multi-ad group testing. With the changes to how ads are rendered; we'll look at two common ad templates to test that will quickly get you started. Once you set up a test, your rotation settings are very important, so we'll cover what settings to use while ad testing and what to use when you aren't actively testing. Finally, picking winners and losers is critical. The common metrics such as CTR and conversion rate are terrible metrics to use; so we'll cover the metrics you should be using based upon your account goals. This presentation is an integral part of SEMrush webinar
In this Expert Session, Kirk Williams gives us a great introduction to Shopping Ads for Bing and Google. Shoppings Ads are becoming more and more important to eCommerce and Kirk shows us why: they can be some of the most effective ads out there when executed correctly.
Kirk shows us tips, tricks and strategies to optimize these ads for a hefty return on your ad budget. You'll learn how to find the best keywords to use and you'll see the technology used by everyone from the smallest online stores to the biggest e-commerce giants like Wal-Mart and Amazon. Kirk will show you where to focus your energy to get the biggest return on your biggest investment: your time.
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
What are Custom Dimensions in Google Ads?
When appropriately used, custom dimensions have the power to simplify your campaign management and data analysis processes. As such, they are a vitally important asset in the PPC manager’s toolkit.
Dissimilar to labels, Google Ads custom dimensions are specifically designed to be applied to and remain consistent for the long-haul. Your secondary dimensions provide you with the opportunity to include a hierarchical structure to your campaign reporting while allowing you to drill down from department, all the way to your product line.
When you get familiar with this feature, you’ll soon see that it can improve your campaigns, saving you a lot of time, money, and frustration along the way.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Do you need a Better Conversion Rate? - Growth Hacking TorontoTiffany daSilva
Here are the slides from a talk I did on conversion rate optimization for the Growth Hacking TO meet up group! Learn a little about Google Analytics, why your landing page probably sucks and the value of personas like Tony Darrell! Enjoy! :)
Advanced Snippet Optimization - SMX Stockholm 2012Bastian Grimm
Covering the various aspects of Google SERP snippet optimization techniques including schema.org, rel=author, title optimization & much more - for getting maximum attention and SERP CTR.
The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketin...Conductor
Marketers trumpet the importance of schema and rich snippets to their search marketing success. But what do we know for sure? In this C3 session, Derrick Hicks of BodyBuilding.com talked about why his team came to suspect rich snippets might be hurting their search traffic, and share the tests and valuable takeaways that followed.
SEMrush Webinar: How to audit and fix thin content with no value - Stephen Ke...Branded3
Stephen hosted an SEMrush webinar, running through the differences between content-related issues and what marketers can do to recover from Panda and manual actions.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information.
These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.
Ranking in Google Since The Advent of The Knowledge GraphBill Slawski
A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015
The Lotico Semantic Web of San Diego
The SEO San Diego Meetup
The SEM San Diego Meetup
http://www.meetup.com/InternetMarketingSanDiego/events/222788495/
User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.
This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.
SMX Munich presentation by Jan-Willem Bobbink
Written presentation can be found at: http://www.notprovided.eu/smxdata
Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. How many publishers have intergrated rich snippets? Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI. Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
En la nueva Martes Class de hoy hablamos de los Rich Snippets. Este tipo de etiquetado semántico es valorado cada vez más por Google debido a la información adicional que aporta al usuario en sus resultados de búsqueda. Si eres de los que piensa que hay vida semántica más allá de las meta-etiquetas tradicionales, ¡no te pierdas esta micro-formación!
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
· Why SEO & PPC should work together in 2018?
· 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level
Speaker Bio:
Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team.
Epic Insights: PPC Analytics Tactics That Can Make or Break Your PerformanceKissmetrics on SlideShare
Analytics and PPC The Basics • Ensure AdWords is destination URL auto-tagging • Link Google Analytics account to AdWords • Tag paid search platforms with appropriate UTM tagging
Analytics and PPC Where To View Paid Search Data In Analytics
Section One Google Analytics Goals Goal Type Example Destination thanks.html Duration 5 Minutes On Site Pages/Screens per Session 3 Pages Visited Event Played A Video
Analytics and PPC Define Channel Groups - Break Out Paid Search Into: • Generic Terms • Branded Terms
Analytics and PPC Ecommerce Tracking - View Data By: • Product (ex: Widget A) • Product SKU (ex: 1111) • Product Category (ex: Widgets) • Source/Medium (ex: google/cpc)
Analytics and PPC Summary • Properly setup Google Analytics and associated links between paid search programs • Define goals - both micro and macro • Setup channel groups to break out paid search by brand and non brand • If tracking dynamic revenue values, make sure e-commerce tracking is properly setup
Post Click Behavior What Is Considered Post Click Data? • Bounce Rate • Pages/Session •
Post Click Data Can Be Reviewed By: • Campaign • Ad Group • Keyword • Destination URL • Platform • Hour of Day
AdWords Campaigns
Then Dig Into Keywords
View PPC Landing Page Behavior
Post Click Behavior View Data By Keyword Average Position, Including: • Revenue • Conversion Rate • Bounce Rate • Pages / Session • Goal Completions • And Many More!
Post Click Behavior Summary • Understand and consistently review post click metrics • Paid search data can be reviewed in a variety of ways including campaigns, ad groups, and keywords • Highlight areas that see good and poor post click data - make sure to pay attention to revenue and conversion rate • View data by ad position for more effective keyword bidding
Attribution Paid Search Does Not Work In A Silo
Attribution Why Is Multi-Channel Funnel Attribution Important? • Shows which channels are helping others - even if the specific channel is showing poor last click performance • Allows for a more accurate breakdown of paid search ROI • Better helps to determine where budget should be placed • Gives greater credence to social efforts
All Channels Work Together
Model Comparison Tool • Last Interaction • Last Non-Direct Click • Last AdWords Click • First Interaction • Linear • Time Decay • Position Based • Custom
Model Comparison Tool - First vs. Last Interaction
Assisted Conversions
Summary • Paid Search is impacted by other channels and vice versa • See the true ROI of Paid Search by reviewing Multi Channel Funnel Reports • Check out the Model Comparison Tool to review Paid Search data by various methods • Pay attention to high level assisted and last click conversions by channel
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Why do we have to work so hard to get our persuasive messages heard? Why is conversion so difficult? Why don't people read our content?
Join the Conversion Scientist Brian Massey as he introduces you to two "bouncers" in the human brain that keep your marketing messages from getting through, and what you can do to get around them.
Startup Marketing Conference is the ONLY digital and lean marketing education event for startups and innovation teams that is focused on growth. This fall's program features a robust agenda , offering a wide range of topics to suit all experience levels and budgets.
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear.
Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice.
Learn all this and more...
What motivates your primitive self
How to profit from neuromarketing
Neuromarketing principals in action
Live website review
The Seven Deadly Sins Of Landing Page Design & Live Site Reviews
Your baby is ugly – your landing pages have severe and fundamental problems that are affecting your online marketing ROI. Learn how to avoid the most common landing page problems in this fast-paced & entertaining session. After learning to uncover common conversion mistakes, participants can volunteer their landing pages for live conversion critiques.
That’s Irrational!
Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
That’s Irrational!Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
Test. Optimize. Innovate.
We are thrilled to bring together
customers, partners, testing evangelists,
and web design experts under
one roof for OptiCon. Discussion
topics will run the gamut from
building and expanding testing
cultures within organizations, making
marketing data accessible and
actionable, and democratizing the
process of data collection and
experimentation so that anyone in an
organization can test for themselves.
45 minute webinar featuring Neil Patel
A/B testing should be a major part of your growth strategy. But what should you test? And how do you test it? In this webinar, Neil Patel will share his most efficient A/B tests that increase conversions and lower costs.
