The document discusses using Screaming Frog, a technical SEO audit tool, to perform various SEO audits and analyses of a website. It describes several specific functions of Screaming Frog including detecting broken links, checking crawl errors, auditing metadata, and finding thin content. It then provides step-by-step instructions for using Screaming Frog to perform tasks like finding images missing alt text, auditing meta directives, auditing site migrations, and tracking link cleanup campaigns.

2. Technical SEO Audit
With Screaming Frog
@glen_dimaandal

3. Glen Dimaandal
Online Marketing
Manager

4. Glen Dimaandal
Founder & CEO

5. On-Site SEO
Applying SEO
best practices to
on-site elements.

6. Maximizing
Crawlability

7. Relevance of Content

8. More
Important
than Ever!

9. Beware of
Frauds

10. What is
Screaming
Frog?

11. It crawls pages so that you
won’t have to

12. Should You
Pay?

13. Basic Functions

14. Detect broken links

15. Detect broken links
Check Crawl Errors

16. Detect broken links
Check Crawl Errors
Audit Meta Data

17. Uncommon but
Useful
Applications

18. Finding Thin
Content

19. 1. Crawl a site or a list of pages

20. 1. Crawl a site or a list of pages
2. Go to the Internal Tab

21. 1. Crawl a site or a list of pages
2. Go to the Internal Tab
Use the “Filter” dropdown and
choose “HTML

22. 4. Find the Word Count column on the far right

23. 4. Find the Word Count column on the far right
5. Export to CSV

24. 4. Find the Word Count column on the far right
5. Export to CSV
6. Sort Word count values from smallest to largest

25. 4. Find the Word Count column on the far right
5. Export to CSV
6. Sort Word count values from smallest to largest
7. Investigate all pages with 200 and below word
count values

26. Finding Images
Missing Alt
Text

27. 1. Crawl a site or a list of pages

28. 1. Crawl a site or a list of pages
2. Goto the Images Tab

29. 1. Crawl a site or a list of pages
2. Goto the Images Tab
3. Go to Advanced exports

30. 1. Crawl a site or a list of pages
2. Goto the Images Tab
3. Go to Advanced exports
4. Choose “Missing Alt text”

31. Auditing meta
directives

32. 1. Crawl a site or a list of pages

33. 1. Crawl a site or a list of pages
2. Go to the directives tab

34. 1. Crawl a site or a list of pages
2. Go to the directives tab
3. Filter according to directive (noindex,
noarchive, canonical tags, etc)

35. 1. Crawl a site or a list of pages
2. Go to the directives tab
3. Filter according to directive (noindex,
noarchive, canonical tags, etc)
4. Export to CSV and address

36. Auditing Site
Migrations

37. 1. Install SEOQuake

38. 1. Install SEOQuake
2. Go to site settings and turn off Google Instant

39. 1. Install SEOQuake
2. Go to site settings and turn off Google Instant
3. Set search results per page to 100

40. 1. Install SEOQuake
2. Go to site settings and turn off Google Instant
3. Set search results per page to 100
4. Run a “site:” query for the old domain

41. 5. Export all listings to CSV

42. 5. Export all listings to CSV
6 Complie all URLs into one .txt file

43. 5. Export all listings to CSV
6 Complie all URLs into one .txt file
7. On Screamin Frog, go to Mode and choose
“List”

44. 5. Export all listings to CSV
6 Complie all URLs into one .txt file
7. On Screamin Frog, go to Mode and choose
“List”
8. Choose the .txt file with the URLs from Google

45. 9. In the Interbal tab, check the “status” column

46. 9. In the Internal tab, check the “status” column
10. Investigate all results that are not 301
redirecting

47. Tracking Link
Cleanup
Campaigns

48. 1. Go to Configuration and find “cstom”

49. 1. Go to Configuration and find “cstom”
2. Create an “includes” filter and type your root
domain

50. 1. Go to Configuration and find “cstom”
2. Create an “includes” filter and type your root
domain
3. Prepare a .txt file of external pages that you
requested link removal from

51. 1. Go to Configuration and find “cstom”
2. Create an “includes” filter and type your root
domain
3. Prepare a .txt file of external pages that you
requested link removal from
4. Set Screaming Frog to List mode and have it
crawl the list

52. 5. When the crawl finishes, go to the Custom tab

53. 5. When the crawl finishes, go to the Custom tab
6. You’ll see which unwanted links are still live for
your site

54. Where Credit is Due

55. Thank
You!