Viewing your SEO Strategy separately from the selection, implementation, and day to day management of your CMS is fairly common. This can be a big mistake. Too often, changes made to a website through a web CMS don't take into account SEO must-dos.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
A web design company in Glasgow offering Joomla,Drupal,Magento and Wordpress web designing and development services along with iphone ,android and facebook apps For more info:http://glasgow.fortuneinnovations.com/
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
Advanced Snippet Optimization - SMX Stockholm 2012Bastian Grimm
Covering the various aspects of Google SERP snippet optimization techniques including schema.org, rel=author, title optimization & much more - for getting maximum attention and SERP CTR.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
A web design company in Glasgow offering Joomla,Drupal,Magento and Wordpress web designing and development services along with iphone ,android and facebook apps For more info:http://glasgow.fortuneinnovations.com/
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
Advanced Snippet Optimization - SMX Stockholm 2012Bastian Grimm
Covering the various aspects of Google SERP snippet optimization techniques including schema.org, rel=author, title optimization & much more - for getting maximum attention and SERP CTR.
SEMrush Webinar: How to audit and fix thin content with no value - Stephen Ke...Branded3
Stephen hosted an SEMrush webinar, running through the differences between content-related issues and what marketers can do to recover from Panda and manual actions.
The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketin...Conductor
Marketers trumpet the importance of schema and rich snippets to their search marketing success. But what do we know for sure? In this C3 session, Derrick Hicks of BodyBuilding.com talked about why his team came to suspect rich snippets might be hurting their search traffic, and share the tests and valuable takeaways that followed.
Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information.
These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.
Ranking in Google Since The Advent of The Knowledge GraphBill Slawski
A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015
The Lotico Semantic Web of San Diego
The SEO San Diego Meetup
The SEM San Diego Meetup
http://www.meetup.com/InternetMarketingSanDiego/events/222788495/
User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.
This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
SMX Munich presentation by Jan-Willem Bobbink
Written presentation can be found at: http://www.notprovided.eu/smxdata
Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. How many publishers have intergrated rich snippets? Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI. Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
En la nueva Martes Class de hoy hablamos de los Rich Snippets. Este tipo de etiquetado semántico es valorado cada vez más por Google debido a la información adicional que aporta al usuario en sus resultados de búsqueda. Si eres de los que piensa que hay vida semántica más allá de las meta-etiquetas tradicionales, ¡no te pierdas esta micro-formación!
SEO para periodistas presentado en el curso de UIMP y FAPE: Los chic@s de la prensa se pasan al 2.0: ¿profesiones cool o salidas laborales para un sector en crisis?
Learn why a failed marriage between Search Engine Optimization (SEO) and your Content Management System (CMS) can hamper the ability for search engines to find and understand your content.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
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Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
Search Engine Optimization Ranking FactorsGerry Grant
SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Date/Time: July 31th, 2014 1PM EST
Join Daniel Burstein, Director of Editorial Content at MarketingSherpa, and JR Hopwood, Vice President of Digital Strategy at Bridgeline Digital, and learn about strategies and technology that allow marketers to seamlessly work customers through each stage of the sales funnel.
Attend the webinar to learn:
• Best practices from MarketingSherpa
• Technology & features that support marketing goals
• Use cases detailing customer journeys
Watch Daniel Burstein, Director of Editorial Content at MarketingSherpa, and JR Hopwood, Vice President of Digital Strategy at Bridgeline Digital, and learn about strategies and technology that allow marketers to seamlessly work customers through each stage of the sales funnel.
Attend the webinar to learn:
Best practices from MarketingSherpa
Technology & features that support marketing goals
Use cases detailing customer journeys
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
On Wednesday, July 30th, 2014 at 1:00 pm EST, join Jennifer Koen, Senior Marketing Manager at Sport Clips, and Jeremy LaDuque, SVP of Multi-Unit Organizations at Bridgeline Digital, and learn how Sport Clips improved their online marketing strategy through a centralized solution that helps franchisees deliver the power of their national brand at a local level.
Guilty by Associations - Five Mistakes Associations Make While Developing The...Bridgeline Digital
Membership Engagement today begins and ends with an Association’s website. The Internet, more than any other medium, offers an extraordinary opportunity to increase membership and foster the existing community to improve retention rates. However, many Associations struggle to develop a digital strategy that properly employs the latest resources to enhance the value of their web presence.
iSG Webinar – AB Testing: The most important thing you’re NOT doingBridgeline Digital
AB Testing requires a considerable amount of time, work, and planning. But as with most ventures that involve those components, the valuable results and insight gained from AB Testing more than payoff the initial investment.
Watch a recording of a webinar with JR Hopwood from our iAPPS Success Group (iSG) to learn about the process of AB Testing game and how to convince others in your organization to AB Test as well.
Webinar: How to Create Meaningful Mobile Experience with Responsive DesignBridgeline Digital
Think of the last time you used your smartphone or tablet to access a website. Were you able to find the information you were looking for? Did you have trouble navigating the page because of screen size limitations? Did you leave the website before making a purchase due to these problems?
Responsive Design improves the customer experience and helps your customers find the product or service information they are looking for.
Watch our webinar to learn:
• The Importance of Mobile User Behavior Search Engine Optimization Considerations
• How To Create a Consistent User Experience Across All Channels
• Create Contextualized Interactions To Deliver the Right Experience to the Right Device
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
3 Phases to Email Marketing Webinar - eBook - Bridgeline DigitalBridgeline Digital
Email has become so integrated in our everyday lives that the first thing 58% of adult Americans do in the morning is open their desktop, phone, or tablet and check for new messages. For businesses, this is a huge opportunity – especially considering that 77% of customers prefer to receive marketing messages through email over every other channel (and it’s not even close!).
Despite this valuable marketing opportunity, did you know that only 60% of marketers say their Email Marketing initiatives actually produce an ROI? Fortunately, we’ve studied the game film, talked to scouts (industry experts), and put together a step-by-step guide to help you produce winning email campaigns.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
Understanding your website users and how to drive their behavior is a fundamental imperative to the success of your online marketing initiatives. See the details behind understanding user intent and behavior — using real-life examples.
How Integrated Web Analytics Can Improve Website Performance and ROIBridgeline Digital
Learn how a natively integrated Web Analytics/Content Management System solution can help marketers improve content on every page through more accurate user data and more informed decision making
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
Give Your CMS an SEO Jolt
1. Give
Gi your CMS an SEO J lt
Jolt
Learn how your CMS can have a HUGE impact on your
SEO efforts
F R E E e B O O K
2. Acronym Soup
» Content Management System. This is the technological system that companies use to
manage all of their websites’ content (text, photos, videos, PDFs)
3. Acronym Soup
» Search Engine Optimization refers to the strength of a website as viewed by search
engines such as Google, Bing, Yahoo. Highly optimized websites rank very well.
4. Acronym Soup
» Search Engine Optimization refers to the strength of a website as viewed by search
engines such as Google, Bing, Yahoo. Highly optimized websites rank very well.
5. Overview
» Content Management Systems (CMS) are extremely popular; allow internal teams to
manage their own web properties
» This helps foster efficiency, speed, and accuracy
» Past decade has proven the power of the search engine (e.g. Google)
6. Overview
» Content Management Systems (CMS) are extremely popular; allow internal teams to
manage their own web properties
» This helps foster efficiency, speed, and accuracy
» Past decade has proven the power of the search engine (e.g. Google)
7. Overview
» Content Management Systems (CMS) are extremely popular; allow internal teams to
manage their own web properties
» This helps foster efficiency, speed, and accuracy
» Past decade has proven the power of the search engine (e.g. Google)
» All too often, CMS overlooks SEO
» CMS are overly focused on Technology not Marketing
Technology,
» SEO is a relatively recent surge compared to legacy of some CMS platforms
» There have been strides, but few CMS take care of all your SEO needs
8. Today, Businesses Must Be Found
It doesn’t matter how good your website is. If no one can find it, you don’t matter.