In this webinar we will show you:
-How running A/B tests on colors can reduce your cost per acquisition (CPA)
-How testing the right element in an explainer video can crush it
-Examples of simple A/B tests that can help you get more revenue out of your existing traffic
Pubcon Las Vegas 2013, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world's top speakers.
Internet Domination Boot Camp for Lawyers!
This is for you whether you’re new to Internet Marketing for your Law Firm – in which case you will leave with advanced Internet Marketing acumen, or if you’ve been a student of Internet Marketing for quite some time – you’ll discover little things that swing BIG doors wide open in your acquisition of new cases from online marketing.
HERE’S SOME OF WHAT YOU’LL MISS BY NOT ATTENDING:
* How to use A-B split testing to increase your leads and conversions
* How to use Google analytics for targeted campaigns
* Using – Google analytics beyond the standard reports
And much more.
Scary forms and landing pages lead to frightening conversions. Join SiteTuners and LeadSpend this Halloween, and learn how to magically turn the most ghastly landing page into a spell-binding conversion machine.
In this devilishly fun webinar you'll learn:
*Why most B2B sites have dreadful form-fill rates
*How to bewitch your visitors with the right copy, layout and offer
*Techniques for bringing inactive subscribers back from the dead
*How to keep your list from becoming an email graveyard
If your conversion rate makes you want to scream bloody murder, watch this free 50-minute webinar to learn the tricks (and treats) of high-converting lead generation forms. Presented by Tim Ash and Craig Swerdlow.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
4. 15 ACTIONABLE WINS TO CONVERT ORGANIC WEB TRAFFIC
:: Angie Schottmuller Three Deep Marketing SiteTuners Webinar Sep 24, 2014
$
ORGANIC
CONVERSION
5. ANGIE SCHOTTMULLER
Director of Optimization
Three Deep Marketing
@aschottmuller
linkedin.com/in/angieschottmuller
aschottmuller@ThreeDeepMarketing.com
ThreeDeepMarketing.com
6. CONVERSION HACKS FOR ORGANIC WEB TRAFFIC
Tweet this session!
@aschottmuller
#SEO #CRO
Seriously. It's loaded with juicy stats
guaranteed to get a retweet!
8. Driving traffic is futile without
a conversion strategy.
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
9. Conversion optimization is
futile without adequate traffic.
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
10. SEO vs. CRO
SEARCH ENGINE OPTIMIZATION CONVERSION RATE OPTIMIZATION
Optimize content for
SEARCH ENGINES
USERS
to believe it's the best answer to a user's query
enough to...
RANK HIGH IN
SEARCH RESULTS.
COMPLETE THE
CALL-TO-ACTION.
METRIC: Search Rank METRIC: Conversions (Goal Completions)
:: Organic Conversion Optimization - Angie Schottmuller @aschottmuller - Three Deep Marketing
13. Where is "Intent?"
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
Search
Query
Search
Results
Page
View
Search engine
presents the
best results
User clicks-through
on result
14. Referral keywords RARELY
include intent.
Google (not provided) keywords are a not the problem.
Your content strategy is.
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
15. ONE page.
ONE purpose.
ONE targeted keyword phrase.
ONE best answer.
- Angie Schottmuller
@aschottmuller, Director of Optimization, Three Deep Marketing
16. What's the path to your 1 best answer?
PAGE
PAGE
1 Query
PAGE
(Keyword) (No Call-to-Action)
PAGE
PAGE
One query = Many pages??? VERY CONFUSING!
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
17. Map out your best answer path...
Query
Keyword
Purpose
Call-to-Action
Page
<PAGE TYPE>
For queries with lots of matches, create "best answer" aggregator/category
pages that collectively feature a grid of paths to top content. (i.e. products,
news, how-to videos, download resources, etc.)
