AJ Kohn, owner of Blind Five Year Old, specializes in SEO and online marketing with notable growth, emphasizing the significance of rich snippets and schema.org. He discusses the impact of structured data on traffic and Google's algorithm changes related to snippet visibility. The document highlights insights on authorship results and the necessity of using proper markup for better search engine performance.

1. Blind
Five
Year
Old
AJ Kohn, Owner

2. Beyond Blue Links

3. My name is AJ Kohn

4. I run Blind Five Year OldBlind Five Year Old | @ajkohn

5. Pennsylvania

6. George Washington University

7. Advertising

8. Fundraising

9. Old school direct marketingBlind Five Year Old | @ajkohn

10. Internet

11. 25% growth for three consecutive yearsBlind Five Year Old | @ajkohn

12. SEO

13. Segue

14. Rich Snippets

15. Recipes
Videos
Events
Not your ordinary resultBlind Five Year Old | @ajkohn

16. Rich Snippets launched May 12, 2009Blind Five Year Old | @ajkohn

17. Schema.org launched June 2, 2011Blind Five Year Old | @ajkohn

18. Eye tracking studies
confirm that visual
results are powerful
Click magnetsBlind Five Year Old | @ajkohn

19. 12% - 17%
increase in traffic
by implementing
recipe snippets
http://bit.ly/duncanhinescasestudyBlind Five Year Old | @ajkohn

20. The stars my destinationBlind Five Year Old | @ajkohn

21. Google is tired

22. Amazon review snippets disappearBlind Five Year Old | @ajkohn

23. http://bit.ly/richsnippetsbookmarkletBlind Five Year Old | @ajkohn

24. No markup. No dice.

25. Blind Five Year Old | @ajkohn
I implemented
schema and all
I got was this
lousy t-shirt.

26. Hello?

27. More links to your site!
Breadcrumb snippet = more opportunities to clickBlind Five Year Old | @ajkohn

28. Schema.org
Data-vocabulary
Breadcrumb snippet uses data-vocabulary markupBlind Five Year Old | @ajkohn

29. Authorship

30. One day you’re in

31. Authorship result 2012Blind Five Year Old | @ajkohn

32. And the next day you’re out

33. Authorship result 2014 Blind Five Year Old | @ajkohn

34. Auf Wiedersehen!

35. Video Snippets

36. Panda 4.0 and Snippets AlgorithmBlind Five Year Old | @ajkohn

37. Rich Snippets Algorithm

38. Authority and quality of the site
Relevance of the site to that query
Number of results with snippets
http://bit.ly/richsnippetsalgorithmBlind Five Year Old | @ajkohn

39. Auf Wiedersehen!

40. Use site: query to confirm snippets algorithm impactBlind Five Year Old | @ajkohn

41. TL;DL

42. Structured data is required
Don’t take markup at face value
The snippets algorithm is serious
Blind Five Year Old | @ajkohn

43. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn