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From	
  Agency	
  to	
  In-­‐House	
  
Ge3ng	
  S**t	
  Done	
  as	
  an	
  	
  
   In-­‐house	
  SEO	
  
Ge3ng	
  RCS	
  Done	
  as	
  an	
  	
  
   In-­‐house	
  SEO	
  
Ge3ng	
  RCS	
  Done	
  as	
  an	
  SEO	
  
                  Jus>n	
  Briggs	
  
    Head	
  of	
  SEO	
  &	
  Social,	
  Big	
  Fish	
  
Jus>n	
  Briggs	
  
Head	
  of	
  SEO	
  &	
  Social	
  Media	
  
Biggest	
  lesson	
  learned	
  	
  
   going	
  in-­‐house?	
  
I	
  was	
  a	
  bad	
  consultant.	
  
Didn’t	
  have	
  the	
  experience	
  to	
  fully	
  
   empathize	
  with	
  my	
  clients.	
  
Average	
  >me	
  to	
  complete	
  SEO	
  task:	
  
              1.5	
  years.	
  
Relaunching	
  PlaUorms	
  
BoVom	
  of	
  Funnel	
  
(Content	
  Retarge>ng)	
  
hVp://jus>nbriggs.org/content-­‐based-­‐retarge>ng-­‐strategy	
  
Intelligent	
  Merchandising	
  	
  
hVp://jus>nbriggs.org/handling-­‐internal-­‐tracking-­‐without-­‐cloaking	
  
Keyword	
  Cannibaliza>on	
  
hVp://jus>nbriggs.org/impact-­‐of-­‐keyword-­‐cannibaliza>on-­‐beyond-­‐the-­‐seo	
  
Haunted Manor:
                                                                               2013   	
  
      Lord of Mirrors
                                          $3,000,000+	
        2013     	
     2013	
  
                                                                                ?	
  
Top Evidence Studios
                   $2,000,000+	
                                ?	
  
 $900,000+	
  



PC/Mac	
  CE	
   PC/Mac	
                      iOS	
         Android	
         Cloud	
  
 August	
  ‘11	
   September	
  ‘11	
       May	
  ‘12	
       2013	
            2013	
  
Link	
  Building	
  
Make	
  It	
  a	
  Sure	
  Thing	
  
hVp://robinade.tumblr.com/post/21055825462/third-­‐set-­‐of-­‐avengers-­‐dresses-­‐you-­‐can-­‐see-­‐the	
  
Temporal	
  Events	
  For	
  Causes	
  
Get	
  Community	
  Buy	
  In	
  
Also	
  built	
  rela>onship	
  with	
  geek	
  and	
  
feminist	
  writers.	
  Asked	
  if	
  they’d	
  help	
  
               spread	
  the	
  word.	
  
         (Send	
  outreach	
  emails.)	
  
Support	
  The	
  Cause	
  
(Formally	
  and	
  Informally)	
  
Acquired	
  more	
  links	
  for	
  	
  
  GGC	
  than	
  Big	
  Fish	
  
The	
  Asset	
  &	
  Interview	
  Tac>c	
  
Create	
  Great	
  Products	
  
This	
  guy	
  made	
  Bioshock.	
  
Cau>on:	
  Nega>ve	
  side-­‐effects	
  of	
  awesome	
  products	
  
There	
  is	
  even	
  an	
  adult	
  star	
  who	
  
  blogged	
  about	
  our	
  games	
  
Sorry	
  for	
  those	
  links	
  MaV…	
  
 but	
  they’re	
  actually	
  legit.	
  
Create	
  Sneak	
  Peeks	
  
Create	
  Serendipity	
  
How	
  Bruce	
  Campbell	
  got	
  me	
  links.	
  
Take	
  Your	
  RCS	
  Offline	
  
Always	
  Have	
  a	
  Landing	
  Page	
  
Have	
  Fun	
  
Scholarship	
  
Stop	
  doing	
  this	
  like	
  spam.	
  
Never	
  asked	
  for	
  this.	
  Link	
  earning.	
  
Be	
  Great	
  to	
  Your	
  Community	
  
Thanks!	
  
Ques>ons?	
  

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