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
18. LEVEL PAGE TYPE TARGETED SEO PHRASE
1
Content Strategy Planning Tree Guide
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
Home Page
Category or
List Page
Detail Page
or Resource
1-2 Words
2-3 Words
3+ Words
2
3
19. Define Clear Purpose For All Content
WEB PAGE
PAGE TYPE:
__________________________
TOPIC: (Targeted Keyword/Phrase)
__________________________
PURPOSE: (Primary Call-to-Action)
__________________________
RELATED INTENT PATHS:
__________________________
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
20. Home & Category = "Traffic Cop" Pages
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
21. Leverage "Grids" to Present Clear Paths
Category Grid versus Product List boosted CTR by 15%.: http://whichtestwon.com/archives/24201
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
28. Review & Comment SEO+CRO Strategy
SORT BY
MOST
RECENT
CUSTOM FIELDS
& LABELS
Angie Schottmuller @aschottmuller | Three Deep Marketing | #ConvCon
29. CONVERTING ORGANIC WEB TRAFFIC - GOAL #2:
BOOST CTR
(CLICK-THROUGH RATE)
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
30. How compelling are your search snippets?
NO VALUE
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
PAID ORGANIC
VALUE-ADDED
31. Optimize
organic search
snippets like
you would a
PAID AD.
Image credit: luxtica.com Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
32. Search Snippet Anatomy
Title Beginning with Targeted Keyword (~60 chars)
http://www.mydomain.com/page-url-keyword-query-bolded/
Engaging, unique, page-specific description highlighting details and benefits what
can be found in the content. Include a call-to-action or action verb to boost click-through.
Search query keywords display bold. (139-156 chars max)
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
TITLE
URL
DESCRIPTION
BASICS =
BLENDING-IN
33. Rich Snippets
BOOST CTR
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
34. Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
LET'S PLAY...
Pimp My Search Snippet!
36. Ratings & Video: Search Snippet "Bling"
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
EXAMPLE:
Use Schema microdata:
http://schema.org/AggregateRating + http://schema.org/Review
http://schema.org/VideoObject
http://bit.ly/yoastvideoseoplugin (Annual license: 1 Site= $69. Up to 20 Sites= $249)
37. Authorship: Search Snippet "Bling"
Use Google+ Authorship: https://plus.google.com/authorship
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
EXAMPLE:
38. Measure Your CTR Trends
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
39. Dive Into Google Webmaster Tools
WHAT'S
WORKING?
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
40. Dive Into Google Webmaster Tools
WHAT ISN'T
WORKING?
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
41. Dive Into Google Webmaster Tools
WHAT NEEDS A
LIFT?
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
42. CONVERTING ORGANIC WEB TRAFFIC - GOAL #3:
REDUCE BOUNCES
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
43. First, Measure "Bounce" Correctly
"Adjusted Bounce Rate"
3 seconds? 5 seconds?
Tracking Adjusted Bounce Rate In Google Analytics http://j.mp/ULdygk
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager http://j.mp/1nzk62t
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
44. "This is lame.
Let's bounce!"
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
Image credit: listdose.com
45. Optimize Scent
(prevent the bounce)
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
46. Match Title Tag & H1 Page Heading
A) TITLE TAG
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
B) PAGE
HEADING
Where are
the colors?!
Site Reference: Cars.com
47. Non-Match = Confusion = Bounce
Colors were below the
fold ...on a tab.
RELATED LESSON:
Don't save page tabs as
different URLs!
Site Reference: Cars.com Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
48. Audit & Fix Non-Matches
1. Crawl your site with Screaming Frog.
2. Export to Excel.
3. Filter Title and H1 Differences.
4. Audit and Fix!
Screaming Frog SEO Tool: http://bit.ly/screamingfrogtool
Crawls websites and extracts page meta data (and much more) info. 500 URLs
free. Unlimited use license = $99/yr.
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
49. If your main content
appears below 45% of
the screen...
(Your scent trail is tainted.)
You're a "HEAD CASE!"
20%
40%
60%
80%
550px ABOVE-THE-FOLD
Note: Browser head + foot uses about 20-23%.