9. Give a Jolt
Photo credit: http://www.flickr.com/photos/e3000/211592000/
11. SEO 101
» How do search engines judge you?
Relevancy
» What is your site or p g about?
y page
» How relevant are you to specific search terms?
» Will a visitor find what they’re looking for?
12. SEO 101
» How do search engines judge you?
Relevancy
+T
Trustt
13. SEO 101
» How do search engines judge you?
Relevancy
+T
Trustt
» Are you an older, stable web site?
» Do other sites appear to trust you?
» Will a visitor get valuable information from you?
14. SEO 101
Can a CMS make your site …
relevant?
trustworthy?
18. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl P
Editable Page H di
Headings
» Landing Page Creation
19. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl P
Editable Page H di
Headings
» Landing Page Creation
20. Editable Page Title and Metadata
» Page Titles are one of the most important pieces of SEO
» Search Engines place considerable weight; UX effect as well
» While meta keywords have gone extinct, meta descriptions are still important
y g , p p
» Ability to edit these is imperative
21. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl P
Editable Page H di
Headings
» Landing Page Creation
22. SEO-Friendly URL Stems
» Important factor in engines understanding page relevancy
» Page URLs are a great area to populate target keywords
» Easier on site users; more memorable than a random string
; g
» CMS should have intelligent, automated method to generate SEO-Friendly URLs
www.acme.com/products/red-oven-mitts www.acme.com/prodinfo.asp?number=PC-11122
23. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl P
Editable Page H di
Headings
» Landing Page Creation
24. Web Analytics
» Whether it’s a separate tool or integrated – use your analytics
» Knowing what keywords drive traffic helps identify opportunities
» Driving traffic isn’t the only g
g y goal – drive the right traffic
g
» Understand what traffic converts and expand those efforts
25. Web Analytics
» Whether it’s a separate tool or integrated – use your analytics
» Knowing what keywords drive traffic helps identify opportunities
» Driving traffic isn’t the only g
g y goal – drive the right traffic
g
» Understand what traffic converts and expand those efforts
Your search referrers
Y h f Their
Th i performance
f
26. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl P
Editable Page H di
Headings
» Landing Page Creation
27. Sitemaps (XML)
» XML Sitemaps are standardized files that search engines utilize to better understand
pages on your website
» They are not required for your website to be crawled
» Very helpful for new websites and those with dynamic content
» CMS should automatically generate XML Sitemaps
28. Sitemaps (XML)
» XML Sitemaps are standardized files that search engines utilize to better understand
pages on your website
» They are not required for your website to be crawled
» Very helpful for new websites and those with dynamic content
» CMS should automatically generate XML Sitemaps
29. Sitemaps (HTML)
» HTML Sitemaps are pages containing a hierarchy of links to areas of your website
» HTML Sitemaps help the engines to efficiently ‘spider’ the content on your site
» Engines validate XML sitemaps with spider’d content
g p p
» Users seek out sitemaps as browseable navigation
» CMS should automatically generate HTML Sitemaps
30. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl P
Editable Page H di
Headings
» Landing Page Creation
32. 301 Permanent Redirect Automation
» Let’s say search engines bring you web traffic, which in turn lead to sales
» This camera is your hottest item, with search engines referring 25% of buying users
33. 301 Permanent Redirect Automation
» Let’s say search engines bring you web traffic, which in turn lead to sales
» This camera is your hottest item, with search engines referring 25% of buying users
» All is well until your company decides to redesign/redevelop your website
y p y g py
Danger Ahead
34. 301 Permanent Redirect Automation
Nikon Digital Cameras | Acme Liquidators
Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands
Include Nikon, Canon, and More…
www.acme.com/electronics/nikon-12-1-digital-camera-1a.aspx
g p
35. 301 Permanent Redirect Automation