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
50. Crate & Barrel - 50% "Head Case"
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
Site Reference: CrateAndBarrel.com
51. -PATTERN
Keep title/heading
high and flush left to
best MAINTAIN SCENT.
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
Image Credit: IB.deviantart.com
52. VISUALS are processed
FASTER than text.
Source: Neo Mammalian Studios Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
53. Enhance Scent with Visuals
Visuals....
ABOVE-THE-FOLD
reduce bounce.
CROSSING-THE-FOLD
encourage scrolling.
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
Site Reference: ExtremeTerrain.com
54. Be Strategic with Surrounding Text
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
Search engines evaluate text
surrounding images and video for
keyword relevance.
Lead captions with targeted
keywords for SEO. David Ogilvy
research found users read captions
300% more than body text!
Jeep Wrangler Minnesota winter adventure!
A Jeep image captioned to rank well =
55. CONVERTING ORGANIC WEB TRAFFIC - GOAL #4:
BOOST
INTERACTION
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
56. Conversion rate is a measure of your ability to persuade
visitors to take the action you want them to take...
For you to achieve your goals,
VISITORS must first achieve theirs.
- Bryan Eisenberg
@TheGrok, Conversion Optimization Expert, Speaker & Author
57. Reevaluate Goals
USER
GOALS
What does the
user want to
accomplish?
BUSINESS
GOALS
What does the
business want to
accomplish?
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
58. User-Centric Goals
USER
GOALS
What does the
user want to
accomplish?
BUSINESS
GOALS
What does the
business want to
accomplish?
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
59. RETHINK
Intention
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
60. What specific data do web
visitors need to make a
good decision?
How can I make the data
consumption into a
measurable action?
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
ASSESSMENT:
1
2
61. Amazon has measurable actions everywhere!
Screenshot: Amazon.com Books: "Start With Why" by Simon Sinek Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
62. Top User Actions = Tracked Events = Goals
"What was your
reason for visiting
today?"
"Did you find
what you were
looking for?"
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
64. CONVERTING ORGANIC WEB TRAFFIC - GOAL #5:
BOOST ORGANIC
CONVERSION
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
65. Eliminate the Distractions
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
66. Do NOT Distract Your Buyer's Journey
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
67. What's the Call-to-Action?
Source: WilliamSonoma.com 3/10/14
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
68. Let the Hero Shot & Primary CTA STAND OUT.
Neutralize all other colors.
Audit with the 6-foot and
5-second tests!
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
69. You can even get conversions from PDFs
LEAD GENERATION HEATMAPS
Docalytics: http://docalytics.com
Lead capture, analytics and mouse tracking heatmaps for PDFs and docs!
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
71. Organic Conversion Key Takeaways
Audit your "best answer" pages
Don't worry about (not provided) keywords.
Pimp your search snippets
Audit, maintain, and enhance scent
Track user actions with clickable events
Make the primary CTA obvious, relevant
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
72. "A search query is simply a question.
TO OPTIMIZE for search and conversion,
PROVE you're the best answer."
- Angie Schottmuller
@aschottmuller, Director of Optimization, Three Deep Marketing
73. Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and
converting web traffic. We bridge organic conversion tactics with
powerful user-centric strategies to deliver lasting, tangible ROI.
Contact Me for a
Consultation
Maximize your SEO & CRO power play!
Angie Schottmuller
Director of Optimization
aschottmuller@threedeepmarketing.com
@aschottmuller
Your time and budget is finite.
Grow ROI with a power play!
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
74. Our Clients...
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO
75. THREE DEEP MARKETING
180 E 5th St, Suite 910, St Paul, MN 55101 (651) 789-7701
www.threedeepmarketing.com
Lead Generation
Search Marketing
Optimization (SEO/SMO/CRO/PPC)
Organic Conversion Optimization - Angie Schottmuller @aschottmuller | Three Deep Marketing | #SEO #CRO