Nikon Digital Cameras | Acme Liquidators
Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands
Include Nikon, Canon, and More…
www.acme.com/electronics/nikon-12-1-digital-camera-1a.aspx
g p
» Search engines have ranked this webpage for “Nikon Digital Camera”
» The engines have given this page a certain rank or “weight”
weight
36. 301 Permanent Redirect Automation
Nikon Digital Cameras | Acme Liquidators
Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands
Include Nikon, Canon, and More…
www.acme.com/electronics/nikon-12-1-digital-camera-1a.aspx
g p
» Search engines have ranked this webpage for “Nikon Digital Camera”
» The engines have given this page a certain rank or “weight”
weight
» After the redesign, the page name changed, but search engines are trying to reach
the page from the link above
Nikon Digital Cameras | Acme Liquidators
Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands
Include Nikon, C
I l d Nik Canon, and M
d More…
www.acme.com/prods/closeout-elec/nikon-camera-1674a.cfm
37. 301 Permanent Redirect Automation
» Search engines take note that your page no longer exists
» They drop you for your lucrative “Nikon Digital Camera” phrase
» Has an overall effect on website’s SEO grade
g
» Keep in mind this negative effect also occurs when you rename your own pages on
your website
38. 301 Permanent Redirect Automation
» Search engines take note that your page no longer exists
» They drop you for your lucrative “Nikon Digital Camera”
» Has an overall effect on website SEO
» Keep in mind this negative effect also occurs when you rename your own pages on
your website
» A 301 permanent redirect is the standard method to inform search engines that your
page names have changed. 301s transfer existing “page weight” to the new page.
Users also trying to access the old URL will be sent to the new page.
» CMS should have an automated method to generate 301 Permanent Redirects
39. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl Page Headings
Editable P H di
» Landing Page Creation
40. Editable Page Headings
» Along with Page Titles, Page Headings are an important SEO item
» Search engines give more consideration to content within heading tags
» A great area to insert target keywords you’re trying to rank for
g g y y y g
» These tags are represented in HTML as:
» <h1>My Page’s Heading</h1>
» <h2>A Second Level Page Heading</h2>
» CMS should allow for editing of Page Headings
41. How to Give a Jolt
» Editable Page Title and Metadata
» SEO-Friendly URL stems
y
» Web Analytics
» Sitemaps (XML/HTML)
» 301 Permanent Redirect Automation
» Edit bl P
Editable Page H di
Headings
» Landing Page Creation
42. Landing Page Creation
» Remember why you got a content management system
» Create new content – based on opportunities identified through analytics
» Every p g is a page visitors might land on – welcome them
y page p g g
» Recency is an important factor – create new content often
Know who’s coming.
Know why they’re coming.
Welcome them accordingly.
43. Summary
» Content Management Systems help businesses maintain their websites, however
make sure they won’t hinder your SEO
» Search engines assess relevance and trust when judging your website
» Ensure you have control over Page Titles, Metadata, and your pages' URL Stems
» Make sure your CMS can create and continually modify XML/HTML Sitemaps
» 301 permanent redirects - is your CMS handling this for you?
» Leverage web analytics to identify opportunities
44. About Bridgeline Digital
About Bridgeline Digital
» A developer of powerful web application management software and award winning
Interactive Technology Solutions
We help organizations achieve or exceed their interactive marketing and
business initiatives by leveraging web based technologies
» Maximize revenue
» Reduce operational and administrative costs
» Improve customer service and loyalty
» Enhance employee knowledge and productivity
Expanding market presence
» We have over 700 customers with an expanding geographic presence
46. Thank You For Reading!
» You can revisit this presentation on Bridgeline’s slideshare account:
» http://www.slideshare.net/bridgeline
» http://www.bridgelinedigital.com
» http://twitter.com/bridgeline
» 800.603.9936